Drew Neisser

FEBRUARY 9, 2024

At the heart of transformative leadership lies a powerful concept: Radical Candor. Tune in to learn how to communicate collaboratively with your CEO, your C-Suite peers, and your teams, all in the name of B2B greatness. Interested in being part of the conversation? For B2B CMOs, adopting Radical Candor can be a game-changer.

Peer-to-peer 52

Peer-to-peer B2B Thought Leadership CMO Thought Leadership 52

Marketing Insider Group

SEPTEMBER 9, 2020

The end goal of marketing remains consistent even if the processes are continually evolving – generate leads, boost conversion rates, and increase sales pipelines in the shortest time and most cost-effective manner. . Leaders are looking beyond engagement numbers and qualified leads. How much is marketing contributing to revenue?

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Cost per Lead ROMI CPL Churn Rate 255

Trade Press Services

MAY 6, 2024

While digital programs can bring together global experts and peers, 95 percent of marketers say in-person events are vital to fostering real-life connections with target audiences. If sharing thought leadership is important, consider applying to speak at keynote or breakout sessions. The B2B trade show market was $10.2

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Trade Show Marketing Management Planning B2B Thought Leadership 101

Marketing Insider Group

JULY 13, 2020

While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing.

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CMO Marketing AI Paid Search Agency Work Management 201

Contently

OCTOBER 11, 2022

Their interest, following, engagement, and (hopefully) conversion to a customer. CMOs are falling behind their peers when it comes to tech adoption and data-driven strategy. So why don’t we know as much about them as we do Chief Financial Officer, Chief Operations Officer, or Chief Technology Officer? The reward?

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Peer-to-peer Budget Programs Content Class 200

Scoop.it

FEBRUARY 22, 2024

Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world. But with so much competition and noise out there, it takes work to stand out.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Seismic

JANUARY 18, 2024

We look forward to sharing best practices and thought leadership that will help you develop your plans now, for 2024 and beyond. Two conversations come to mind – one with a well-established leader in software, and another with a growing business that was recently acquired by a tech giant.

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Enterprise Management Work Management Marketing Management Practices 114

Hinge Marketing

MAY 14, 2020

In this post, I’ll share key insights from Hinge’s 2020 High Growth Study: Architecture, Engineering, & Construction Edition , which describes, among other things, what the industry’s fastest growing firms do differently from their average peers. Promoting thought leadership on social media. This is not a new concept.

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Peer-to-peer Webinar Metrics Thought Leadership Eye-Tracking 155

Biznology

OCTOBER 14, 2020

They could simply tweet out their thoughts on the movie and that could be good enough to convince you. They could simply tweet out their thoughts on the movie and that could be good enough to convince you. That’s how person-to-person influence works, that’s how thought leadership works, and it’s why employee influence is so powerful.

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Peer-to-peer Advertising Agencies Social Media Thought Leadership 195

Onalytica B2B

NOVEMBER 15, 2018

The concept of your employees being influencers may sound odd to some. When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Employees don’t quite fit this definition.

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Peer-to-peer Thought Leadership Social Media Work Management 279

B2BMarketing.net

MARCH 11, 2024

The conversation? Educate business leaders on the value that marketing can bring According to one roundtable attendee, the challenge his team faces is around changing the perception of what marketing is there to do, and communicating that value clearly to the senior leadership. If content is king, why is it treated like a pauper?

Peer-to-peer 52

Peer-to-peer Digital Asset Management B2B Thought Leadership Work Management 52

PathFactory

MAY 24, 2024

I always feel so energized by seeing customers, former colleagues and coworkers and having so many intelligent and thought-provoking conversations with industry peers. After being in Austin this month for my ninth consecutive Forrester B2B Summit, I have to say that this is still my favorite B2B industry event.

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Forrester Marketing AI Marketing Analytics Tools Process 52

Oktopost

FEBRUARY 21, 2022

Statistics on Social Selling and Thought Leadership. Employee advocacy goes further than simply resharing corporate posts—it’s when your employees take ownership of the brand for themselves, setting their social accounts apart as thought leaders in their industry. Capco drove 13 times more conversions with employee advocacy.

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Statistics Paid Content B2B Thought Leadership Peer-to-peer 75

Heinz Marketing

OCTOBER 1, 2022

This is the perfect place to meet a variety of decision-makers, champions, and influencers under one roof, whether you’re looking for new partners or customers, or you simply want to benchmark and share ideas with your peers. Start Your Thought Leadership Journey. If you prefer virtual events, you can join the fun too!

B2B Marketing 114

B2B Marketing B2B Thought Leadership Planning Peer-to-peer 114

Sprout Social

MAY 18, 2022

According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. If you build up your professional brand with thought leadership in mind, you’ll find that people will actively seek to have a connection with you. But, you can’t establish thought leadership without a network.

B2B Thought Leadership 135

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 135

Content4Demand

OCTOBER 27, 2020

E ven with B2B purchases, we now have one-click access to peer reviews and insights. And we’re hungry for them : W hen asked how their content consumption has changed over the past year, 39% of respondents to Demand Gen Report’s latest Content Preferences Survey said they get more content through social networks and peer recommendations.

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Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Adobe Experience Cloud Blog

MARCH 5, 2018

In this blog, we’ll take a look at one of those metrics: buyer journey conversions. As marketers we can get caught up in all of the nuances of specific campaigns, emails opened, calls-to-action clicked, forms filled out, events attended, and more. The challenge is that at times we may not be seeing the forest for the trees.

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Top of Funnel Buyer's Journey Conversion Peer-to-peer 134

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And often that means filling significant gaps in the early and middle stages.

