[Content, Relevance] How to Save 4 Hours on Every Piece of Content You Create
    Prior to joining Contently, I worked on digital strategy for some of the world’s top magazines. In order to convince the old-school print executives to adopt a digital strategy, I first had to learn how their departments created content. While many employees produced content inside of the “Vogue House,” executives still hired freelancers to write in-depth features for Vogue. With Contently: 15 minutes. With Contently: 15 minutes.
    [Content, Relevance] Effective Marketing Strategies for B2B Companies
    Create content for your audience. After you have determined your target market, and have a plan to fulfill their needs, it is important to build segmented content that will resonate with your target audiences. In a 2016 DemandGen Report, it was found that 51% of B2B buyers rely on content to research their purchasing decisions. There are many types of content that B2B buyers find compelling if the messages help to educate them and solve their pains.
    [Content, Relevance] 15 Ways B2B Marketers Can Use Twitter to Drive Business Results
    In order to make a positive and lasting impression with prospects, both consistency and relevance are key. Sharing great content will, not only boost brand awareness, but it will also increase loyalty of existing buyers. Using Twitter Analytics, you’ll be able to determine the best days and times to tweet, the types of content your audience likes to share, and analyze your followers based on geography, language, etc. Support Content Marketing Efforts.
    [Content, Relevance] SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales
    SEO is powerful for more than just inbound marketing. The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing. SEO can help you exceed expectations in this phase by providing insight into the questions customers have post-sale. Using SEO to Increase Adoption and Retention.
  • SNAPAPP  |  FRIDAY, MAY 19, 2017
    [Content, Relevance] An Actionable Guide to Visual Storytelling
    Bill Gates predicted this would happen in his “Content is King” essay back in 1997. 20 years on, blog posts – i.e. text-based stories – are the most profitable kind of content. . They’re also the most popular type of content with 2 million new blog posts released each day. . This is not only a testament to the enduring power that stories have, it is an indicator of how crowded and competitive text-based content is becoming. enabled visual content. . .
    [Content, Relevance] How To Get Started With Quora Ads
    Another benefit is that Quora is an excellent SEO tool —you can explore what people are searching for. This is how Quora enables only quality and relevant ads appear to users. Quora allows you to follow topics that are relevant to you. You can answer any question related to these topics, but you can also use these answers to promote your own content. By following relevant topics, you can even assume what questions might appear.
  • FATHOM  |  THURSDAY, MAY 18, 2017
    [Content, Relevance] SEO Strategy: Your Approach to SEO is Broken
    Here is an actual quote I heard during a recent strategy meeting: “Our primary focus is content marketing, so we really don’t need to plan for any SEO resources.”. Few, if any, of the myriad of daily tasks necessary for successful digital marketing and the ability to reach your business goals, are possible without SEO. Today’s SEO Strategy isn’t the SEO Strategy of 2010 (or 2016, for That Matter). Try, for example, searching for the phrase “SEO Strategy.”
  • VIDYARD  |  THURSDAY, MAY 18, 2017
    [Content, Relevance] Chalk Talks: Generate More Leads with Video
    Online video content has become the best way to tell your story, but it’s also become the most effective way to generate new leads and to qualify your prospects. First and foremost is using video across your site to drive better SEO results. Pages with videos tend to convert higher from an SEO perspective than pages without, and Google prefers them and will rank them higher because of that video content.
    [Content, Relevance] 8 Core Benefits of B2B Content Marketing
    Many of us have seen the impressive numbers around B2B content marketing usage. If you haven’t, here’s a snapshot (courtesy of the Content Marketing Institute ): While these figures are encouraging, they likely aren’t enough alone for you to adopt a full-fledged B2B content marketing strategy. Here’s a closer look at eight core benefits of B2B content marketing to help make the decision simple. Content Marketing Generates (Qualified) Website Traffic.
  • ACT-ON  |  TUESDAY, MAY 16, 2017
    [Content, Relevance] How to Get More Search Engine Traffic to Your Landing Pages
    Or you can drive traffic to landing pages by offering a link to them near some content, like at the close of a guest blog post or in an ebook. First, you’ll need to understand both “on-page” and “off-page” SEO. On-page SEO is all the stuff you do to the landing page itself to help it attract search engine traffic. Off-page SEO is … basically everything else. I’m going to focus mostly on on-page SEO here. Make the content on your pages match searchers’ needs.
  • HUBSPOT  |  TUESDAY, MAY 16, 2017
    [Content, Relevance] How to Leverage Social Intent Data in Your Next Nurturing Campaign
    Without it, we're just throwing more content, emails, ads, and offers into the abyss. Meanwhile, technology has made it much easier for marketers to create more content, push ads, and send emails, -- and we're doing it more, more and more. Our prospects are overwhelmed by the amount of content they're exposed to, and they are tuning us out. It is this level of personalization and relevant engagement that will make people choose your brand versus your competitors.
    [Content, Relevance] Personal Branding Strategy: A Roadmap for Professionals, Experts and Executives
    Then it lays out in detail the tactics, tools and skills you will need to attain your goal, including the daily content calendar you will follow. A modern personal branding strategy is strongly rooted in content marketing. In fact, most of the skills and tools described in this roadmap are components of content marketing — but as they apply to building your personal brand. And they use two somewhat wonkish (at least to a non-marketer) marketing tools: email marketing and SEO.
