Heinz Marketing

JUNE 30, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the ever-evolving landscape of B2B business, customer-led growth has emerged as a powerful approach to drive sustainable success. Imagine a software-as-a-service (SaaS) company aiming to increase customer retention rates.

Churn Rate 107

Churn Rate Customer Satisfaction Lead Scoring Lead Ranking 107

Biznology

FEBRUARY 9, 2018

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. In a previous post on marketing AI , I made the bold claim: “Keywords are the life’s blood of your marketing enterprise.”

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Hinge Marketing

FEBRUARY 9, 2017

Professional services marketing used to be a giant black hole — a lot of money got sucked in and no light ever escaped. But your ability to quantify the return on marketing investment was severely limited. Marketing is more quantifiable than ever. What is Return on Marketing Investment, Anyway?

Work Management 48

Work Management Marketing Management Service ROMI 48

Seismic

FEBRUARY 8, 2023

It’s no secret that exceptional customer service is a competitive advantage and driver of long-term business growth. Additionally, the National Business Research Institute found that companies with excellent customer service have an opportunity to increase sales by 20% or more year over year than those that don’t.

Work Management 52

Work Management Marketing Management Service Customer Satisfaction 52

Seismic

JANUARY 17, 2022

Onboarding, training, and coaching can make or break a sales reps’ time with your company. After all, 70% of employees say that they’d be willing to leave their current job to work for an organization that’s known for investing in training and development. This post was originally published by Jenny Boling on lessonly.com.

Training 78

Training Correlation Planning Paid Search Agency 78

ANNUITAS

MAY 13, 2021

Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Is it simple to set up for an experienced team and intuitive enough for non-technical marketers to create and monitor programs and generate reports? They have built personas and conducted market research.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Martech

APRIL 19, 2023

Complex decision-making has become increasingly challenging as strong operational excellence and productivity, especially within marketing organizations , become vital competitive advantages. Many businesses today, and the marketers that serve them, need better insight to bridge the gap between massive amounts of data and business decisions.

Allocation 123

Allocation Marketing Attribution Enterprise Management Marketing AI 123

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. The visualization helps strategists find hidden patterns, trends and correlations.

Marketing AI 107

Marketing AI Work Management Marketing Management Customer Satisfaction 107

Martech

APRIL 26, 2023

A study by Ahrefs found that the number of referring domains to a webpage strongly correlates with its search engine ranking position. However, over 41% of digital marketers think link building is like rocket science. Beware of services that claim to get you links in just a few days. False promises.

Link Building 121

Link Building Advertising Agencies Ad Building Tips 121

Only B2B

NOVEMBER 16, 2023

Their teams are meticulously trained to navigate diverse industries, bringing invaluable insights and effective strategies tailored for specific sectors. Cost-Efficiency: Outsourcing eliminates the need for extensive training and infrastructure investment. A positive correlation indicates a successful and enduring partnership.

Advertising Agencies 62

Advertising Agencies B2B B2B Sales Paid Search Agency 62

Martech

NOVEMBER 29, 2021

With workers holding the upper hand in the job market, employers are under pressure, not just to provide fair compensation, but to address quality of life issues — including not just work/life balance and opportunities for remote or hybrid working where appropriate, but ensuring teams are diverse and workplaces inclusive.

Enterprise Management 106

Enterprise Management Work Management Paid Search Agency Marketing Management 106

Zoominfo

MARCH 21, 2022

In financial services, Goldman Sachs’ attrition rate was more than 15%, compared to HSBC’s 5.1%. This suggests that many workers are keenly aware of and capitalizing upon their newfound power in today’s candidate-driven labor market. The study showed a broad range of attrition within specific companies in various industries.

Enterprise Management 100

Enterprise Management Work Management Advertising Agencies Paid Search Agency 100

DiscoverOrg

MARCH 3, 2017

In our 2017 Growth Drivers Report we asked 200 Sales and Marketing professionals to rate their teams on a scale of 1-5 across 15 different attributes. Knowledge of the market. Supporting and Partnering with Marketing. To our surprise, not one sales team attribute correlated with a growth rate higher than the overall median.

