ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. They want to discover solutions and make purchase decisions without being marketed or advertised.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Valasys

APRIL 4, 2023

Social Media Intelligence: The New Way of Competing Today, it is almost unheard of that any user needs a social handle. Whether Facebook, Instagram, or Twitter, every business and user is on one of the social media platforms. This leaves 72% of businesses implementing social media without concrete results.

Social Media 52

Social Media Media Curation Demographics 52

Webbiquity

AUGUST 4, 2020

Probably the most important is content: are you giving attendees useful, actionable information—not just a thinly veiled sales pitch? But social media, paid advertising, and influencer marketing can also play important roles. Several elements determine the success of your webinars. Total reviews: 679.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Brandwatch Marketing

JANUARY 10, 2024

One way in which Brandwatch is head and shoulders above other social media monitoring tools is that it allows users to carefully customise their queries using Boolean operators, affording almost unlimited control over what can be searched for. However, with great power comes great responsibility. And great patience.

Social Media 52

Social Media Media Customer Satisfaction Amazon 52

Brandwatch Marketing

JANUARY 10, 2024

One way in which Brandwatch is head and shoulders above other social media monitoring tools is that it allows users to carefully customise their queries using Boolean operators, affording almost unlimited control over what can be searched for. However, with great power comes great responsibility. And great patience.

Social Media 52

Social Media Media Customer Satisfaction Amazon 52

Huptech Web

DECEMBER 14, 2023

Table Of Contents Introduction Why do Top Brands Consider Statistics to be an Important Aspect? Statistics arе instrumеntal in understanding customers, addressing complaints, and optimizing business operations. Data еnablеs companies to analyze the impact of their efforts on customer satisfaction, identifying areas for improvement.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

PureB2B

MAY 30, 2022

Judging by the number of people who use the terms interchangeably in conversation, many folks are still confused by the terms ‘marketing’ and ‘advertising.’ Some seem to think advertising refers to anything that helps promote their business. What is B2B Marketing? What is B2B Advertising? What Differentiates Them?

Advertisements 62

Advertisements Advertising B2B Marketing Work Management 62

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaigns 133

Campaigns Planning Paid Search Agency Advertising Agencies 133

Navigate the Channel

JUNE 19, 2023

After you hit publish on the content you’ve created, it can be tough to manage your ROI expectations. Your content writers are good, fast and know what they’re doing, so why shouldn’t you expect hundreds of views and requests for further information or engagement? WHY IS IT NOT HAPPENING? We know that’s not shocking.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

NuSpark Consulting

AUGUST 6, 2018

The word “data” has been part of marketers’ lives for several years now, and you could be forgiven for thinking you’ve heard everything there is to know about it. The Concept of Data-Driven Digital Display Advertising. Display advertising is what digital users see practically every time they open a web browser. Retargeting.

Paid Content 100

Paid Content Advertisements Advertising Effectiveness 100

ViewPoint

MARCH 6, 2014

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. Some of it is pull (social), some push (display).

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Huptech Web

DECEMBER 7, 2023

Discounts during the festive season arе a tried-and-truе mеthod to attract customers and boost salеs, but thеrе arе othеr rеasons for an е-commеrcе storе to bе succеssful еnough. Using just one strategy limits thе outcome of your Christmas marketing campaigns. This prompts customers to act quickly and purchasе bеforе thе offеr еxpirеs.

Paid Content 97

Paid Content Marketing & Strategy Marketing Strategy Creativity 97

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Sharpspring

APRIL 20, 2021

Today’s customers are super tech-savvy, and not just about buying. They’re used to quick gratification in many aspects of their lives, so they have little patience for slow web pages or having to carry out a deep search for what they need. No matter your product or service, a comprehensive e-commerce marketing strategy is essential.

Paid Content 109

Paid Content Work Management Marketing Strategy Marketing & Strategy 109

Content Standard

JANUARY 25, 2018

Since then, it has become one of the largest marketing platforms for brands to engage with their consumers, advertise, and publish content. Social media marketing, like social media itself, has come a long way, but social media marketers still struggle to get buy-in from the executive level to fully invest in their success.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media?

