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Lead Optimization: 10 audience questions answered

markempa

What does it mean to “enrich data” and “merge/de-dupe”? A customer relationship management system (CRM), or simply an Excel spreadsheet if you can’t afford a CRM, provides a single, central location to store customer information so you can update it easily and ensure accuracy.

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

So, it was entirely predictable that one of the takeaways from The State of Lead Management survey, recently conducted by LeanData , centered upon the problem of messy data. When asked what lead management capability they would like to have but do not possess currently, 57.5 De-dupe is not the solution.

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What Do You Need for Successful Nurturing?

ANNUITAS

Make sure you define a process for how data is compiled , segmented, and de-duped. Define Your Lead Qualification Process. Earlier this year I was speaking at a conference about developing a lead management process. However, without the other components of a Lead Management Framework TM , success will be limited.

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Five tools that can help you break free from data paralysis

ClickZ

30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. The tools listed here are examples of the technology that exists to help manage and leverage data.

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B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! You will most certainly need their expertise in massaging and de-duping the data.

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Key Takeaways from IDC’s 2012 CMO Advisory Service Best Practice Series: Realizing the Vision of the 21st Century Lead Management

Adobe Experience Cloud Blog

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management?

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

So, it was entirely predictable that one of the takeaways from The State of Lead Management survey, recently conducted by LeanData , centered upon the problem of messy data. When asked what lead management capability they would like to have but do not possess currently, 57.5 De-dupe is not the solution.