Remove press-room
article thumbnail

B2B Lead Generation Blog: RSS Your Press Room for better search engine visibility

markempa

« B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards | Main | Closing the loop to improve lead generation performance » RSS Your Press Room for better search engine visibility Lee Odden over at the Online Marketing Blog shares some interesting ideas for optimizing press releases for RSS distribution.

RSS 120
article thumbnail

How to Do Sales Prospecting the Right Way

Salesforce Marketing Cloud

There are various sales prospecting techniques, from making calls to sending direct mail, attending networking events, and connecting on social platforms like LinkedIn. When it comes to sourcing prospects online, LinkedIn is the biggest game in town,” says Stephanie Svanfeldt, a strategic account executive at Salesforce. Still no luck?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Should You Put Budget Behind Brand Awareness in a Down Economy? We Think So.

Metadata

Two ad executives walk into a bar conference room… Executive #1: I bought an Aston Martin after I saw one of their ads. Liz Demers , Senior Partner Manager at LinkedIn, said in her session at DEMAND , “The best ads drive sales over long periods of time by building memories that have the power to influence buying decisions in the future.

article thumbnail

Breaking Down Social Listening for B2B: The Full Guide

Oktopost

However, with many B2B marketers leaning heavily on LinkedIn to generate leads, and strong social listening tactics taking place on Twitter, what can B2B marketers gain by social listening? Some years ago, while working with a SaaS company, we closed out our Friday with a press release from our biggest competitor. Competitor Analysis.

B2B 155
article thumbnail

Managing Your Paid Media Budget Like a Performance Marketing Pro

Metadata

Without budget groups, you’d be hard-pressed to gain variable-level clarity into how your campaigns are performing. For example, we learned that LinkedIn Conversation Ads weren’t quite as shiny as they were when we raved about them in our 2022 benchmark report. We call these budget groups. We’ve all been there—and it sucks.

article thumbnail

Sales Pipeline Radio, Episode 328: Q & A with Lauren Vaccarello

Heinz Marketing

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. You can be part of the show if you’re watching this live on LinkedIn, feel free to make a comment, ask a question, a rebuttal. Should I send a LinkedIn invite? So, whether it’s how do I prioritize?

article thumbnail

Social Pros 30 – Eric Schwartzman, Social Media Boot Camp

Convince & Convert

Also our friends at Infusionsoft , fantastic e-mail CRM company, who we use for all of our emailings; our buddy Jim Kukral at digitalbooklaunch.com , who is our erstwhile guest host; and the good folks at Janrain , who do all kinds of amazing social sign-in and matching up your database to real people in social media. It’s tough.