Thinkers360

MARCH 31, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Prashant Mali [MSc, LLB, LLM, Ph.D.]

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Outgrow

MAY 16, 2023

We recently interviewed Alex Mackrill for our monthly podcast – ‘ Marketer of the Month ’! Why early creation of organic content, addressing consumer interests and market trends is essential 6. No problem, just watch the Podcast! I’d say as well start creating content, organic content right away.

Top of Funnel 52

Top of Funnel Marketing AI Email Marketing Work Management 52

Webbiquity

MAY 4, 2021

Realizing there had to be a better, more organized way to approach this strategy, three entrepreneurial influencer marketing professionals decided to build a platform that would streamline and simplify these efforts. I should mention James is also the host of the All Things Video Podcast, which is a definite must-listen. Tom: It is.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Zoominfo

MARCH 15, 2022

As the head of enterprise product and sales at ZoomInfo, I had the opportunity to speak with JP Valentine on The Alldus Podcast: AI in Action. Artificial intelligence and machine learning can deliver the scalable power needed to organize information. For many organizations, data management has become a time-consuming burden.

Marketing AI 130

Marketing AI Enterprise Management B2B Sales De-duplication 130

Oktopost

JULY 22, 2021

Listen to the podcast: For more thought leadership on risk-taking in B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Catch all episodes here. Stay in the Loop. Like What You Heard?

Lead Scoring 118

Lead Scoring Lead Ranking B2B Thought Leadership Transparency 118

SmartBug Media

JANUARY 5, 2022

In the second episode of the The Intelligent Inbound ® Podcast , Jen Spencer, President of SmartBug Media®, speaks with Mike Tatum, a Demand Generation Manager at Momentive (formerly known as SurveyMonkey). However, they tend to be important for the marketers and less important to other teams in the organization, such as sales or the CFO.

Email Marketing 52

Email Marketing Work Management Marketing Management Top of Funnel 52

Marketing Insider Group

NOVEMBER 3, 2020

In fact, these days, an increasing number of organizations are discovering it’s more important to focus their attention on retention marketing. Many organizations see content marketing as a way to attract prospects at the very top of the marketing funnel – the awareness stage. Use Your CRM to Create Personalized Content.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Webbiquity

MARCH 1, 2022

It also means understanding the “known” prospects in your CRM or marketing automation system and customizing content based on role (as well as everything else you know about the individual). Still, roughly a third of assets in the average organization’s content library is three-plus years old. Conclusion.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Martech

JANUARY 26, 2023

He publishes The RevOps Weekly Newsletter and the podcast RevOps Corner. That and her passion for leveraging technology and processes to improve the experiences of marketers, sales professionals, and prospects, explains why she’s a regular guest on MOps podcasts. He is also co-host of Ops Cast, a weekly podcast. In your inbox.

Enterprise Management 114

Enterprise Management Work Management Marketing Management Conference 114

Outgrow

OCTOBER 18, 2022

We recently interviewed Eric Quanstrom for our monthly podcast – ‘ Marketer of the Month ’! Eric has a solid background in building marketing strategies for IT and sales enablement industries, working in companies like KiteDesk, Pipeliner CRM, and Nimble. No problem, just watch the Podcast! Thanks for joining us, Eric.

Enterprise Management 52

Enterprise Management Marketing Budget Multi-Touch Attribution Brand Identity 52

Top Rank Marketing

DECEMBER 15, 2023

Brandwatch ON THE LIGHTER SIDE: A lighthearted look at “Permission Marketing” by Marketoonist Tom Fishburne — Marketoonist A mad genius recreated Tetris in Excel, and it looks surprisingly playable — XDA TOPRANK MARKETING & CLIENTS IN THE NEWS: Donna Robinson / TopRank Marketing — Social Media Trends & Tips: Dec.

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Martech

APRIL 20, 2023

She hosts the podcast Customer Bliss and is the author of several books including the best-selling “Chief Customer Officer 2.0: is widely credited with having launched the CRM revolution. How to Build Your Customer-Driven Growth Engine.” He is also co-founder and chairman emeritus of the Customer Experience Professionals Association.

