KoMarketing Associates

FEBRUARY 10, 2021

SERP features are all the little widgets of information Google (or Bing) can put into the search results. A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.” So how much of an effect is this having on organic search traffic? Featured Snippets.

SERP 295

SERP Features Google Top of Funnel 295

Unbounce

JUNE 1, 2021

For example, data shows that retargeting ads can yield a 10x increase in click-through rates (CTR) since users are already familiar with the brand or product. Since only 2% of web traffic converts , it’s worth seeing if some well-planned and well-placed retargeting ads can help bring those almost-ready-to-buy prospects back into your world.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Content Marketing Institute

JANUARY 23, 2018

Do those “featured rankings” increase traffic? When ConfluentForms.com held the featured snippet for a query, it saw a 20% to 30% increase in traffic, as Eric Enge highlights. And it’s not just about traffic. @SEOSmarty Click To Tweet. Are featured snippets triggered only by question-type queries?

FAQ 108

FAQ Traffic Features Trigger Marketing 108

KoMarketing Associates

AUGUST 11, 2015

Instead of simply showing broad click data in a PPC campaign, consider illustrating the top 10 or 20 most important keyword phrases being managed and the applicable traffic and impression volume received. Connect this information with CPC (cost per click) and average position for these terms as well. METRIC 2: CONVERSIONS.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

ClearVoice

MAY 3, 2023

A TOC is an opportunity to inject a handful of long-tail keywords into your content. This is measured and improved using engagement metrics, such as average session duration, time on the page, bounce rate, scroll depth, and click-through rate (CTR). More importantly, it shows exactly where they can find that information.

Paid Search Agency 95

Paid Search Agency SEO Ads Marketing Automation Services 95

Outbrain

JUNE 18, 2018

Because they appear directly below the user’s query and often provide the answer, there’s been a huge drop in traffic for that top spot. 1 result but failed to grab the featured snippet saw traffic drop by 38%. Featured snippets are eating up the search traffic. Optimize the description box with some relevant long tail keywords.

CTR 50

CTR Features Organization SERP 50

ClearVoice

MAY 3, 2023

A TOC is an opportunity to inject a handful of long-tail keywords into your content. This is measured and improved using engagement metrics, such as average session duration, time on the page, bounce rate, scroll depth, and click-through rate (CTR). More importantly, it shows exactly where they can find that information.

Paid Search Agency 59

Paid Search Agency SEO Ads Marketing Automation Services 59

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. Overall, optimizing content can drive more traffic to your website. how long users stay on a page.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

seo.co

JULY 26, 2023

Keyword research tips Embrace long tail keywords. Search engines use this information to determine how to rank pages. Your page titles will also contribute heavily to your click through rate, since users will skim titles and quickly decide whether or not the page contains the information they want.

SEO 52

SEO Click Rate Keywords Paid Search Agency 52

Single Grain

JANUARY 26, 2024

To that end, we’re noticing distinct patterns surrounding SEO keyword strategy as we enter 2024 — and one of them is the growing importance of long-tail keywords. In this article, we’ll walk you through exactly why long tail keywords are important for SEO success. Work With Us Why Long Tail Keywords?

Long Tail Marketing 52

Long Tail Marketing Keywords SEO Lead Scoring 52

Hubspot

DECEMBER 22, 2020

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor. They've got a killer landing page targeting " Business VoIP " and it's soaking up both organic and paid traffic.

PPC 101

PPC Work Management SEO Top of Funnel 101

seo.co

NOVEMBER 1, 2021

It’s not often that we can show you one small, simple change that can help you get more traffic to your site almost instantly. Log into Google Analytics or Google Search Console and take a look at your total web traffic across all channels. The Traffic-Conversion Relationship. per click in value.

