Moz

SEPTEMBER 9, 2019

Posted by Luca-Bares Click Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP changes within the market. Let’s take a quick step back.

CTR 53

CTR API Impressions SERP 53

Sprout Social

SEPTEMBER 17, 2019

It’s common knowledge that keywords help you find a place in search engine results. Keywords can also help you brainstorm intriguing content ideas, understand what your audience needs, optimize your social posts and more. You’ll learn how to identify how keywords on a website are used and conduct keyword research.

Keywords 101

Keywords Research SEO Lead Ranking 101

QuanticMind

JANUARY 24, 2019

It might be surprising but your keyword list is one of the most important tools behind an effective PPC advertising campaign — for a lot of reasons. Among other things you need to have an arsenal of relevant, high search volume keywords to hone in on and directly target your key sectors of your audience. Use Google Autocomplete.

PPC 53

PPC Keywords Top of Funnel Research 53

seo.co

JULY 28, 2020

Position and Click-Through Rate (CTR). + Source: Google. Organic traffic, put simply, is traffic that comes from Google and other search engines’ search engine results pages (SERPs). Source: Google Analytics. For example, do you want to avoid competition by targeting local keywords, or compete on a national level?

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

ClearVoice

MAY 3, 2023

Why does Google like tables of contents? A TOC is an opportunity to inject a handful of long-tail keywords into your content. SEO keywords help search engines, like Google, understand the meaning of your content. For example, average session duration measures how long users stay on your website.

Paid Search Agency 95

Paid Search Agency SEO Ads Marketing Automation Services 95

Unbounce

JUNE 1, 2021

For example, data shows that retargeting ads can yield a 10x increase in click-through rates (CTR) since users are already familiar with the brand or product. They retargeted 20 audience segments who demonstrated intent to purchase using Google Display Ads based on location, language, and on-site behavior. What stands out to you?

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? This leads us neatly on to… Why is Google Analytics essential to SEO?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

ClearVoice

MAY 3, 2023

Why does Google like tables of contents? A TOC is an opportunity to inject a handful of long-tail keywords into your content. SEO keywords help search engines, like Google, understand the meaning of your content. For example, average session duration measures how long users stay on your website.

Paid Search Agency 59

Paid Search Agency SEO Ads Marketing Automation Services 59

Brandpoint

DECEMBER 13, 2018

Google reports that 71 percent of B2B buyers begin their customer journey with an unbranded search. How does Google rank content? Google assesses thousands of signals to rank pages, and with the rise of machine learning, ranking factors are somewhat mysterious. Not even Google can precisely state every factor.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Hubspot

DECEMBER 22, 2020

Avoid paid keyword traps. Sharing keyword intelligence is a standard best practice. Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. It's important to understand the intent behind search terms, because you want to avoid keyword traps. Probably not.

PPC 101

PPC Work Management SEO Top of Funnel 101

Moz

NOVEMBER 20, 2019

Posted by FeliciaCrawford Have you ever wished there were an easy way to see all the top keywords your site is ranking for? What about those times when you're stumped trying to come up with keywords related to your core topic, or want to know the questions people are asking around your keywords? Find relevant keywords.

Keywords 52

Keywords Research Eye-Tracking Domain 52

KoMarketing Associates

AUGUST 11, 2015

That said, we almost always need a deeper understanding of our audience and keyword space to be able to present real business value. Instead of simply showing broad click data in a PPC campaign, consider illustrating the top 10 or 20 most important keyword phrases being managed and the applicable traffic and impression volume received.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

SmartBug Media

JULY 16, 2021

If you’re reading this, you probably already have a strong SEO strategy, backed by comprehensive buyer persona profiles, sound keyword research, and a robust content strategy. Some SEO experts prefer to plan their content around keywords , but I think it’s best to strategize around the search intent behind keywords. Let’s talk.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Outbrain

JUNE 18, 2018

Google is forever optimizing its search algorithm. To help users find the right results in just a few seconds, Google is now placing a heavier emphasis on featured snippets, which are the new hottest piece of digital real estate—and you need to know how to get your brand to appear in them. DIY questions. How to [achieve goal].

CTR 50

CTR Features Organization SERP 50

seo.co

JULY 26, 2023

As long as you have an SEO-friendly site design , you have a good foundation to work with, and from there, you’ll need to learn how to implement the following SEO components. Keyword and subject research SEO begins with determining what queries users type into search engines when they need your product or service.

SEO 52

SEO Click Rate Keywords Paid Search Agency 52

Single Grain

JANUARY 26, 2024

To that end, we’re noticing distinct patterns surrounding SEO keyword strategy as we enter 2024 — and one of them is the growing importance of long-tail keywords. In this article, we’ll walk you through exactly why long tail keywords are important for SEO success. Work With Us Why Long Tail Keywords?

Long Tail Marketing 52

Long Tail Marketing Keywords SEO Lead Scoring 52

accelerate agency

MAY 24, 2021

There’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? Why is Google Analytics essential to SEO? 20 tips to using Google Analytics to improve your SEO strategies. What is Google Analytics?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

KoMarketing Associates

OCTOBER 18, 2016

Google (Site:, Keyword Planner, Search Console). When generating new content ideas, I typically start the process with Google. The Keyword Planner tool is great for analyzing keyword volume and competition, and also offers up long-tail related queries that you may not have otherwise thought of focusing your efforts on.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

JUNE 1, 2016

First, advertising on Baidu will be more competitive and expensive, especially for more competitive keywords. The top four paid ads will stand out, which could improve CTR and overall ad performance. It’s an excellent opportunity to invest more in SEO tactics and explore more strategic ways to boost keyword rankings.

