Webbiquity

MAY 10, 2011

I summarized arguments from both sides a few months ago in The Social Media ROI Debate. More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. Offer a free trial of your product (if practical).

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Earnest Agency ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Convince & Convert

MAY 5, 2010

With free membership open to all women, JaneNation combines social networking with opinion collection. Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. link] Marcelo Bacchi Online Community With Purpose and a Plan: Lisa Beatty was at a cross-roads.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Social Media Ad Metrics Definitions (PDF) by The Interactive Advertising Bureau (IAB). Ryan Walker.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

EveryoneSocial

DECEMBER 17, 2020

Since we use our own product every day, I wanted to share some data and insights into our own use cases. Certainly, the marketing and sales aspects are the top areas and use cases. And each use case is impacting our business in some positive and beneficial way. Read more about their social program.

Thought Leadership 98

Thought Leadership Ideal Customer Profiles Paid Search Agency Network Marketing 98

Whale Pages

FEBRUARY 20, 2020

3 SaaS Marketing Strategies + Case Studies & Videos. When possible, we use case studies and examples to help us showcase the power and potential of each of the tactics we’ll discuss below. In our first month of existence, we had no Twitter, Facebook or Instagram followers. It takes time.

Case Studies 59

Case Studies Case Study Studies Marketing & Strategy 59

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. He was inducted into the CRM Hall of Fame in 2007. Twitter: @pgillin. Contact information: Paul Gillin.

Press 50

Press Peer-to-peer Amazon BtoB 50

Atomic Reach

NOVEMBER 5, 2018

The conversations weighing on an SDR’s mind all the time is a rarer case. One of the most frequent reasons is when a prospect opens your email several times and never answers back (a good CRM like HubSpot can help you track this activity). On the contrary, some conversations get “buried” under a pile of new engagements.

Tips 67

Tips Lead Ranking Lead Scoring Top of Funnel 67

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. Both are wake-up calls for marketers, and make the case that separating marketing from day-to-day customer experiences is an impossibility. UNsettling Stratten has a knack for gaps.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Hubspot

FEBRUARY 18, 2013

I would like to try and alleviate some of that pain, at least when it comes to marketing on Twitter. With the continued growth of Twitter as a business tool, and the introduction of its new mobile video app, Vine , it's becoming more and more essential to analyze the benefits of your Twitter marketing efforts.

Twitter 28

Twitter ROI Work Management Marketing Management 28

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. How are you integrating social media into other programs? How to use customer-generated content to increase sales.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!). How can I help you?

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Convince & Convert

APRIL 28, 2010

million followers on Twitter? But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. The reality is, there’s never been a level playing field.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Webbiquity

NOVEMBER 5, 2019

Include a section for white papers, case studies, and videos. Case studies. Many B2B marketers still consider social media marketing primarily a strategy for B2C companies, with the exception of LinkedIn and, to a lesser extent, Twitter. Case studies. Focus on Two or Three Social Networks.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. You are indeed the perfect case study. You are indeed the perfect case study.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Hubspot

AUGUST 21, 2023

With this in mind, be sure to include: Case studies Client testimonials Relevant awards Industry accreditations 6. Social Media Marketing Proposal Image Source Companies, big and small, dedicate resources to establishing a noticeable social media presence. With advertising on social networks projected to reach $82.23

Template 69

Template CMS Development Examples Marketing Proposals 69

DivvyHQ

MARCH 9, 2017

Is That Still the Case Today? For example, Medium – the brainchild of Twitter CEO Evan Ross – uses an algorithm to distribute content based on interest. Both Medium and LinkedIn will serve content to social followers seamlessly. Study, strategize, execute, report, and repeat. Less robust analytics.

Marketing Automation Services 41

Marketing Automation Services CMS Development Kentico Advertising Mediums 41

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

JUNE 29, 2010

Shirky makes a great case for it to be so, citing LOLCats as an example of widespread human collaboration and creation – albeit devoid of the type of society-enhancing mission and outcomes he hopes is the eventual result of this movement. And when the accidents went away, so did the behaviors. How can I help you?