Click Rate 98

Click Rate CTR Lead Ranking Lead Scoring 98

QuanticMind

JANUARY 24, 2019

Thus, PPC marketers who target these key phrases can capture some of this traffic. If you’re just starting out with PPC marketing, your competitors can potentially be a great resource for PPC keyword research — by learning what search queries are bringing traffic to your competitor’s website.

PPC 53

PPC Keywords Top of Funnel Research 53

SmartBug Media

JULY 16, 2021

Based on that intent, choose one primary keyword, a few long-tail keywords, and a handful of semantic (synonymous) keywords. As a side note, you’ll probably already have your title by the time you’re optimizing your video for click-through rate (CTR), but that doesn’t mean you can’t optimize. This means that Google & Co.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Moz

FEBRUARY 20, 2019

Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. This analysis was one of our deliverables for a marketing agency client who hired us to inform SEO decisions which we then turned into a report template for you to get inspired by and duplicate. Google Data Studio.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Hubspot

NOVEMBER 24, 2017

We're going to go over some of the ways to avoid that big, scary traffic trend above -- or to prevent it from happening again, if you've seen it before. Change the date range under “Live data” in the top right to your highest-traffic month. (It They may be getting more referral traffic than you as well. Delete Columns D-K.

Lead Scoring 78

Lead Scoring Lead Ranking CTR SEO 78

KoMarketing Associates

OCTOBER 18, 2016

The Keyword Planner tool is great for analyzing keyword volume and competition, and also offers up long-tail related queries that you may not have otherwise thought of focusing your efforts on. There was once a time when writers had to use notepads to collect and share their information. Tools for Writing. Now, we have Evernote.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Huptech Web

SEPTEMBER 23, 2022

Optimization of a PPC campaign revolves around targeting relevant keywords for bids, increasing click-through rates (CTR) while minimizing costs, improving conversion rates, and maximizing returns on investment (ROI). Their PPC traffic is psychologically different from their organic traffic and therefore needs to be marketed differently.

Paid Content 52

Paid Content PPC Paid Search Agency Optimization 52

Hubspot

OCTOBER 7, 2016

There are millions of blog posts being published every day , and many of those posts will never see a lick of traffic. Roughly 60% of marketers still struggle with creating engaging content, even when including many of the components above -- and the problem goes well beyond just the traffic a piece of content is getting. Source: CMI.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

accelerate agency

MAY 24, 2023

If that’s the case, use the links below to find the right information for you: What is Google Analytics? As you might expect, it focuses on data gathered through the Google search engine – which is where you’re likely to generate most of your traffic from anyway. Read on to find out what it is and how it can help you.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Unbounce

MAY 24, 2021

Unfortunately, it can be an uphill battle to capture some of that traffic unless you know your target audience as well as you know your product. When you can confidently identify these traffic sources, you can double down on the messaging to promote your landing page via the appropriate digital channels. See where we’re going here?

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Directive Agency

DECEMBER 5, 2018

Utilizing this information, we ran an experiment and split traffic between the two pages with the following results: We saw a massive performance spike with the experiment traffic in a short amount of time and permanently applied the change to our campaign. Interesting! Let’s take some time and make our efforts pay off, yeah?

PPC 45

PPC Paid Search Agency Optimization Click Rate 45

flux.la

FEBRUARY 1, 2020

Getting traffic from search engines is extremely important. Whether you’re building a website for fun or for earning profits via Adsense , it will fail sooner or later if you do not optimize your SEO and website traffic. Read my pro guide on how I increased my website traffic to 250k/mo ). 1) What is SEO.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Single Grain

FEBRUARY 3, 2024

They are a strategic tool to increase CTRs, thus driving more traffic to your site. It’s a strategic tool designed to attract clicks from search engine results pages (SERPs) and drive traffic to your website. It’s important to make your site more informative and relevant to users’ searches.

