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Starting a Blog for Your Business: Checklist

Sharpspring

Taking this step is important because you need to keep your conversion in mind when planning your blogging strategy. Word of mouth is key. Encourage people to sign up for your email list, subscribe via RSS feed, and follow you on the respective social media channels. All of these are one-time tasks. Action item.

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How B2B brands approach Twitter

Savanta

Not only does it boost the ego, but it can increase reach, influence and the odds of positive word-of-mouth spreading. They hold conversations with followers, those followed and the wider ‘Twitterverse’ either to resolve customer service issues or build bonds. Subscribe and receive new posts by email or RSS.

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Cognitive Surplus - Use Social Connectivity to Change the World.

Convince & Convert

Convene, converse and collaborate. [link] Doug Braun Cognitive Surplus – Use Social Connectivity to Change the World: [link] (Good assessment @cshirky @jaybaer) [link] Bob Leonard Turn off your TV. You're still staring at a screen, but at least you're interacting. link] < possibly.

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Top 20 Content Marketing Online Courses and Certifications to Enroll in 2020

Martech Advisor

Conversion Copywriting 101 - Copyhackers. Conversion Copywriting 101 aims to get you acquainted with the fundamentals of writing high-converting web copy. The course begins by laying out the key distinctions between traditional and conversion copywriting. You can sign-up for the course for free.

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FTC Issues New Guidance: Endorsement Rules for Bloggers, Pay-Per-Tweet

B2B Marketing Savvy

Companies, bloggers and other “word-of-mouth” marketers are advised to disclose any “material connections” (payments or receipt of merchandise and/or service, in kind) that consumers would not expect. Because “paid endorsement” no longer is limited to hard cash, the line blurs quickly for many engaged in the larger conversation.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. You can follow any responses to this entry through the RSS 2.0

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Are You Growing Enough Voices

Convince & Convert

RSS subscriptions are up. First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Instead, traffic here on Convince & Convert is actually UP since I went on vacation. Visits are up. Page views are up. Retweets are up.