Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. As a result, the survey findings often mismatch with actual customer behavior and preferences.

Marketing AI 112

Marketing AI Research Paid Search Agency Customer Surveys 112

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156

Research Brand Identity Branding Lead Ranking 156

Webbiquity

FEBRUARY 22, 2022

The full 39-page report is well worth downloading, but here are seven key insights and takeaways from the research for B2B marketers. For B2B marketers, the takeaways are 1) do your research up front, and 2) have a discussion. The association with other influencers and emerging brands. It is More About Branding than Lead Generation.

B2B Marketing 359

B2B Marketing Research Paid Search Agency Advertising Agencies 359

Webbiquity

SEPTEMBER 14, 2021

A new research study provides the most accurate picture yet. The Future of Remote Work , a new research study from Spiceworks Ziff Davis (SWZD), provides a detailed examination of trends and projections about work structure. ” Here are four key findings from the SWZD research. ” But Wait, There’s More!

Work Management 309

Work Management Research Marketing Management Paid Search Agency 309

Vision Edge Marketing

JUNE 4, 2024

A successful story demands more than creative flair—it requires rigorous research , customer-centricity, and validation. Business too can harness the power of validation research, a form of feedback and testing, to ensure key messages resonate with the intended customers and prospects.

Validation 204

Validation Positioning Work Management Marketing Management 204

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156

Research Brand Identity Branding Lead Ranking 156

Optinmonster

APRIL 15, 2024

Want to know what your visitors secretly think of your site, products, and services? The best way to find out: add a survey popup on your site! As per SuperOffice research, only 1 in 25 customers complain directly to the brand if they are unhappy about their experience. Do you host your business website on WordPress?

Customer Surveys 76

Customer Surveys Marketing Websites Marketing Management Template 76

Vision Edge Marketing

JANUARY 11, 2022

Qualitative research provides one of the best analytical methods to inform and create this connection with customers. It employs methods such as interviews, focus groups, observation, open-ended surveys, and recordings (audio and video) to gain insights into people’s opinions and experiences. . Stories help people make decisions.

Paid Search Agency 195

Paid Search Agency Research Storytelling Work Management 195

B2B Marketing Directions

APRIL 9, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the March 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending, and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. surveys, polls, and other data gathering that you do). Quick Takeaways.

Thought Leadership 352

Thought Leadership B2B Thought Leadership Research Practices 352

Zoominfo

FEBRUARY 15, 2023

To better understand the challenges and opportunities facing our customers and their businesses, we surveyed thousands of ZoomInfo users. The results, published in ZoomInfo’s new Customer Impact Report, reveal how our platform helps customers solve some of today’s biggest business problems.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

Marketing Insider Group

DECEMBER 21, 2020

It’s important to mention here that we have several studies and surveys on B2B marketing budgets to consider, so let’s examine them all and look for some general themes. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Deloitte meanwhile surveyed CMOs to gauge their responses to 2020.

Marketing Budget 348

Marketing Budget Marketing Budget Creation Budget Programs Research 348

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. The 63-page study provides a wealth of insights for B2B marketers and product managers. Both vendors and buyers use demos and vendor/product websites. Similarly, free trials and accounts are popular for relatively low-cost, simple SaaS products.

Enterprise Management 305

Enterprise Management Sales Management Work Management Marketing Management 305

B2B Marketing Directions

MAY 14, 2022

Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

B2B Marketing Directions

SEPTEMBER 18, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up is devoted entirely to the September 2022 edition of "The CMO Survey." This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

Sword and the Script | B2B

MAY 28, 2024

The idea was to put some big thinking behind cross-selling and upselling our product to existing customers. Forrester did not disclose the sample size of its survey. A copy of the survey is available for purchase and listed at $395.00. Anyone working in B2B tech currently knows the market is very rough right now.

Work Management 71

Work Management Customer Surveys B2B Marketing Paid Search Agency 71

B2B Marketing Directions

APRIL 20, 2024

Source: Edelman and LinkedIn (This month's Research Round-Up discusses the sixth edition of the B2B thought leadership impact study by Edelman and LinkedIn. This research has consistently provided valuable insights about the impact of thought leadership content on the perceptions and behaviors of business decision-makers.)

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership Studies Research 70

SmartBrief - Marketing

DECEMBER 18, 2023

For its annual holiday shopping report, Coveo worked with RSR Research on a retailer-side survey that predicted some of the above shopper behavior as seen through the retailer lens. The survey was conducted with qualified US-based retail respondents representing 92 retailers, most with revenues above $250 million.

Customer Surveys 76

Customer Surveys eCommerce Enterprise Management Work Management 76

SalesGrape

JUNE 5, 2024

Creating a value proposition is a critical step in defining how your product or service stands out in the marketplace. Conduct market research to identify the demographics, preferences, and pain points of your potential customers. Research the prospect before making the call to understand their business, needs, and pain points.

Marketing Management 76

Marketing Management Allocation Lead Scoring Lead Ranking 76

Tomorrow People

JUNE 3, 2024

When you learn about the opinions, desires, demands and motivations of the people who already use your product, you’re in a better position to foster brand loyalty, develop customer-centric products, and drive more sales. Besides brand positioning, VoC can offer valuable insights into other aspects of your product marketing strategy.

