KoMarketing Associates

JULY 21, 2015

Testimonials. While I recently wrote a post detailing the type of conversion actions B2B marketers should consider, here is a list revisiting potential options in offer development: White Paper Downloads / Requests. Testimonials and Client References. Landing page elements in summary: The Offer. Call to Action / Action Words.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

Webbiquity

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Also, as with white papers, write up a short summary of the webinar in a preview post linked to the signup form.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Zoominfo

AUGUST 5, 2021

Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies. Almost any kind of company will benefit from a robust CRM, particularly because it can provide a foundation for other sales enablement tools. Have your top performers Share Best Practices in Sales.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

Oktopost

APRIL 7, 2022

Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. It’ll be able to track social engagement and connect which contact in your CRM was engaging with which social post.

Top of Funnel 118

Top of Funnel Social Media Media Advertising Funnels 118

ClearVoice

DECEMBER 18, 2023

You can invest in Customer Relationship Management (CRM) software to track and score each lead’s interactions accordingly. Factors like sales enablement and CRM work behind the scenes, carving a clear path to winning highly valuable accounts. Engagement and Conversion Issues Don’t rely on generic conversion funnels.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Conversica

JULY 19, 2018

For some prospects this means being directed to a white paper to help with early stages of research. SDR team process should ensure that data collection and documentation of qualification criteria are impeccable, such that CRM information supports touch points that are timely and salient to these targeted prospects. Call an Expert!

Sales Qualified Leads 91

Sales Qualified Leads Conversion Lead Scoring Lead Ranking 91

ClearVoice

JUNE 16, 2020

Here are a few takeaways from the piece: Marketers are adding value to their campaigns by incorporating CRM data and real-time data from analytics. I’ve been asked to include a quick stat or appealing number in everything from landing page copy to requesting testimonials from happy customers. Testimonial. Case study.

Statistics 112

Statistics Storytelling Paid Search Agency Sample 112

The Effective Marketer

MARCH 22, 2012

There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. There are two steps for that: Classify by content type (white papers, brochures, testimonials, videos, case studies, etc.). Content Audit. Best in class companies are auditing their assets.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

SmartBug Media

JULY 22, 2020

Lastly, you’ll need a marketing automation tool, ideally one that’s integrated with your CRM, to help you implement and report on your strategy. A great starting point is to take one of your best pieces of content, such as an e-book, guide, or white paper, and turn it into a simple conversion path, which includes: The content itself.

Marketing Automation Services 109

Marketing Automation Services Lead Generation Marketing Automation Automation 109

Orange Owl Blog

JANUARY 22, 2025

Tools like Google Analytics, HubSpot, and various CRM systems provide invaluable insights that help optimize marketing efforts for better results. Offering valuable content like white papers, case studies, and webinars in exchange for contact information allows you to build a list of qualified leads.

Paid Content 52

Paid Content Enterprise Management Webinar Metrics Work Management 52

Content Marketing Institute

NOVEMBER 30, 2018

Or, instead of yet another white paper about the virtues of a hybrid cloud environment, it’s a personalized video or peer-to-peer roundtable hosted by CIOs for CIOs. The data in your CRM and marketing automation systems can help you understand how and why your customers became buyers in the first place.

Peer-to-peer 110

Peer-to-peer Ideal Customer Profiles Marketing & Strategy Account Based Marketing 110

NuSpark Consulting

FEBRUARY 18, 2016

Visitors landing on the About Us or Testimonial pages most likely didn’t land on them just to snoop around. For larger, more complex sites, you can use your CRM to track visitor paths to help refine your stage mapping. They’re browsing, becoming aware of solutions, so they’re in the Awareness stage. Analytics Can Help.

Marketing Websites 100

Marketing Websites Buying Cycle Marketing Analytics Tools Sales Qualified Leads 100

Ambal's Amusings

OCTOBER 15, 2009

Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. Ardath Albee. Seamus Walsh.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

BOP Design

MAY 9, 2022

Credibility builders can include: Testimonials : Glowing reviews from clients provide proof that you deliver on your promises and keep customers happy. Gated content is excellent for lead generation – the contact information can feed directly into your CRM, or you can forward the contact to your sales team for lead nurturing.

