Scoop.it

OCTOBER 6, 2020

Content curation: the practice of finding and sharing high-quality, relevant content that adds value for your audience and your brand. Curated content is a great lead nurturing tool. And there’s another benefit to using curated content vs. “homegrown” content for lead nurturing. The answer? Social Selling. Brand Building.

Curation 93

Curation Top of Funnel Content Lead Nurturing 93

Scoop.it

JULY 7, 2020

You already know the impact curated content can have on your business. From marketing efforts to employee advocacy and hiring, content curation is a company’s superpower across the board. But curated content is only useful if you can navigate your way through it. Why organizing your curated content is essential.

Curation 90

Curation Top of Funnel Organization Marketing Analytics Tools 90

Bluetext

MARCH 19, 2024

With platforms like LinkedIn, Instagram, TikTok, and Reddit constantly evolving, staying ahead means adapting and refreshing your approach. From tailoring your profile for each audience to embracing the latest trends and features, let’s dive into how you can embrace the spirit of renewal and rejuvenate your online presence this spring.

Social Media 42

Social Media Linkedin Thought Leadership Media 42

Directive Agency

APRIL 26, 2023

Posting on LinkedIn is easy, but figuring out how to make posts that resonate with your target audience requires skill. Our LinkedIn engagement grew by 22% in just 1 month and yours can, too! An effective way to boost engagement on LinkedIn is by creating posts that feature real data. View the post on LinkedIn.

Linkedin 52

Linkedin Demand Generation Content Paid Search Agency 52

EveryoneSocial

APRIL 26, 2021

In 2020, LinkedIn made an official announcement that they would be sunsetting their employee advocacy product called Elevate. While some of the Elevate features certainly help improve the use of LinkedIn company pages, it does not create a true employee advocacy solution. LinkedIn Company Pages. Trending posts from employees.

Linkedin 72

Linkedin Paid Search Agency Enterprise Management Work Management 72

Scoop.it

FEBRUARY 23, 2021

For salespeople, content curation is all about using those various assets to reach and engage prospects. There’s no one-size-fits-all approach to content curation , though. People in different sales roles need to be curating different types of content. Sales Managers.

Top of Funnel 65

Top of Funnel Curation Work Management Marketing Management 65

Hubspot

OCTOBER 17, 2019

But if you're not using LinkedIn as a lead generation tool, you could be missing out on a major opportunity to grow both brand recognition and revenue. In fact, studies have shown that 80% of B2B leads come from LinkedIn , and 94% of B2B marketers use LinkedIn to distribute content. This makes sense.

Linkedin 100

Linkedin Generation Marketing Budget Leads 100

nDash

NOVEMBER 15, 2022

Do you know your LinkedIn audience? When you create a LinkedIn page, the real motivation is to build an audience and get them to learn about your product or service. LinkedIn is the social media platform many companies choose for creating and sharing business-related content. Understanding Your LinkedIn Audience.

Linkedin 52

Linkedin Paid Search Agency Content Statistics 52

seo.co

JANUARY 10, 2022

Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in the future. Customers want it, and brands that deliver it win.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

EveryoneSocial

MARCH 10, 2023

In recent years, a new phenomenon has emerged on the world’s largest professional social networking platform: LinkedIn Influencers. These thought leaders make waves on LinkedIn with their engaging content and valuable insights, building large followings and establishing themselves as credible sources of information in their industries.

Linkedin 52

Linkedin Tips Social Networks Work Management 52

Only B2B

NOVEMBER 23, 2020

After our research and curation, we came up with trends that are predicted to be the future of B2B lead generation industry. . You can surely argue for LinkedIn, Facebook but the brand presence is overshadowed by comments and discussions. Similarly, the lead generation process from past years has been transforming exorbitantly.

Marketing AI 117

Marketing AI Lead Generation Lead Ranking Trends 117

Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. Leverage social media platforms: Utilize platforms like LinkedIn , Twitter, and Facebook to connect with potential prospects. Must Read: How to Build an Email List Fast?

