KoMarketing Associates

FEBRUARY 21, 2017

B2B marketers are utilizing data and analytics, but new research indicates that many are still struggling to maintain the accuracy and quality of information. The “B2B Lead Generation Survey” conducted by Chief Marketer discovered that the primary data challenge for B2B marketers is quality and standardization (72 percent).

B2B Marketing 138

B2B Marketing Data Hygiene B2B Analytics 138

Only B2B

AUGUST 21, 2023

This precision is not just a luxury but a necessity; according to Gartner, organizations lose $15 million annually due to poor data quality. Moreover, automated data cleansing accelerates processes, leading to considerable time and cost savings.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

Biznology

MAY 22, 2017

One helpful resource is Pauline Murphy , managing director of 1 Stop Data Limited , in the UK. Alongside lead generation and data hygiene calling, she offers GDPR compliance services. She specializes in B2B prospecting, and operates a multi-language call center in Ireland that calls into the EU and the Middle East.

Privacy 139

Privacy Data Hygiene Marketing Management Paid Search Agency 139

KoMarketing Associates

JUNE 19, 2017

According to the “B2B Lead Generation Survey” conducted by Chief Marketer, the main challenge has been quality and standardization (72 percent). Incomplete data (60 percent) and information residing in separate silos (53 percent) have also been large challenges for B2B marketers.

Customer Surveys 122

Customer Surveys Lead Scoring Lead Ranking Data Hygiene 122

Zoominfo

OCTOBER 26, 2020

The smallest bit of prevention can counteract time and resources waste spent on data decay mishaps. One of the easiest methods to preventing data decay is switching from manual data entry to automated digital tools. Businesses turn to B2B database tools because theirs is cluttered with outdated, invalid, or incomplete contacts.

Data Hygiene 100

Data Hygiene Zoominfo B2B B2B Sales 100

Zoominfo

AUGUST 9, 2018

ADI also found that automation receives plenty of positive sentiment online, with saving time (30%) and big data analysis (25%) cited most frequently ( source ). B2B marketers say the #1 benefit of marketing automation is the ability to generate more and better leads ( source ).

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. What is lead management?

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Zoominfo

JULY 2, 2020

For instance, is lead generation a priority? According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. So what would be the point in generating more leads with MA, just for them to fall flat due to misalignment? To determine your goals, consider your overall company objectives.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Zoominfo

MARCH 8, 2022

The impact of dirty data on your sales and marketing teams can range from inaccurate targeting that prevents lead generation , to a sluggish sales pipeline that struggles to convert opportunities into customers. Bad data also prevents successful automation.

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

DealSignal

FEBRUARY 1, 2024

ZoomInfo and Apollo: Which B2B data platform is better for your business? ZoomInfo Overview ZoomInfo is a recognized player in the B2B lead generation space, known for its extensive database encompassing companies and contacts. DealSignal goes beyond data purity, boasting exclusive features that revolutionize lead generation.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

Only B2B

JULY 19, 2023

Must Read: Data Hygiene: Mastering CRM Data Cleansing for Optimal Performance Personalized Email Marketing One of the most effective ways to implement personalization in database marketing is through personalized email marketing.

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62

Anteriad

JANUARY 20, 2023

This will set the stage for the types of information you collect and the tools you use throughout your data management process. Are you looking for data to drive your lead generation campaigns or help you run accounts-based marketing (ABM)? Every time there is a change, it means your data isn’t as valuable as it once was.

Data Hygiene 52

Data Hygiene Marketing & Strategy Work Management Marketing Management 52

Zoominfo

JUNE 28, 2018

According to the Talent Hero website, they focus on lead generation for recruiters. Recommended reading : Data Hygiene and The Future of Recruiting. Check it out! Recommended reading: 4 Out-of-the-Box Candidate Sourcing Techniques that Actually Work. 7. Talent Hero. Take a look!