  • CONTENTLY  |  MONDAY, MAY 15, 2017
    [Content, Relevance] Why Content Strategists Take Social Shares Seriously (And You Should Too)
    I rarely get nervous presenting content plans to Contently clients, but there’s one comment I hear every so often that makes me uneasy: “We don’t care if people share our content. As more brands build sophisticated content marketing programs, better performance metrics like returning visitor rate, finish rate, and engagement rate have emerged. They then tell marketers how to optimize their content for maximum visibility.
  • ACT-ON  |  MONDAY, MAY 15, 2017
    [Content, Relevance] Optimize Your Content for Inbound Marketing: Part 2
    Welcome to Part Deux of our two-part series about how to optimize your content for inbound, in which we continue to share insights from Arnie Kuenn, CEO of Vertical Measures (and bestower of the above quote), about getting found and getting known. In Part 1 , we focused on what searchers and search spiders are looking for, and building content that aligns with those queries. Because if you create content nobody is searching for … nobody is exactly who will find you.).
  • PUREB2B  |  MONDAY, MAY 15, 2017
    [Content, Relevance] Are Chatbots the Next Big Thing in Lead Generation?
    They generate responses based on relevance to a user’s input text. In the same way as Facebook Messenger bots , interactive information access chatbots serve as a tool to share your brand’s content. The goal of this bot is to provide a relevant answer to a customer’s potential questions in the most “human” way possible. website, blog, content offers, subscriptions, etc.). 24/7 Content Sharing. For example, you’re selling SEO services.
  • CONTENTLY  |  THURSDAY, MAY 11, 2017
    [Content, Relevance] 3 Ways to Avoid Churning Out Average Blog Posts
    I recently read a blog post from an agency that discussed the power of Bing Ads, reminding the audience that pay-per-click content isn’t purely limited to Google AdWords. Setting a date range for any source material you cite guarantees that you only see the most relevant web pages. Do your SEO homework. Today, SEO is neither. Answer The Public is a user-friendly SEO tool that lets you visualize exactly what users are searching for online.
  • PUREB2B  |  WEDNESDAY, MAY 10, 2017
    [Content, Relevance] What Demand Marketing Really Means
    Marketing efforts related to demand marketing include building awareness, positioning relevance, supporting validation, and mitigating customer evaluation. Essentially, you’re pushing your brand and product into the market to generate new interest and demand with press releases, helpful articles, videos, reports, and various other types of content. By knowing exactly who your target buyer is, you can deliver the right content to the right audience at the right time.
    [Content, Relevance] Online Marketing Strategies of Successful Companies
    When you start social media accounts and update them with exciting content that fits each platform, you are going to improve your SEO as well as connect with your followers. They create valuable content. Content marketing is a part of successful companies’ online marketing strategies. Successful content marketing strategies incorporate blog posts, videos, pictures, SlideShares, and other types of content that offer value to their audiences.
  • ACT-ON  |  MONDAY, MAY 8, 2017
    [Content, Relevance] Optimize Your Content for Inbound Marketing: Part 1
    Strategically and tactically, that means you must optimize your content for discovery via search engines. So what’s the best way to optimize content for search … and searchers? The question was addressed by Arnie Kuenn, CEO of content-marketing agency Vertical Measures , in a whirlwind webinar hosted by CMI and sponsored by Act-On. Without this understanding, it’s much much harder to optimize your content. Part 2: Optimizing Content to Improve Your Search Rankings.
  • PUREB2B  |  SUNDAY, MAY 7, 2017
    [Content, Relevance] 7 Creative Ways to Generate More B2B Leads
    SEO – We all want to be on the first page of Google. Content Marketing – Everyone’s got a content success story. It can link to your latest piece of content or to your primary landing page. Syndicate Your Content. Content syndication amplifies your brand’s content by leveraging the audiences of complementary brands. Additionally, you can improve your search engine rankings by getting backlinks to your website through syndicated content.
  • VIDYARD  |  FRIDAY, MAY 5, 2017
    [Content, Relevance] How to Plan Your Video Marketing Strategy
    Your plan doesn’t need to be incredibly detailed (as the performance of your first few videos will often reveal some necessary modifications), but you should have a good idea of how you’ll align video content with the goals of your company. A solid plan can be the difference between knowing your content is delivering ROI, versus throwing metaphorical spaghetti at the wall and seeing what sticks. Determine what your video content will accomplish (and for whom).
    [Content, Relevance] Does Your Email Marketing Strategy Get the Most out of Your Email Addresses?
    You, a weary content marketing manager, walk out of an email marketing strategy meeting with your director on a Thursday afternoon. This message should try to get the user’s attention, quickly address that it’s been a while, and offer some options for content they might be interested in. Rewarding on-site behavior with additional related content or useful information can be a great way to earn trust and encourage future engagement.
    [Content, Relevance] Top 5 Demand Generation Strategies
    By giving you their email address, the prospects have stated that they want a closer relationship than just reading your online content. Regular updates and useful content sent to the list subscribers builds trust and ultimately moves them to further stages in the sales funnel. Great, educational content. Do not just send a sales pitch; give the reader valuable content that they will find helpful. Content Marketing.