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Scoop.it

MARCH 26, 2019

Marketing teams provide sales organizations with tools and curated information. Don’t just curate sales enablement content. All these insights are valuable in preparing, creating and curating the right information for your sales reps from the start, and all the way to the close, of the buying cycle.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

Webbiquity

FEBRUARY 27, 2018

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Twitter for breaking news, LinkedIn for professional networking) but below the surface, who’s really using each platform, for what purposes?

Social Networks 296

Social Networks Stats Network Marketing Linkedin 296

seo.co

FEBRUARY 16, 2021

Here are some of the must-follow digital marketing trends to look out for in 2021: Conversational Marketing. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in 2021. Customers want it, and brands that deliver it win.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Integrated B2B

JUNE 16, 2020

This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. While Facebook and Twitter have a casual, social networking approach, don’t forget that LinkedIn is a professional social media platform. Using hashtags on LinkedIn.

Linkedin 52

Linkedin Practices Best Practices B2B Thought Leadership 52

Sprout Social

FEBRUARY 6, 2023

Features for lead generation: Facebook lead ads Twitter ads LinkedIn ads TikTok ads Here’s an example of a Sponsored Carousel Ad on LinkedIn by Refinitiv. Analyze conversations around your brand and industry to identify trends and understand sentiment. Place Guides: Curate a guide using posts with specific geotags.

Social Media 95

Social Media Features Media Curation 95

Martech

MARCH 8, 2024

If your company has worked on an AI strategy and shared its vision for how AI can benefit your team, then you are positioned well to start curating relevant resources. Below, I have curated just a few options for AI marketing training in hopes of encouraging you to dive in. The Neuron Newsletter : Daily digest of the latest AI news.

Marketing AI 102

Marketing AI Training Generation Budget Programs 102

Stevens & Tate

FEBRUARY 12, 2020

Which means that you need to keep up with all the latest social media trends. With that in mind, the following are six social media trends in 2020 worth implementing yourself: 1. Curate Customer Created Content. Most companies stick to major social channels, such as Facebook, Twitter, LinkedIn, and Instagram, to name a few.

Social Media 69

Social Media Trends Media Inbound Marketing 69

Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. LinkedIn vs. Facebook for B2B marketing. How long should your ad text be?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

DealSignal

MAY 31, 2024

Conducting a Total Addressable Market (TAM) analysis specific to this demographic is particularly crucial for several reasons, especially when leveraging platforms like LinkedIn for data insights: Identifying growth opportunities: CEOs often hold the keys to significant budget allocations and strategic initiatives within their organizations.

Analysis 52

Analysis Allocation Comparison Linkedin 52

Valasys

JULY 31, 2023

It involves using advanced algorithms and artificial intelligence to generate, curate, and distribute content across multiple channels. It starts with content ideation, where AI algorithms can analyze data and trends to generate topic ideas that align with the target audience’s interests.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Sprout Social

JULY 21, 2022

Social curation and bookmarking sites. Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. Platforms like Instagram, which has more than 1 billion monthly active users , have made it easier than ever before to curate and share photos and images. Curate and promote user-generated content via branded hashtags.

Social Media 145

Social Media Social Marketing Media Curation 145

Marketing Insider Group

FEBRUARY 6, 2023

We need to react to change, anticipate trends, and be proactive. Curate creative, digital outside-in content delivering value across the customer experience (CX) and journey – with an on-line and off-line experience, delivered in a hybrid approach. The global pandemic significantly accelerated digital transformation.

