ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

seo.co

JANUARY 10, 2022

Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Customers want it, and brands that deliver it win.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

seo.co

FEBRUARY 16, 2021

Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Customers want it, and brands that deliver it win.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Convince & Convert

FEBRUARY 1, 2016

Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. 2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey. Journey mapping has the power to revamp a brand’s key touchpoints through anecdotal storytelling and visualization. Journey Mapping.

Top of Funnel 107

Top of Funnel Tips Digital Marketing Funnels Touchpoints 107

Content Standard

APRIL 12, 2019

Like sophisticated modern marketers, Netflix is no longer just using data to customize the user experience and better target individuals—they’re also using it to drive original content creation. Instead, they rely on the intuition of a few marketing leaders and the industry experience of talented storytellers.

Enterprise Management 84

Enterprise Management Content Marketing Brand Identity Branding 84

KoMarketing Associates

DECEMBER 19, 2013

Dennis Cohen (SEO Analyst). A great study which polled 120 well-known SEO professionals and asked them about search ranking factors. Make the Most of Custom Audiences on Facebook – Gary Stein, ClickZ. The 3 Core Elements of Good Storytelling (And Why Your Business Needs Them) – Sean D’Souza, CopyBlogger.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Parse.ly

OCTOBER 22, 2019

Masters of Scale | To scale you must master the art of storytelling. The episode explains what makes storytelling so powerful, and why it matters that companies get it right. Why I chose it: This podcast gets the honor of being the oldest on the list, published in 2015. There are five habits that anyone can use to curate trends.

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

Martech Advisor

DECEMBER 19, 2019

Each Friday, a member from Moz explains a concept, update, strategy, or tactic related to SEO and its peripheral topics on a whiteboard. Brands need to get their store approved by Facebook and publish their inventory on Facebook. Besides this, you can also conduct customer surveys or integrate new features as you move along.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Marketing Insider Group

JANUARY 24, 2013

ExploreB2B – Explore B2B – A publishing platform for professionals. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Storytelling through content marketing, blogs, social media & more. Find New Customers www.findnewcustomers.com.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Marketing Insider Group

JANUARY 11, 2021

Keynote speakers will focus on customer experience, innovative technologies, and critical strategies to help businesses conquer challenges due to COVID-19. MarTech gears its event toward marketers tasked with constructing technology stacks, building exceptional customer service teams, and delivering real results. It’s entirely free.

Conference 63

Conference Advertising Agencies Peer-to-peer B2B Marketing 63

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Yes, digital, as in desktop publishing, is becoming a legacy system. It’s a challenging juggling act.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

Webbiquity

DECEMBER 11, 2013

8 Steps To Become A Brand Publisher by B2B Marketing Insider. ”) to analyzing competitors, to determining the driving factors behind customer purchase and loyalty. Whereas if your goal is brand awareness, or perhaps link-building for SEO, going broad with your content can be an excellent strategy.”

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

OutboundView

FEBRUARY 28, 2019

The Basics – Businesses often overlook tremendous value in determining their ideal customer profile by neglecting to dig deeper. What can the technology stack of your target customer tell you? Not ideal company target – we’re talking the customer writing the checks or using your products. Buyer Research. Who’s your buyer?

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

B2B Marketing Insights - WE

JULY 31, 2018

These key elements of UX and SEO increase site traffic and decrease bounce rates. Brand consistency establishes trust and loyalty with customers and builds brand recognition over time. First, we’ll perform SEO-driven research to identify target and supporting keywords and phrases. The pictures are grainy. Site Design.

Design 66

Design Process Paid Search Agency Budget Programs 66

Content Marketing Institute

SEPTEMBER 26, 2018

And, when we had a few unanswered questions, we curated responses from expert sources. 10), and measurable custom conversion tracking (no. Jason Schemmel , Harper Collins Christian Publishing. Your customer is not interested in your product, they are interested in solving a problem. Some even shared their answers.

