Method and Metric

APRIL 3, 2020

June of 2019 saw an interesting turn of events where, for the first time, the majority of browser-based searches on Google resulted in zero clicks. Digital marketers, content creators, and many others had observed the rise of no-click search results since the introduction of featured snippets to the Google search engine results page (SERP).

SERP 69

SERP Forecasting CTR Lead Scoring 69

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. Overall, optimizing content can drive more traffic to your website. Click-through rate (CTR) = clicks/impressions.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

seo.co

NOVEMBER 18, 2021

Is your website getting enough traffic? Many website owners and marketers have the same dilemma because they don’t take a data-driven approach to traffic management. As a result, this causes loss of customers and a decrease in traffic, which ultimately lowers ROI and leaves unfinished KPIs. CTR (Click Through Rate).

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

Conductor

FEBRUARY 18, 2020

The two most notable events were Google’s Core update that dropped on January 13th and the Featured Snippet (FS) update on January 22nd. Consequently, some folks are seeing significant declines in CTR. The People Also Ask box doesn’t count as a dual listing, so you may have a result there and on the main SERP.

De-duplication 71

De-duplication CTR SERP Comparison 71

Hubspot

NOVEMBER 11, 2019

While click-through rate (CTR) has everything to do with searcher behavior, there are things you can do to improve your clickability on the SERPs. While meta descriptions and page titles with keywords do impact CTR, we’re going to focus on the technical elements because that’s why you’re here. Win SERP features.

SEO 64

SEO SERP CTR Click Rate 64

Hubspot

DECEMBER 17, 2019

While Google is still the number one traffic source for most sites on the web, over half of all searches these days result in no click at all. SERP features — including rich snippets, paid ads, and Knowledge Graph data — have overtaken the results pages, making at-a-glance answers the norm. What's a marketer to do?

SERP 97

SERP Ideal Customer Profiles SEO Click Rate 97

Hubspot

AUGUST 19, 2020

Answers were predictably varied, but they allowed us to draw some pretty clear SERP statistics and conclusions. And if you think page two is good enough, you might want to reconsider this search engine traffic statistic: roughly 56% said they would rather try a different search query or engine than click on the second page of search results.

Organization 101

Organization Paid Search Agency Lead Scoring Lead Ranking 101

Moz

SEPTEMBER 27, 2020

This could be content that either used to attract a good level of organic traffic and now doesn’t, or content that never did generate any organic traffic despite the efforts you might have put in. Over 90% of content gets no traffic from Google. Your content is heavily seasonal or tied to a past event/experience.

SERP 74

SERP Optimization Content Keywords 74

Zoominfo

FEBRUARY 25, 2021

SEM strategies help to ensure that your content makes the cut by strategically bidding on branded and non-branded keywords to give a company’s brand valuable real estate atop of the Search Engine Results Page (SERP) associated with aforementioned terms. What’s more, display campaigns have very low CTR (only 0.17%). Social Media.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Kevin Indig

MAY 8, 2023

Over the last few years, increases in ads, SERP Features, and direct answers pulled away clicks from organic results, but Google doesn't make it easy to understand these changes. Measuring the impact of SERP layout changes on organic traffic is complex. " The solution is an organic traffic erosion analysis.

Traffic 145

Traffic Organization SERP CTR 145

Valasys

MAY 15, 2020

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

flux.la

FEBRUARY 1, 2020

Getting traffic from search engines is extremely important. Whether you’re building a website for fun or for earning profits via Adsense , it will fail sooner or later if you do not optimize your SEO and website traffic. Read my pro guide on how I increased my website traffic to 250k/mo ).

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Zoominfo

FEBRUARY 25, 2021

SEM strategies help to ensure that your content makes the cut by strategically bidding on branded and non-branded keywords to give a company’s brand valuable real estate atop of the Search Engine Results Page (SERP) associated with aforementioned terms. What’s more, display campaigns have very low CTR (only 0.17%).

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Moz

FEBRUARY 20, 2019

Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. The traffic analyzed is for of a monetizing blog, whose marketing team also happens to be one of most fun to work for. Event tracking for opt-ins and adjusted bounce rate via MashMetrics GTM setup framework.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. Watch out for the content formats featuring on the SERPs for specific sets of keywords. Define and Discover Your Target Audience.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Moz

FEBRUARY 14, 2021

Organic impressions, clicks, and CTR. Here are a few points that I touch on based on current click and impressions: What it means: Impressions = how often content appears, clicks = how many times people click on SERPs. Google Analytics events. Build sprints to address problem areas.

Storytelling 58

Storytelling Marketing Analytics Tools SEO Lead Ranking 58

Valasys

MAY 13, 2020

However, having been rolled out in drastically unprecedented times, since the January 2020 update, Google’s May 2020 core update has already led to SERP volatility and influenced the impressions for many businesses. Owing to the coronavirus pandemic, the categories such as travel, tourism, live events, etc. RankRanger.

SERP 49

SERP Lead Scoring Lead Ranking Business 49

Moz

MARCH 25, 2019

Here are the industries where I’ve seen structured data being useful: Jobs/recruiting Events Beauty services. This applies to blogs and news, but it’s also relevant for product pages related to dates, such as event sites. For one of our clients in the event industry, an old date took a toll on their rankings.

SEO 73

SEO SERP Budget Programs Tagging 73

KoMarketing Associates

DECEMBER 30, 2019

How Much of Google’s Search Traffic is Left for Anyone But Themselves? Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. It shows us just how difficult it is becoming to compete in Google when Google is hogging the majority of traffic. The answer…a lot!