B2B Thought Leadership 220

B2B Thought Leadership Lead Ranking B2B Marketing Planning 220

Buffer

JANUARY 23, 2023

While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following. But this year, the writer will be shifting his focus from Twitter to LinkedIn.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Marketing Insider Group

JANUARY 16, 2023

Staying up-to-date with marketing trends and developments is easy with digital newsletters and networking platforms. Staying up-to-date: Being successful in the marketing field requires staying up-to-date on the latest marketing trends and developments. Is your business ready to have its most productive year yet? Quick Takeaways.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Spiralytics

MAY 30, 2024

Social networking platforms Social networking platforms like Facebook, X (formerly Twitter), and LinkedIn allow people to connect, share ideas, and build relationships. Image-based platforms Image-based platforms, like Instagram and Pinterest, allow users to curate images and share them to the world. female and 34.3%

Social Media 62

Social Media Media Paid Search Agency Advertising Agencies 62

Sprout Social

MAY 15, 2024

That clever LinkedIn or eye-catching Instagram post? Continuously educate stakeholders on industry trends, best practices and emerging opportunities. Apart from these, there are other miscellaneous tasks eating into the time managers want to spend on strategic tasks like tracking network trends or meeting with the leadership team.

Social Media 111

Social Media Marketing Attribution Automation Personalization 111

Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. The top 10 trends in Sales Tech for 2019 – 2020.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Zoominfo

AUGUST 10, 2021

Both Snapchat and Facebook added recruitment and job posting capabilities to their platforms in 2017, and LinkedIn has been a long-time platform for networking, job searching, and recruiting. Talent Acquisition Team Lead at ZoomInfo Alison Dennison speaks to the importance of staying updated on social media recruiting trends. “I

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

Zoominfo

AUGUST 10, 2021

Both Snapchat and Facebook added recruitment and job posting capabilities to their platforms in 2017, and LinkedIn has been a long-time platform for networking, job searching, and recruiting. What’s interesting about this new trend is both the job seekers’ initiative in posting video resumes and the platform’s response.

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

Bluetext

APRIL 7, 2021

The Latest in LinkedIn. LinkedIn is taking users’ ability to “connect” to the next level. This week LinkedIn is rolling out new profile features that will empower a whole new segment of users with the opportunity to become content creators and professional influencers. Social Platforms Taking a Cue from One Another .

Linkedin 26

Linkedin B2B Thought Leadership Peer-to-peer Paid Search Agency 26

Marketing Insider Group

MAY 30, 2023

We’ve tried it all: Creating blog outlines Suggesting copy for LinkedIn posts Finding inspiration for blog article introductions Transcribing video content and webinars Writing keyword-focused meta-descriptions The Verdict There are definitely pros and cons to asking AI tools for marketing advice. Personalize content.

Small Business Marketing 251

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 251

Spiralytics

FEBRUARY 7, 2024

Using these tools, you can easily track engagement metrics, identify trending topics, and gauge sentiment towards your brand in real time. Trends and the world outside keep evolving beyond your set schedule. If you miss the bus on a crucial trend due to your set schedule, it may be too late to post it later.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Strategic-IC

SEPTEMBER 10, 2019

Remove Friction, Disrupt Experiences, Face Fears: 3 INBOUND19 Trends to Impact the Next 12 Months. 2019 has been no different; and as a Strategic IC HubSpot Platinum Partner Agency, Executives Heidi Corcoran and Jack Rawlings joined the conversation to uncover what trends, tactics and strategies will deliver impact in the year to come.

De-duplication 63

De-duplication Trends Advertising Agencies Account Based Marketing 63

illumin

MAY 21, 2024

Find out why and how you can take part in this trend. Here’s everything you need to know about this booming trend. Curate your podcast ad: Write out a script to send to your podcaster or produce everything yourself and send over a final podcast ad recording. Podcasts are seeing a global uptick. million USD in 2024.

Cost Per Thousand 89

Cost Per Thousand Advertisements Advertising Cost per Acquisition 89

EveryoneSocial

OCTOBER 19, 2022

What lands on Twitter might receive crickets on LinkedIn. The greatest gap to straddle but often pulled off with big results is refitting TikTok videos for LinkedIn. Wouldn’t it be great if you could curate all your content in one place and set the tone in advance for various channels and networks? Watch the Full Episode.

Personalization 98

Personalization Brand Identity Branding Storytelling 98