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14 Social Media Metrics That Drive Results in 2023

Marketing Insider Group

Like they’re trying to tell a story about your audience, your brand, and your online performance? Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more. Well, you’re not far off.

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Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

Key Performance Indicators like view count, engagement rate, and conversion rate are essential for understanding and enhancing video content effectiveness. Understanding Video Content Goals It’s 2024, and if you’re not thinking about video, you’re missing out. It’s about who’s watching.

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Google Ads Retargeting: Everything You Need To Know

Optinmonster

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? The Role of Cookies and Tracking The technical backbone of retargeting is built on cookies and tracking codes. The Google ads tag is crucial for tracking website visitors and adding them to your remarketing audience lists.

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How to Use B2B Google Ads for Lead Generation: A 6-Step Guide

KoMarketing Associates

According to WebFX, the average conversion rate for Google Ads is 75%. How does that compare to your popup or ebook conversion rate? After a few weeks, check out the data, make sure your conversion tracking is working, and ensure you are getting the results you want. Track Your Results! .

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How To Build the Email List of Your Dreams

Salesforce Marketing Cloud

Get articles about marketing selected just for you, in your inbox Sign up now How do you maximize the value of your email list? If someone’s been eyeing an item or left your website without checking out, it can send a follow up email. The better the first-party data, the better you can define your audience segments.

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Improve Paid Search Results Through Routine, Scheduled Maintenance

Navigate the Channel

However, questions may arise about the necessity of paid brand campaigns when organic rankings for brand terms are strong and competition is low. They often have lower search volumes but can lead to higher conversion rates because they reflect users’ specific intentions.

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Digital Marketing Metrics & KPIs You Should Be Tracking

Sharpspring

The need to prove the effectiveness of your proposed marketing tactics makes it critical to track, analyze and report digital marketing metrics. But when it comes to choosing the best marketing metrics to track, do you truly know what those metrics correspond to and which are most important for your specific priorities?

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