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. Very helpful post, Jay.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

JUNE 8, 2012

Jay : Not every company wants a giant CRM platform. But the one who really struck me the most, is that only 33% of Americans have ever followed any sort of company in social media. I don’t think companies are doing that great of a job, making the case for why you should really like their brand.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Convince & Convert

APRIL 1, 2010

But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves. The Twitter background includes zero evidence of any other outpost. Linked from Twitter. They need to snap up that Facebook name pronto. The YouTube channel is barely mentioned on Facebook. Your Web site. At a minimum.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%. The differences may then lie in use cases and expectations.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Optinmonster

DECEMBER 3, 2023

Social Networking and Publishing Consumers today rely on their social networks to find advice, referrals, and reviews. They expect a business to be available for questions on Facebook and Twitter and look for tutorials and how-tos on Pinterest and YouTube. Quick Tip: Cross-promote your social networks on your blog!

Top of Funnel 104

Top of Funnel Conversion Rate Conversion Cross-Selling 104

Convince & Convert

AUGUST 24, 2012

This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. Read on for insights from Eric plus Eric Boggs ‘s Social Media Stat of the Week ( This week : Twitter gets 15% more media mentions than Facebook.).

Social Media 115

Social Media Media API Twitter 115

Biznology

DECEMBER 17, 2012

Big Data” is shorthand for the collection of large amounts of data from places like web-browsing data trails, social network communications, sensor and surveillance data that is then searched for patterns, new revelations and insights. Here are 6 case studies that show how Big Data is helping companies make better decisions.

Case Study 80

Case Study Case Studies Studies Customer Satisfaction 80

Online Marketing Institute

AUGUST 14, 2011

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Much of the challenge stems from the engagement mid funnel is often seperated from point of conversion. Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Social media strategy consulting details here. Sessions start October 5.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? 4) Automatically feed these hot sales ready prospects directly into your CRM and automatically notify the assigned sales rep (based on product or territory or whatever…).

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Convince & Convert

JUNE 22, 2010

Social Media? Somehow, thousands of B2B companies seem to have come to the conclusion that because they aren’t being mentioned 65 times per hour on Twitter, that social media doesn’t matter to them, or their customers. No stack of case studies or conference road trips will do it, either.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Sprout Social

JUNE 15, 2023

But not all social media management platforms are created equal. The right tools should be powerful enough to handle your unique use cases and intuitive enough for your team to adopt and uncover insights. Analytics: Maintain complete oversight of all connected social profiles from one location.

Social Media 109

Social Media Budget Programs Work Management Marketing Management 109

Convince & Convert

MARCH 23, 2010

That’s right, in most cases, 8 out of every 10 visitors to your blog have never been there previously. Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Optinmonster

NOVEMBER 27, 2023

BONUS : Check out this case study on how DigitalMarketer boosted conversions with OptinMonster ! The Best Social Media Copywriting Guide to Be a Social Word Ninja – CoSchedule showcases 90 social media copywriting templates you can use today, covering Facebook, X (formerly Twitter), LinkedIn, Instagram, and other social networks.

Copywriting 110

Copywriting Template Work Management Marketing Management 110

Convince & Convert

MARCH 3, 2010

Codify Listening & Engagement I still maintain that when the dust settles, we’ll all realize that social media is much better for customer retention than for customer acquisition. But that requires agencies to get beyond “setting up&# a Twitter account or other one-and-done services of dubious strategic value. (If

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Single Grain

APRIL 6, 2020

This is often used synonymously with engagement marketing, and it's a very close sibling, but in this case the experience drives the engagement, rather than the engagement driving the experience. They’re more loyal and they’ll be more likely to share the great news of your brand with those in their network. HubSpot CRM.

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

Convince & Convert

APRIL 14, 2010

I wish more twitter users understood this. I wish more twitter users understood this. And with the new ads on Twitter being placed largely based on response rates, I'm afraid we're going to see “my coupon is better than your coupon.&# [link] jaybaer I agree. Sounds like a great case study.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129