markempa

MARCH 21, 2006

« Lead generation and the number | Main | Reaching Decision Makers » Customer Referrals and Your Sales and Marketing Department For the complex sale you need enthusiastic referrals to help you build your reputation, differentiate yourself, demonstrate your value proposition, shorten your sales cycle, and drive revenue.

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

Marketing Insider Group

JANUARY 18, 2022

Buyer personas centered around customer goals and action more effectively influence behavior than those that focus only on individual traits. Buyer personas centered around customer goals and action more effectively influence behavior than those that focus only on individual traits. But it’s also incorrect. Let’s find out.

Top of Funnel 344

Top of Funnel Peer-to-peer Buyer Personas Content 344

markempa

SEPTEMBER 12, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

JUNE 9, 2005

IT Marketers - if you have often wondered how you compare to your peers, make sure you participate in this survey. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Customer Surveys Peer-to-peer B2B Marketing 120

markempa

JUNE 16, 2005

Here are just a few of the great projects I have planned: Lead Generation Benchmark report project (helping marketers compare their B2B lead generation performance against peer companies), event marketing, media relations, press releases, various book promotions, administrative duties, and marketing database management.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

markempa

JULY 11, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. As a business owner your goal needs to be having no gap at all, optimizing every point of contact with your customer.&#

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Sword and the Script | B2B

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. There are some caveats to note. Third, thank you to all who participated.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

B2B Marketing Savvy

AUGUST 6, 2009

A just-published Nielson survey suggests that consumers trust real friends (no surprise, that) and virtual strangers the most – This can have immediate and game-changing impact on how companies must manage and defend their brands and reputations. Literally 100s of responses ensued. Great instant empathy for community conversation.).

Advertising Agencies 40

Advertising Agencies Brand Identity Branding Peer-to-peer 40

markempa

JUNE 8, 2005

If you’re really good, people (you don’t even know) will start recommending you to their collegues and peers. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 They said they were thought leaders.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

markempa

MAY 24, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

Marketing Insider Group

OCTOBER 19, 2020

Ranking in top search results is getting harder, and 77% of marketers say it could take up to 6 months to see results. What does this mean for you? B2B marketers need to be savvier in developing a link building and content developing strategy. Search engines cater to users, not your website. Guest blogging? User-driven data ? What is Link Building?

Link Building 361

Link Building Top of Funnel Ad Building Lead Scoring 361

The Lead Agency

MARCH 15, 2018

Blockchain acts as a transparent, immutable, peer-reviewed ledger; removing the need for any centralised mediator. Blockchain acts as a transparent, immutable, peer-reviewed ledger; removing the need for any centralised mediator. In short, the Blockchain is about trust. How will this affect marketing in the next ten years?

Advertising Agencies 89

Advertising Agencies Advertisements Advertising Paid Search Agency 89

Online Marketing Institute

MAY 18, 2010

Here are a few of the most important questions to ask (and get answers to:) How many web pages are published on the corporate domain name? reconcile the difference and fix) How many and what type of images are being published ON the corporate domain name? How many and what type of videos are being published on the corporate site?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Heinz Marketing

DECEMBER 11, 2017

We’ll publish similar highlights here for upcoming episodes. In order to succeed in this day in age, modern marketers need to take a seat at the revenue table and own the revenue number along with their Sales peers. You can listen to full recordings of past shows at SalesPipelineRadio.com and subscribe on iTunes. More about Dan :

Top of Funnel 51

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 51

The ROI Guy

NOVEMBER 4, 2010

IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect. In this blog post, I present a few of the key research metrics and advice. As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Single Grain

AUGUST 27, 2020

Second, many marketing programs and platforms (and particularly those that serve ads nationally) have outright banned cannabis-related advertisements. They make sales to satisfied customers every day. There’s no doubt about it, it’s unfair. Cannabis companies, both recreational and medical, operate legally within their home states.

Paid Search Agency 94

Paid Search Agency Creativity Advertising Agencies Marketing Strategy 94

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Schubert B2B

DECEMBER 18, 2018

With that advice in mind, here are 3 ways your public relations and social media tactics can work together to boost your B2B marketing: 1. You’ve written a press release announcing a new product and emailed it to select editors of targeted B2B trade publications. Now you wait. Then, engage with your audience.

Social Media 76

Social Media Work Management PR B2B Marketing 76

Golden Spiral

DECEMBER 3, 2021

This article looks at how to use corporate and individual social media profiles to raise awareness, recruit leads, and nurture them as potential customers. Pick your top five current customers and deconstruct their social media involvement. In this article, we will examine: Organic Social Media Strategy for HealthTech Companies.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Single Grain

FEBRUARY 24, 2023

thereby more efficiently increasing your reach and customers. 1) Single Grain Overview: Single Grain is a leading B2B digital marketing agency that offers customized marketing plans to grow your business. They always offer customized strategies that works to upscale your profits.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

nDash

DECEMBER 7, 2020

I’ve published multiple curricula and white papers for school districts as well as parent-friendly articles and blog posts. I’ve published multiple curricula and white papers for school districts as well as parent-friendly articles and blog posts. If you don’t see who you’re looking for below, just let us know !

