[Content, Relevance] 15 Ways Marketers Can Optimize For Visual Search
    Marcus Miler, SEO and PPC strategist at digital marketing firm Bowler Hat, said the process is fairly straightforward even though there are a lot of steps. You’ll also want to store your images in a relevant location, like: images/funnycats/smilingcat.jpg. “We We want to think about what we can do to clearly illustrate the content of the image along with ensuring the image is optimized for speedy delivery and ideally the correct pixel size for the target device,” Miller added.
  • PUREB2B  |  SUNDAY, SEPTEMBER 24, 2017
    [Content, Relevance] B2B Marketing Trends and What They Really Mean
    Strategy: Ensure that your content is responsive on any mobile device. This refers to technologies that directly affect customer touchpoints across the marketing lifecycle, including advertising, email, social media, SEO, content marketing, A/B testing, marketing apps, and other related tools. Examples of these are tools for customer relationship management (CRM), content management systems (CMS), automation, and e-commerce tools. The Age of Visual Content.
    [Content, Relevance] White Hat SEO: What Is It?
    As you delve into the world of SEO, you will likely come across the phrase, “white hat SEO.”. White hat SEO refers to the search engine optimization strategies geared towards creating a better experience for the end user, while at the same time adhering to the rules and policies set forth by search engines. When you focus on creating a better experience, you ultimately produce content that is rich and relevant to users.
    [Content, Relevance] Thanks Live Chat, Messaging Will Take It From Here
    Automated email nurturing campaigns were the answer to individually following up with every single person who downloaded a piece of content from your website. In the name of efficiency, marketers queued up a series of emails via workflows to automatically deliver ever-more-helpful content and insights, gradually increasing the person’s trust in the company and stoking the flames of their buying intent. Automation is a funny thing. Too little is the enemy of efficiency.
    [Content, Relevance] SEO 101: Best Practices from a Search Engine Optimization Agency
    SEO 101: Best Practices from a Search Engine Optimization Agency. Things are always changing in the world of search engine optimization (SEO). One thing that remains constant is the need to publish valuable content on a regular basis. As such, it is important to ensure you optimize your content, and your website, for search engines. A Little Background on SEO. For starters, it is important to know the concepts of “on-page” and “off-page” SEO factors.
    [Content, Relevance] Give Your Content Marketing a Boost With Social Keywords
    Keywords have long been the foundation of every content marketing strategy. Knowing the words and phrases that your audience is using to search for information helps guide your content creation efforts, and land a position at the top of search results. What many marketers don’t realize, is that the keywords that work for SEO and PPC advertising aren’t always as effective for social media marketing. Photos are a vital form of content on social media.
    [Content, Relevance] 7 Baidu SEO Fundamentals B2B Marketers Need to Know
    Baidu continues to dominate the search engine space in China and as such, companies need to know the best practices of Baidu SEO. Although Baidu and Google share many similarities with SEO, there are some fundamental differences that need to be considered when you optimize your Chinese website. In this post, I will introduce seven items that B2B marketers should pay attention to when practicing Baidu SEO. Create Relevant and Unique Content.
    [Content, Relevance] What to Look For in SEO Consulting Services
    Most of you probably already know that search engine optimization (SEO) can increase visits on your website. Enlisting the help of a dependable SEO consulting services firm is a smart idea. But it is important to understand what an SEO consultant can offer to your company first. For starters, a smart SEO consultant should exhibit strategic, tactical, and analytical skills, as well as have a firm grasp on content marketing and social media.
    [Content, Relevance] Trends in Professional SEO Services
    As one of the most cost effective inbound marketing strategies available, you may already know that search engine optimization (SEO) boosts search engine rankings, website traffic, leads, and sales, and brings greater overall brand visibility. With 2017 halfway over, it is important to review your SEO campaigns to make sure they are taking advantage of the latest best practices. Rich Media Content Is Becoming the New King.
    [Content, Relevance] Use a Content Audit as the Key to Crafting Your Content Marketing Strategy
    Conducting a content audit is on the list of best practices for nearly every content marketer. Yet 37 percent of content marketers never complete a content audit. A content audit helps you develop and navigate a content strategy. It enables you to allocate and analyze all of your existing content to identify what’s working and what isn’t. Most importantly, a content audit informs how you optimize both existing and future content.
    [Content, Relevance] Strategic Marketing for Professional Services
    And, of course, you can easily link to downloadable content that demonstrates your expertise. Signature content. Signature content refers to content that is unique to your firm and of high value to potential clients. More recently, we have seen the emergence of specialized series, such as podcasts or webinar series, as another route to signature content. Relevant — Your clients must care about it. Search Engine Optimization (SEO).
    [Content, Relevance] 5 Pillar Page Examples to Get You Started With Your Own
    Earlier this year, a handful of my extremely bright and capable colleagues compiled a report on topic clusters: a method using a single pillar page as the main hub of content for a given topic. All of your content assets related to that topic link back to the pillar page -- and to each other. But it's not just a nice, clean way of organizing content that brings glee to the most Type A of marketers (read: yours truly). Cluster content.
    [Content, Relevance] A Simple 6 Step Guide to Building a Well-Oiled B2B Lead Generation Funnel
    Studies confirm that 70-80% of today’s consumers ignore ads, while seeking out and prioritizing organic content from trustworthy sources. You need to be creating not just content, but an experience, that captures and retains attention. Engage ToFu prospects with entry-level educational content suited to specific needs in the discovery phase. Focus on driving relevant traffic but not filtering conversations. . . So, what does the right MoFu content look like? .
