Vision Edge Marketing

JUNE 4, 2024

A Sure Fire Narrative Needs Customer and Prospect Validation The positioning and messaging process is similar to the writing process. As part of the revision process, they often gather feedback from potential readers and trusted advisors. In business, this type of feedback or testing occurs during the validation process.

Validation 204

Validation Positioning Work Management Marketing Management 204

Hinge Marketing

FEBRUARY 16, 2022

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. About the Study. Firms of all sizes, global regions and key executive roles were represented in the study, with the vast majority of firms doing business in the United States. . graphic design, copywriting.).

Studies 163

Studies Peer-to-peer Marketing AI Digital Transformation 163

Genroe

JULY 2, 2018

Iron Mountain doubled NPS survey response rates with two simple changes to their survey invite. In doing so they increased internal confidence in their analysis and internal engagement with the feedback process overall. The post [Case Study] Iron Mountain Doubles NPS? Survey Response Rates appeared first on Genroe.

Response Rate 66

Response Rate Case Study Case Studies Customer Surveys 66

SmartBug Media

APRIL 12, 2023

With its powerful automation engine, Service Hub helps businesses streamline customer service processes, reduce costs, and improve customer satisfaction. The three experts shared their experiences with using HubSpot Service Hub to implement customer surveys and dashboards to improve overall customer experience. says Gulati. “I

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

InsightSquared

OCTOBER 10, 2019

In a recent study, 44% of employees surveyed were concerned about information overload with the implementation of tech-based communication solutions. The same survey determined that millennial managers are the most concerned at 51%. Design a Strategy. Reach out to us here.

Work Management 176

Work Management Marketing Management Process Paid Search Agency 176

B2B Marketing Directions

MAY 28, 2023

But can marketing content alone cause a business decision-maker to begin a buying process? The Trigger Imperative Astute marketers have long recognized that some kind of "trigger" is usually required to ignite a B2B buying process. A 2021 survey by WSJ Intelligence and B2B International directly addressed this issue.

Trigger Marketing 52

Trigger Marketing Buy Process B2B Marketing 52

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. In the latest content marketing survey by the Content Marketing Institute and MarketingProfs, 61% of the B2B respondents said they are using case studies in their content marketing programs.

Case Studies 98

Case Studies Case Study Studies B2B Sales 98

Salesforce Marketing Cloud

APRIL 4, 2024

Ask them in a customer satisfaction survey. Our research finds that 80% of customers say the experience a company provides is as important as its products and services A customer satisfaction survey helps you get candid feedback from your customers. Let’s look at how you can get the most out of a customer satisfaction survey.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

Customer Experience Matrix

MARCH 30, 2012

I recently gave a Web presentation comprised almost entirely of slides from different surveys. Still, preparing the slides gave me a chance to scan the surveys in my archives, which was entertaining in its own little way. Many surveys ask similar questions, which gave me some choices during my preparation. Today I’ll do that.

Barriers 120

Barriers Customer Surveys Budget Programs Process 120

Vision Edge Marketing

FEBRUARY 27, 2024

Confirmation bias can occur at the outset in how we develop and field surveys, conduct interviews or focus groups , and analyze the competition. However, confirmation bias may infiltrate this process as researchers gravitate towards sources that align with their hypotheses, inadvertently creating an echo chamber of supporting evidence.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Hinge Marketing

JANUARY 10, 2023

This year’s edition of the High Growth Study provides a resounding yes to that question. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. About the Study.

Studies 128

Studies Peer-to-peer Sample Digital Transformation 128

Outgrow

MAY 12, 2024

Ulta Beauty’s “Skincare Routine Quiz”: A Personalized Marketing Case Study In today’s skincare market, brands want new ways to connect with customers. If you want to create such quizzes for yourself , we’ll also show a no-code step-by-step process for that. And what could be better than using quizzes to do that?

Case Study 52

Case Study Case Studies Outgrow Studies 52

KoMarketing Associates

JANUARY 15, 2020

IBM recently conducted a global study titled, “Build Your Trust Advantage: Leadership in the era of data and AI everywhere,” and statistics showed that 79% of torchbearers – leaders in utilizing data and analytics – say that their company is collecting the types of information necessary to make decisions.

