Cross-Selling Forrester Loyalty Purchase 
ClickDimensions
APRIL 15, 2021
This finding from Forrester is particularly important to organizations since the onset of the pandemic. With budgets tightening for B2B and B2C purchasers around the globe, customer retention is critical. Cross-selling and upselling campaigns are a great way to achieve this stickiness. Be relevant. Consider timing.
Tomorrow People
MAY 30, 2022
After all, you can’t build brand loyalty if you don’t have customers. As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. Reevaluate your organisation’s upselling and cross-selling strategies. That’s where customer retention comes in.
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Vision Edge Marketing
OCTOBER 10, 2023
Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains. By streamlining customer-oriented processes, companies can enhance the overall customer experience, driving customer loyalty, repeat business, and advocacy. Purchase our Performance and Operational Excellence Assessment.
Lead Forensics
APRIL 16, 2024
Studies by Gartner reveal that companies that leverage AI for customer sentiment analysis experience increased customer retention rates, as they can address issues before they escalate and foster loyalty through proactive communication. Lexalytics Semantria: Uses AI to analyze text data from various sources and identify customer sentiment.
Porch Group Media
JANUARY 14, 2023
Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. Additionally, 66% of buyers think seeing non-personalized material would deter them from making a purchase. Email personalization increases open rates by 26% and generates a 760% increase in email revenue.
Porch Group Media
SEPTEMBER 29, 2020
Super Office) 49% of customers agree that they have made impulse purchases after an excellent customized personal experience with a brand. Dot Digital) Customer satisfaction and retention, plus improved up-selling and cross-selling, are the main reasons businesses are trying to improve their customer experience.
Vision Edge Marketing
NOVEMBER 12, 2013
One common definition of customer lifecycle is “the progression of steps a customer goes through when considering, purchasing, using, and maintaining loyalty to a product or service.” Let’s say you currently market and sell a technology product to IT buyers and decision-makers in the federal government.
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