  • ACT-ON  |  FRIDAY, APRIL 28, 2017
    [Content, Relevance] 5 Ways to Use Earned Media to Increase SEO
    Earned media includes content published by someone other than your brand, such as influencer blog posts, reviews, or other unpaid content from third-party resources. Owned media, such as blog posts and website content, are important, but if you want to harness amazing results, you need earned media that is created with search engines in mind. Here are five ways to use earned media to increase SEO. Subscribe to influencer content elsewhere. Use SEO Strategically.
    [Content, Relevance] PPC V Influencer Marketing; Clicks V Sales
    Customers choose to consume influencers’ content. The reason the above works so well is that if a customer is being exposed to an influencer’s content, then they are familiar with them and follow them. So, they have consciously made a decision to consume that content which is half the battle won. PPC ads, while targeted and usually carefully executed, cannot be guaranteed to be relevant or of interest to the readers. Effective means for achieving optimal SEO.
  • ACT-ON  |  WEDNESDAY, APRIL 26, 2017
    [Content, Relevance] Marketing Automation for the New Buyer’s Journey
    In the modern world of data overstimulation, buyers seek relevance over all else. But sending marketing messages that are directly relevant to each individual in a diverse group is a tall order. Data that was previously unavailable to marketing and sales teams can now be tracked and analyzed, from the age-old staple of traditional demographics, to behavioral data like email clicks, website visits, and content downloads.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Content, Relevance] How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post
    The best part is, we did it without publishing any new content, spending any more money on marketing or adding any additional resources to our team. In October of 2015, we made the difficult decision to completely forgo building a sales team and focus all our efforts instead on acquiring customers via content marketing and SEO. This led us to seeking a content marketing and SEO strategy. outreach emails to sites linking to similar content.
  • ACT-ON  |  FRIDAY, APRIL 21, 2017
    [Content, Relevance] The Art of Creating Curated Content
    Content creation is on the rise, with 76 percent of marketers reporting that they plan to generate more content this year than last. Producing valuable, authoritative, and compelling content, however, takes time – and many marketers have already spread their resources thin. A simple trick, however, is saving marketers dozens of hours creating content. Not all the content that you make needs to be your own. Incredible value lies in curated content.
  • PUREB2B  |  FRIDAY, APRIL 21, 2017
    [Content, Relevance] Using Buyer Intent to Drive Your Marketing Efforts
    During initial research stages, analytics platforms can gather data on search behavior, content engagement, and social media behavior to provide buyer intent insights. With this actionable intent data, brands can personalize marketing future marketing efforts to increase relevance and value overall. For example, they might search for “content marketing strategies,” “content marketing best practices,” or “how to create a content marketing strategy.”
    [Content, Relevance] Building a B2B Mobile SEO Strategy? 5 Key Points To Consider
    The 2017 digital marketing buzzword of the year is mobile SEO. While these are relevant questions to ask, as a B2B marketer you must have all of your ducks in a row before completely committing to a mobile SEO strategy. Let’s look at what it takes to develop a B2B mobile SEO strategy. While mobile wasn’t a big focus in 2014, if your site has experienced a 20% annual growth pattern since then, mobile SEO is a plausible option to consider.
    [Content, Relevance] Four Predictions About the State of SEO in 2017
    As we reflect on the major events in the world of SEO in 2016, web marketers need to evaluate how the changes will impact the SEO strategy through the rest of 2017. algorithm update, however there were also several other changes that had caused a stir in the SEO world as well. Specialist SEO agency Digital Next has seen the impact first hand and share their predictions for the future of SEO in 2017. Relevance needs to be prioritized.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Content, Relevance] What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?
    Luckily, although it sounds like something that requires a degree in computer science, it’s actually a concept you’re probably familiar with -- particularly if you have some basic knowledge of keywords and their close relationship with search engine optimization (SEO). More specifically, we'll define LSI and how the process can potentially benefit your overall SEO strategy, take a closer look at ways to find LSI-driven keywords, and outline how to add these keywords into your content.
    [Content, Relevance] How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
    Table of Contents. It’s a simple concept: Get the content you would receive at a conference on your own time, when it’s convenient for you. Virtual conferences: on-demand quality content and insights about the industry. Plus, when you create assets for your event online, you continue reaping the benefits of long-tail keyword SEO and organic traffic from evergreen content for months to come. Posts in relevant LinkedIn and Slack groups.
    [Content, Relevance] Chris Abraham joins Frank Eliason and Shel Holtz on FIR
    I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. Topics in yesterday’s episode, FIR #83: The Problem with Magical Thinking , include: United Airlines ’ crisis drags on and on, aided by user-generated content, competitors piling on, and Saturday Night Live. Every once in a while magic happens.
    [Content, Relevance] Creating content? When is it time to pivot (or quit?)
    Creating content means building equity in an audience and a body of work. My promise to you on this blog is that it will always be relevant, interesting, timely, and entertaining. When is it time to end this thing … or any content project on the web? I’ve been consistently creating content for eight years. Our content is free because of their generosity. BuzzSumo is the world’s best way to discover, analyze and amplify your content.
    [Content, Relevance] 5 Strategies to Build Customer Relationships Through Content
    Likewise, content has a pivotal role in digital marketing. Especially in SEO, content marketing is a valuable and necessary technique. What exactly a company provides and its details are mainly delivered through content. When a content marketing strategy is effectively implemented, a website can gain valuable traffic which then results in better search rankings. If the content is strong enough to attract a large audience, then you can engage more leads.