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

Binary Demand

JULY 21, 2023

This type of data is crucial for sales and marketing teams as it unveils opportunities for generating new business. By leveraging chronographic data, salespeople and marketers can pinpoint the optimal timing for prospects to make purchasing decisions. The data source determines whether it was pre-existing or generated on demand.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Zoominfo

MAY 3, 2018

There’s no way around it, bad data impacts every aspect of a business — from lead generation to marketing, customer relationships, cold calling , and revenue. What Is B2B Data? For 54% of B2B businesses , their biggest challenge to achieving success is the absence of data quality. What is Data Maintenance?

Data Hygiene 100

Data Hygiene Marketing Management Zoominfo B2B 100

SalesIntel

MAY 17, 2021

Data Hygiene Is the Key. Email marketing is a viable lead generation technique. Given that data decays every 12-14 months, you must preserve data hygiene to maximize the effectiveness of your email campaign efforts.

Deliverability 52

Deliverability Data Hygiene CAN-SPAM Lead Scoring 52

Zoominfo

MAY 3, 2018

There’s no way around it, bad data impacts every aspect of a business—from lead generation to marketing, to customer relationships, to cold calling, to revenue. Consider these statistics ( source ): 94% of businesses suspect that their customer and prospect data is inaccurate. Not convinced?

B2B 100

B2B Marketing Management Data Hygiene B2B Sales 100

Martech

JULY 6, 2022

Implementing martech doesn’t automatically generate results . Another pervasive misconception is that buying martech will magically create leads, pipeline, or revenue. “Technology isn’t a substitute for strategy or data hygiene,” said Amy Goldfine, founder of MarketingOpsAdvice.com.

Marketing Automation Services 96

Marketing Automation Services Enterprise Management Work Management Marketing Management 96

Launch Marketing

JANUARY 2, 2019

They can also be effectively used as a demand generation tool or in cross-channel marketing campaigns. Support lead generation efforts by promoting gated content through trusted sponsored email providers. An effective email marketing campaign can help close deals and generate revenue.

A/B testing 82

A/B testing Email Marketing Campaigns Effectiveness 82

DealSignal

MARCH 17, 2023

Static DealSignal’s Dynamic Data ZoomInfo’s Static Data Who Has Better Data, DealSignal or ZoomInfo? DealSignal vs. ZoomInfo: Make the Right Choice When it comes to B2B lead generation platforms, choosing the right one can make all the difference.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

SalesIntel

OCTOBER 5, 2023

Regularly Updating and Maintaining the Email Database Regular updates are crucial for maintaining data quality. As contact information changes over time, it’s essential to verify and update email addresses and other relevant data points.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

DealSignal

MARCH 22, 2023

So, how can you be sure that you’re gathering high-quality data and using it to its fullest extent? Here, we walk through six actionable lead-generation strategies you can implement today and explain lead-generation best practices that will help you fill the gaps in your data. Let’s dive in. #1

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

Biznology

DECEMBER 26, 2012

My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. It took a while, but Facebook marketing is now ready for mainstream B2B, in support of branding, lead generation, and customer relationship marketing goals for enterprises of all sizes.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

SalesIntel

MAY 20, 2022

Risk to Your Contact Lists: Email marketing and cold calling are viable lead generation techniques. However, data quality can make or break your performance. . Given that data decays every 12-14 months, you must preserve data hygiene to maximize the effectiveness of your email campaign efforts.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts B2B Marketing 52

Engagio

NOVEMBER 27, 2018

Sandra Freeman, Head of Strategic Marketing at Engagio, recently shared with me how she is able to execute our ABM programs despite data degradation and discrepancies. Her #1 piece of advice is “first, focus on data hygiene for your key accounts and top marketing programs to give Sales visibility and confidence in the data shown.