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Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 255

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. Users are also ranked in their industry as well as their personal network, giving them a better idea of how they compare to their peers. Jump to a Section. What Is Social Selling?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Marketing Insider Group

MARCH 18, 2020

When it comes to employee advocacy, we tend to start with its benefits in aligning employees to communicate with people outside your company, however, it also strengthens the connections between peers and coworkers inside your company. Start with Your Employee Activation Goals.

Effectiveness 228

Effectiveness Peer-to-peer Guidelines Thought Leadership 228

Marketing Insider Group

NOVEMBER 16, 2021

I have said for years that it is important to periodically get out and see different perspectives, gain new experiences, and perhaps most importantly, network with your peers. He had come from IBM, one of the early “founding members” of ITSMA along with my long-time former employer, DEC.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Marketing Insider Group

MAY 26, 2020

This summit will be filled with panel discussions, conversations with the experts and interactive experiences. Along with the 5-day summit, registrants will also get post-event networking opportunities, peer groups, strategy sessions and a roadmap to help them execute on the ideas they liked from the summit.

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Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 237

Adobe Experience Cloud Blog

JULY 17, 2018

Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. Customers are the heart of your businesses.

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Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

BenchmarkONE

NOVEMBER 17, 2020

There’s a lot of value in building your brand’s thought leadership by thinking beyond your customer. Turning your blog from just a piece within your content strategy to a full-fledged go-to industry resource can be extremely beneficial, particularly as it pertains to increasing your brand’s authority among your peers.

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Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

EveryoneSocial

OCTOBER 25, 2023

But did you know that leadership not posting on social and engaging with employees, customers, and prospects online can actually hurt the company? In other words, nearly half of people think of the company and its CEO as one and the same. That’s not all: Nearly half of a company’s market value is also attributable to its CEO’s reputation.

Paid Search Agency 65

Paid Search Agency Companies Peer-to-peer Thought Leadership 65

Convince & Convert

FEBRUARY 5, 2018

They are authentic, and they are trusted by their peers. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. You’ll find both technical and business-focused conversations. Innovative brands are activating employees to be storytellers.

Social Media 148

Social Media Social Marketing Marketing & Strategy Peer-to-peer 148

Trade Press Services

JANUARY 2, 2024

These tools use algorithmic models to learn the patterns and structure of language, making it possible to access information, create content and mimic human conversation. As we close the book on 2023, it’s an ideal time to reflect on what we learned, experienced and observed last year.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Rev

SEPTEMBER 20, 2023

Trust is shifting from brands to peers. There’s a loss of trust in companies and marketing in general,” Manuel says, “and buyers are much more shifting to trusting their peers.” The undeniable reality of demand marketing is that buying behaviors have changed, and the old tried-and-true playbook hasn’t aged gracefully.

Demand 60

Demand Peer-to-peer Work Management Marketing Management 60

Sprout Social

FEBRUARY 11, 2021

Our #SproutPartner MVP actively supports their agency peers and community by facilitating important conversations, providing insights and sharing resources as well as their expertise. It’s that time of year when I have the privilege of announcing our Agency Partner Program Value Award Winners. SproutPartner MVP.

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Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 100

Martech

JANUARY 10, 2024

Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. I’m second-most-comfortable in a panel conversation. He’s also spoken at The MarTech Conference. Q: How is being a contributor to MarTech different from other kinds of writing you’ve done in the past?

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Marketing AI eCommerce Peer-to-peer CMO 98

B2B Digital Marketer

JUNE 6, 2024

The conversation also highlights the importance of setting clear OKRs (Objectives and Key Results) that align marketing objectives with overall business goals, ensuring accountability and strategic alignment. In this episode, you’ll learn: How to justify marketing budgets and demonstrate value.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Budget B2B 52

ClickZ

JULY 7, 2022

Their audience was gathering on TikTok, and Penguin Teen wanted to be a part of that conversation. For more recent publications than Wuthering Heights, TikTok (and influencers) can drive conversation, attention, and book sales. However, an influencer campaign planned by Penguin Teen unlocked the full sales potential of this novel.

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Paid Search Agency Peer-to-peer Companies Social Media 135

Zoominfo

OCTOBER 6, 2020

Vice President of Sales at ZoomInfo, Steve Bryerton, shares his thoughts on how to implement a Team Lead within your organization. Picture this: You’re a sales leader, currently responsible for a team of nearly 10+ sales development reps. Things are great, but your time is also stretched too thin. 3 Qualities of A Sales Team Lead.

Sales Management 169

Sales Management Top of Funnel Lead Scoring Lead Ranking 169

Oktopost

NOVEMBER 28, 2021

Rich is a B2B intent data extraordinaire and SaaS sales VP with 13 years of experience across a number of sales and leadership functions within TechTarget. He reveals why social selling is his secret sauce to outperform his peers and gets “radically transparent” about why the most talented marketers have been in sales. Meet Rich Stone.

Intent Data 69

Intent Data Intent Peer-to-peer B2B Thought Leadership 69

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And often that means filling significant gaps in the early and middle stages. Quick Takeaways.

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Top of Funnel Buyer's Journey Trends Lead Scoring 279

Adobe Experience Cloud Blog

JULY 19, 2017

Let lists be your highly tailored and curated rolodex of influencers , industry experts, thought leaders, businesses, communities, keywords, and hashtags that are relevant to your industry. Twitter Lists is your best tool to easily monitor conversations, segment and nurture engaged users, and follow customers and brands.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

6sense

DECEMBER 16, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . Word #1: Small . Word #3: Brand . Word #4: Integration .

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CMO Peer-to-peer B2B Thought Leadership Marketing & Strategy 62