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4 Marketing Lessons from YouTube Giants

Modern B2B Marketing

Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? Does it create accounting software for large enterprises?

Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

It’s just over one year since I first spoke with Lytics *, which at that time was (accurately) calling itself a Customer Data Platform but had not yet released a beta version of its product. All told, the company has prebuilt connectors with more than 80 software-as-a-service products.

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Vidyard Gains Momentum Among Marketo Users

Vidyard

More than 100 customers now using Vidyard’s integration into Marketo to track video engagement data and turn viewers into customers. KITCHENER, Ontario – December 2, 2015 – Vidyard, the leading video marketing and analytics platform, today announced it has surpassed the milestone of 100 businesses using Vidyard’s integration into the Marketo engagement marketing platform. Customer accomplishments as a result of the Vidyard-Marketo integration include: Altium.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Her integrated marketing and communications organization is responsible for positioning Cisco’s growth strategy and cultivating opportunities in new and existing markets through market and customer insight, corporate positioning, branding, and advertising.

Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Jason Miller , who was previously with Marketo, is now the global content marketing leader at the company and produces epic content marketing materials such as The Sophisticated Marketer’s Guide to Content Marketing. Since Facebook, LinkedIn, Google Search, YouTube, etc.

How To Boost Conversions With Personalized Remarketing

Modern B2B Marketing

There are a variety of tools that you can use to do this, but recently we did a webinar that focused on how combining the power of Marketo’s Real-Time Personalization and Google’s Remarketing can help accomplish these tasks.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

OPENTEXT : A software solution for enterprise information management, created a personalized new customer onboarding site offering a variety of assets (white papers, checklists, product pages, ebooks, case studies) and content to welcome new clients and provide upsell, cross-sell opportunities.

4 Video Marketing Strategies to Help You Get Better Results Right Now

Vidyard

Whether you’re just dipping your toes into video marketing, or maybe you have hundred and hundreds of amazing videos on your YouTube page, or even better, in a video marketing platform. Each day businesses are missing out new leads, and new customers using video.

4 Ways to Elevate Your Marketing with Great Content

Modern B2B Marketing

Buyers are more informed, and it’s all about earning their attention—giving them the best customer experience. Put customers center-stage. Director of Marketing at Marketo, revealed how you can take your target account strategy to new heights.

6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Furthermore, data shows that a YouTube personality needs almost 800,000 subscribers just to break into VidStatX’s list of top 100 vloggers. Ron Gelok is an entrepreneur and professional network marketer who vlogs on his YouTube channel, Ron Gelok III: Empowering People to Prosper.

Live Video in 5 Steps: From Creation to Measurement

Modern B2B Marketing

And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. Author: Cameron Jahn Live video has tremendous power to bring people together.

4 Ways to Make Your Video Content More Measurable

Modern B2B Marketing

For example, you might use a general explainer video to attract visitors or a product demo to encourage prospects to convert and become customers. Videos designed to convert your prospect into a customer (a.k.a.

Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content

Modern B2B Marketing

When Jay shared that piece of wisdom, my mind went straight to Dollar Shave Club’s super slick YouTube video, “ Our Blades are F *ing Great! Have you ever created a YouTube video that went viral, gaining millions of organic views? Tip 1 – Identify Customer Needs.

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Inspiration in the Nation! Live From The Marketing Nation Summit Day 2

Modern B2B Marketing

As I sit here on my couch (in my pajamas) writing the day 2 recap blog, I am feeling very inspired (and exhausted) from the whirlwind that was Marketo Marketing Nation Summit. You must be present where your customers are interacting!

10 Trends That Defined Digital Marketing in 2016

Modern B2B Marketing

In June, YouTube released a new capability for live streams to be captured and served directly through the company’s mobile app. In June, Pinterest amplified its ad targeting capabilities with customer list, visitor, and lookalike targeting.

Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video

Vidyard

Vidyard is hot because of its ability to customize videos in a similar way to how emails are customized for mass marketing. Already the first video platform to offer comprehensive integrations with Marketo, Salesforce, Oracle and other marketing and sales technologies, Vidyard provides personalized video as well as integrated video live streaming for B2B and B2C businesses.

What Marketers Can Learn from Super Bowl 50

Modern B2B Marketing

Even the YouTube video has garnered over 11 million views after only one day. Confusing your buyers is probably the worst thing you can do for both customer acquisition and retention.

