Outbrain

DECEMBER 28, 2020

When was the last time you saw such a high CTR from a traditional banner ad? Compared to parallel social campaigns, the Outbrain CPC was as much as 347% more efficient. For example, Bosch promoted a cordless vacuum cleaner via Outbrain and tested the effect on brand perception and purchase intent. Samsung Case Study.

Case Studies 29

Case Studies Case Study Studies Best Practices 29

QuanticMind

MAY 8, 2019

And even the smallest inefficiencies in your maximum cost per click (CPC), targeting, and overall bid strategy can add up to serious budget management issues down the road. So, go through and eliminate problematic keywords from your campaigns that have a low CTR. Problems that Cause Adwords Overspending and Underspending.

SEM 40

SEM Cost Per Click Budget Programs Adwords 40

QuanticMind

OCTOBER 24, 2017

A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). Last year, the Carousel extension went through a limited holiday beta, and participating merchants saw a 10-13% CTR lift with no observed cost-per-click (CPC) increase.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Single Grain

JUNE 21, 2023

Hootsuite ) Ads with images have a 38% higher CTR than other forms of content. Sprout Social ) High-resolution images generate a 38% higher CTR. Demand Sage ) Single-image sponsored ads have a CTR of 0.56%. TheB2BHouse ) Video sponsored content has a CTR of 0.44%. TheB2BHouse ) Text ads have a CTR of 0.02%.

Statistics 98

Statistics Linkedin Advertisements Advertising 98

Hubspot

APRIL 6, 2021

Google Ads is ideal for demand capture – meaning reaching users who have high purchase intent. For instance, if I'm looking up the keyword "water bottle," this may signal an interest in purchasing one. With that in mind, the ads below align well with search intent and can lead to sales. Benefits of Google Ads.

Top of Funnel 90

Top of Funnel Ads Facebook Cost Per Click 90

Hubspot

OCTOBER 9, 2014

People visited your site for a reason, and past browsing history is among the strongest predictors of future purchasing intent. I set the budget for $25 per day and a max CPC bid of just 25 cents. So, be bold! A s long as your offers and messaging are on target and you''re providing value, it''s not creepy.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Single Grain

JUNE 14, 2023

Follow these recommendations to drive valuable results for your business: 1) Use Long-Tail Keywords Long-tail keywords are more specific and typically contain three or more words, targeting a niche audience with higher purchase intent. Work With Us PPC Advertising FAQs What are CPC, CTR and CPA in PPC strategy?

ROAS 52

ROAS Paid Content PPC Cost Per Click 52

Outbrain

MARCH 31, 2021

lower average CPC than campaigns running six months or less. The native advertising category with the highest clickthrough rate is the Beauty category, with average CTR of 0.104%. Mobile-specific spend makes up half of the total affiliate spending, though it drives 65% of clicks at a 48% lower CPC. Outbrain ). Outbrain ).

Statistics 62

Statistics Advertisements Advertising Emarketing 62

Single Grain

JUNE 6, 2023

Focus your budget on high-intent keywords that indicate immediate purchase intent. These are the keywords that potential customers are likely to use when they are ready to make a purchase or take a desired action. The CTR represents the percentage of users likely to click on your display ads after seeing them.

PPC 52

PPC Pricing Price Paid Search Agency 52

Outbrain

MAY 12, 2022

By using Outbrain’s programmatic contextual advertising tool, Max CTR, which delivers only high engagement opportunity bids, advertisers got 5X higher CTR. lower average CPC than campaigns running six months or less. Native ads create an 18% increase in purchase intent. billion in 2022. eMarketer ). Outbrain ).

Statistics 29

Statistics Advertisements Advertising Emarketing 29

Outbrain

NOVEMBER 10, 2021

Analysis of ad creatives from the past 6 months suggests that static frames are decreasing purchase intent ads (-25.5%) while high-motion frames increase performance by +32%. Similarly to your CTR (AKA early-funnel) campaigns, bright images are still working great (+27%) for conversion campaigns.

Creativity 42

Creativity Top of Funnel Optimization Urgency Marketing 42

Outbrain

FEBRUARY 1, 2023

This is the reason why online users look at native ads 53% more than regular display ads , and native ads are known to generate 18% uplift in purchase intent – a clear indicator of how native advertising as a TOF tactic has a positive impact later on in the funnel.

Top of Funnel 52

Top of Funnel Paid Content Marketing Funnels Work Management 52

Sprout Social

MAY 10, 2023

Here are some tips for maximizing your ad campaigns on the platform: Choose the right ad format: Using 3-5 different ad formats can help drive campaign awareness and purchase intent. Click-through rate (CTR): Assess the proportion of users who click on a link in your tweet.

Twitter 107

Twitter Paid Content Business Cost Per Click 107

Convert

AUGUST 15, 2022

Say, each click cost you $0.50 (CPC) and your conversion rate is 5%, which means you make a sale every 20 clicks. If your customers typically spend more than $10 per purchase (average order value (AOV)), that’ll justify the ad spend. You can also test a lower maximum bid with manual or enhanced CPC.

Optimization 59

Optimization Examples ROAS Paid Search Agency 59