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Legal risks loom for Firefly users after Adobe’s AI image tool training exposed

Martech

A lot of our very big enterprise customers are very concerned about using generative AI without understanding how it was trained,” Adobe chief strategy officer Scott Belsky told TechCrunch last year. The company said Firefly was only trained on licensed content from Adobe’s image banks. That’s not a great defense.

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Scout: Surging Ad Agency Employment, Generative AI Copyright Concerns, and More

QuanticMind

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Comedian Sarah Silverman’s recent lawsuit against OpenAI and Meta—in which she alleges the companies “copied and ingested” her copyrighted work to train their AI bots—underscores the need for regulation.

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3 Reasons a Pre-Trained LLM is an Easier Path for your Business

Salesforce Marketing Cloud

So you may be at the point where you’re asking a critical question about your tech stack: “Should we train our own large language model (LLM) or license a pre-trained LLM?” ” It’s an important question and, for the majority of companies, taking the pre-trained LLM path is often the smarter choice.

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Why can’t AI content generators just follow the rules?

Martech

The article was based on research our firm conducted on the best in class social media practices of over 40 companies. OpenAI and Microsoft are now being sued by the New York Times for training its AI machines using Times content. Many believe that the output of this lawsuit could decide the fate of AI. Attorneys are a great example.

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Authenticity in The Age of AI

Marketing Insider Group

In this post, we’ll explore the challenges associated with being authentic in the age of AI, as well as strategies for integrating AI into content marketing teams. Copyright Office. We recently surveyed our audience about AI and one thing stood out… the very people using AI don’t trust it. What is Authenticity?

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Top 5 XR and AI marketing trends in 2023

Martech

Rapidly disrupting our personal and professional environments like a runaway train, AI is poised to be more impactful than the internet. While such rapid change can cause us to fear the unknown, it can also fill us with wonder and awe as we imagine a future where many of our biggest challenges have been solved. And why not?

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Determining Which Generative AI Approach is Right for Your Marketing Team: Public vs. Proprietary vs. Enterprise Tools

Content Standard

Download the Executive Snapshot of This Article Option 1: Public Generative AI Tools Public tools, such as ChatGPT and Google’s Bard, provide open access to pre-trained generative AI models. First, because models may have been trained on others’ copyrighted material. Let’s dive in.