Marketing Management 112

Marketing Management B2B Thought Leadership Marketing Analytics Tools Thought Leadership 112

The Marketing Blender

MARCH 22, 2024

They often listen to podcasts or YouTube videos. It’s often ideal if you can focus your organic and paid keyword strategy on commercial or “bottom of the funnel” keywords that indicate your target audience is about to make a purchase decision. There are many CRMs out there that help with that attribution and tracking.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Convince & Convert

JANUARY 30, 2012

My new podcast debuts this week. I’ve done a little podcasting in the past, and quite a few interviews here on Convince & Convert , and I’m thrilled to be adding Social Pros to the array of high quality content we create every week. It’s called Social Pros – Real People Doing Real Work in Social Media.

Work Management 121

Work Management Stats Paid Search Agency Social Media 121

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Marketing Insider Group

DECEMBER 21, 2020

B2B organizations are breaking unhealthy habits and updating their approach as they adapt to shifting buyer expectations and behavior. You can put your organization on the right path by leaning into high-quality content, interactions, and experiences across multiple platforms with our 13-point checklist. Agility is key.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Outgrow

SEPTEMBER 23, 2022

We recently interviewed Scott Brinker for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! Saksham Sharda: So when it comes to data itself then, organizations cannot implement piecemeal strategies, right? Welcome to the Marketer Of The Month blog! . Thanks for joining us, Scott.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Zoominfo

FEBRUARY 5, 2021

That might include watching your product videos, reading blog posts or listening to your podcast. Their contact information goes into the CRM, and a salesperson gets the most promising prospects on the phone. Clean up your CRM. However, your CRM is only as good as its data. Thank you, Marketing ).

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Rev

MARCH 22, 2023

Signs your organization would benefit from a RevOps team. Resources for learning more about RevOps through online certification programs, podcasts and professional communities. But its focus is more on the day-to-day tasks and processes needed to keep an organization running smoothly. So, get comfortable, and let’s begin!

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Automation Services Work Management Budget Programs 78

DealSignal

APRIL 5, 2018

Confessions of a Marketer Podcast: Deep Dive Into Data. You can listen here or download the podcast on iTunes. Bad data can upset salespeople and if they get a ream of bad data they could lose trust in the marketing organization. Mark: [00:10:29] Yeah I think many marketing organizations are run on Defcon 5.

Top of Funnel 45

Top of Funnel Work Management Marketing Automation Services Marketing Management 45

Marketing Insider Group

MAY 12, 2021

Social media is a great additional outlet where you can share your content, like blogs, videos, and podcasts besides your website. Another type of tool that is helpful when measuring content marketing is a customer relationship management (CRM) tool. CRM software can help track individual customer engagements.

Work Management 280

Work Management B2B Marketing Marketing Management Budget Programs 280

Zoominfo

JULY 12, 2021

Managers want them to close deals as soon as possible, so they view customer relationship management (CRM) platforms, sales engagement services, and sales conversation software as crucial. At least one-third of CRM data is suspected to be inaccurate , and email lists decay at an average rate of 23% to 30% annually. Take sales reps.

Work Management 147

Work Management Marketing Management Zoominfo Ad Building 147

Zoominfo

JUNE 30, 2019

Salesforce offers a suite of Customer Relationship Management (CRM) tools used across nearly every industry to simplify, automate, and organize companies’ business contacts. The company is well-versed in the world of content marketing—but recently, they ventured into a new format: Podcasting.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Martech

FEBRUARY 23, 2024

Strategic content organization: The power of tagging Content tagging emerges as a pivotal initial step in the journey toward creating personalized user experiences. Strategies for effective digital asset tagging Effective content organization and management begin with a robust tagging system. Product and service tagging.

Digital Asset Management 108

Digital Asset Management Personalization Enterprise Management Tagging 108

Zoominfo

JULY 20, 2021

Managers want them to close deals as soon as possible, so they view customer relationship management (CRM) platforms, sales engagement services , and sales conversation software as crucial. At least one-third of CRM data is suspected to be inaccurate , and email lists decay at an average rate of 23% to 30% annually. Take sales reps.