Social Media 100

Social Media Web 2.0 Media B2B 100

Outgrow

MAY 21, 2021

16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP! E-commerce marketing can be a challenging process at times. It can also get confusing to identify which e-commerce marketing tools might be useful. This time, we’ll be noting the most feature-packed e-commerce marketing tools. But that’s not all.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

Oktopost

JANUARY 12, 2021

It is what the customer gets out of it. ” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Cost per Acquisition 101

Spiralytics

MARCH 27, 2024

Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? Many marketing professionals grapple with SEO strategies without access to skilled writers who can elevate their content and online presence. But interestingly, content writing in the Philippines has boomed.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

ClickZ

AUGUST 24, 2020

30-second summary: If digital marketing is a landscape, why not think of the phases in the modern customer journey as regions, paths and locations? Touchpoints change in the search and research areas of the landscape. Example touchpoints: Online ads – display, social media, video. Radio – ads, features.

Word of Mouth 140

Word of Mouth Touchpoints eCommerce Customer Satisfaction 140

ClearVoice

JANUARY 8, 2024

.” While that, unfortunately, maybe the case with a good number of personal resolutions as the year wears on, in business, setting sound marketing goals — and following through — is a primary ingredient for success. Markets ebb and flow. User behaviors evolve — and so do marketing goals. Technologies come and go.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

sagefrog

APRIL 2, 2024

While marketing has always been a dynamic and evolving practice, the role of technology in B2B marketing strategies has become paramount in the perpetually developing and digitally driven industries of 2024. 7 Proven MarTech Tools Every B2B Marketer Needs 1. Hootsuite Media Pro What is a MarTech Stack? SparkToro 3.

Marketing Automation Services 62

Marketing Automation Services Budget Programs Leadlander Paid Content 62

Marketing Insider Group

JULY 6, 2010

While integrated marketing approaches are nothing new, email and social media are especially complimentary marketing tactics. Social media can produce the same effect. But the same content will not always work in both mediums. But the same content will not always work in both mediums.

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Sprout Social

NOVEMBER 2, 2023

Do you know what your customers see and do before they purchase from you? They see your ads, interact with you on social media and explore your website before they buy. All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey.

CMS Development 98

CMS Development Examples Work Management Touchpoints 98

Sprout Social

MARCH 5, 2024

In total, they have 64 social media accounts and hundreds of thousands of followers across platforms. I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). It’s so much more than posting.

Resources 98

Resources Enterprise Management Work Management Marketing Management 98

Marketing Insider Group

AUGUST 26, 2010

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. In addition, these social media lessons from Jeremiah Owyang will explore how to establish and calculate key social media metrics.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Marketing Insider Group

JULY 1, 2010

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. In addition, these social media lessons from Jeremiah Owyang will explore how to establish and calculate key social media metrics.

Social Media 100

Social Media Resources Media Web 2.0 100

Atomic Reach

APRIL 30, 2019

What is Content Marketing ROI? In the words of the great Bill Gates, “Content is king.” If you are a marketer, is it is likely that you agree with this statement and that you see the establishment of this concept each day. They want to know the costs of content marketing and the potential revenue that can be had from it.

ROI 108

ROI Content Marketing Planning Paid Search Agency 108

Sprout Social

MAY 19, 2021

Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways.

Ideal Customer Profiles 132

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 132

Marketing Insider Group

JULY 13, 2010

And despite any reservations you may have, social media can help you get ahead. By better understanding their customers’ purpose within each community, marketers can construct the right strategy to both engage and assist.” Trend #1: Social media is being used more and more by professionals for decision making.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Marketing Insider Group

NOVEMBER 1, 2010

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix? Social media?

Marketing Mix 100

Marketing Mix Social Media Social Marketing Media 100

Marketing Insider Group

SEPTEMBER 9, 2010

But how do you measure brand value in the social age? And what role do marketers play in cultivating the brand and maintaining some level of consistency in our brand image? Well, we know that customers will pay a premium for brands they trust or simply will be more willing to spend their hard-earned money with a strong brand.

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

SEPTEMBER 15, 2010

At the same time, it is just another marketing channel. The reason I believe marketers are so confused about social media is because of this paradox. This misses the point, of course, since social media is about customer relationships and not really about the technology at all.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

JUNE 9, 2010

Now like many marketers currently experiencing a similar situation, you probably immediately thought “why me?” and then quickly thereafter “ how do I get started? ” First off, it is important to note that social media is not synonymous with Twitter or Facebook.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100