    [Content, Relevance] Simple content optimization – SEO for when SEO doesn’t make sense
    It’s not often that you’ll hear a content marketing guy tell you that a big investment in SEO isn’t for everyone. But if your marketing focus doesn’t include creating a steady stream of content for your website, for example, it may not make sense to commit resources to an on-going SEO campaign. With your new list of keywords in hand, you can plan the content you will publish or optimize the content you already have on your site.
  • ACT-ON  |  WEDNESDAY, APRIL 12, 2017
    [Content, Relevance] Part 2: Link Building and SEO Strategies to Resurrect in 2017
    Increasing the number of relevant and authoritative websites that link to your own page is an essential search engine optimization strategy. 5 Getting mentioned and linked in the resource listings pages of sites covering topics relevant to your brand. Linking one relevant page to another within your website can help improve signals for each page when done right. Consider adding a few internal links within popular content to pages that need a ranking boost.
    [Content, Relevance] 4 Old Marketing Habits That You Need to Replace
    SEO and internet marketing are constantly changing. Creating Super Short Content. Today, if a blog post isn’t at least 300 words, it isn’t going to help your SEO efforts. A thousand words is the new “normal” In addition to making your posts longer, deliver more quality content if you want to enjoy SEO benefits. Search engines will recognize when you put only a little effort into your content, and will penalize you for it.
    [Content, Relevance] How to Leverage Social Intent Data for Email Marketing
    internet users unsubscribe from emails isn’t because they don’t like the content of those emails; it’s because they receive too many emails in general. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. Instead of sending broad, content-based emails on a weekly basis that may or may not appeal to our segments, we now develop tailored emails grouped by different topics of interest.
    [Content, Relevance] How to Use Influencer Marketing at a Fast-Growth Startup
    There are many different routes; consistent and reliable commentary on relevant topics, media appearances, and notable achievements in a specific field. For example, SEO is most certainly a long game. Content marketing is also a long game. Influencers & Content. Content, paid or otherwise, must catch the ears and open the eyes of your target audience quickly and effectively to maximise conversions.
  • KAPOST  |  MONDAY, APRIL 10, 2017
    [Content, Relevance] Spring Clean Your Content: The Basics of a Quick & Dirty Content Audit
    The spring season can inspire the desire to declutter and streamline, which makes it a great time for B2B organizations to spring clean content with a quick and dirty content audit. Broken links, under-performing assets, changes in customer preferences, and content gaps happen even to the best of marketing teams. Instead of putting a content audit off for another season as clients drift to another website, think of the process as a reverse gold digging expedition.
    [Content, Relevance] The Nine Best Reputation Management, RSS, and Social Search Tools
    But this proliferation of (often unfiltered and unvetted) content presents significant risks for brands as well. Improving your score will actually boost your link in search engine results…You are also given a profile that is always SEO ready and will improve your results.” Organize content into collections, search within your feeds, and share selected posts to major social networks. Enter a site or blog you like or browse categories to discover relevant content.
    [Content, Relevance] 14 Tips for a Hot Video Marketing Strategy
    If you want your agency to stay a step ahead of the competition, you need to build video into your content marketing strategy and develop a plan that breaks through the clutter. It takes significantly more time and resources to properly execute on a video strategy than on most other forms of content. Videos can engage those who don’t have the time or patience to read other content. Adjust your video content for different platforms.
  • EMEDIA  |  FRIDAY, APRIL 7, 2017
    [Content, Relevance] Is It Time to Drop the Blog?
    Social media has become the central place where content is created and shared. If you want your brand to go viral, your content needs to be easily accessible on social media. Short-form (that is, bite-sized ) content should go on social media first. Its content curation process is obscure to the point of absurdity. You know where else you can find blog-like content? E-newsletters continue to deliver value in both long-form and short-form content.
    [Content, Relevance] Lead your customers to your best online content: here’s how
    The same can be said about content: you can create amazing content, but you can’t force your audience to read it. That’s why having a smart content strategy is absolutely essential when it comes to using your online content to attract new customers. Here’s how you can lead your customers to your best content and keep them on your website longer. Good blog content has links to other content that your audience may find relevant to the topic you’re covering.
    [Content, Relevance] A Website Design Process that Works: How to Get the Professional Services Website You Want
    I’ve been a part of many website design processes, spanning many different business configurations —content driven, B2C, B2B, web apps. By then, it was fully built and filled with new content and imagery — a 6-month labor of love. Thinking you can write the content – Waiting for content. For instance, do you want to: Increase visibility through search engines and relevant social platforms? What content will stay, what will go and what needs to be re-written?
    [Content, Relevance] The Future of Visual Content Explained: The Anatomy of an Interactive Infographic
    Data shows that infographics are 30x more likely to be read than text and that they are one of the most shared forms of content on the web. Infographic creation also showed the biggest increase in B2B content in 2016. Interactive content increases time on site and page views by as much as 500%. . Again, this unique content experience boosts the value proposition for maintaining a subscription--and drives the brand’s ethos as a leader in interesting content.
    [Content, Relevance] How to Make Highly Visual Content: The Anatomy of an Interactive Infographic
    Data shows that infographics are 30x more likely to be read than text and that they are one of the most shared forms of content on the web. Infographic creation also showed the biggest increase in B2B content in 2016. Interactive content increases time on site and page views by as much as 500%. . Again, this unique content experience boosts the value proposition for maintaining a subscription--and drives the brand’s ethos as a leader in interesting content.