Work Management 130

Work Management Marketing Management Zoominfo Ad Building 130

Zoominfo

FEBRUARY 5, 2021

That might include watching your product videos, reading blog posts, or listening to your podcast. Their contact information goes into the CRM, and a salesperson gets the most promising prospects on the phone. However, your CRM is only as good as its data. Thank you, Marketing ).

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Zoominfo

AUGUST 12, 2018

SalesForce: Marketing Cloudcast SalesForce offers a suite of Customer Relationship Management (CRM) tools used to simplify, automate, and organize business contacts. But recently, they ventured into a new format: podcasting. Very few B2B companies have mastered the art of podcasting.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Salesforce Marketing Cloud

JANUARY 3, 2024

A new way to go from lead to close Harness CRM data outside the CRM with Sales Engagement, and engage buyers as they move across the web. Better tools will make you more efficient, help you stay organized, and keep you on track. In it, he shared why he loved my podcast and pitched his boss as a guest.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Outgrow

AUGUST 9, 2022

We recently interviewed Aaron Marks for our monthly podcast – ‘ Marketer of the Month ’! How to establish your organization as an industry authority. No problem, just watch the Podcast! So about half a percent of their visitors were turning into leads into their system, into their CRM. About our host: .

Marketing AI 52

Marketing AI Top of Funnel Ideal Customer Profiles Lead Ranking 52

Lake One

OCTOBER 24, 2023

Business Media today announced the second annual Power Partner Awards, honoring B2B organizations across the globe that have proven track records supporting entrepreneurs and helping startups grow. They help organizations navigate revenue technology decisions to deploy right sized, connected tech stacks that scale performance.

Advertising Agencies 52

Advertising Agencies Peer-to-peer Startups Paid Search Agency 52

Sprout Social

NOVEMBER 30, 2023

A competitor is any business that could pull market share away from your organization now or in the future. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. But who exactly are your competitors?

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

Salesforce Marketing Cloud

MARCH 28, 2023

AI = more productive employees, better customer interactions Einstein GPT, the world’s first generative AI for CRM, delivers AI-created content for sales, marketing, service, commerce and IT. Organize with IT and business partnering from the get-go. It’s a game changer. Often, AI is relegated to the IT team.

Marketing AI 96

Marketing AI Paid Search Agency Enterprise Management Companies 96

Salesforce Marketing Cloud

MARCH 7, 2023

People around the world rely on our Customer Relationship Management (CRM) platform to keep business running. The Salesforce Administrator in any of these organizations is critical for success. Some organizations may employ just one admin; some employ many people in this role. What is a Salesforce Administrator?

Work Management 98

Work Management Marketing Management Peer-to-peer Customer Satisfaction 98

Optinmonster

APRIL 26, 2024

You can create a 1-page cheatsheet full of ideas that help your readers improve search engine optimization (SEO) and drive more organic traffic. Or perhaps it can be about the best CRM for small businesses. Transcripts When featuring interviews, podcasts, or videos in your content, offer a transcription of the recording as an upgrade.

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Zoominfo

JULY 18, 2022

Seismic As your organization grows, your sales enablement content will inevitably live in multiple places. BuzzSumo If sales reps want to organically engage with potential customers, they have to know where to find them. Nimble You already understand the importance of a good Customer Relationship Management (CRM) tool.

Tools 100

Tools Work Management Marketing Management Cross-Selling 100

Martech

SEPTEMBER 9, 2022

It also has a voice when it comes to community having built a strong following for content , from blogs and video to podcasts. The HubSpot podcast network, said CEO Yamini Rangan, sees some nine million downloads per month. Read next: How app marketplaces are putting marketers in the driver’s seat. ” Product announcements.

B2B Marketing 117

B2B Marketing Work Management Marketing Management Peer-to-peer 117

Martech

NOVEMBER 29, 2021

You’ll essentially have your own link-building CRM, which can save time on prospecting, emailing and chasing leads for link building. 6) Podcast booking service. Recommended provider: Podcast Bookers. On the surface, they appear to have good metrics like a high DA score and good organic traffic. 7) Digital PR.

Link Building 110

Link Building Work Management Marketing Management Service 110