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AI-powered martech releases and news: Feb. 15

Martech

Users can access informative tooltips, data analytics, CPC calculation, tracking setup, and AI-generated creatives. Curated for You’s AI-driven lifestyle commerce platform launched its Purchase Intent Email and SMS Trigger platform, which uses advanced algorithms to predict and engage customers based on their lifestyle interests and events.

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6 SEO KPIs Every Search Marketer Should Know

Hubspot

Cost-per-click (CPC). Cost-per-click (CPC) is the amount that you'll pay for each click on your ad. You set your CPC at the maximum price you are willing to pay per click on your ad. What you actually pay is determined by the following formula: (Competitor's Ad Rank / Your Quality Score) + 0.01 = Actual CPC.

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Use Your Unspent Marketing Budget On Content Marketing For Next Year

Marketing Insider Group

Look at search intent such as commercial intent (see below). Identify competitive gaps and opportunities based on high CPC keywords. Bonus : Check out how we use CPC to identify high purchase intent and competitive gap keywords in my latest webinar. Source: Semrush. Brainstorm 100 Article Ideas.

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Blog Goals: How to Create Written Content that Converts

ClearVoice

It may be optimized for keywords that resonate with users who don’t have a purchase intent. Top-of-the-line SEO tools like Semrush reveal the search intent behind keyword ideas—along with metrics like keyword difficulty, search volume, and Cost Per Click (CPC). Low-quality content.

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Activating Amazon Ads for results that matter

Choozle

Create a strategy with Amazon Ads and target customers who have abandoned their cart for similar or competitive products and leverage Amazon’s product retargeting to start driving purchase intent shoppers towards your products and offerings. Campaigns that yield results with Amazon Ads.

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Search Intent: The Key To Successful PPC Campaigns

Directive Agency

This tells us that Google believes there is not much purchase intent behind this search. I’ll go more into detail about this when we get to transactional intent keywords. More often than not, informational intent keywords have high search volume, low CPC, and competition. CPC, and 0.22 CPC, and 0.22

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How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

However, when you did this, you were simply throwing customers into the purchase funnel and hoping they converted. You could track marketing metrics at source such as impressions and CPC, but not conversions. You can target by interest, search intent, demographics, geography, etc. This all made media spending irresponsible.

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