    [Content, Relevance] The Beginner's Guide to Conversion Rate Optimization (CRO)
    We’ll explain how you can drive more results from your existing traffic so your content can work smarter, and not harder, for you. This lack of attention, coupled with the fact that website visitors don’t always read to the bottom of a blog post as they “snack” on content , means a new approach is required. You can quickly and easily test website copy, content offer, image, form questions, and page design. SEO A/B Testing Marketing Automation Daily
    [Content, Relevance] The Eight Best Social CRM Tools
    A social sales and marketing CRM tool that “automatically updates itself with relevant prospect and customer information from dozens of data sources,” tracks customer engagement activities across sales and support teams, and integrates with popular social networks and social media management apps. SalesIntelligent is) great for finding email addresses of editors, content managers, etc. 4: The 14 Best Content Planning and Research Tools. #5:
    [Content, Relevance] A B2B SEO Strategy to Attract the Right Prospects
    Understanding the basics of B2B SEO (search engine optimization) is difficult for people that don’t specialize in the practice. With that said, there are ways to succeed with B2B SEO. Before we get into the weeds of content creation, optimization, and promotion, let’s discuss a few key “on-site” SEO basics. On-site optimization—The foundation of your B2B SEO strategy. Two elements of basic website infrastructure must be in place for B2B SEO to be effective.
  • BIZIBLE  |  MONDAY, APRIL 3, 2017
    [Content, Relevance] Successful B2B Lead Generation Measurement In 7 Steps
    At the top-of-the-funnel people interact with content and these people get rolled up into accounts. Are you attributing revenue to accounts, marketing campaigns, blog articles, ebooks, webinars, paid media ads, or SEO keywords? With Form URL’s the unit of measure is URL’s associated with content downloads. Here it’s important to choose a relevant time frame if you’re measuring countable units like dollars.
    [Content, Relevance] My unbeatable process for building links
    They’re still trying rank higher in Google with this venerated SEO technique. Think about why Google is interested in measuring inbound links—it is an unbiased vote for the quality of the content. If your approach to link building is more akin to traditional PR, when you are making sure people are exposed to your content and then decide to link to it, that’s more my style. Link to it from places where it is relevant.
    [Content, Relevance] How to build a truly actionable social media audience
    Thankfully, the internet has put a jetpack on those networking efforts and a combination of social media and content has made life easier. We do it, over time, through our content: Let me give you an example of how this works. I didn’t know he was out there, but through my content, he began to discover my thinking, views, and values. Since he was connected to me, he learned that I had a new book out in 2015, The Content Code. I created content consistently.
  • ACT-ON  |  MONDAY, APRIL 3, 2017
    [Content, Relevance] Back to Basics: The ABCs of a Successful E-Newsletter
    Today we are going to tackle e-newsletters from A to Z, considering key the points, definitions, and strategies associated with these essential pieces of marketing content. This may mean selecting unique content or headlines for each audience; or, you may even create multiple newsletters, one per audience bucket. One strategy I’ve found immensely helpful is to employ a building-block approach to bucket your content – i.e., modules. Also, take time to polish your content.
    [Content, Relevance] What is the Number One Strategy for Effective B2B Lead Generation?
    Content marketing. Content Marketing. Content marketing is a strategic campaign of creating and distributing valuable and relevant educational content to attract and retain a targeted audience. Instead of sending advertising that pitches your products, you are providing helpful content to your prospects to help them learn about solutions to their problems. Content can be white papers, eBooks, blog posts, videos and articles.
    [Content, Relevance] 5 Website Best Practices that Produce More Leads and Faster Growth
    I would argue that there are 5 characteristics — all website best practices — of a high-performance website: Built around educational content. A strong focus on SEO. Best Practice 1: Produce Valuable Educational Content. To feed this need, your website should be both a receptacle and promotional vehicle for your expert content. Best Practice 2: Take Search Engine Optimization (SEO) Seriously. But not all offers should promote content.
    [Content, Relevance] What Is B2B Social Media Marketing?
    In that sense, strategic social campaigns can help support different aspects of your business and lead to some pretty great results, including: More Brand Exposure: Without a doubt, social media helps you reach a broader and relevant audience based on their existing customers (or followers). In order to do this, you must create and distribute content that appeals to your existing audience. Not just any content will do the trick.
    [Content, Relevance] The 23 Best Free Google Chrome Extensions for Digital Marketers
    These Chrome browser extensions perform all sorts of interesting tasks, from displaying information about your email contacts to better managing your time, saving memory (your computer’s, not yours), sharing updates across social media platforms, managing passwords, taking notes, using voice dictation, protecting you from viruses and malware, viewing SEO information for any open web page, and more. Any SEO should use this extension, especially considering it’s free.”
  • SNAPAPP  |  TUESDAY, MARCH 28, 2017
    [Content, Relevance] What Are the Modern Marketing Struggles? An Interview With Gabriel Marketing Group
    We love content. This is particularly relevant today, as the digital marketing landscape is becoming more crowded and competitive. This challenge became particularly relevant as mass adoption of CRMs took place in the last 5-10 years. Instead, companies need to focus on the user journey and delivering relevant and useful content to prospects. Pure, traditional SEO is gone – we always say think beyond the metatag. Content loading
  • ACT-ON  |  MONDAY, MARCH 27, 2017
    [Content, Relevance] What Can You Do with Marketing Automation: Surprise! Its more than you think.
