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Elevate B2B Marketing News Weekly Roundup: B2B Ecosystem Marketing, Growing Ad Markets, & LinkedIn Learning Expands

Top Rank Marketing

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

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Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Contently

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. When the “She’s a 10 but…” meme began trending in June, for example, many brands like YouTube were eager to craft their own custom response that aligned with their brand and gave their followers a laugh: 2.

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Marketing leaders, are you actually ready for AI?

Martech

AI is here to stay, poised to transform how your company operates and engages with customers. One colleague forwarded a LinkedIn post from Eric Partaker with a graphic (created by generative AI!) Over time, as AI technology evolves, we’ll see a bigger impact as workflows are optimized and customer touchpoints become more intelligent.

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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

In a survey conducted in 2022, Thought Leadership was an effective tool used by organizations to provide value to customers during tough times. In this article, we’ll explain how you can achieve this and stand out using it while connecting with more customers. However, YouTube or LinkedIn users prefer slightly longer form content.

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How to post a video on YouTube: The complete guide

Sprout Social

Publishing regular (and high-quality) content on YouTube should be a part of any strategic social media plan. 9 publishing tips to grow your YouTube channel. The platform’s user-friendly interface requires only a few clicks to publish your videos. Find the video you want to publish and select it to start uploading.

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Social Media Hacking: How to Protect Your Account

Oktopost

No other channel goes further in creating real relationships with your customers, and a community around your brand. It’ll help you stay ahead of potential attacks and offer your B2B services that your customers can trust. Step 2: Be Transparent with Your Audience and Customers. Quick Links: 6 Common Social Media Security Risks.

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How to Use Data for Content Curation

Scoop.it

If done correctly, content curation can significantly benefit you: Create a strong bond between your brand and your customers and grow your online community. Highlight your products in a non-invasive way, making them more desirable for potential customers. Prepare Your Posts for Publishing. Publish and Analyze the Results.