Financial Advisors Need to Get Personal or It’ll Cost Them

Modern B2B Marketing

Firms like Merrill Lynch that were once full of commissioned-based brokerage accounts now have a company roadmap to transition customers to fee-only accounts. Gone are the days where a print ad strategy was all you needed to acquire new customers and keep your brand top-of-mind.

A lasting impression

LeanData

And that’s why when you ask Vajre, co-founder of the B2B automation software company Terminus, to explain the growing buzz around Account-Based Marketing, he doesn’t launch into a jargon-filled monologue that could make eyes glaze over.

Vidyard Appoints Jeff Loeb as Chief Marketing Officer

Vidyard

Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.

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Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)

Customer Experience Matrix

So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. Google and YouTube.) Tags: marketbright marketing software manticore technology marketing automation lead managment vtrenz marketo activeconversion market2lead eloqua pardot demand generation As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity

ShortStack is a tool that helps businesses customize their Facebook Pages with “contests, sweepstakes, videos, custom forms and more.” Innovation is alive and well in the development of cool free and low-cost web-based tools and apps.

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139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

SnapApp

Heidi Cohen marketing blog is dedicated to making her blog all about her readers and customers. Recommended reading: 4 Reasons to Increase Brand Awareness with Customer Stories. #15. Marketo. Marketing, sales, customer service, IT, and more. Over 2.5

Visual Content Marketing Insights from 13 Genius Thought Leaders

Writtent

Humans are simply wired to process visuals more effectively, and the increasing prevalence of visually-oriented platforms like Pinterest and YouTube has only fed this demand.

Don’t Believe ALL the Hype: Where Inbound Marketing Falls Short

Modern B2B Marketing

The same is true for targeting executives; most CxOs are not spending their time reading blogs and watching YouTube videos, so you’re not going to reach them by producing content meant to be found online.

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Seeing Orange for Days: My Top 4 Takeaways from Content Marketing World

Modern B2B Marketing

To compete, content writers need to do more than cut the crap and up the quality – at this point, we all know that if our content is going to win the trust and love of our future customers, it absolutely must be well-written, entertaining, and useful.

The Evolution of Content Marketing – An SEO View: The US Edition (Part 2)

Modern B2B Marketing

Toby Murdock: Toby is the CEO of Kapost , the leading provider of content marketing software. Nick Eubanks: When measuring the success of a content marketing campaign or strategy we pay attention to lifetime value metrics like new subscribers, customers, or brand advocates.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent.

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Winners of 2016 Video Marketing Awards Announced at Viewtopia

Vidyard

They are creating incredible high-quality content, measuring its performance and using detailed analytics to turn viewers into customers and revenue for their organizations. With the launch of the Lenovo ThinkPad Yoga 12 Ultrabook, an all-in-one laptop and tablet, the company hoped to broaden its exposure to a larger audience than they had currently been marketing to and to re-engage dormant customers. Winner: Jonas Construction Software. Finalists: Cisco, Marketo.

4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started

Modern B2B Marketing

Videos - While I agree posting videos to Youtube is an important part of your B2B marketing mix, the power of placing videos near product descriptions and product recommendations can be powerful. Have you seen the changes to the LinkedIn Company Pages?

A lasting impression

LeanData

And that’s why when you ask Vajre, co-founder of the B2B automation software company Terminus, to explain the growing buzz around Account-Based Marketing, he doesn’t launch into a jargon-filled monologue that could make eyes glaze over.

A lasting impression

LeanData

And that’s why when you ask Vajre, co-founder of the B2B automation software company Terminus, to explain the growing buzz around Account-Based Marketing, he doesn’t launch into a jargon-filled monologue that could make eyes glaze over.

How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Joe Pulizzi and Jonathan Kran z published The Content Marketing Playbook: 42 Ways to Connect with Customers. Get Customers.

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4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started

Modern B2B Marketing

Videos - While I agree posting videos to Youtube is an important part of your B2B marketing mix, the power of placing videos near product descriptions and product recommendations can be powerful. Have you seen the changes to the LinkedIn Company Pages?

B2B Marketing Thought Leadership: Tom Pick

Modern B2B Marketing

After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. Today it's a significant new innovation — Wikipedia, YouTube, the iPhone — every two months, and the pace continues to increase. Third is an old lesson but an eternal one: meet the needs of customers.

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