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Welcome Emails: Inspiring Ideas New Customers Will Love

Act-On

Post-purchase evaluation, the process a customer goes through after making a purchase, is real. We recently spoke with our internal customer marketing expert, Jennifer Blanco. It offers an opportunity to connect with your new customers and reassure them that they made the right choice.” Not sure where to start? It’s about 80%.

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Knowledge Management: How To Retain Agent Expertise If They Leave

Salesforce Marketing Cloud

They understand your product or service and know how to quickly address common customer issues and questions. They can turn sour customer interactions into positive ones, and are a great mentor for junior staff. They’re also your go-to for information when your knowledge management system isn’t organized in an effective way.

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How to Use Big Data to Improve Customer Service

Biznology

Quality customer service focuses on providing exceptional customer experiences. The goal is to convert leads into paying customers, build relationships with them, retain them, and turn them into brand advocates. In this article, you will learn how to collect and use big data to strengthen customer service.

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9 Chatbot builders to enhance your customer support

Sprout Social

Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. But where do you start with building a chatbot? Here are a few to consider.

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The SaaS Guide to Customer Engagement, Retention, and Advocacy

Want to lead customers down the path to retention and advocacy? After onboarding, most SaaS customers have to find their own way to success—with little more than a few CSM calls (if they’re a large enough account to have one), and a knowledge base to get them there.

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Knowledge management in the age of social media

Biznology

Realizing that user or customer engagement can ensure success, businesses worldwide recognized it as a lucrative opportunity to extend reach and clientele base. In fact, many businesses used their official social media profiles to provide a better customer service. Understanding the relevance of knowledge management.

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The Key to Better Customer Service Operations? The Answer’s Hiding in Your Data

Salesforce Marketing Cloud

How do you increase revenue, decrease costs, and maintain the best possible customer experience — all at the same time? Let’s take a few minutes to review the principles of great customer service operations — and what you can do right now to take your organization to the next level. It’s a delicate balancing act.