Convince & Convert

MARCH 7, 2024

New research by Aptitude 8 and Ascend2 helps quantify how GTM teams are currently using AI, the impact that AI has had on GTM strategy, what makes a successful AI-enabled technology stack, and where we can expect GTM teams to benefit from AI in the coming years. Team alignment is a consistent priority across all GTM departments surveyed.

Marketing Analytics Tools 143

Marketing Analytics Tools Marketing AI Lead Ranking Research 143

InsightSquared

DECEMBER 20, 2019

Keeping tabs on all this great content is never easy, so we’ve compiled a Best of List with top webinars from our team and partners, to guide you into the new year! Trust your forecast. Sales Activity is one of the most effective predictors of sales success. Yes, only one out of every 10 meetings, contacts, emails, etc.

Webinar Metrics 156

Webinar Metrics Marketing Attribution Forecasting Lead Ranking 156

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech Advisor

SEPTEMBER 16, 2019

Many B2B marketers make a large investment in their CRMs, but they need to know whether that investment is worthwhile. Customer relationship management (CRM) systems frequently sit at the center of an organization's marketing tech stack for one simple reason: customer experience. Determine its return on investment.

Lead Ranking 67

Lead Ranking CRM Sales Qualified Leads Lead Scoring 67

Valasys

JANUARY 5, 2024

Companies of all sizes run on data generated across various resources. With predictive analytics tools, companies can connect and thoroughly analyze all these data to make the best decisions, forecast future trends, and avoid potential risks. Data have been the driving force of the business. Identify future trends.

Budget Programs 40

Budget Programs Enterprise Management Marketing AI Analytics 40

Navigate the Channel

DECEMBER 1, 2023

A couple of caveats to start: Yes, predictive analytics can exist without artificial intelligence (the field has for years in some form, including weather forecasts), but AI enriches them in ways that serve us in real time. Predictive AI uses patterns in historical data to forecast future outcomes or classify future events.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Hubspot

MAY 30, 2023

It’s easy to be skeptical of AI in a job built on personal interaction. Like all disruption, generative AI in sales has the potential to completely change the way things are done. Other AI tools draw data from sources like a CRM, LinkedIn, or industry databases. It also has the potential to rewrite it for the better.

Generation 74

Generation Lead Ranking Enterprise Management User-Generated Content 74

ClearVoice

MAY 7, 2024

No one likes getting abysmal results out of their personalized marketing campaigns. Let’s take a deep dive into what advanced segmentation is all about, its types, how to implement them effectively, and best practices. If that sounds like you, it’s time to ramp up your approach with some advanced strategies.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Psychographics Work Management 52

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

SalesIntel

MAY 13, 2024

We’ll cover the different types of customer data you should focus on and discover the tools that can help you leverage it to the fullest extent. This information helps you refine existing products or develop new ones that better meet customer expectations. This information enables more targeted sales and marketing campaigns.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

SocialPilot

MARCH 11, 2024

AI influencer marketing leverages artificial intelligence to streamline the process of identifying, analyzing, and engaging with potential influencers on behalf of a brand. A Statista 2022 report states that most Instagram mega-influencers with over one million followers worldwide were involved in these influencer frauds.

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

Convert

APRIL 29, 2022

They help you identify the activities that are working (having the desired impact on a specific metric), eliminate those that are not, and if you are lucky, discover new strategies based on the insights gathered along the way. In a long sales cycle, the metrics most closely correlated to revenue are lower-funnel metrics.

Top of Funnel 52

Top of Funnel B2B Marketing Enterprise Management Lead Ranking 52

Hubspot

SEPTEMBER 12, 2018

An opportunity moves from stage to stage of your pipeline based on concrete actions, which is usually represented visually in your CRM. Every opportunity will move through your sales pipeline at a different rate depending on their level of interest, urgency, how much research they’ve already done, and so forth.

