Marketing Insider Group
FEBRUARY 20, 2023
You probably know that improving your content conversion rate is one of the best ways to grow your business with digital marketing. Now you just need to figure out how you can increase your content conversion rate. What Is A Content Conversion Rate? Average conversion rates for B2B companies typically fall between 0.5-1%.
Webbiquity
JULY 18, 2023
And most agree there’s one tactic that’s the biggest trend, has the highest ROI, and tops the to-do list for this year. Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. Leave a comment below or join the conversation on Twitter.
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Act-On
APRIL 26, 2024
Missing key data points If a lead leaves important fields blank, like a phone number or company name, they likely aren’t ready for a conversation. To gather qualitative input, have regular meetings, ask about specific channels and campaigns, and keep a conversation going between sales and marketing about what’s working and what’s not.
Marketing Insider Group
JULY 3, 2023
You need to rank for current trending topics that lead to conversions. Investigate our list of resources for discovering current trending topics that keep your content relevant. Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions
We'll cover: 5 changes to shift the conversation from replacing churned customers to retaining more customers. However, that shift brings new challenges in having product and marketing working together to think through habits, stickiness, messaging, and more. How to add value for your customers throughout their entire journey.
Webbiquity
MAY 30, 2023
Conversely, marketers are most likely to see cuts in the ecommerce/retail & fashion, manufacturing, government, logistics, and science/technology & space sectors. As the report notes: While these conversion-focused metrics of course matter, top-of-funnel metrics are important to long-term growth.
Martech
APRIL 19, 2024
To find out what they are right now, join Comarch’s upcoming webinar, “ Top Loyalty Trends: Industry-Specific Ideas 2024.” What are the top loyalty trends in industries such as retail, fuel, travel, and others? Sign up for HERE to join the conversation on May 7 th , 2024, at 4:00 PM (CEST). What do modern customers (Society 5.0)
Speaker: Brian Carroll, CEO & Founder of markempa
Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion. Attend this webinar with Brian Carroll, author of Lead Generation for the Complex Sale , and learn the following: How to understand customer motivation and increase conversion.
Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group
To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. Chances are, you’re under the gun to convert more leads from your website. But how do you go about this? In this webinar, she'll discuss how to make your website more customer-centric.
Speaker: Howard Sewell, President, Spear Marketing Group
Critical tips for maximizing landing page conversions. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns. You’ll learn: How to write focused, effective emails that drive action.
Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo
conversion rate start looking "good"? Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects. and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Wait a second - that wasn't part of the plan. Since when did a 1.5%
Speaker: Jessica Cross, Manager of Demand Generation, Rollworks
The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen?
Speaker: Dawn Colossi, CMO, FocusVision
Over time, we’ve become much better at measuring conversion rates and lead quality. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up.
Speaker: Carlos Hidalgo, CEO & Founder of VisumCx
The key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer. Join Carlos Hidalgo for a candid and in-depth conversation about: Developing a conversational approach to demand generation. The importance of early engagement.
Advertiser: ZoomInfo
Conversations have always been at the heart of our most authentic relationships. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.
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