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2011 B2B Marketing Trends

Webbiquity

. “Soft&# benefits tend to take a back seat to harder measures like leads and marketing productivity during lean recessionary budgets, but should increase in importance as economic conditions improve and companies shift from a cost-cutting and expense minimization to growth mode. Want to know more? Share this on Bebo.

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Five Big Shifts in Social Media Marketing

Webbiquity

Buyer control vs. vendor control: in traditional interruptive marketing, vendors produced messages (advertisements, direct mail, email blasts) and prospective buyers consumed these messages. Forums and blogs began to change that, empowering prospective purchasers to ask questions of vendors, and of each other. Tweet This!

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How to do Lead Nurturing Right

Webbiquity

Research from other sources shows companies that excel at lead nurturing generate more qualified leads at a lower cost per lead, reduce the percentage of marketing-generated leads that are ignored by sales, increase win rates, and have a higher percentage of sales reps who make quota. Share this on del.icio.us. Post this on Diigo. Tweet This!

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Social Media Success Starts with Listening

Webbiquity

. “I’m from XYZ Corp, and we sell blah blah&# isn’t interesting, but “I’m from XYZ Corp, and we’ve got some ideas for simplifying network security and reducing costs&# is. Social media marketing is about earning your audience’s attention. Share this on Bebo. Subscribe to the comments for this post?

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Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity

There is simply no cost-effective way for them to be on scene in every city, town, or village where the next big news story may break. A smaller vendor with fewer social media mentions could nonetheless position themselves as a thought leader in their field by aggregating industry-related posts. Share this on Bebo. Post on Google Buzz.

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Book Review: SNAP Selling

Webbiquity

Once past that hurdle, their next decision is determining if making the change required is worth the cost, time and effort required. Finally, the third decision is, having committed to making a change, selecting the best product / service / vendor for their company. Share this on Bebo. Subscribe to the comments for this post?

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Seven Ways to Use Social Media for Business

Webbiquity

Using social media channels for customer support can both improve a company’s image—by demonstrating, publicly, responsiveness to customer issues—and reduce customer support costs. Perform competitive and market research. Social media brings these discussions into the open. Share this on Bebo. Subscribe to the comments for this post?