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

Marketing Insider Group

JANUARY 11, 2023

Marketers have shifted their focus from sales to digital content marketing strategies and search engine optimization tactics to attract new customers to their business. According to Harvard Business Review, a 5% increase in customer retention can deliver up to 95% increase in profits. What are some of the best ways to retain customers?

Marketing AI 240

Marketing AI Trends B2B Marketing B2B 240

Marketing Insider Group

MARCH 16, 2020

Consistent blog publishing is the heart of successful content marketing. Marketing Insider Group, for example, takes the top spot for in-demand keywords like ‘what is marketing,’ ‘what is employee activation,’ ‘thought leadership,’ ‘brand storytelling,’ ‘marketing speaker,’ and more. These can then link to your e-book landing page.

Lead Scoring 289

Lead Scoring Lead Ranking Budget Programs Marketing Budget 289

Top Rank Marketing

MARCH 11, 2024

This degree of in-depth engagement means utilizing an array of content types across several platforms and touchpoints to guide customers along the buying journey. SEO : Incorporating search engine optimization strategies into content creation to improve visibility in search engine results and attract organic traffic.

Work Management 111

Work Management Marketing Management B2B Marketing Service 111

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. AIOSEO All-in-One SEO (AIOSEO) is a comprehensive SEO plugin for WordPress websites designed to improve search engine visibility without requiring extensive SEO knowledge.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Marketing Insider Group

SEPTEMBER 5, 2023

Understand their pain points, their needs, and the questions they’re asking during each stage of the customer journey. Is it brand awareness, lead generation, customer engagement, or something else? Test and Iterate The process of research in content marketing doesn’t end once you hit the ‘publish’ button.

Research 238

Research Content Marketing Work Management B2B Thought Leadership 238

Contently

OCTOBER 15, 2020

Something that’ll convince potential customers to learn more. At Contently, we added a Content Strategy Assessment at the bottom of our content strategy services page on our website to help potential customers evaluate which of our solutions fits their needs. B2B companies always have to think a step ahead.

Lead Ranking 218

Lead Ranking Promotion Trends Top of Funnel 218

Single Grain

MAY 4, 2022

And one of the primary reasons for the immense popularity of WordPress is that it is SEO-friendly. In fact, you can quickly scale your organic traffic if you know how to manage WordPress SEO. This is where WordPress SEO agencies are so helpful: They have the experience and skills to take your website to the next level.

Paid Search Agency 59

Paid Search Agency Advertising Agencies CMS Development Ad Agencies 59

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. AIOSEO All-in-One SEO (AIOSEO) is a comprehensive SEO plugin for WordPress websites designed to improve search engine visibility without requiring extensive SEO knowledge.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Contently

OCTOBER 15, 2021

Something that’ll convince potential customers to learn more. At Contently, we added a Content Strategy Assessment at the bottom of our content strategy services page on our website to help potential customers evaluate which of our solutions fits their needs. B2B companies always have to think a step ahead.

Lead Ranking 128

Lead Ranking Promotion Enterprise Management Trends 128

ClearVoice

JULY 19, 2022

This very rarely happens online, where millions of blog posts are published daily. Search engines don’t index newly-published posts right away. Out of all the pages published online, only 5.7% Using SEO pillar pages and topic clusters is the perfect example. Content marketing is not a one-off project.

Top of Funnel 95

Top of Funnel Content Marketing Marketing Budget Work Management 95

Outgrow

JULY 15, 2021

This is why we present to you our hand-curated list of 21 YouTube Channels that you cannot miss out on! If you’re thinking SEO, you have to think Gotch SEO! A Video We Love: Are you looking for an SEO strategy that will actually improve your ranking? We love how it talks about the irresistible power of storytelling.