Studies 157

Studies Class Statistics Analytics 157

Tomorrow People

JUNE 3, 2024

Voice of the customer is a broad term used to describe the process of capturing data generated by existing customers. According to a Gartner study, an impressive 40–70% of buyers emotionally connect with B2B brands. Lengthy surveys can lead respondents to engage in satisficing (giving the most minimal answers possible).

Positioning 156

Positioning Lead Scoring Lead Ranking Leads 156

Sword and the Script | B2B

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

Paid Content 102

Paid Content Studies B2B Marketing Blogger 102

Sword and the Script | B2B

JANUARY 23, 2024

The company says they polled some 900 respondents who had been part of the “buying process for a B2B purchase of greater than $10,000 in annual value within the last 24 months.” The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales.

B2B Thought Leadership 68

B2B Thought Leadership B2B Sales Studies Thought Leadership 68

Hinge Marketing

APRIL 10, 2017

I’m excited to announce that Hinge is kicking off its first Employer Brand Study and it promises to provide some very interesting and valuable insights into the dynamics of professional services recruiting. Click HERE to Participate in our survey. This is the first year that Hinge has focused a full study on this important topic.

Customer Surveys 58

Customer Surveys Studies Brand Identity Branding 58

KoMarketing Associates

MAY 14, 2018

To find out, PwC recently surveyed 15,000 people from 12 countries to gauge customer attitudes toward brands and the buying process. Forty-three percent of customers would pay for a greater convenience, and 42 percent would pay for a friendlier, welcoming experience, according to the survey.

Purchase 155

Purchase Customer Surveys Forrester B2B Sales 155

Sword and the Script | B2B

MAY 17, 2022

“More people are involved in today’s buying process as well, with executives playing a greater role than in the past.”. That analysis is how the research firm sets up a paper that compares the results of several surveys over time. Forrester conducted a “buyer’s survey” in the years 2017, 2019 and 2021. Image credit: Unsplash.

Sales Cycle 74

Sales Cycle B2B Sales Studies Marketing Management 74

Vision Edge Marketing

MARCH 26, 2024

Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. An IBM study found that chatbots can help businesses reduce their customer service costs by as much as 30%. Reducing costs is only one side of the coin.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

The Lead Agency

MAY 25, 2023

The 2022 Content Preferences Survey, which was based on data from a survey of 174 executives, found that 62% of B2B buyers engage with three to seven pieces of content before contacting a salesperson. Tell the whole story When writing a case study, avoid only focusing on the outcome.

Case Study 62

Case Study Case Studies Storytelling Studies 62

ClickZ

MAY 4, 2020

30-second summary: Natural Language Processing (NLP) are helping improve workplace efficiency and decrease human capital costs. This is called sentiment analysis, which can also allow companies to study customer churn rates by analyzing the negative experiences customers face during calls. . What is NLP.

Process 142

Process Work Management Marketing Management Marketing AI 142

KoMarketing Associates

JANUARY 29, 2019

B2B marketers are heavily invested in content marketing and utilizing it to generate leads, but at what stage of the buying process is this tactic most effective? In the “late stage” of the buyer’s journey, case studies (40 percent) appear to be most effective, followed by in-person events (32 percent) and other types of content (27 percent).

Customer Surveys 144

Customer Surveys Lead Scoring Lead Ranking B2B Marketing 144

Contently

FEBRUARY 4, 2020

In December, we surveyed creative freelancers to find out what they thought of the new law. Instead, we need to protect and empower them, which is why we made a contract with the freelance community, promising to always pay them fairly and quickly, listen to them, and make them a key part of our company’s decision-making process.

Creativity 218

Creativity Studies Classified Ads Storytelling 218

Martech

APRIL 29, 2024

A recent study by marketing automation company Marigold and digital marketing consultancy Econsultancy took a closer look at how consumers feel about marketers’ messages and tactics. Several winning strategies emerged when the study was discussed at The MarTech Conference (free registration to view the entire program on-demand).

Privacy 121

Privacy Ad Building Brand Identity Branding 121

B2B Marketing Directions

JUNE 18, 2023

Many B2B companies use surveys and survey reports to fuel their thought leadership marketing programs. Here's a proven way to make your survey-based content more credible to potential buyers. Research surveys and survey reports * have become important marketing tools for many B2B companies.