    Brand Marketing tasks and responsibilities can include public, press, analyst, shareholder, and influencer relations; corporate communications; social media; advertising; events and sponsorships; and content marketing. Demand Generation tasks and responsibilities can include marketing activities such as lead generation and nurturing, lead scoring, sales alignment, content marketing, and field marketing. Schedule social promotions of your pages, content, and forms.
    [Content, Relevance] The 17 Best Social Media Management Tools
    Enter your content into a queue and SocialFlow uses real-time data, along with your business rules, to determine what and when to publish through your social media accounts. Add content manually, in bulk, or through an RSS feed to Edgar. The tool automatically reshares older posts, keeping your content and accounts active. Edgar though takes scheduling a step forward by enabling the system to choose what content to share (with your help).”
  • KAPOST  |  FRIDAY, MARCH 24, 2017
    [Content, Relevance] 5 Ways to Use Your Blog to Test New Ideas
    Content managers rush to get posts out to announce upcoming webinars, maintain a deluge of articles for SEO’s sake, or worse: simply publish content to check something off the to-do list to “keep busy.” ” But we all know that more content isn’t synonymous with better content. Instead, it’s all about writing the right type of content that is delivered to the right customer at the right time. Consider content.
    [Content, Relevance] The Legally Hazy World of Cannabis Marketing
    Until that point, Mary’s Medicinals posted about its products, shared relevant news articles, and ran paid advertising campaigns. Anyone can report content to us if they think it violates our standards. Our teams review these reports rapidly and will remove the content if there is a violation. Honderd had one opportunity to appeal Facebook’s decision by removing all content related to marijuana. It’s all about producing valuable content.”
    [Content, Relevance] 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize
    Facebook, Twitter, and YouTube are great places to get eyes on your video content, but prospects aren’t necessarily in work- or buy-mode as they scroll through these platforms. By following a few best practices for video SEO, you’ll enjoy more visible video search results and drive more organic traffic—and qualified leads—to your video content. When hosting videos on your site, the tasks for optimizing video content are similar to those for written content and images.
    [Content, Relevance] The 15 Best Content Distribution and Amplification Tools
    Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? ” What is clear however is that with two million blog posts written every day, you need more than great content to stand out. These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels.
  • BIZNOLOGY  |  MONDAY, MARCH 20, 2017
    [Content, Relevance] 6 assumptions push marketing gets wrong
    I recently gave a keynote address to the Content Strategy Applied conference in London. The visuals will help when I reprise the talk at Intelligent Content Conference in Las Vegas on March 30. The presumption of relevance. They come down to what I call the presumption of relevance, the idea that we can make meaningful communication regardless of relevance. The simple truth is that unless communication is relevant, it can never be meaningful.
  • ONALYTICA B2B  |  FRIDAY, MARCH 17, 2017
    [Content, Relevance] 10 Tips for Selling in Influencer Marketing to Senior Management
    Now, we’re not saying that this is always going to be a challenging process in which you have to overcome lots of hurdles and difficult questions; nor are we denying the fact that some senior managers will possess all the relevant knowledge, but failing to prepare is preparing to fail – as the saying goes. Increase in likes and shares of content. Is there a call to action in your content- what’s the conversion rate?
  • HUBSPOT  |  TUESDAY, MARCH 14, 2017
    [Content, Relevance] How to Use Wistia: A Step-by-Step Guide
    And if you haven't experimented with this powerful medium yet, you're missing out -- 66% of B2B marketers are already creating video content to support both their marketing department goals and larger business initiatives. Businesses that have fully adopted video are constantly coming up with new ways to make meaningful connections with their audiences through video content. Why Video Content. 3) Video can improve your website's SEO. Did they find the content helpful?
  • ACT-ON  |  WEDNESDAY, MARCH 8, 2017
    [Content, Relevance] Link Building and SEO Strategies to Resurrect in 2017, Part 1
    Websites that earn valuable organic traffic from search engines are often aware of the powers of search engine optimization (SEO). If you only implement a few webpage best practices, stay aware of industry trends, and focus on good content, your rankings and traffic are likely to remain steady. Are Links a Part of Your 2017 SEO Strategy? Beginners Guide to SEO: Best Practices by Hongkiat.com. Make sure it’s relevant.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Content, Relevance] The Beginner's Guide to Small Business Marketing Online
    To ensure that your website shows up in search ahead of your competitors, It's important for your company to invest in search engine optimization (SEO) and keyword research. If you choose to do this, you can use a CMS (content management system) to do so. Once you've created your website, most CMS platforms offer plugins to help you optimize your content for search (look for SEO plugins). Speaking of SEO and Google rank, what's that all about? What is SEO?
  • PUREB2B  |  SUNDAY, MARCH 5, 2017
    [Content, Relevance] 10 B2B Lead Generation Strategies for 2017
    Think about something you can address with an innovative product or content offer. Ramp Up your SEO. SEO today is all about relevance and authority , and that’s how you should address your brand’s online assets. Create Quality Content. Content is the currency of the web nowadays, so you should regularly publish content. But don’t create content for content’s sake.
