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7 Bing PPC Secrets That Expand SEM Beyond Google

QuanticMind

No, we’re not talking about Google — we’re talking about Bing. While Google has always held the lion’s share of the search market, Bing PPC opportunities continue to grow every year, as the platform processed more than 15 billion searches monthly, and boasted 142 million unique searchers in 2017.

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Measuring Social Media ROI for Manufacturing Companies

Brandpoint

Website Traffic: Utilize web analytics tools, such as Google Analytics, to track the amount of traffic driven to your website from social media platforms. To calculate CPA, divide the total social media marketing costs by the number of new customers acquired.

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What is pay-per-click, or PPC?

Choozle

Search advertising, most prominently Google Ads, quickly became the preferred strategy. As mentioned, Google Ads is the most widely-used platform for PPC campaigns, but advertisers should also keep it in mind to consider other search engines and platforms like Bing or Amazon, aka sponsored posts. But wait, how does pay-per-click work?

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Growing your business in a world without Google

Biznology

How much from Google? Well, Google changes its search algorithm hundreds of times each year , on average more than once a day. Here are a few handy tips to help you cope in such a scenario—and help you grow your business whether Google continues sending you lots of traffic or not. Look at how you use LinkedIn.

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UTM Parameters: Why and How They REALLY Help You

Optinmonster

Do you ever sit back, look at your traffic in Google Analytics, and wonder: “Wait a minute. Gives you valuable metrics to calculate things like cost-per-click (CPC), return on ad investment (ROAS), cost-per-acquisition (CPA), and much more. Where’s this traffic coming from?”. But here are the 2 most important ones.

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Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark Consulting

Below is an example of a retargeting campaign with the Google Display Network, called “remarketing” and compared with standard pay-per-click campaigns (click to enlarge): For this example, the retargeting cost-per-conversion is much more efficient as compared to the other campaigns. How Retargeting is Measured. Need more proof? Major Vendors.

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What Is Mobile Ad Network? Benefits, Pricing Models, Types & Best Practices

Martech Advisor

Major mobile ad networks include Google’s Admob, Media.net and StartApp. CPC — Cost per click: The advertiser is charged based on the number of clicks — and only clicks — that their ads receive. With CPC, the number of times an ad is viewed will not affect how much an advertiser pays. Google AdMob.