Remove sales-opportunities
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How Will AI Marketing and ChatGPT Technology Impact Digital Marketers?

Brandpoint

10X content and a race to the bottom I recently had the opportunity to sit in a room full of executives where ChatGPT was demoed. The big issues are copyright and IP infringement. There is pending litigation on this subject that could create precedent on the broader topic of AI and copyright ownership.

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Role of artificial intelligence in marketing

Sprout Social

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. This leads to stronger connections and loyalty that stimulate your sales.

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Beyond the Ghosts: Unmasking the realities of AI and MMM

ScanmarQED

A reliance o n the past ChatGPT, the well-known AI language model, leverages pre-existing data to train its models. This depiction it would seem – current AI technology not controlled by the paranormal – is limited by the knowledge it has been presented with and the experience it has been shown (much like MMM trained on past data).

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The Pretenders are Coming: How ChatGPT Will Transform Professional Services Marketing

Hinge Marketing

From unrelenting sales pitches filling up email inboxes to random weekly LinkedIn connection requests, the average professional is constantly bombarded with content they have no interest in. Once a neural network is trained, not even its designer knows exactly how it is doing what it does. But there are risks too!

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Employee Advocacy Best Practices: Ensure Your Company’s Success

EveryoneSocial

Training opportunities. It’s really needed to help employees understand the company’s views towards social media, a code of conduct, to ensure social posts are in line with any compliance, copyright, and also for transparency. Without a great content plan or mix, your program will become a spam sales machine.

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Technical Writer or Technical Copywriter? What's the Difference?

WriteSpark

Sales Materials. Among writers however, "technical writer" has a specific definition, with experience and skills that typically aren't suited to sales materials, PR projects, and other marketing communications. Marketing, sales, or public relations groups. Case Studies. Content Marketing. Social Media.

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How To Focus On Your Marketing Plan

Marketing Insider Group

I have used sales pipeline return on marketing spend. If you use your CRM system to track marketing activities from inquiry to close, then you know how many opportunities you have created and how much sales pipeline that has generated. Create a “train schedule&# of activities that starts early in the year and ends late.

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