    [Content, Relevance] How to Know When to Ignore a Best Practice in Content Marketing Strategy
    Let’s look at some of the areas that have some of the most commonly debated best practices in content marketing. Ways to be more relevant. The different tactics of how to be more relevant hardly ever change. Ultimately, the way to stay relevant doesn’t change all that much. Of course, creating highly useful content that people find helpful will only work for an organization when the content either gets found (SEO) or gets distributed to the right people.
    [Content, Relevance] Content creation lessons from a tiny wedding toast
    I usually hate blog posts like “Seven Content Marketing Lessons I learned from Game of Thrones” or “Twitter Lessons from Star Wars.” ” I look on that kind of content as contrived and frankly lazy. Here is what I said and why I think it was the right content at the right time. This is a relevant guideline for web content, too. It’s just content marketing litter. It’s not ruled by hashtags and SEO.
    [Content, Relevance] Do Click-Through Rates Still Matter?
    When Google can strongly correlate a query to the content of a snippet found on a relevant search results page, it can break out that information for display on the search results page, saving the user the trouble of clicking through links to find that information. Typically, in search results without snippet content, 26 percent of users click on the top natural search result. percent when no snippet content is displayed.
    [Content, Relevance] Balancing SEO and PPC to Maximize Search Results
    Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results. SEO and PPC Work Best Together — Here’s Why. SEO strategies are often thought of as long-term and sustainable approaches to digital marketing. Guest post by Max DesMarais.
    [Content, Relevance] Content Marketing 2017: Top 200 Global Influencers
    With Content Marketing World 2017 happening this week in Cleveland, Ohio we analyzed the social and blog conversations around ‘Content Marketing’ from January 2017 to look at the most hotly debated topics and who the key influencers are. Influence is topical and so someone who is influential on SEO is not necessarily the expert on influencer marketing or video content creation. HOT TOPICS IN CONTENT MARKETING. Content Strategy. Content Writing.
    [Content, Relevance] Best Practices for Technology Marketing
    Develop a Content Marketing Program. With content marketing, you develop, execute, publish, and deliver assets to prospects. You want to create interest, establish relevance, and build relationships. The typical process for content marketing involves creating a strategy, developing the content, and leveraging the content across inbound and outbound marketing channels. In North America, 88% of B2B marketers use content marketing, and for a good reason.
    [Content, Relevance] 43 Execs Explain How Millennials Impact B2B Buying Committees
    The final report will be released next week at Content Marketing World in Cleveland, Ohio and discussed in greater detail in the upcoming webinar titled “ How Generational Differences Impact B2B Buying Committees “. . While the final results are still a week away, we decided to reach out to 43 CEOs, VPs and content strategists to get their expert opinion on some of the preliminary findings around millennial buying behaviors: . Content from peers over content from companies.
    [Content, Relevance] The Importance of Guest Blogging for B2B Marketing
    Organic ranking (SEO). Contributed content. Specifically, your success depends on three things: Your ability to create remarkable, valuable, well-targeted content. These abilities can take a lot of time and experience to develop, which is why many companies choose to hire an agency or content marketer that they trust to help them with this process. What is the relevance of the publisher’s audience, in comparison to my target consumer?
    [Content, Relevance] Run It Like a Newsroom: Turning Content Strategy Into a Slick Operation
    It’s no coincidence that the J-word has been creeping into marketing in recent years: Your content strategy can and should learn from traditional journalism and newsroom processes, such as the use of an editorial board, if you want to truly differentiate your brand with great quality content. Newsrooms have got creating quality content en masse down to a fine art because it’s their raison d’être. You need to set common goals; this is Content Marketing 101.
    [Content, Relevance] Have You Exhausted The Low Hanging Fruit in Your B2B SEO Strategy?
    A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. There is very little low hanging fruit in the SEO landscape. Established sites lacking SEO focus may benefit from a refined keyword strategy coupled with on-page optimization. In other words, this B2B marketing VP could consider tweaking their other tactics in an effort to benefit SEO.
    [Content, Relevance] What’s Ruining Your Content Marketing Efforts?
    What is the “content” of your content? What is the experience, the point of view, the substance, the je ne sais quoi in your content that lets people know exactly what you’re all about? The content of your content – the essence of your content, essentially – should serve as your fixed point of reference in content marketing. Read : Critical Capabilities for Effective Content Marketing. Readers want quick content they can skim!”.
    [Content, Relevance] Your 7-Step Checklist to Creating Content That Works
    In our previous blog, we wrote about “ naked content ,” our theory that high-quality content cannot stand on its own. We, as content creators, also need to look at how that content functions as part of the digital landscape. In this installment, we will give you a practical “before, during and after” guide to make sure you don’t leave your content exposed. Create an SEO strategy. Always, always, always consult with an SEO expert.
  • HUBSPOT  |  MONDAY, AUGUST 21, 2017
    [Content, Relevance] 29 LinkedIn Tips for Professional Networking, Business & Marketing
    The social network is primarily centered around careers, and it enables users to connect and share content with other professionals, including colleagues as well as potential employers, business partners, and new employees. SEO isn't limited to blogging -- it turns out, you can also optimize your profile to get discovered by people searching LinkedIn for key terms you want to get found for. 22) Check out LinkedIn's Content Marketing Score & Trending Content resources.
    [Content, Relevance] The Secret to Finding a Competitive Content Advantage
    Successful content marketers have to use the same thinking—seeing the critical details in what most people perceive to be the background. Brands that analyze their competitor’s content will yield valuable insights that can make or break a content strategy—especially since those competitors may not even have one to begin with. You’ll want to see who dominates SEO, has the most followers or fans, and gets the highest engagement on social posts.