Marketing Websites 89

Marketing Websites Top of Funnel B2B Thought Leadership B2B 89

Hubspot

DECEMBER 26, 2017

Looks like you understand the importance of content marketing/inbound marketing based on the blogs, white papers, & testimonials -- but there's a huge missed opportunity because it doesn't seem to be gated. The rep then sends back a quick email with feedback and a probability that they would call back.

Marketing Automation Services 101

Marketing Automation Services Allocation Work Management Peer-to-peer 101

Scoop.it

JULY 21, 2022

You can do this by sharing product reviews that are backed up by data and testimonials. You can do that by utilizing Customer Relationship Management (CRM) software to learn how your customers respond and which demographics are more aligned with your pitch. Sell your brand’s story more than your product pitches.

Sales Qualified Leads 105

Sales Qualified Leads Work Management Marketing Management Lead Ranking 105

Single Grain

NOVEMBER 8, 2019

Do I really need to write white papers and e-books? White Papers/E-books. 3) White Papers/E-books. This is where a white paper or e-book comes in. Interested leads who are a little further on in the funnel love this longer-form content: 75% of B2B buyers say they would share contact information for a white paper.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112

SnapApp

JULY 7, 2017

As you know, we are a B2B content marketing agency and we produce a lot of technical white papers for our clients. By definition, a white paper is an in-depth report on a specific topic that examines a problem and then offers a solution. Interactive white papers combine all these tools into a cohesive experience. Sam Hurley.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Launch Marketing

APRIL 24, 2024

For example, Salesforce’s UVP is “The World’s #1 CRM Platform.” It showcases their leadership in the CRM space and positions them as the top choice across the globe. 90% of people trust what a customer says about a business, proving how powerful customer testimonials are. It can be a customer testimonial or review.

Webinar Metrics 62

Webinar Metrics Marketing Management Marketing & Strategy Marketing Strategy 62

Hubspot

JUNE 24, 2024

In our survey of sales professionals , 26% say that prospecting platforms are the most effective tools for winning deals, making them the second most important tool after customer relationship management (CRM) platforms. Once I’m familiar with a prospect’s business, I like to gather relevant content to use in calls and emails.

Template 83

Template Ideal Customer Profiles Top of Funnel Work Management 83

Exo B2B

SEPTEMBER 16, 2024

Let’s take the example of a growing company looking for a new customer relationship management (CRM) system. One morning, while quickly scanning her e-mails and LinkedIn feed, she came across your post: “Five signs it’s time to change CRM”. For other sections, such as customer testimonials, he simply skims over them.

Top of Funnel 52

Top of Funnel B2B Marketing Content Marketing B2B 52

Televerde

AUGUST 30, 2021

These tools can range from coaching to competitor data to CRM systems to content materials. Content can include blog posts, e-books, white papers, videos, infographics, market commentary, and more. Producing quality content is also an effective way to showcase your expertise. The best options often depend on your industry.

B2B 86

B2B B2B Sales Training B2B Marketing 86

Belkins

OCTOBER 22, 2020

Short explainer videos, testimonials from your loyal customers, tutorials, and creative shorts - you don’t need much to create those. White papers. White papers take a little more work than case studies and sales decks, but it pays off in numerous prospects pulled into your sales funnel. Organize your CRM.

Tips 67

Tips Lead Ranking Work Management Top of Funnel 67

Optinmonster

DECEMBER 3, 2023

It also has ready-made landing page blocks specifically designed to help you generate leads and boost conversions like email optin forms, contact forms, testimonials, videos, CTA buttons, pricing tables, and much more. Download a paper? Here’s our guide on how to create a landing page in under 5 minutes. Complete a contact form

Top of Funnel 105

Top of Funnel Conversion Rate Conversion Cross-Selling 105

BenchmarkONE

NOVEMBER 10, 2022

By using an all-in-one marketing automation tool , like BenchmarkONE, you’re able to generate leads and keep track of them in your CRM. This will be indicated in your CRM and help you understand their needs more. This resource can be in any format – video, case study, eBook, template, white paper, or product trial.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

SmartBug Media

FEBRUARY 26, 2019

Whether you make fasteners, paper products, or appliances, creating content with the intent of lead generation for your manufacturing company can establish a more sustainable system for filling your funnel without relying on short-term campaigns or events like tradeshows. Credibility is important, especially for manufacturing companies.