Positioning 156

Positioning Lead Scoring Lead Ranking Leads 156

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 97

Research Case Studies Case Study Skype 97

KoMarketing Associates

APRIL 4, 2018

According to new research, marketers are optimistic about the future of their marketing budgets and customer spending. Recently, the American Marketing Association surveyed marketers from businesses of various sizes to gauge their confidence in the industry. B2B services marketers predicted an 8.5 percent increase.

Customer Surveys 209

Customer Surveys Marketing Budget CMO Statistics 209

Salesforce Marketing Cloud

APRIL 4, 2024

Ask them in a customer satisfaction survey. Our research finds that 80% of customers say the experience a company provides is as important as its products and services A customer satisfaction survey helps you get candid feedback from your customers. What you’ll learn: What is a customer satisfaction survey?

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

Top Rank Marketing

AUGUST 2, 2023

Amidst the influx of competitors, new products, mediums, and challenges, one strategy stands strong: influencer marketing. Join us in the 2023 B2B Influencer Marketing Survey and be part of shaping the future of the industry! Join us in the 2023 B2B Influencer Marketing Survey and be part of shaping the future of the industry!

Customer Surveys 86

Customer Surveys B2B Marketing B2B Marketing & Strategy 86

KoMarketing Associates

MAY 14, 2020

B2B marketers now offer a wide array of content, and new research shows that this may be helping customers and prospects make decisions during the buying process. FocusVision recently surveyed 243 marketers to understand the role and types of content used within the buyer’s journey. B2B Marketers and the Customer Experience.

Customer Surveys 156

Customer Surveys B2B Marketing B2B Comparison 156

Hubspot

AUGUST 18, 2020

According to a recent Retail Dive survey, 55% of consumers still prefer to shop in stores because they like to see or test out products before they buy them. But, if consumers could see or try products virtually from home, would they still need to go to the store before making a purchase? Skeptics might say no.

Paid Content 101

Paid Content Purchase Product Research 101

Marketing Insider Group

SEPTEMBER 16, 2019

SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it. This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support.

Relevance 192

Relevance Research Opinions Content 192

B2B Marketing Directions

OCTOBER 9, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up continues my review of selected B2B findings from the September 2022 edition of "The CMO Survey." In last month's Research Round-Up post , I discussed some of the major findings in the latest edition of "The CMO Survey."

CMO 52

CMO Customer Surveys Analytics Research 52

Martech

AUGUST 7, 2023

That’s one key takeaway from the 2023 MarTech Replacement Survey. It has been widely assumed that one effect of the pandemic — and especially of the initial, widespread lockdown — was to make not only consumers but also B2B buyers reliant on digital channels to research and execute purchases. Program manager Nichole Cook.

Customer Surveys 89

Customer Surveys Marketing Automation Services Digital Transformation Marketing Management 89

KoMarketing Associates

MARCH 3, 2020

As marketers look for new ways to resonate with customers and prospects, new research indicates that they may want to focus on establishing more trusting relationships. The February 2020 edition of “The CMO Survey” recently suggested that 27.2% This is compared to 21.3% who said the same last February, and 19.4% Approximately 21.3%

Trust Marketing 159

Trust Marketing Customer Surveys Ad Building CMO 159

Tomorrow People

JUNE 1, 2021

Take B2B products to market more effectively with a purposeful plan. The number of products introduced each year in different markets around the world is vast. But it’s safe to say the figure might not encourage a B2B product marketer: Only 40% of products make it to market – and of those, only 60% will generate any revenue.

Product 156

Product Ideal Customer Profiles Buyer Personas Gartner 156

Golden Spiral

APRIL 18, 2019

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Below are resources we recommend for your health IT product research.

Work Management 102

Work Management Marketing Management Research Organization 102

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. Which Social Media Platform Should You Market Products On?

Paid Content 97

Paid Content Research Product Youtube 97

Martech

AUGUST 24, 2023

While nearly 2/3rds of marketers are planning to invest in AI, 14% already have, according to Gartner’s 2023 MarTech Survey. When used with SEO data, EKOM can cross-reference marketplace search intent with CMS data to provide revenue-driving product assets. EKOM also uses traffic analytics to create recommendations. Get MarTech!

Marketing AI 88

Marketing AI Research Digital Asset Management Enterprise Management 88

Outgrow

JUNE 4, 2024

Outgrow May 2024 Product Update | AI Content, Coupon Codes, CTAs, A/B Testing Welcome to the Outgrow product update for May 2024! Of course, you have used AI tools to create static content like product descriptions, social posts, and blogs. Well, we know you do your best to improve your products and service (like us ;)).

Outgrow 52

Outgrow Product Top of Funnel Content 52

Biznology

FEBRUARY 15, 2018

That is where promotional products, branded gifts, and giveaways shine. Perhaps that is why promotional products have stood the test of time through the technological advances in advertising. The statistics and information in our article come from a 2017 research project as part of the Get “In Touch!” Credit: [link].

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

Marketing Insider Group

DECEMBER 3, 2020

In an ambitious marketing world, it is important for businesses to learn how to differentiate their products and services in order to effectively engage and retain customers. Product differentiation is a process used by businesses to distinguish a product or service from other similar ones attainable in the market. Brand Story.

Differentiation 291

Differentiation Service Product Paid Search Agency 291