    [Content, Relevance] Five stellar community engagement platforms that rock, and one to avoid!
    Quora ranks well in SEO. Search on Quora for a few questions that are relevant to your business’s field. From these sources, gather relevant opinions, facts, and community member quotations to enrich your answer. Share the YouTube link on Anchor, Slack, Discord, and Facebook Be sure to give credit or @mention anyone you cited on Facebook, Twitter, and any other relevant platform. All of this requires only one topic and two pieces of content!
    [Content, Relevance] Search Has Changed. Here’s How Your Content Needs to Evolve.
    When inbound marketing was on the rise in 2006, search engines were the primary way readers discovered new content. Social, video, and messaging apps now occupy a fair share of the content landscape -- but with over 3.5 Over the last ten years or so, it feels like we've figured out a pretty standard content formula: publish a large volume of content to target long-tail keywords, and convert that organic traffic into leads via gated content offers.
  • VIDYARD  |  TUESDAY, AUGUST 15, 2017
    [Content, Relevance] Let’s Chalk! All the Latest Video Marketing How-To’s in One Simple Place
    When used properly, video can help improve your web SEO performance, increase email conversion rates, generate more leads for your sales team, improve the ROI of your next event and much more. From Developing a Video Content Plan to Generating Leads with Video to Crushing Your Next Product Launch , there’s something for every aspect of your marketing organization. Generating More Value from Your Existing Video Content.
    [Content, Relevance] Top Link Building Techniques for B2B Companies (Infographic)
    Link building has played a crucial role in SEO since the early days of search. While publishing quality content and search-friendly meta data are certainly valuable to improve search rankings, building links from reputable and relevant websites is another vital strategy to ensure that Google will rank your site highly in search engine results pages (SERPs). Guest post by Harris Myers.
  • BIZIBLE  |  MONDAY, AUGUST 14, 2017
    [Content, Relevance] 2017 AdWords Industry Benchmark Report: An Agency’s Perspective
    Lucia has spent more than five years on the agency side and has experience designing and implementing PPC, SEO, and social media strategies. For instance, we now have in-market audiences, customer match, RLSAs, demographics targeting, day-parting, and other features that allows to target relevant audiences. Third, having and developing content. Content is king, and you also need content for paid search.
    [Content, Relevance] 7 SEO Metrics That Every Marketer Should Pay Attention To
    The best way to do this is to streamline the information you’re looking at to be only the most relevant and useful figures to your overall business goals. This chart enables quick insight into the immediate SEO opportunity of a site. Lots of keywords in positions 11–30 are referred to as ‘low-hanging fruit’ as often a few small SEO tweaks can lead to these moving onto the first page of results – leading to a significant increase in click through rate and visibility.
    [Content, Relevance] How We're Using Influencers to Drive Engagement on Social Media: A HubSpot Experiment
    Some worry about having enough content to publish while others might worry about posting on the company page from their personal account. Social media algorithms are designed to serve audiences up the most relevant, interesting content possible -- after all, social networks are about being social, and Instagram and Facebook want you spending more and more time within the apps interacting with friends -- and content -- you love.
    [Content, Relevance] Content Tools and Side Projects: Re-thinking the Traditional Marketing Approach
    You’ve probably heard of content tools before – in fact, you may have even used them. . Content tools are the side projects companies put out as helpful tools and resources for their target audience (and they drive some important lead generation efforts and traffic, too.). . Crew’s free stock photo site Unsplash is one example of a content tool you may be familiar with. . Content Tools: What Are They? The Strategy Behind Using Content Tools. Content loading
    [Content, Relevance] Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)
    Ramping up with interactive content. . Demand gen typically gives away content freely in order to drive awareness. Picking up where demand gen leaves off, lead gen delivers consistently relevant messaging to identified prospects. Lead gen typically places content behind a “gate” to motivate form submissions (Think: “Want this awesome asset? Marketbridge tells us that 76% of B2B buyers now prefer to receive content unique to their buying stage. .
    [Content, Relevance] Marketing Minds: Tom Bukevicius – Principal @ SCUBE Marketing, Inc.
    One of the first things I learned was SEO. SEO helped me to grow the site to 15,000 monthly readers. After seeing the site’s success, my friends started asking for help with SEO, which led to the founding of an SEO agency. This helps to craft very relevant messages and stand out from the competition. The purpose of these campaigns is to be useful to buyers by giving them engaging content that helps move them to the next step, until they convert.
    [Content, Relevance] Six Keys to Make It With Influencer Marketing
    Make It Relevant. It covers a range of related topics: social media, SEO, business blogging, content marketing, WordPress, and marketing technology tools. Follow them on Twitter and LinkedIn, like and share their content, maybe comment on their blog or social posts. While relevance determines whom to contact when doing influencer outreach, strategy is about what you ask them to do.
    [Content, Relevance] Connecting the Dots: How to Raise Your Search Rankings With Internal Linking
    You may write the most imaginative, persuasive, captivating copy, and regularly produce insightful, enjoyable, valuable content for your audience, but if you neglect to build internal links, you’re hurting your business. Not only can internal links direct people who visit your site to other relevant material, but they also boost your SEO potential. Most marketers have some understanding of SEO basics. Voices keywords linking moz Search seo
  • HUBSPOT  |  WEDNESDAY, JULY 26, 2017
    [Content, Relevance] AI in Marketing: 10 Early Use Cases
    From content curation, to SEO, to email marketing, different tools are already being used by brands -- not only to make human marketers' lives easier, but to make them better at their jobs. Creators can input content into The Grid -- like images, text, and calls-to-action -- and Molly builds the site using the power of AI. Check out the demonstration below: 2) Content Creation. Just a short while ago, robots were the stuff of fiction.