Customer Surveys 52

Customer Surveys B2B Thought Leadership Sample Thought Leadership 52

Salesforce Marketing Cloud

OCTOBER 25, 2021

Digital process automation (DPA) takes your business to the next level; it’s the next step in business procession automation and fills the gaps in the road to meeting the digital imperative with a no-code/low-code solution. Case studies in digital process automation and workflow orchestration. Opening a bank account.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Process 98

B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program. How difficult or complex was it?

Case Studies 52

Case Studies Case Study Studies Marketing Management 52

KoMarketing Associates

MARCH 21, 2018

Verndale recently published the “Solving for CX: 2018 Customer Experience Survey” to gauge how businesses are approaching CX differently. For example, 49 percent believe it could help by processing large amounts of customer data, and the same percentage believe it could offer a provision of real-time analysis.

Customer Surveys 159

Customer Surveys Forrester Advertising Agencies High Quality Lead 159

Genroe

JULY 2, 2018

Iron Mountain doubled NPS survey response rates with two simple changes to their survey invite. In doing so they increased internal confidence in their analysis and internal engagement with the feedback process overall. The post [Case Study] Iron Mountain Doubles NPS? Survey Response Rates appeared first on Genroe.

Response Rate 40

Response Rate Case Study Case Studies Customer Surveys 40

Hinge Marketing

FEBRUARY 25, 2022

These insights come from the Hinge Research Institute ’s annual High Growth Study. Each year the study examines and reports on the specific strategies and tactics implemented by the fastest growing professional services firms. Figure 1: Median Growth Rate of Government Contracting Firms in 2022 High Growth Study.

Marketing Budget 97

Marketing Budget Studies Peer-to-peer Work Management 97

Sword and the Script | B2B

JUNE 15, 2021

Audience identification is the process of understanding an audience – their hopes, fears, motivations, influences, questions, problems and the language they use to express all of those things. That’s my take on a survey by Typeset and Mantis Research. The survey puts some data behind a long-standing problem in B2B marketing.

Contact Marketing 77

Contact Marketing Customer Surveys Contacts B2B Marketing 77

Salesforce Marketing Cloud

DECEMBER 13, 2021

Salesforce commissioned IDC to survey more than 2,400 professionals who administer Salesforce applications or develop on the Salesforce Platform. What we learned from the IDC study: 68% greater efficiency — Salesforce-certified professionals with additional training showed 68% more efficiency, leading to faster time to value.

Studies 98

Studies Peer-to-peer Product Validation 98

Porch Group Media

JULY 7, 2021

With the plethora of online information and the increasing number of digital tools geared to simplify the home search process, homebuyers can take more control than ever before. Consumers have several online tools available to make the home search process faster and easier. Digital Home Search. IPropertyManagement ) In 2020 , 9.6

Buy 95

Buy Process First-Mover Advantage Internet Marketing 95

Marketing Insider Group

MARCH 2, 2020

A Forrester and FocusVision study found that the way consumers feel is 1.5 You’ve probably already mastered the process of collecting, aggregating and analyzing customer data. Hear from Customers Directly with Surveys. Surveys allow you to clearly see the perspective of the customer. There is never a shortage of studies.

Case Studies 329

Case Studies Customer Surveys Trust Marketing Forrester 329

illumin

MAY 9, 2024

We mentioned how the why and if of processes often get overlooked when executing marketing campaigns. In most cases, brand lift is measured by conducting a brand lift study. There are various methods to conduct brand lift studies. Determine your audience and control group – Identify who will be the target of your study.

Advertisements 105

Advertisements Advertising Brand Identity Branding 105

KoMarketing Associates

MARCH 30, 2017

The “2017 Content Preferences Survey Report” from DemandGen recently discovered that 46 percent of B2B buyers have moved towards shorter formats of content in the past year. In terms of content preferences, most buyers (78 percent) stated that they have turned to case studies to research B2B purchasing decisions in the past 12 months.

Peer-to-peer 120

Peer-to-peer Buy B2B Marketing Process 120