Correlation 120

Correlation Peer-to-peer Marketing Management Storytelling 120

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Martech

MARCH 15, 2022

For marketers reaching sports fans, March Madness is the NCAA national Div. Ads on linear TV networks are very expensive, but even marketers who can afford them are out of luck — they’ve all been sold. With streaming services and viewing options on multiple devices, the audiences are divided into more distinct segments.

Advertisements 118

Advertisements Advertising Budget Programs Barriers 118

Conversica

JULY 20, 2022

AI in Marketing: The New Frontier. The article features Conversica CMO, Carl Landers, along with other Marketing leaders in the technology industry, on their perspectives on how marketing AI will positively impact the way Marketers work. However, it is most certainly on Marketers’ radar.

Marketing AI 98

Marketing AI Work Management Marketing Management Planning 98

Sprout Social

JUNE 26, 2023

NLU and NLG power smart assistants and AI-driven chatbots so they can be used for round-the-clock, enhanced customer service. Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Marketing AI 101

Marketing AI Ideal Customer Profiles Allocation Analysis 101

Seismic

JANUARY 17, 2022

Onboarding, training, and coaching can make or break a sales reps’ time with your company. After all, 70% of employees say that they’d be willing to leave their current job to work for an organization that’s known for investing in training and development. This post was originally published by Jenny Boling on lessonly.com.

Training 52

Training Correlation Planning Paid Search Agency 52

Zoominfo

APRIL 15, 2018

Analyze the data you have: Dig into your customer database, your CRM, and any other marketing automation or sales enablement tools. You analyze this data and notice a correlation between average deal size and lead source. This includes sales technology, marketing technology, and even customer service technology.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

xiQ

MAY 1, 2020

Abridged and adapted by xiQ (April 28, 2020) from the Harvard Business Review article “What Marketers Should Know About Personality-Based Marketing” published May 02, 2018. B2B Sellers and Marketers can now adopt a personalized approach to their work based on behavioral science. Personality-Based Marketing.

Personalization 87

Personalization Planning Ideal Customer Profiles Work Management 87

Vidyard

MARCH 5, 2021

Video Marketing 1.2 Are you looking to help marketing with video management and data collection? Here are some examples of common use cases for an online video platform: Video Marketing. It can also integrate video into your email, content, and digital marketing strategies. Contents 1. Video for Sales 1.3 Learn More.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

BenchmarkONE

AUGUST 5, 2020

One, with the product or service that you’re selling, and two, with the culture you’re providing employees. In their book Talent Force: A New Manifesto for the Human Side of Business , authors and executives Hank Stringer and Rusty Rueff note that while a product or service may be a company’s face, the talent behind it is their soul.

Brand Identity 100

Brand Identity Branding Customer Satisfaction Lead Scoring 100

Scoop.it

AUGUST 2, 2022

2022 is already changing the way marketers and creators utilize content for their websites. Are you trying to sell a service or product? Their content offers in-depth information to questions that can benefit their target audience that correlate not just to wedding rings but also catering to the bride’s every need.

Rules 64

Rules Planning Content Correlation 64

MindFire

FEBRUARY 3, 2021

If you’re thinking about scaling up the digital campaign services you offer clients, using channels like: Direct Mail Personalized URLs (“PURLs”) Email SMS Ringless Voicemail Social Media Personalized Landing Pages / Microsites. Want to hear from companies who are successfully selling Optichannel services to their Clients?

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Sales Qualified Leads 98

Vidyard

MAY 3, 2022

We’re excited to help businesses maximize their returns on video while making it a seamless extension of their go-to-market programs.” They can better understand video adoption metrics across their base of users and correlations between video usage and rep performance. About Vidyard Vidyard is the leading video platform for businesses.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Video Marketing 65

Convince & Convert

FEBRUARY 28, 2012

Paul Roetzer ( @paulroetzer ) is founder and CEO of PR 20/20 , a Cleveland-based inbound marketing agency, and author of The Marketing Agency Blueprint (Wiley). Digital marketing has revolutionized the industry, and the job market. The most valued talent in the emerging marketing agency ecosystem will be hybrids.