    [Content, Relevance] How to Make B2B More Exciting: Experts Weigh In
    What creative content campaigns have worked for you in the past? All our experts agreed that good branding and a professional presence goes a long way in making your content both easy to read and appealing to users. JORDAN KASTELER , SEO Consultant : We’ve adjusted page templates and increased word count to watch our page engagement go through the roof. TODD LEBO , Partner & CMO at Ascend2 : What creative content campaign ideas have worked for you in the past?
    [Content, Relevance] Outsourcing Marketing for Professional Services Firms
    The Rise of the Expert Through Content Marketing. We call these stars Visible Experts® , and they are leveraging content marketing to power their rise to prominence. Interestingly, the rise of content marketing has also driven the development of outsourced marketing. A large firm understands that outsourcing certain functions, such as content marketing, can be cheaper and higher quality than doing it themselves. Any Industry Content Marketing Online Marketing
  • SNAPAPP  |  MONDAY, JULY 24, 2017
    [Content, Relevance] 28 Amazing B2B Examples of Interactive Content
    Whether you agree with Aziz or whether you think salads are delectable flavor bashes, the sentiment he expressed easily applies to B2B marketing: Most B2B content isn’t bringing it hard enough. . Due to the nature of a lot of B2B products, services, and industry spaces, bringing the content to life in a way that pops and appeals can be a tricky task, no doubt. 28 Visual and Innovative Examples of B2B Interactive Content. . Going Beyond Engaging Content.
  • HUBSPOT  |  MONDAY, JULY 24, 2017
    [Content, Relevance] How We Grew Our Organic Traffic 120% in 5 Months with 4 Simple Steps
    As the guy responsible for our content and SEO, I've only found one "secret" to growing organic traffic. Then we adopted a new content strategy from Rand Fishkin (founder of Moz). The strategy is: find the best piece of content on your target keywords or topics, and create something 10X better. Starting in 2017, we looked at what content was available on our target search terms, and then created content we thought was 10X better. Create 10X Content.
  • BIZNOLOGY  |  FRIDAY, JULY 21, 2017
    [Content, Relevance] SEO for site acquisitions
    How are you going to handle the SEO problem? SEO is hard enough so don’t make it harder for yourself. Both domains (your primary domain and the acquired domain) will rank for important keywords and drive qualified referrals to your content. Use these steps as a guideline: Create a map that identifies any content overlaps or gaps with the existing site and the acquired site. Prioritize the keywords that map best to the acquired site’s content.
    [Content, Relevance] The 10 Biggest SEO Myths & Misconceptions to Watch for
    This could be your client asking a question about SEO best practices or your CMO looking for answers. It’s important to know the truths and falsehood of SEO. In this post, we’ll look at some of the most common SEO myths being passed around the online marketing industry and determine whether each is true or false. 10 SEO Myths & Misconceptions. Keyword density is an important factor when writing for SEO. PPC can help improve SEO rankings.
  • SNAPAPP  |  THURSDAY, JULY 20, 2017
    [Content, Relevance] Interactive Content: The Next Frontier for SEO
    The role that content marketing plays in SEO has become more and more evident within the last five years. In order to be truly successful in SEO, you need a content marketing strategy in place. . But, not just any run-of-the-mill content marketing strategy will work. . Consumers are tired of being inundated with the notion of ‘more content, better SEO value’. How do you make content more engaging? Interactive Content and SEO. .
    [Content, Relevance] When and Why to Use Landing Pages
    You’ll probably expect to see content related to a motorcycle accident lawyer since it’s mentioned in the headline of the ad. Instead, they’ll simply hit the back button and click PPC ads until they find something more relevant to their search, like the landing page below, which displays the keywords “motorcycle accident” prominently in the headline: Here’s a great example from BI Intelligence. When you blog or build a website, internally linking your content is a good practice.
    [Content, Relevance] A 5-Point Checklist for Writing SEO Content
    Effective content marketing in today’s digital space should appease your audience as well as search engines. However, creating content that’s well-optimized for SEO will keep it in front of more eyes for a longer period of time. In this post, we will cover the following the following five points for writing SEO content that sticks : Identify a Keyphrase Target or Theme. Outline the Content. Outline the Content.
    [Content, Relevance] Technical vs. Engagement SEO: The What, Why, and How of Modern SEO
    An effective SEO strategy leads to increased organic traffic, more qualified leads, better brand awareness, and—ultimately—increased revenue. If your SEO program isn’t providing all of these benefits, you may be allocating too much time to the wrong tasks. Because SEO has changed a lot in recent years. Google’s algorithms are extremely sophisticated, which means it’s time for a new framework for SEO. A Modern Framework for Effective SEO.
  • HUBSPOT  |  TUESDAY, JULY 18, 2017
    [Content, Relevance] Marketers: This Is Why We Can’t Have Nice Things
    The sharp uptake in consumer use of messaging apps, the shift in content consumption from text to video and audio, and the finally consumer-ready advancements in artificial intelligence, augmented reality, and voice recognition all signal that marketers and consumers alike are in radically new times. And consumers, exhausted by our antics, are forced to move on to find new communication and content channels free of spam and brands. It’s happening with content.