    [Content, Relevance] Link Building and Mobile SEO in 2017
    Link building is one of the best ways to both increase your website’s authority (which helps with SEO) and get your brand more widely recognized within your niche. So it’s more important than ever to ensure your website ranks highly for relevant keywords. Gaining quality links requires building strong relationships with bloggers and websites relevant to your niche. Links from spun content. Guest post by Molly Jones.
    [Content, Relevance] 14 Visualizations Mapping The B2B Buyer Journey
    The reason this discussion is important is because it helps establish a foundation for keyword research used in all online marketing endeavors, but particularly SEO , PPC, and content marketing. Tony Zambito’s blog post and buyer experience mapping may be more than six years old but it still holds relevance for B2B marketers looking to uncover their own buyers’ journey. B2B Buyer Journey and Content Marketing. Mapping Content to the Buyer’s Journey.
    [Content, Relevance] Why Every CEO Should Have a Social Media Presence
    Investing a mere 15 minutes a day to share content, post your own content, or interact with the community can help generate warm business opportunities. Rather, focus on consistently pushing out quality tweets with relevant content. Is what you’re posting relevant to them? You want your followers to become familiar with your name and tweeting schedule, all while posting quality content. 2) Ensure you’re posting interesting content.
    [Content, Relevance] The Content Marketing Brand Management Checklist
    These failures often cost content marketers their credibility and, in some cases, their jobs. To ensure your brand doesn’t run into a crisis—or stall production with unnecessary steps—we’ve put together a brand management checklist to help you keep your content marketing on the right track. Narrowing in on language specifics requires thinking about SEO keywords that should be associated with your brand as well as the words or phrases you want to avoid.
    [Content, Relevance] 5 Services Your Agency Shouldn't Offer in 2017
    They're either paths that have already been well-trodden by other big players, obsolete tactics that are starting to lose relevance, or services that don't fit well into the modern marketing playbook. which really has nothing to do with the typical content generation and placement duties of a traditional agency. Its goal has been to find and penalize sites that operate in ways designed to game SEO.
    [Content, Relevance] Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
    Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI). Concentrating their campaign efforts on SEO (or SEM) and Facebook (or LinkedIn) ads may deliver better returns than working on every channel. Use relevant content to help users in making a right decision. Guest post by Anthony Bergs. Customers are the heart and soul of any business.
    [Content, Relevance] The 26 Best WordPress Plugins
    WordPress is far and away the most popular content management system (CMS) for websites. Certainly another reason though is the universe of WordPress plugins—helpful add-ons for site management, customization, content development and promotion, email list building, connections to other applications and online services, and much more. Features include Simple and Advanced modes, multiple audio/video player options, subscribe to podcast tools, and podcast SEO features.
    [Content, Relevance] The ‘Less Is More’ Content Strategy
    What is the ideal frequency for publishing content? However, you can adopt different content strategies from high frequency publishing through to Jay Baer ‘s advice that you should only publish when you have something worthwhile to say. In this post I want to focus on the “less is more” content strategy. Yes, you really can drive more traffic by publishing less content. Brian Dean of Backlinko has executed this content strategy to great effect.
    [Content, Relevance] How to Create Evergreen Content with Lasting Engagement
    Author: Anna Talerico Evergreen content is important for SEO, but does it really engage your audience? There’s a simple solution for keeping evergreen content engaging while retaining your rank: make sure your content experience evolves, even if the content itself remains evergreen. What Is Evergreen Content? Simply put, evergreen means that the content will always be relevant to readers of a particular blog or website.
    [Content, Relevance] The 21 Best Content Curation Tools
    Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. Automates sharing of curated content.
    [Content, Relevance] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    Instead of fighting over keywords in a never-ending SEO/ad war, the new battleground will be creating the most fun and immersive experiences for our customers. To look at the future of content marketing, we need to observe the bleeding edge of content disruption occurring with traditional media. The fragmentation of content channels that occurred with the internet (everyone is a publisher!) Think of it as content shock specifically for influencers.”
  • ACT-ON  |  FRIDAY, FEBRUARY 17, 2017
    [Content, Relevance] Seven Best Practices for Building and Growing a Subscriber List
    After all, you not only want a lot of email addresses, you want a lot of email addresses that are relevant to your business and your goals. Then go out and spend money on stuff like SEO and landing pages and offers. Know your audience and tailor content to their interests. “To If it is indeed subscribers you are looking for, then you must start the process with valuable content for a niche audience.
    [Content, Relevance] Machine Learning Is Making SEO Marketing More Human
    So, as I sit here at my desk, delving into research, getting up to speed on SEO marketing tactics, and reading story after story about chatbots, machine learning, artificial intelligence (AI), social media tools, and automation, I really can’t help but daydream—albeit fitfully—about the future. But that won’t change the need to provide relevant, useful, and valuable content to consumers—at the right time, in the right way.” Marketing SEO
    [Content, Relevance] How A CMO Uses Storytelling To Engage Audiences
    Under Jeremy’s guidance, independent marketing teams at each of Peaksware’s four companies TrainingPeaks, TrainHeroic, MakeMusic and Alfred Music continually evolve similar data-driven, content-based, LTV-focused strategies. Email (for all the reasons noted above) is proven to be one of our best mechanisms to deliver that content. Why do you think this “old school” channel remains so relevant? Jeremy Duerksen is CMO at Peaksware.