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget CMS Development Budget Programs 52

Golden Spiral

NOVEMBER 6, 2018

We’ve seen in our lifetime that a single 120-character tweet, hashtag, or photograph has the power to influence the masses. We’ve seen brands build (and destroy) their empires through social media alone. And while the power of social media is unmistakeable, we still see many B2B tech companies fail to adopt successful social media strategies.

Paid Search Agency 86

Paid Search Agency Social Media Social Marketing B2B Marketing 86

Sword and the Script | B2B

FEBRUARY 8, 2022

From a public relations perspective, it’s good to see those hard-earned placements in the tech trades still matter. This might sound crazy, but being candid and honest is a surefire way for B2B tech solution providers to differentiate themselves from ~75% of the market. That’s according to a survey of 625 U.S.-based

Customer Surveys 14

Customer Surveys WOM Peer-to-peer B2B 14

markempa

APRIL 12, 2007

I came across a recent report by Aberdeen Group entitled, " Creating a Customer-Centric Marketing Organization ," that reinforces the point with broader empirical data. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

markempa

MAY 19, 2005

When was the last time you talked to your customers and asked how they were doing? Reichheld asks, “Would you recommend our products or services to a business peer?” When your customer’s act as good references, they show that they have received value from your company. « The Revenue Roundtable launched!

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Hubspot

SEPTEMBER 5, 2018

Drive potential customers to your business. Public relations. The advertising zooms in on the specific process of creating and publishing the persuasive messages to get customers to take action. 1650 : The first newspaper ad — a reward for 12 stolen horses — is published. Super Bowl commercials?

Paid Content 53

Paid Content Advertising Agencies Advertisements Advertising 53

Convince & Convert

AUGUST 17, 2012

Janrain out of Portland, social sign in and integrated social media database geniuses and our buddy, Jim Kukral of DigitalBookLaunch.com , who helps authors publish ebooks. Read on for insights from Lauren plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 62% of adults use social media for fear of missing out.).

Enterprise Management 113

Enterprise Management Work Management Marketing Management Communities 113

SnapApp

APRIL 25, 2018

We're seeing a huge shift from impersonal, irrelevant marketing to deeply customized interactions with brands at scale using bots and highly personalized messaging. From product to the marketing team, we're all aligned around our customer and helping them succeed, not the other way around. If they did, growth would be easy.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

We’re seeing a huge shift from impersonal, irrelevant marketing to deeply customized interactions with brands at scale using bots and highly personalized messaging. From product to the marketing team, we’re all aligned around our customer and helping them succeed, not the other way around. This is hard work!

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Single Grain

MARCH 7, 2022

That means that companies dealing with the following subjects require the help of PR firms to secure brand coverage in top crypto publications: Blockchain. Public relations is one of the most effective marketing strategies to build a solid online reputation for businesses dealing in the cryptocurrency sector.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Onalytica B2B

AUGUST 30, 2017

Key Topics: Marketing Strategy, Integrated Marketing, Content Marketing, Influencer Marketing, Social Media Marketing, Search Marketing, Digital Marketing, Online Marketing, Public Relations. Location: Minneapolis, USA. Lee is a long time digital marketer that started working in web development and online marketing in the late 1990s.

Marketing AI 0

Marketing AI Work Management Marketing Management Advertising Agencies 0

Convince & Convert

SEPTEMBER 2, 2010

Family, friends, colleagues. As my co-author Amber Naslund put it once “with social media, my relationships aren’t bound by geography or circumstance.&# Humanity People always slam Twitter for people talking about “what they had for lunch&# but the blending of the personal and professional is very attractive to me. I love change.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Golden Spiral

NOVEMBER 20, 2020

and build better customer communities. Anna Grimes brings a career’s worth of public relations and crisis communications work to Golden Spiral. Zoom meetings with peers. You've heard “Content is King.” gain more clicks. convert more users. Join us for a fast-paced video hour full of tips and laughter.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? What percentage of Fortune 100 companies are on Twitter?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

APRIL 27, 2010

He is without peer. Louis to Phoenix, coming back from SocialFresh. I’ll probably fly 150 segments this year, which is a lot, but nowhere near Chris Brogan territory. Today, I’ve fortunately been upgraded to first class, which happens infrequently because I travel enough to make it exhausting, but not enough to make it rewarding.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 20, 2010

We are spending countless employee hours tweeting, retweeting, responding to tweets, figuring out whom to follow, secretly following celebs and athletes, and designing custom Twitter backgrounds. Nobody forced companies to get involved with their customers in this way. We just did it voluntarily. Interaction.

Twitter 148

Twitter CRM Business Paid Search Agency 148