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How to come up with social media content using feedback from your silent fans

Sprout Social

Referral traffic. Referral traffic is important because you can learn how much of your silent audience is visiting your site thanks to your social media content. Also known as CTR, this is a ratio measurement of clicks to impressions. Combining data like your CTR and referral traffic yields your conversion rate.

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Retargeting Ads That Will Bring Your Audience Back (With Examples)

Unbounce

For example, data shows that retargeting ads can yield a 10x increase in click-through rates (CTR) since users are already familiar with the brand or product. Since only 2% of web traffic converts , it’s worth seeing if some well-planned and well-placed retargeting ads can help bring those almost-ready-to-buy prospects back into your world.

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Paid Search Basics for B2B Marketers

Launch Marketing

Pay-per-click (PPC) is popular because you’re paying for the clicks that drive traffic directly to your website. Short-Tail Keywords: General searches that consist of only a few words, usually one or two, such as “B2B marketing” or “technology.” What was the CTR? Download the Next-Level Marketing eBook! Did you add keywords?

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Featured Snippets: How to Increase Your Organic CTR

Outbrain

Because they appear directly below the user’s query and often provide the answer, there’s been a huge drop in traffic for that top spot. 1 result but failed to grab the featured snippet saw traffic drop by 38%. Featured snippets are eating up the search traffic. Optimize the description box with some relevant long tail keywords.

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SEO Channel Context: An Analysis of Growth Opportunities

Moz

Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. This analysis was one of our deliverables for a marketing agency client who hired us to inform SEO decisions which we then turned into a report template for you to get inspired by and duplicate. Google Data Studio.

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12 SEO Report Templates to Help You Prepare Your Next SEO Report

Single Grain

It is time-consuming, and this is where SEO report templates are so helpful. I have listed the top SEO report templates that you can use to showcase website SEO health to your clients in a faster and efficient manner than by creating your own reports from scratch. Template #1 – Simple Monthly SEO Report Template from Backlinko.

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How to Detect, Repair & Profit From Underperforming Content

Hubspot

There are millions of blog posts being published every day , and many of those posts will never see a lick of traffic. Roughly 60% of marketers still struggle with creating engaging content, even when including many of the components above -- and the problem goes well beyond just the traffic a piece of content is getting. Source: CMI.