cross-sell customer relationship Sales Cycle Related Topics 
Zoominfo
MARCH 29, 2023
This often leads to larger buying committees, more avenues for approval, and elongated buying cycles. Vendr, a SaaS buying platform, recently found that sales cycles for software have settled at about 46 days, a 40% increase since 2020. Cross-Functional Alignment Your go-to-market strategy depends on alignment.
Seismic
JULY 1, 2019
It’s no secret that the sales cycle has changed a lot over the past few decades. But what about sales reps and leaders who have not recognized the shift in technology and have not yet adapted to today’s sales cycle? Sales used to own the sales cycle. Sales cycles go beyond the sale.
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Rev
OCTOBER 11, 2023
We see a common mentality around the cross-sell motion that it is the lowest hanging fruit possible in sales. Norman Gennaro, Zendesk’s President of Global Sales & Field Operations, says nope. “I I think a lot of people underestimate how hard cross-selling can be,” he says.
Marketing Insider Group
JULY 22, 2020
Shorter sales cycles with a 27% quicker trajectory in profit growth. Acquisition refers to the number of new leads and conversions achieved by targeting prospects and accounts, while Expansion measures the number of repeat customers and the growth in customer lifetime values (CLV). Sales Velocity.
Zoominfo
MARCH 9, 2021
Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.
Tiecas
MAY 7, 2024
An article in Forbes highlights this observation; it translates to the idea that 80% of a company’s revenues often come from a mere 20% of its customers. He says, “Seventy-three percent (73%) of B2B revenues come from existing customers in the form of renewals, cross-sell, and upsell, and the remaining 27% comes from new business.
The Marketing Blender
NOVEMBER 30, 2023
What are your unique selling points? Ignoring Existing B2B Customers Many B2B businesses focus on acquiring new customers but overlook the growth potential of their existing customer base. Your current customers are a valuable resource for driving additional revenue and fueling business growth.
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