    [Content, Relevance] 4 Ways That Automation Is Transforming Marketing
    More relevant content is provided. When companies show customers more relevant content and offers based on past shopping history, they can increase average sales by 20 percent. Content marketing keynote speaker and best-selling author Ann Handley said, “Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.”. Personalized website and email content.
    [Content, Relevance] 30% of Content Marketers Are Motivated by Ranking Higher in Search
    Clutch’s recent research , “The Complete Guide to Content Marketing for SEO,” highlights best practices for B2B and B2C companies when publishing content for SEO purposes. This survey of 300 content marketers found that 30 percent create content to rank higher in search engines. When comparing B2B and B2C company content goals, B2B companies tend to favor lead generation more than B2C, while also focusing on brand awareness and search engine visibility.
    [Content, Relevance] The Good, the Bad, and the Ugly of Seasonal SEO
    I’m talking about seasonal SEO. Seasonal SEO is a tactic online marketers can use to drive more organic traffic and gain more visibility to their sites during seasonally-specific peak traffic periods. Justina, you said SEO is a long-term plan, not short. Let’s look at the good, the bad, and the ugly of seasonal SEO. The most obvious good of seasonal SEO is that it revolves around current trends and news, thus attracting more newcomers. Oh Valentine’s day.
    [Content, Relevance] Interactive Content, Marketing Automation, and the Engagement Economy
    With more than 90% of B2B marketers using content marketing as part of a larger inbound strategy, today’s marketing teams are finding that audiences are nearing a saturation point in regard to the amount of static content being sent their way. In the engagement economy, interactive content paired with marketing automation is enabling a two-way conversation that’s highly personalized and relevant, unlike the one-size-fits-all approach that we often see with static content.
  • KAPOST  |  MONDAY, FEBRUARY 13, 2017
    [Content, Relevance] Tips for Using Video to Increase Social Media ROI
    Videos are the most engaging content used in modern campaigns. The first step towards integrating a video campaign with your social presence is simply to produce the right kind of video content. Creating your video content can be as simple as having the talented shutterbug use a high-quality DSLR—or, for a more sustained, long-term campaign, hiring a video marketing team to produce professional audiovisual pieces. Mention video content in discussion groups.
    [Content, Relevance] Spring Cleaning, Marketing Style: How to Conduct Your Next SEO Audit
    With 2016 behind, you’ve hopefully had a number of successes—more content produced than in any year previous, better site traffic, more interaction. But regardless of successes, it’s still a good time to pause and do both a content and an SEO audit. There is an overall shift taking place in SEO right now. Perhaps your team is buried so deeply in Moz statistics that your content has become lukewarm. For the Content-Deficient Technophiles.
    [Content, Relevance] The 29 Best Social Media Monitoring Tools
    Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Retweet, reply, comment, and like relevant content, right from your tagboard. Embed posts from all the major social networks in a single view, and automatically notify users when their content has been featured. 5: The 23 Best Content Ideation Tools. #6:
    [Content, Relevance] Return on Marketing Investment: A Professional Services Primer
    But firms are increasingly turning to online tools — usually as part of a content marketing strategy — for several reasons: They are fast. Downloadable educational content. Downloadable educational content — When people download your most valuable educational content, especially when it’s behind a registration form, they are usually very engaged. Educational content serves a larger purpose, too. Blogging — Blogs are a key component of content marketing.
    [Content, Relevance] The B2B Marketer’s Essential Guide to WeChat Official Accounts
    After a WeChat user subscribes to your Official Account, you can interact with the subscriber in several ways: sharing content, communicating via text/voice, and even setting up various features/services via API. The update can be a single post or multiple posts bundled together; it depends on your content production capabilities and marketing needs. With a less frequency, you may avoid annoying followers with lots of updates and you’ll have more time to produce better content.
    [Content, Relevance] Interesting content marketing trends to watch for in 2017
    Strategic content marketing is an integral part of successful businesses, both local and globally. With CopyPress reporting that 84% of digital agencies expect content to become more important in 2017 , now is the time to jump on the bandwagon, if you haven’t already. A new year is upon us and growth is evident with the many changes in content marketing. CMI reports that roughly 37% of B2B marketers and 40% of B2C marketers have a documented content plan.
    [Content, Relevance] To Save Your Creative Passion, Leave Brainstorming to the Rest of Us
    The agreement binds your company to the provider of a content marketing platform, and it binds your marketing team to the idea that storytelling can grow your business. The people you convinced to sign the agreement are now watching and waiting to see the benefits of a new content marketing program. It’s time for you to start brainstorming content ideas that stand out on the web, social media, and email. Content so good that it deserves a place in people’s lives.
    [Content, Relevance] Beyond Responsive Web Design to Adaptive Web Design
    But have you considered the benefits of Adaptive or Dynamically served content over simply responsive design? A responsive website displays the same content in different layouts based on the device being used, while an adaptive website does the same thing but shows different content based on the device used and/or individual accessing the site. Adaptive sites – particularly those that offer contact/context-based dynamic content – do more than just look good on mobile devices.
    [Content, Relevance] Ask a Content Guy: How Do I Stand Out From My Competitors?
    When Contently launched in 2011, there were only 150. That means there are about 25 times more companies creating content about marketing and competing for my target audience’s attention. It was also one of the dozens of inquiries I got during our content strategy webinar last week. How do I differentiate my content from competitors who are also writing with ‘an audience-first’ focus? Contently is a content marketing technology solution.
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