    [Content, Relevance] Traditional SEO is Dying
    I recently moved to Boston from Kansas, where I was working as a web developer and SEO specialist. The web redesign had paid off, and almost all of their KPIs were trending up compared to the old site, but what surprised me the most was their SEO strategy. My SEO War Chest. I discovered SEO in 2012, when I was building an online electronics store and wanted to find an affordable way to send relevant traffic to the website. Twenty Years of SEO.
  • HUBSPOT  |  FRIDAY, JULY 14, 2017
    [Content, Relevance] How We Generated 1 Million Facebook Video Views: A HubSpot Experiment
    Today's growth-minded organizations need a team of people ideating, creating, publishing, and promoting content on social media to drive meaningful returns on investment -- and this requires time, effort, and creativity. Here at HubSpot, we're constantly evaluating and changing the way we create content on social media to adapt to the way people want to stay connected. As our audience's preferences for social media content evolve each year , so does our strategy.
    [Content, Relevance] How to Leverage Weibo for B2B Marketing in China
    Additionally , the primary purposes users open Weibo are for reading news, following interesting content, and learning useful information. By searching on Weibo, marketers can get relevant results for people, posts, interests, and images. Creating Engaging Content. While keeping Weibo usage and a target audience’s interests in mind, the next step is creating content. Having an SEO mindset is essential to success on Weibo.
  • BIZNOLOGY  |  MONDAY, JULY 10, 2017
    [Content, Relevance] What does SEO success look like?
    Those of you who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know that we take a dim view of site redesigns. But changing the design without changing the underlying content strategy is a pointless exercise. These meetings are run by designers who see content as so much lorem ipsum. They want flashy carousels and hamburger menus that hide much of the content from both search engines and users. Recognizing SEO success.
  • HUBSPOT  |  MONDAY, JULY 10, 2017
    [Content, Relevance] 7 Reasons Why No One is Watching Your Video Content
    Here I had a collection of what I thought were great examples of visual content, and yet, no one was watching them. Read on, and bookmark them for reference when you’re formulating your next video content strategy. I’ll never forget what HubSpot’s CEO, Brian Halligan, said to me during a chat about content creation: “You’re asking to borrow someone’s brain.” And while there might be a way to incorporate a puppy into that, it has to be relevant to your audience.
  • SNAPAPP  |  FRIDAY, JULY 7, 2017
    [Content, Relevance] 42 Experts Explain How to Get Better Qualified Leads with Interactive Content
    In a world where attention spans are getting shorter, and users are being bombarded with more static content and opt-in forms, it’s becoming harder for marketing teams to cut through the noise. Interactive content. We reached out 42 VPs, CMOs and Content Strategists and asked the following question: What interactive content types have you used to generate more "qualified" leads (and how)? However, the content types listed above were most popular. .
  • HUBSPOT  |  TUESDAY, JULY 4, 2017
    [Content, Relevance] What You Missed Last Month in Google
    Tools like MozCast can help you do your job better and help you decipher why you might see a sudden change in your search rankings or other SEO-related shifts. There’s a funny thing about Google’s algorithm updates: “They’re often very minor tweaks,” says Matt Barby , HubSpot’s global head of growth and SEO. And while that might sound great for many, some content creators who rely on ad revenue were concerned. SEO Daily
    [Content, Relevance] The Paid Marketing Metrics You Must Measure
    Quality Score (AdWords): This is used by Google to measure the relevance of your ads to the keywords you’re targeting. Factors include CTR, landing page quality and relevance of the keyword to the ad and search query. Relevancy Score (Facebook Ads): A score from 1 to 10 that measures how relevant an ad is to its target audience. This includes landing page quality , a keyword to search query relevance and your account history.
    [Content, Relevance] Ask a Content Strategist: How Do You Use Articles to Influence B2B Leads?
    Welcome to a special Fourth of July edition of Ask a Content Strategist, where I finally answer the question: What’s the ROI of wearing an American Flag romper all weekend in the Hamptons? Instead, in the spirit of Contently’s accountable content series , let’s talk about something much more practical: how to use B2B content to drive leads. So, how do you—or others—use article content to influence leads in the B2B process?
    [Content, Relevance] Should you trust The Meeker Report?
    Better known as “The Meeker Report,” the epic slide deck is an exhaustive summary of the relevant trends we need to be considering for our companies as the digital world moves forward. Sponsored content in a research report? In the new episode of the Marketing Companion, Tom and I begin by dissecting the report, culling out data points which may impact our listeners, but we also look at this from a content marketing angle. Content Shock. By Mark Schaefer.
  • PUREB2B  |  MONDAY, JUNE 26, 2017
    [Content, Relevance] The True Power of Contextual Marketing
    Contextual marketing enhances the overall customer experience by providing data-driven content that is personalized to an individual’s situation and needs. Engaging content delivered via the platform that your target audience is using helps cultivate more meaningful relationships. Consumers expect marketing materials aimed at them to be helpful and highly relevant to their particular situation. You may have thousands of contacts, but are they still relevant?
  • VIDYARD  |  THURSDAY, JUNE 22, 2017
    [Content, Relevance] Chalk Talks: Generate More Value Your Existing Videos
    Modern businesses have amassed huge libraries of video, from explainer content, to demos, how to videos, recorded webinars, promo videos; you name it, businesses have got it on camera. First things first is getting more eyes on your video content. I suggest starting with your website and making sure that all of your videos are optimized for SEO , include the right metadata, and make sure that your videos are in your sitemaps so that search engines like Google can find it.