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Unbounce

MAY 24, 2021

Unfortunately, it can be an uphill battle to capture some of that traffic unless you know your target audience as well as you know your product. When you can confidently identify these traffic sources, you can double down on the messaging to promote your landing page via the appropriate digital channels. See where we’re going here?

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

SnapApp

APRIL 4, 2018

It signals brand awareness, and is a much better leading indicator than total traffic. This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . Top level traffic, before and after. Organic traffic, before and after. Website Traffic. Adam Honig.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Single Grain

JUNE 26, 2020

Want to grow your organic traffic by 20-100%? Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. Click here to learn more or just get started.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

APRIL 12, 2016

The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Average Clickthrough Rate (CTR). Check out this page for more information.).

Cost per Acquisition 28

Cost per Acquisition Cost Per Click Adwords Advertising Benchmark 28

Single Grain

DECEMBER 19, 2023

Once logged in, enter your website address in Site Explorer to get an in-depth analysis of your site with metrics like organic traffic, backlink profile, top-ranking keywords, and traffic value. Rank Tracker – Check keyword ranking across 170 countries with average position and traffic.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Go Beyond SEO

AUGUST 16, 2018

Are you a new business wanting to build awareness or drive traffic to your website? Click-through rate (CTR): The percentage of people who clicked on your ad. CTR is a very important indicator of how well your ads are performing. Average position: Where your ads appeared on the search engine results page (SERP.)

PPC 92

PPC Lead Ranking Adwords Advertising Agencies 92

Single Grain

FEBRUARY 20, 2024

Schema markup , also known as structured data, is a form of microdata that you can add to your website’s HTML to improve the way search engines read and represent your page in the SERPs. This information can include details on articles, local businesses, products, people, events, etc. Why Is Schema Markup Important for SEO?

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

Go Beyond SEO

AUGUST 16, 2018

Are you a new business wanting to build awareness or drive traffic to your website? Click-through rate (CTR): The percentage of people who clicked on your ad. CTR is a very important indicator of how well your ads are performing. Average position: Where your ads appeared on the search engine results page (SERP.)

PPC 68

PPC Lead Ranking Adwords Advertising Agencies 68

Single Grain

MARCH 6, 2020

HEADS UP : If you're looking to boost your SEO traffic quickly, an easy way is by updating old content. Try our FREE tool , Content Decay , to check if you're losing traffic due to declining pages (so you can refresh those posts and win back that SEO juice!). This results in a direct loss of incoming traffic. With more than 4.4

SEO 138

SEO SERP Lead Scoring Lead Ranking 138

Go Beyond SEO

AUGUST 16, 2018

Are you a new business wanting to build awareness or drive traffic to your website? Click-through rate (CTR): The percentage of people who clicked on your ad. CTR is a very important indicator of how well your ads are performing. Average position: Where your ads appeared on the search engine results page (SERP.)

PPC 60

PPC Lead Ranking Adwords Advertising Agencies 60

Valasys

MAY 5, 2020

Defining the top SEO KPIs for your business assists in assessing the impact of SEO performance in driving traffic on a webpage through processes such as internal or external inbound linking or backlinking and keyword targeting among several other methods. Organic traffic can be measured by means of tools such as Google Analytics.

Webinar Metrics 69

Webinar Metrics SEO CTR Business 69

Single Grain

JANUARY 10, 2024

SEO vs PPC – which is better for driving more traffic to your website? Although both methodologies aim to boost website traffic and increase visibility on search engines, they operate in distinctly different ways and offer unique advantages. Depending on the competitiveness of the industry, it can take months to climb SERPs rankings.

PPC 52

PPC Paid Content SEO Marketing Websites 52

Single Grain

APRIL 14, 2023

1) Organic Search Traffic Tracking the growth of organic traffic is essential for enterprise SEO as it enables you to understand what is happening on your website and how you can improve your SEO tactics based on the traffic insights you gain. This means that for every dollar invested in SEO, the business earned $4 in revenue.

Enterprise Management 52

Enterprise Management SEO Lead Scoring Lead Ranking 52

Single Grain

JANUARY 24, 2020

Dive Deeper: 9 Effective SEO Techniques to Drive Organic Traffic in 2020. While it might be tempting for you to simply download the keyword rankings and organic traffic reports and show them to your client, that might not be enough to showcase your overall SEO plan. Step 3: Prepare an Organic Traffic and Engagement Report.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

The ABM Agency

JANUARY 8, 2021

Text ads increase click-through rates (CTR) and website quality scores and decrease your cost-per-action. . Keyword bid : A bid placed in a pay-per-click auction for a specific keyword to secure placement of an ad at the top of the search engine results page (SERP). Some common PPC ad formats and their benefits include: .

Paid Content 52

Paid Content PPC Paid Search Agency Cost Per Click 52

Single Grain

JUNE 28, 2019

Are you struggling to get website traffic from Google? One report found that 91% of content gets zero organic traffic. In this guide, we’ll explain why A/B testing is important, the SEO elements you can split test, and a handful of companies who’ve run controlled experiments that resulted in increased search traffic.

SEO 104

SEO CTR Lead Scoring Lead Ranking 104

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. This will help Google use that data and display it in the SERPs. Lower CTR for the rest of the SERPs pages.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Heinz Marketing

AUGUST 28, 2023

Whether it’s social media, content marketing, or events, ensure your chosen channels align with your strategy. This could include website traffic, engagement metrics (likes, shares, comments), conversion rates, and more. Content is King Develop compelling and relevant content that speaks directly to your audience’s needs.

Webinar Metrics 94

Webinar Metrics Ideal Customer Profiles Marketing Strategy Marketing & Strategy 94