Cost Per Click 120

Cost Per Click Paid Search Agency PPC B2B Marketing 120

LeadSquared

AUGUST 7, 2013

On 18th July, we conducted a webinar- ‘ Lead Generation with Google Adwords and Manage them with LeadSquared’ which discussed essential tips, to help marketers begin with leads generation through Google Adwords. If the CTR and the ad position is poor, you might choose to increase the price for the keyword.

Adwords 52

Adwords FAQ Lead Generation Webinar Metrics 52

Huptech Web

SEPTEMBER 23, 2022

Perform Keyword Research. Keep An Eye On The Recommendation Tab On Google Ads. Advertisers have to pay a value depending on the keywords, platform, and audience. Perform Keyword Research. When you begin your PPC campaign, the first and most important thing you will do is perform keyword research.

Paid Content 52

Paid Content PPC Paid Search Agency Optimization 52

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. 1) keywordtool.io.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Sharpspring

FEBRUARY 13, 2020

To begin with PPC, you’ll bid on advertising keywords. Which keywords will be the most effective ? The average click-through rate (CTR) for retargeting ads is 10x greater than for typical banner ads. For example, long-tail keywords are used infrequently on mobile. How does your audience use social media?

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

Martech

OCTOBER 19, 2022

There is also contextual targeting, which uses website content — including text, keywords, images and categories — to trigger an ad purchase. Their death knell will come when and if Google ever decides to restrict their use. Google is also under investigation by the Department of Justice over another set of antitrust issues.

Advertising Agencies 114

Advertising Agencies Paid Content Cost Per Thousand Advertisements 114

Content Marketing Institute

JANUARY 23, 2018

Google is the most effective vehicle for driving targeted clicks to your content. But a tricky thing about Google is it’s always changing. Featured snippets appear in the Google “answer box,” but the answer box doesn’t always pull its data from featured snippets. Click To Tweet. SEOSmarty Click To Tweet.

FAQ 106

FAQ Traffic Features Trigger Marketing 106

Hubspot

NOVEMBER 24, 2017

Has the post declined in the rankings for a major keyword? You'll need access to Google Analytics and SEMrush to follow these steps. Google Analytics (GA) doesn’t pull the “[link] part of a URL, so make sure you manually enter it. Find the highest-volume keyword the post is ranking in the top five for. Let's get started.

Lead Ranking 78

Lead Ranking Lead Scoring CTR SEO 78

seo.co

NOVEMBER 1, 2021

See below: If you share something on Google Plus, it’ll also reproduce the meta description. Log into Google Analytics or Google Search Console and take a look at your total web traffic across all channels. Google has an anticipated spread of CTRs for its various search results ranks.

Click Rate 98

Click Rate CTR Lead Ranking Lead Scoring 98

Sharpspring

FEBRUARY 13, 2020

To begin with PPC, you’ll bid on advertising keywords. Which keywords will be the most effective ? The average click-through rate (CTR) for retargeting ads is 10x greater than for typical banner ads. For example, long-tail keywords are used infrequently on mobile. How does your audience use social media?

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

Launch Marketing

NOVEMBER 21, 2018

Platforms include, but are not limited to: Google, Bing, Facebook, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. LinkedIn Ads is typically the best paid social media channels for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

QuanticMind

NOVEMBER 5, 2019

With automatic campaigns, you allow Amazon to determine when to display your ad based on keywords identified in the title, description, and other aspects of your listing. Automatic campaigns are easy to set up and can help you identify relevant long-tail keywords to target. Select the Right Keywords. Optimize Bids.

Amazon 40

Amazon Advertisements Advertising Optimization 40

Moz

FEBRUARY 20, 2019

From the measurement setup and stack toolbox, we used: Google Analytics with tailored channel definitions, enhanced e-commerce and Search Console integration. UTM routine for social and email traffic implemented via Google Sheets & UTM.io. Google Data Studio. Keyword Hero. It is to be expected for this CTR to be high.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

flux.la

FEBRUARY 1, 2020

I’ll show you what SEO is all about, explain how it works, why is it essential, and propose strategies on how you can effectively use it to skyrocket your site rankings on Google (and others). Every time you key in a word or a phrase on search engines like Google, Bing or Yahoo, a list of websites related to the topic will be given to you.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

QuanticMind

NOVEMBER 30, 2018

This sophisticated, keyword-driven discipline allows industry professionals to place bids for ad placement on a search engine results page (SERP) real-estate when a consumer searches for a keyword that is related to their products or services. If you and Google are metaphorical “best friends,” it gets easier. Well, not quite.

PPC 40

PPC Paid Content SEM Paid Search Agency 40

Hubspot

MARCH 22, 2012

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. there are kind of a lot of keywords out there. there are kind of a lot of keywords out there.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Directive Agency

DECEMBER 5, 2018

During my time at Directive , I’ve come across vastly different Google Ad accounts from the way they’re set up, to size, to budget and more. One of my favorite metrics in a Google Ads account is search impression share. Below, you’ll find the steps to take to accurately view this in Google Ads. Look no further.

PPC 45

PPC Paid Search Agency Optimization Click Rate 45

Directive Agency

DECEMBER 5, 2018

During my time at Directive , I’ve come across vastly different Google Ad accounts from the way they’re set up, to size, to budget and more. One of my favorite metrics in a Google Ads account is search impression share. Below, you’ll find the steps to take to accurately view this in Google Ads. Look no further.

PPC 40

PPC Paid Search Agency Optimization Click Rate 40

Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. ” Did I just compare Google Ads to The Sims? Think your AdWords clicks are expensive? It’s gonna get ugly.”

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40