    [Content, Relevance] A guide to getting started on using hashtags on LinkedIn
    Up until recently, hashtags were frowned upon when used on LinkedIn because they were a telltale sign of cross-posting content from Twitter (a big no-no). Since LinkedIn is hell-bent on becoming the premier social network for professionals and the LinkedIn database has become enormous, they realized the need to better categorize, organize and filter content. When you Google search a topic, you will notice that content from LinkedIn will appear near the top of your search results.
    [Content, Relevance] Behind the scenes at VerticalResponse: Building Landing Pages to help businesses build revenue
    We offer free templates to start with, and many different content blocks to choose from, so your Landing Pages can be customized exactly the way you want. You can adjust the search engine optimization (SEO) settings to make your Landing Pages more relevant in search engines. Additionally, customers can customize SEO settings like page title, description and keywords to maximize their relevance on search engines like Google.
  • ENGAGIO  |  WEDNESDAY, JUNE 21, 2017
    [Content, Relevance] Marketers, Is ABM the Solution to Your Broken Sales Lead Handoff?
    Marketers invest a ton of time and resources to acquire leads using a variety of tactics, from data acquisition to SEO to trade shows to paid ads. Additional money is invested in marketing automation and content marketing to cultivate and nurture individual leads until they’re deemed ready for sales, at which point the all-important “handoff” is completed. The B2B lead handoff process is broken.
  • CONTENTLY  |  TUESDAY, JUNE 20, 2017
    [Content, Relevance] How 6 Companies Use Content For Other Departments Besides Marketing
    While content marketing may be the trend du jour, content isn’t just for marketing. Content is everywhere: It’s the article that helps sales secure a coveted meeting, the memo from HR that announces a new acquisition, the personalized deck from account managers that keeps clients up to speed. While content for other departments besides marketing can often be just as important, it almost never receives the same amount of attention.
    [Content, Relevance] How to Improve Your Business Branding with Content
    Business Branding + Content. But by creating relevant content online, it can be a less daunting than it used to be. Many businesses (although all should) have a blog or resource section to their website where they share relevant content. Yet, many businesses miss the mark on true branding success with their content and lose opportunities by having a weak content strategy. Below are some tips on improving business branding with content.
  • BIZNOLOGY  |  TUESDAY, JUNE 20, 2017
    [Content, Relevance] Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time
    Google relies on global online content to come up with its search results. Unlike Wikipedia’s restriction on creating and editing your own Wikipedia entry , Google welcomes all of us to contribute to all the links, text, content, videos, images, graphics, copy, tweets, posts, site updates, mobile-friendliness, and site-speediness that make up the entirely of your reputation online, according to Alphabet’s Google Search Engine. Google isn’t content in, search out.
    [Content, Relevance] Your Complete B2B Content Strategy Checklist
    Content marketing has transitioned from a competitive advantage to an absolute necessity for successful B2B marketers. But, basic content simply won’t cut it anymore. To be successfully, B2B marketers need to craft, publish and promote truly exceptional content. This means that you can no longer think of content marketing as an “extra,” but need to think strategically and proactively about your efforts. Your Complete B2B Content Strategy Checklist.
  • HUBSPOT  |  MONDAY, JUNE 19, 2017
    [Content, Relevance] Side Projects: How to Start (and Finish) One
    It might be an experiment with new types of blog content, or starting a branded podcast. Let’s say I wanted to find a meetup where I could talk about an SEO side project. Even with this fairly narrow search criteria, I still managed to find three relevant groups: Much of this goes back to the idea of accountability through others. It might be an unpopular opinion, but I do believe that having tons of great ideas isn’t always a good thing.
    [Content, Relevance] Lead Generation Tactics: How to Attract the Highest Quality Leads
    Produce top quality content. To meet or exceed your target audience’s needs and wants, produce top quality content that speaks to their pain points and desires. The key to producing high-quality content is to deliver it consistently so your target audience can expect and rely on you to give what they’re searching for. While you always want to include a strong call to action in your content, you should focus your content on your audience’s needs foremost.
  • HUBSPOT  |  MONDAY, JUNE 12, 2017
    [Content, Relevance] The Best of B2B Marketing Content: 9 Examples
    Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" No marketing, including content, is uninteresting if you look at it the right way. Done right, B2B content marketing can certainly match -- and sometimes, maybe even rival -- the creativity and appeal of the best B2C ones. And we want to recognize the brands that are breaking that mold and creating great content that grows fervent, dedicated audiences.
    [Content, Relevance] Digital Assistants are Going to Change Your Marketing Life
    While examining SEO performance for the past quarter, a clothing retailer’s marketing team uncovers an interesting trend. The composition of relevant keyword searches has been changing slowly over time, with search queries growing longer and taking the form of natural language, rather than the typical “search language” consumers have used in the past. If you’re a marketer dealing with SEO, a lot of this responsibility will fall on your shoulders.
  • HUBSPOT  |  FRIDAY, JUNE 9, 2017
    [Content, Relevance] Google Strikes Another Blow to Intrusive Ads: Here's What You Need to Know
    We all know those moments when we stumble upon what looks like a golden piece of content. They keep you from getting to the content you want to see. And while that might sound great for many, what does it mean for content creators who rely on ad revenue? Rather, the goal appears to be for webmasters to move away from digital ads that interrupt a user’s content consumption -- but not to lose critical ad revenue in the process. Relevant. SEO Daily
  • HUBSPOT  |  FRIDAY, JUNE 9, 2017
    [Content, Relevance] How HubSpot, Moz, Buffer, and TrackMaven Staff Their Content Teams
    When we read in 2016 that BuzzFeed was changing the entire way its content creation team was structured , it made us curious about how we were creating our own content. Were we dedicating enough resources to video content? So I asked some of my friends in the B2B marketing space, "How do you create content every day?". In this post, we’ll discuss how different content teams are structured -- and what wisdom you can take away for staffing your own team.