Cost Per Thousand 140

Cost Per Thousand Advertising Agencies Paid Search Agency Planning 140

Televerde

APRIL 19, 2021

A lead to revenue model helps to ensure you’re building revenue through customer lifecycle marketing. After all, lead generation has a direct correlation to sales growth, which is why 53% of marketers spend half their budget on it. Unfortunately, only 33% of sales teams feel understood by marketing departments.

Lead Ranking 75

Lead Ranking Sales Qualified Leads Lead Scoring Leads 75

Spiralytics

FEBRUARY 12, 2024

Search engine optimization (SEO) specialists have become pivotal to succeed in the dynamic world of digital marketing. Alternatively, if you’re seeking a full-time partner to handle your organization’s SEO needs, Spiralytics provides an unmatched approach to SEO and other services that can boost your overall digital presence.

CMS Development 62

CMS Development SEO Paid Search Agency Marketing Analytics Tools 62

Bannerflow

APRIL 15, 2021

A creative approach is now essential in marketing and has become increasingly prominent across numerous, if not all, industries. For any brand, standing out from the competition can be imperative and that’s where creative digital and content marketing can play a huge role. Just 8% spotted a decrease in marketing creativity.

Paid Content 98

Paid Content Creativity Digital Asset Management Work Management 98

Engagio

OCTOBER 1, 2021

Realizing that a huge part of the problem was the ever-growing but self-imposed complexity of B2B marketing, I went on a personal quest to radically simplify the process for building these brands. Framing the 12 steps are the 4 traits all successful marketers have in common. These are the cool CATS of marketing, C.A.T.S.

B2B Marketing 71

B2B Marketing Ad Building Brand Identity Branding 71

xiQ

MAY 1, 2020

Abridged and adapted by xiQ (April 28, 2020) from the Harvard Business Review article “What Marketers Should Know About Personality-Based Marketing” published May 02, 2018. B2B Sellers and Marketers can now adopt a personalized approach to their work based on behavioral science. Personality-Driven Marketing.

Personalization 62

Personalization Planning Ideal Customer Profiles Work Management 62

6sense

JANUARY 6, 2022

Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . Marketing teams have long struggled with rolling out new messages, new campaigns, and new collateral — only to have customer-facing teams ignore them, forget them, or use them inconsistently. Update It Regularly.

Sales Management 62

Sales Management CMO Top of Funnel Peer-to-peer 62

Capstone Insights

NOVEMBER 26, 2019

Marketing automation is a straightforward way to increase a company’s efficiency and effectiveness in demand generation. It also helps marketing become a more predictable and measurable revenue producing function. When using marketing automation at scale, several platform attributes become critical. Integrations.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Marketing Automation Work Management 52

Conductor

MARCH 24, 2020

You can also create Categories and use Keyword Performance or Category Comparison to see if shifts in demand have any ties to changes in visibility over time as well: Do these surges correlate with recent events, or is something else driving demand? You and your teams want your product or service to be found. Market Share!

SEO 49

SEO Enterprise Management Correlation Comparison 49

Vision6

DECEMBER 17, 2023

Research shows that 91% of marketers say that lead generation is their most important goal. High quality leads can not only boost conversion rates and customer loyalty but also significantly reduce marketing costs. Marketing Qualified Lead (MQL) First up, we have Marketing Qualified Leads (MQLs).

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

Hubspot

MAY 7, 2024

No matter your niche, product, or service, and no matter how prepared you are, your business will throw you a curveball. As a marketing business owner whose revenue primarily comes from my writing services, late 2022 to mid-2023 was… unnerving, to say the least. I tell you this from experience. Long story short?

Enterprise Management 61

Enterprise Management Work Management Marketing Management Paid Search Agency 61

Hubspot

OCTOBER 9, 2019

In a case study by Rain Group , a global sales training organization, they discovered that a client who went through sales training closed 15.2% Attend sales training. Sales training and professional development opportunities can keep your skills fresh. Plus, it can increase your sales. Implement roleplay.

Work Management 96

Work Management Peer-to-peer Marketing Management Sales Cycle 96