Youtube 98

Youtube Advertising Channels Marketing AI Work Management 98

ClearVoice

JANUARY 8, 2019

Content created for the sake of content or to meet some self-imposed publishing schedule isn’t enough. And let’s not forget the customer — content has to meet the needs of the customer at each phase of the buyer’s journey. You know your target customers based on your gut or your everyday encounters with buyers, right?

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

Marketing Insider Group

SEPTEMBER 3, 2014

We are looking for examples of brands who continuously and consistently publish content on a site they own – like a media company. Lesson for brands: create promotion-free content hubs and use the platform as a launching point for a deeper customer relationship. American Express OPEN Forum. ” And for good reason.

Examples 100

Examples Content Marketing Brand Identity Branding 100

Content Marketing Institute

DECEMBER 20, 2017

Content engineer – someone who structures content for publishing and sets up an organization’s content systems, that is, the technologies that store, deliver, and enable governance of content assets (definition from Cruce). COPE stands for “create once, publish everywhere.”). Keep learning about your customers’ world.

Marketing AI 111

Marketing AI Planning Marketing Automation Services Paid Search Agency 111

Content Marketing Institute

DECEMBER 27, 2017

Drive greater loyalty, satisfaction, and evangelism among your existing customers? Not only can it help identify and characterize the unique value your company will provide through its content, it’s also a critical component for governing your storytelling efforts and guiding your decision-making throughout the life of your program.

Template 111

Template Paid Content Planning Content Marketing 111

KoMarketing Associates

AUGUST 20, 2015

You don’t have to be a “writer” by profession to publish a blog post or tweet out an article. In fact, as my colleague Casie notes in a recent post, writing is one of the best ways to grow your SEO career. Curate content based on interviews with clients or other subject matter experts. write like a storyteller).

Peer-to-peer 120

Peer-to-peer Buyer Personas Keywords Long Tail Marketing 120

Marketing Insider Group

SEPTEMBER 14, 2021

Data storytelling is one of the most powerful ways to create compelling content. Their published reports cover all facets of content marketing (ex: their first few listed reports include B2C, manufacturing, technology, B2B, enterprise, and small business). Image Source. for a full library of useful data and other information.

Case Studies 338

Case Studies Content Case Study Statistics 338

ClearVoice

SEPTEMBER 25, 2023

Recently, one of our ClearVoice customers came to us and said: “We want to create 20,000 pieces before Thanksgiving using AI, but they have to be of the highest quality. For example, Keyword Insights quickly generates thousands of SEO keywords, even grouping them into topical clusters. Can you help us?”

Marketing AI 59

Marketing AI Paid Search Agency Lead Ranking Content 59

Hubspot

AUGUST 20, 2020

The Curated Post. The Curated Post. Format: Highlights and curates (usually external) content around a certain theme. Another post that has historically (yet undeservingly) gotten a bad rap is the curated post. Examples: Predictive SEO: How HubSpot Saves Traffic We Haven't Lost Yet. Blog Post Types and Formats.

Paid Content 101

Paid Content Thought Leadership FAQ Curation 101

Valasys

AUGUST 6, 2019

The targeting technics in marketing are broadly divided based on those meant for aiming demographics, psychographic & behavioral insights, firmographics, technographics, and past-buying habits of the customers as well as the research methodologies employed by them. Builds grander customer loyalty.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Content Standard

NOVEMBER 6, 2020

What started as product-centric blogging and mass digital email campaigns now encompasses dozens of content types, innovative brand storytelling, and personalized social media marketing across an ever-expanding list of channels. Neither will your customers. “And it’s hurting our relationships with customers.”

Marketing Budget Creation 99

Marketing Budget Creation Peer-to-peer Content Marketing Budget 99

Hubspot

MAY 12, 2022

And since 64% of today’s customers are belief-driven buyers, they want to support brands that “can be a powerful force for change.". It helps you connect with customers, become more visible in your industry, shape your reputation, leave a lasting impression during online and in-person networking, and sell more to target prospects.

Personalization 95

Personalization Brand Identity Branding Peer-to-peer 95