Top of Funnel 101

Top of Funnel Forecasting Marketing Proposals Work Management 101

Madison Logic

JANUARY 3, 2024

Read on to learn how AI can be effectively integrated into an ABM strategy to drive measurable results and gain a competitive edge. Enhance Efficiency Through Automation One of the biggest benefits of AI across all industries is its ability to enable humans to do things faster and often better.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Adobe Experience Cloud Blog

APRIL 4, 2013

We all know “that guy” – the marketer who hangs his hat on lead generation alone. That is sales’ problem, after all. But in an age of marketing automation and CRM, it’s downright negligent. So why, with all this technology, would any marketer take his eyes off a lead after passing it to sales? Still here?

Lead Ranking 48

Lead Ranking CRM Marketing Qualified Leads Top of Funnel 48

Customer Experience Matrix

FEBRUARY 13, 2014

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. Here’s how I see things. The Mintigo results confirm this.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

ClickZ

JUNE 29, 2022

Boots, one of the UK’s largest Beauty and Pharmacy retailers, has a rich 170-year history. Ollie Shayer, Director of Omni-Media at Boots, describes the nature of the brand: “We’ve been around since 1857 and today find ourselves as one of the most trusted brands within the UK. Cynicism, doubt, and inertia all play a role.

Advertising Agencies 107

Advertising Agencies Top of Funnel Digital Marketing Funnels Advertising Mediums 107

Computer Market Research

OCTOBER 8, 2018

Today, more than ever, the success and productivity of an organization are correlated to the alignment of their sales and marketing departments and team members. Today, more than ever, the success and productivity of an organization are correlated to the alignment of their sales and marketing departments and team members.

Marketing Automation Services 60

Marketing Automation Services B2B Sales Top of Funnel B2B Marketing 60

QuanticMind

JUNE 6, 2019

More specifically, it’s identifying trends and opportunities based on past performance data in your search engine marketing campaigns, and applying those learnings to drive better results. Plus you can collect browsing behavior and seemingly unrelated data on the sidelines that ultimately may correlate to some future value.

Paid Search Agency 40

Paid Search Agency Optimization Work Management SEM 40

LeanData

MAY 8, 2018

That’s just one direct correlation between efficient funnels and efficient sales reps. Of course, one clear issue could be the people you have at your organization. After all, they’re CRMs, not LRMs.). It’s pretty clear: when you make your sales funnel more efficient, then you make money more efficiently.

Top of Funnel 55

Top of Funnel Efficiency Sales Cycle Sales Qualified Leads 55

Inbox Insight

DECEMBER 4, 2018

There’s no doubt programmatic advertising is one of the fastest growing areas of AdTech, connecting advertisers with publishers to get targeted , relevant content in front of the most appropriate audience demographics, effectively and seamlessly. So, how can B2B marketers get ready for programmatic advertising?

Advertising Agencies 69

Advertising Agencies Advertisements Advertising Paid Search Agency 69

Computer Market Research

SEPTEMBER 29, 2017

There are endless strategies to fuel your distributor’s demand generation workflow, but a channel-marketing plan without a performance-based foundation, which relies on a measurable return-on-investment from the output of marketing activity, is destined to come up short. Performance-Based MDF Program Template (Checklist). ROI metrics).

Allocation 60

Allocation Demand Generation Agencies POS Top of Funnel 60

Aberdeen

DECEMBER 20, 2018

These are not based on hype, but rather self-reported insights shared by worldwide CX leaders in companies of all sizes and across all industries. In the first post of this three-part series, we noted that now is the time of the year CX leaders are evaluating their 2018 activities and planning for 2019.

Digital Asset Management 45

Digital Asset Management Contacts Marketing AI Enterprise Management 45

Engagio

JULY 2, 2018

If there’s a term we missed or if you’re looking for a definition of a term that’s not on this list, let us know in the comments below. – – –. Account Development Representatives (ADR) : a type of inside sales rep who solely focuses on prospecting into target accounts. Sometimes, it’s hard to keep pace.