Top of Funnel 81

Top of Funnel Paid Search Agency Sales Qualified Leads Lead Scoring 81

Lusha

JULY 21, 2024

This could include blog posts, case studies, or white papers that address their pain points or offer solutions. Consideration Stage: Provide comparison guides, case studies, and testimonials that showcase your solution’s benefits and differentiate you from competitors. and how long they’re spending on each piece.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

FunnelEnvy

JUNE 10, 2024

Include brief social proof, like testimonials. free trial, white paper download). This flow allows you to automatically route leads captured by your contact form into your CRM, marketing automation platform, or email marketing software. Utilize clear labels and intuitive layouts to guide users through the process effortlessly.

Sales Qualified Leads 65

Sales Qualified Leads Design Lead Scoring Lead Ranking 65

Orange Owl Blog

DECEMBER 18, 2024

Each page features the banks logo, addresses common regulatory challenges in the sector, offers white papers tailored to financial services, and includes testimonials from other similar institutions. Example: An IT services company tracks the lifecycle of the hardware used by their clients using CRM data.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services B2B Marketing 52

SnapApp

MAY 12, 2016

Most of the time, it’s the sales team that’s working with bottom of the funnel leads, using channels like the company website, social media, a CRM, or online communities to continue the conversation. Leads low in the funnel need something beyond the standard pricing info and a few testimonials. Interactive White Papers.

Top of Funnel 48

Top of Funnel Marketing Funnels Creativity Examples 48

The ABM Agency

APRIL 10, 2023

Create comparison guides, case studies, and white papers that showcase how your product or service stands out from competitors. Offer detailed product demos, testimonials from satisfied clients or even personalized consultations tailored specifically for key decision-makers within target organizations. Use personalization tokens (e.g.,

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

BenchmarkONE

FEBRUARY 17, 2022

It could be anything from blogs; guest contributed articles , white papers , press releases, infographics, social posts, podcasts, webinars , or videos. . Some types of videos to create include explainers, product demos, sales videos, and testimonials. . What’s Content Marketing? Tips for Distributing Content Effectively.

Top of Funnel 67

Top of Funnel Content Marketing Planning Advertising Agencies 67

Orange Owl Blog

DECEMBER 24, 2024

Example: HubSpot, a CRM platform, displays its pricing structure clearly on its website, outlining costs for different plans, additional features, and optional add-ons. Clients should have access to product specifications, service limitations, case studies, and testimonials.

Ethics 52

Ethics Transparency Enterprise Management Work Management 52

Salesforce Marketing Cloud

JANUARY 5, 2024

Inbound vs. outbound sales Pros and cons of inbound sales How to conduct inbound sales Inbound sales best practices A new way to go from lead to close Harness CRM data outside the CRM with Sales Engagement, and engage buyers as they move across the web. Can you add their name to an intro page on a white paper?

Top of Funnel 52

Top of Funnel Practices Webinar Metrics Best Practices 52

Metadata

JANUARY 28, 2025

Short-form videos, customer testimonials, and interactive ad elements (like polls and quizzes) can drive higher engagement. Custom Audience Development for B2B Custom audiences, created through advanced audience segmentation , serve as the foundation for effective B2B targeting on Facebook.

Allocation 52

Allocation Paid Search Agency Ideal Customer Profiles Facebook 52

Exo B2B

NOVEMBER 22, 2018

1-The technology/product couple; The case of a CRM. The market already knows what a CRM or customer relationship management system is, but it does not know yours. We must therefore equip them with support material; demos, data sheets, white paper, videos. Sharing customer testimonials on efficiency will offer a quick impact.

Top of Funnel 51

Top of Funnel Marketing Strategy Marketing & Strategy Work Management 51

Sage Marketing

OCTOBER 18, 2023

Content is powerful; you can establish your startup as an authority in your industry by producing high-quality and relevant content, such as blog posts, videos, infographics, white papers, articles, and eBooks. CRM marketing platform Manage, track, and measure the ROI of your marketing activities via a CRM tool such as HubSpot.

Startups 52

Startups Ideal Customer Profiles Webinar Metrics Advertising Agencies 52