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New Forrester Research: B2B Should Use B2C Customer Loyalty Principles

Influitive

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. That’s why B2B marketers can’t afford to overlook the opportunity to learn from their B2C counterparts, who are experts at driving customer loyalty. Deepen engagement to lock in loyalty. B2B Loyalty, The B2C Way.

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How Younger Generations are Disrupting B2B Buying

Zoominfo

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. Forrester data shows that these generations prefer getting their information from websites, forums, and message boards over the in-person peer conversations of older generations. They are also quicker to voice their dissatisfaction.

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8 key tips for marketing to existing B2B customers

Tomorrow People

After all, you can’t build brand loyalty if you don’t have customers. As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. Use the true loyalty matrix to understand your customer base. A true loyalty matrix can help you visualise this better.

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Better Process Mapping Reveals Opportunities to Optimize for Profitability

Vision Edge Marketing

Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains. By streamlining customer-oriented processes, companies can enhance the overall customer experience, driving customer loyalty, repeat business, and advocacy. Purchase our Performance and Operational Excellence Assessment.

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Customer Experience Key to Consumer Loyalty

Porch Group Media

Customer Experience Key to Consumer Loyalty. Customers no longer base their loyalty on price or product. Take a look at some of these additional stats on how consumers use social media: 80% of consumers use social to engage with brands (Forrester). Customers reach brands across an average of seven social media channels (Pew).

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Webinar Recap: Forrester Consulting Total Economic Impact (TEI) of LiveRamp

LiveRamp

LiveRamp commissioned Forrester Consulting to create that picture for our customers. By estimating the real business impact that customers achieved by using LiveRamp, Forrester was able to create a clear picture of the benefits, costs, and flexibility of LiveRamp.

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Top 50 Global Thought Leaders and Influencers on Business Continuity 2024

Thinkers360

3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12 Unlike social media leaderboards which can be gamed via the purchase of fake followers, spamming of hashtags, and sharing of third-party content, the Thinkers360 leaderboards are based on member’s real content and accomplishments.