Traffic 102

Traffic Work Management Click Rate CTR 102

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. How to Find New Keywords.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Single Grain

NOVEMBER 9, 2022

Keep reading to learn the steps you can take to implement a simple ecommerce SEO strategy for your product pages – and watch your traffic and sales skyrocket! As an ecommerce business, optimizing your product pages goes a long way in getting organic traffic from search engines. Get high click-through rates (CTR).

eCommerce 115

eCommerce Traffic SEO Product 115

Directive Agency

DECEMBER 5, 2018

Utilizing this information, we ran an experiment and split traffic between the two pages with the following results: We saw a massive performance spike with the experiment traffic in a short amount of time and permanently applied the change to our campaign. Interesting! Let’s take some time and make our efforts pay off, yeah?

PPC 40

PPC Paid Search Agency Optimization Click Rate 40

Sprout Social

SEPTEMBER 17, 2019

Simply put, keywords or key phrases are the terms that people use to conduct online searches and find the information they need. While we’ll dig more into how to use Google search results for research later, you can see that the suggested related questions also help you understand what kind of information most people seek.

Keywords 100

Keywords Research SEO Lead Scoring 100

QuanticMind

NOVEMBER 30, 2018

This means that Google treats its SEM advertisers well, affording them prime space on results pages, which in turn, drives organic traffic further and further down the rankings. . With an overabundance of information available on the internet, audiences quickly recognize whether they’re interested in a specific webpage or not.

PPC 40

PPC Paid Content SEM Paid Search Agency 40

accelerate agency

MAY 24, 2021

If that’s the case, use the links below to find the right information for you: What is Google Analytics? As you might expect, it focuses on data gathered through the Google search engine – which is where you’re likely to generate most of your traffic from anyway. . Analyze landing page traffic. Then save it.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

QuanticMind

SEPTEMBER 28, 2018

To that end, it’s sometimes more strategic to bid on specific long-tail keywords. Among other things, long-tail bidding allows you to better focus your ad copy and create more relevant headlines, which in turn helps increase your CTR and quality score that can ultimately lower the cost of your bid.

Optimization 40

Optimization Top of Funnel Multi-Touch Attribution PPC 40

Hubspot

MARCH 22, 2012

And whether you're just starting out with SEO or it's been a part of your internet marketing strategy for a while, you're probably familiar with the need to conduct keyword research to inform the content and SEO strategies that help achieve that rocking organic presence. It drops to a CTR of 12% in position 2 , and a 9.5% The thing is.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Referral Rock

OCTOBER 9, 2019

And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Old articles: updates, traffic, and leads. But how much traffic and leads are these old posts responsible for? However, it does seem like the updates to old posts are connected with the traffic they bring in.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Hubspot

SEPTEMBER 28, 2016

But are they bringing in traffic? At the risk of sounding repetitive I will just list the basics: Keyword optimization - Focus on long-tail keywords, and use your keyword along with synonyms naturally throughout the blog. For more information and best practices on how to optimize a blog post click here.

Organization 28

Organization Tips Correlation Domain 28

Single Grain

JUNE 26, 2020

Want to grow your organic traffic by 20-100%? Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? Unfortunately, this makes things much harder for those of us who rely on Google’s organic search traffic as a lifeline. 10 Effective SEO Techniques to Drive Organic Traffic.

Traffic 145

Traffic Paid Content SEO Organization 145

Content Standard

MAY 22, 2024

users discover and engage with information online. Instead of a long list of links, users will start to see AI-generated summaries of relevant information, key takeaways, and even interactive elements. Think of the internet as a vast library. Imagine you’re searching for a quiche recipe.

Marketing AI 85

Marketing AI Long Tail Marketing Multi-Channel SERP 85

Optinmonster

APRIL 12, 2024

It’s essential to deliver traffic, authority, leads, and sales, but you’ll only get those benefits if you do it right. Learn the key strategies to increase your website’s traffic and sales.lp improve how your web pages appear in search results, so you can get more traffic, leads, and sales. What Is SEO?

Paid Content 90

Paid Content Lead Ranking SEO Lead Scoring 90