    [Content, Relevance] The 3 Most Effective Ways to Grow Your Email List
    As a content strategist, I ask people about their content marketing goals every day. ” These goals vary greatly since content can impact everything from sales to customer experience , but there’s one goal that’s pretty universal: growing your email list. I was surprised to see social media advertising at the top of this list, but it’s certainly a tactic we’ve been using to help Contently clients grow their email lists. Content marketing.
  • ACT-ON  |  WEDNESDAY, JUNE 7, 2017
    [Content, Relevance] Back to Basics: How to Write Effective Headlines
    In any article or blog post or other piece of marketing content, headlines are very likely the first thing people see, next to the images. Your heading (headline, title) is the single most important thing you write on the Web,” says Gerry McGovern in his book Killer Web Content. A headline is the window into the content as a whole. If your design allows the luxury of using a subhead, take full advantage to add more content and context.
    [Content, Relevance] How to Make Your Content Stand Out in 2017: Three Expert Tips
    Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. But those and other established digital marketing practices are no longer enough to make your blog posts or other content stand out. Your audience only has so much attention to divide among all the potentially valuable and interesting bits of online content. Video content is also easier to consume, particularly on mobile devices.
    [Content, Relevance] Marketing Planning Process for Professional Services
    Relevant — If it is not important to a prospect during the firm selection process it will not help you win the new client. In addition to balancing your marketing techniques, be sure to address your content to all levels of the sales funnel — to attract prospects, engage them, and turn them into clients. Search Engine Optimization (SEO) – Online search has transformed marketing. Any Industry Content Marketing Online Marketing
  • ACT-ON  |  MONDAY, JUNE 5, 2017
    [Content, Relevance] Optimize Success by Balancing Inbound and Outbound Marketing
    Your customers and prospects should find your social media content helpful, interesting, and share-worthy. Search Engine Optimization (SEO): Finding the best prospects is a key goal with SEO. Inbound Marketing Marketing Strategy content marketing strategy digital marketing strategy email marketing inbound inbound and outbound inbound marketing outbound outbound marketingAre you an “innie” or an “outie”? Are you a “puller” or a “pusher”?
  • HUBSPOT  |  WEDNESDAY, MAY 31, 2017
    [Content, Relevance] YouTube SEO: How to Optimize Videos for YouTube Search
    Marketers were learning that they couldn't just publish a high volume of content -- it also had to be high-quality and optimized in ways that made it as discoverable as possible through search engines. And once upon a time, that content was largely limited to the written word. Eleven years later, that's no longer the case -- a comprehensive content strategy includes written work like blogs and ebooks, as well as media like podcasts, visual assets, and videos.
  • ACT-ON  |  TUESDAY, MAY 30, 2017
    [Content, Relevance] 8 Powerful Tips for Going Viral on LinkedIn Pulse
    LinkedIn Pulse is proving to be a valuable place to publish content, especially for B2B marketers. 1 tactic for content creation and distribution. More than 106 million users log on to LinkedIn monthly and actively engage with content. There is a huge opportunity to capitalize on the fact that all these professionals are actively seeking, reading, and sharing content through the platform. For example, let’s say you want to publish an article about content marketing.
  • ACT-ON  |  MONDAY, MAY 29, 2017
    [Content, Relevance] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    They’re the key that helps you hone in on and understand who your buyers are, and they’re the basis of everything else: your site design and navigation, your messaging, your content mix, your talk tracks, your nurturing strategies, everything. Discover relevant keywords and phrases. This informs all kinds of things including your content marketing strategies, talk tracks, and persona refinement. Deliver the Content They Want.
    [Content, Relevance] 7 Ways To Boost Your Organic Reach On Facebook
    We’ve also seen other social networks take steps in the same direction: winnowing down organic posts seen by users to include only the timeliest, most relevant, or those in a preferred format. Your organic Facebook posts may be seen ONLY by your hardest-core followers (your most devoted fans) who have a history of reacting to and sharing your content. Facebook says the News Feed favors a user’s family, friends & “core value” content.
    [Content, Relevance] Debating the Role of the CMO: Watching a Transition in Action
    Think about automation tools, data analytics, CRM, social listening platforms, SEO, location-based marketing—you get the idea. A quick look shows that the influence of social media, the ROI of retargeted ads, and the lead generation performance of personalized content have far outpaced the performance of traditional marketing campaigns of yesteryear. The post Debating the Role of the CMO: Watching a Transition in Action appeared first on The Content Standard by Skyword.
  • ACT-ON  |  THURSDAY, MAY 25, 2017
    [Content, Relevance] The History of Spam in Marketing
    Spam in Search & Content Marketing. Next in the spam “popularity” standings is spam aimed at affecting search engine rankings and content marketing efforts. Often this type of spam is done in the following forms: Site scraping and duplicate content: Malicious sites will build programs to crawl and index content on a website, repost all of that content, and host it on their own websites. How to Protect Your Site From Negative SEO by Kissmetrics.
    [Content, Relevance] How to Save 4 Hours on Every Piece of Content You Create
    Prior to joining Contently, I worked on digital strategy for some of the world’s top magazines. In order to convince the old-school print executives to adopt a digital strategy, I first had to learn how their departments created content. While many employees produced content inside of the “Vogue House,” executives still hired freelancers to write in-depth features for Vogue. With Contently: 15 minutes. With Contently: 15 minutes.