Account Based Marketing 85

Account Based Marketing ABM Data Hygiene Lead Scoring 85

BenchmarkONE

OCTOBER 6, 2020

Attracting new customers can also help in keeping you focused and generate more revenue for the organization. There are certain lead generation mistakes entrepreneurs need to avoid as well. And that is why you need to ensure that your enterprise is always inviting and relevant to new clients and customers.

Small Business Marketing 52

Small Business Marketing Enterprise Management Merchandising Allocation 52

Content4Demand

MAY 21, 2020

Gordian was able to generate $20 million in revenue and new leads for sales to follow up with and track content engagement numbers. Leveraging Intent Data For Authentic Sales Engagement A facet of generating conversions is timing. Take a step back and think about your data and your data strategy,” she said.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

DealSignal

APRIL 3, 2023

So how do you shift from working in disconnected silos to working as a collaborative, revenue-generating sales and marketing team? In a broad sense, marketers focus on messaging, positioning, branding, demand generation, or lead generation. Table of Contents [Open] [Close] What Is Sales and Marketing Alignment?

Practices 52

Practices Marketing Budget Ideal Customer Profiles Planning 52

SalesIntel

JUNE 9, 2023

Inaccurate data can lead to wasted time and resources and damage the credibility and effectiveness of marketing and sales campaigns. Reliable and up-to-date data ensures that businesses target the right prospects, enhance their lead-generation efforts , and maximize conversion rates.

Pricing 52

Pricing Price Planning Marketing Automation Services 52

DealSignal

JUNE 3, 2021

Behind every lead generation strategy, there is usually a data gap quietly lurking—whether it’s fake phone numbers on lead magnet forms or outdated email addresses that your nurture campaigns are being delivered to. What does that mean? Let’s dive in. #1 SEO and content marketing should work in tandem.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Engagio

NOVEMBER 27, 2018

Sandra Freeman, Head of Strategic Marketing at Engagio, recently shared with me how she is able to execute our ABM programs despite data degradation and discrepancies. Her #1 piece of advice is “first, focus on data hygiene for your key accounts and top marketing programs to give Sales visibility and confidence in the data shown.

Account Based Marketing 48

Account Based Marketing ABM Data Hygiene Lead Scoring 48

DealSignal

SEPTEMBER 27, 2021

So how do you shift from working in disconnected silos to working as a collaborative, revenue-generating sales and marketing team? In a broad sense, marketers focus on messaging, positioning, branding, demand generation, or lead generation. Table of Contents. What Is Sales and Marketing Alignment?

Ideal Customer Profiles 52

Ideal Customer Profiles Practices Marketing Budget Planning 52

Launch Marketing

JULY 28, 2017

Even after obtaining relevant data, many marketers still struggle to keep their data clean, consistent and accurate. Data management is an integral part of B2B marketing and have a big impact on lead generation, nurture programs and growing your business.

Work Management 48

Work Management B2B Marketing Effectiveness B2B 48

Scoop.it

DECEMBER 28, 2021

By having clear parameters for lead routing, you’ll get in touch with the hottest leads in the pipeline and increase overall sales. Maintaining good data hygiene isn’t the most fun aspect of lead management. However, it is incredibly vital to ensure our lead data is accurate.

Sales Management 52

Sales Management Lead Management Lead Scoring Lead Ranking 52

Zoominfo

APRIL 27, 2022

How to remain within data privacy regulations: Disorderly databases are the most likely candidates to house insecure data. There are several data hygiene practices you can implement to combat insecure data. Maintaining a sleek (but not small) database is a big part of data hygiene.

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Zoominfo

FEBRUARY 20, 2019

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. Let’s get into it!

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

Contently

MARCH 23, 2021

While everyone wants to attribute content directly to revenue, it’s silly to attempt that before you gauge how effectively you built an audience or generated leads. The walk stage is strategic to lead generation. The run stage is strategic to revenue generation. Walk: Strategic to Lead Generation.

Cost per Lead 194

Cost per Lead Multi-Touch Attribution ROI Lead Ranking 194