Lead Ranking 69

Lead Ranking Multi-Touch Attribution Account Based Marketing Lead Scoring 69

TrustRadius Marketing

NOVEMBER 2, 2022

HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Webexpenses is a global provider of online expense management software to businesses of all sizes across 70+ countries. Ranked in order of highest review count in past year. LEARN MORE. Lucidchart. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

Valasys

MAY 5, 2020

Read more on How Omnichannel Reputation Management Helps in B2B Branding. Defining the top SEO KPIs for your business assists in assessing the impact of SEO performance in driving traffic on a webpage through processes such as internal or external inbound linking or backlinking and keyword targeting among several other methods.

Webinar Metrics 69

Webinar Metrics SEO CTR Business 69

TrustRadius Marketing

NOVEMBER 2, 2022

HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Webexpenses is a global provider of online expense management software to businesses of all sizes across 70+ countries. Ranked in order of highest review count in the past year. LEARN MORE. Lucidchart.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

SnapApp

APRIL 4, 2018

All others must bring data.” – W. While correlation does not always equal causation, the connection isn't hard to argue. The goals and KPIs will vary based on the campaign and company, however the 10 metrics listed below will be meaningful to any B2B organization. . #1. This is very helpful for forecasting. . . #7:

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

B2BMarketing.net

FEBRUARY 8, 2024

link] [link] One piece of the interview merits a deeper dive into its contents and insights: a grid that Didier created especially for the event, entitled “Be Indispensable: the CMO’s ‘Cheat Sheet.’” Because failing this, the CMO’s role so often can devolve into that classic door that revolves about every 18 months. It’s quite a ride.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Paul Gillin

JUNE 24, 2010

This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. I’m particularly interested in your feedback on this chapter because it presents some new ideas I’ve been playing with about how to calculate the ROI of almost anything. They include Indium Corp.,

ROI 50

ROI Paid Content Social Marketing Webcast 50

TrustRadius Marketing

NOVEMBER 2, 2022

HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Webexpenses is a global provider of online expense management software to businesses of all sizes across 70+ countries. Ranked in order of highest review count in the past year. LEARN MORE. Lucidchart.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Webexpenses is a global provider of online expense management software to businesses of all sizes across 70+ countries. Helping to direct buyers in the mid-sized market to find software best suited for them. .

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Hubspot

SEPTEMBER 13, 2023

Business teams usually have more confidence in these decisions because they’re not made on a whim. Predicting sales, however, can help you set attainable goals based on hard data. If your projection requires you to have more people on the team, you’ll be able to hire, onboard, and train them to handle all the deals.

Top of Funnel 63

Top of Funnel Enterprise Management Marketing Automation Services Forecasting 63

InsightSquared

JANUARY 30, 2020

While definitions vary slightly, one thing is consistent: a successful RevOps function isn’t about organizational structure. The increased competitiveness puts even more pressure on B2B vendors to create a seamless customer experience. Correlating data with Outcomes. Finally with RevOps, we can put it all to work.

Correlation 177

Correlation Activities B2B Sales Vendors 177

Hubspot

MARCH 16, 2012

The SLA is tracked on a daily basis, typically in the form of a chart or graph that maps the progress against a cumulative goal. And the next time Sales complains (and if you’re on track), all you have to do is tell them to take a look at the SLA -- the proof is in the data! So, does an SLA sound appealing to you?

Top of Funnel 28

Top of Funnel Lead Ranking Allocation Paid Search Agency 28

InsightSquared

FEBRUARY 4, 2020

Sure the intent is great—to work as a team to assess deal health, align sales forecasts and keep opportunities moving. It’s a dreaded process and one that both managers and reps hate, but most sales pros accept it because they haven’t found a better way. . Sign up here for upcoming sessions, or catch previous ones on-demand here.

Top of Funnel 156

Top of Funnel Correlation Forecasting Activities 156

Salesforce Marketing Cloud

OCTOBER 12, 2023

Use insights from that analysis to frame effective sales strategies, while maximizing the impact of AI on your sales process. How to find and collect sales data How to track and act on your sales data A real-life sales data collection and analysis example What tools do you need to manage and interpret your sales data? The result?

Top of Funnel 105

Top of Funnel Work Management Marketing Management Budget Programs 105