    [Content, Relevance] Effective Marketing Strategies for B2B Companies
    Create content for your audience. After you have determined your target market, and have a plan to fulfill their needs, it is important to build segmented content that will resonate with your target audiences. In a 2016 DemandGen Report, it was found that 51% of B2B buyers rely on content to research their purchasing decisions. There are many types of content that B2B buyers find compelling if the messages help to educate them and solve their pains.
    [Content, Relevance] 15 Ways B2B Marketers Can Use Twitter to Drive Business Results
    In order to make a positive and lasting impression with prospects, both consistency and relevance are key. Sharing great content will, not only boost brand awareness, but it will also increase loyalty of existing buyers. Using Twitter Analytics, you’ll be able to determine the best days and times to tweet, the types of content your audience likes to share, and analyze your followers based on geography, language, etc. Support Content Marketing Efforts.
    [Content, Relevance] SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales
    SEO is powerful for more than just inbound marketing. The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing. SEO can help you exceed expectations in this phase by providing insight into the questions customers have post-sale. Using SEO to Increase Adoption and Retention.
  • SNAPAPP  |  FRIDAY, MAY 19, 2017
    [Content, Relevance] An Actionable Guide to Visual Storytelling
    Bill Gates predicted this would happen in his “Content is King” essay back in 1997. 20 years on, blog posts – i.e. text-based stories – are the most profitable kind of content. . They’re also the most popular type of content with 2 million new blog posts released each day. . This is not only a testament to the enduring power that stories have, it is an indicator of how crowded and competitive text-based content is becoming. enabled visual content. . .
    [Content, Relevance] How To Get Started With Quora Ads
    Another benefit is that Quora is an excellent SEO tool —you can explore what people are searching for. This is how Quora enables only quality and relevant ads appear to users. Quora allows you to follow topics that are relevant to you. You can answer any question related to these topics, but you can also use these answers to promote your own content. By following relevant topics, you can even assume what questions might appear.
  • FATHOM  |  THURSDAY, MAY 18, 2017
    [Content, Relevance] SEO Strategy: Your Approach to SEO is Broken
    Here is an actual quote I heard during a recent strategy meeting: “Our primary focus is content marketing, so we really don’t need to plan for any SEO resources.”. Few, if any, of the myriad of daily tasks necessary for successful digital marketing and the ability to reach your business goals, are possible without SEO. Today’s SEO Strategy isn’t the SEO Strategy of 2010 (or 2016, for That Matter). Try, for example, searching for the phrase “SEO Strategy.”
  • VIDYARD  |  THURSDAY, MAY 18, 2017
    [Content, Relevance] Chalk Talks: Generate More Leads with Video
    Online video content has become the best way to tell your story, but it’s also become the most effective way to generate new leads and to qualify your prospects. First and foremost is using video across your site to drive better SEO results. Pages with videos tend to convert higher from an SEO perspective than pages without, and Google prefers them and will rank them higher because of that video content.
    [Content, Relevance] 8 Core Benefits of B2B Content Marketing
    Many of us have seen the impressive numbers around B2B content marketing usage. If you haven’t, here’s a snapshot (courtesy of the Content Marketing Institute ): While these figures are encouraging, they likely aren’t enough alone for you to adopt a full-fledged B2B content marketing strategy. Here’s a closer look at eight core benefits of B2B content marketing to help make the decision simple. Content Marketing Generates (Qualified) Website Traffic.
  • ACT-ON  |  TUESDAY, MAY 16, 2017
    [Content, Relevance] How to Get More Search Engine Traffic to Your Landing Pages
    Or you can drive traffic to landing pages by offering a link to them near some content, like at the close of a guest blog post or in an ebook. First, you’ll need to understand both “on-page” and “off-page” SEO. On-page SEO is all the stuff you do to the landing page itself to help it attract search engine traffic. Off-page SEO is … basically everything else. I’m going to focus mostly on on-page SEO here. Make the content on your pages match searchers’ needs.
  • HUBSPOT  |  TUESDAY, MAY 16, 2017
    [Content, Relevance] How to Leverage Social Intent Data in Your Next Nurturing Campaign
    Without it, we're just throwing more content, emails, ads, and offers into the abyss. Meanwhile, technology has made it much easier for marketers to create more content, push ads, and send emails, -- and we're doing it more, more and more. Our prospects are overwhelmed by the amount of content they're exposed to, and they are tuning us out. It is this level of personalization and relevant engagement that will make people choose your brand versus your competitors.
    [Content, Relevance] Personal Branding Strategy: A Roadmap for Professionals, Experts and Executives
    Then it lays out in detail the tactics, tools and skills you will need to attain your goal, including the daily content calendar you will follow. A modern personal branding strategy is strongly rooted in content marketing. In fact, most of the skills and tools described in this roadmap are components of content marketing — but as they apply to building your personal brand. And they use two somewhat wonkish (at least to a non-marketer) marketing tools: email marketing and SEO.
  • CONTENTLY  |  MONDAY, MAY 15, 2017
    [Content, Relevance] Why Content Strategists Take Social Shares Seriously (And You Should Too)
    I rarely get nervous presenting content plans to Contently clients, but there’s one comment I hear every so often that makes me uneasy: “We don’t care if people share our content. As more brands build sophisticated content marketing programs, better performance metrics like returning visitor rate, finish rate, and engagement rate have emerged. They then tell marketers how to optimize their content for maximum visibility.
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