Seven Tips for Hiring An SEO Freelancer

Webbiquity

Search engine optimization (SEO) practices have changed significantly over the years, but remain at the core of digital strategy. Between Google’s history of algorithm updates and increased competition, running an SEO campaign by yourself can be harder than you think.

SEO 211

How Your Small Business Can Improve SEO With Content Marketing

Marketing Insider Group

As a small business, your content strategy is the key to getting yourself seen. Read on to discover how to write and rank small business content that customers and […]. Content MarketingIt drives traffic to your site, increases conversions, and strengthens your brand.

12 Tips to Write Better SEO Content

KoMarketing Associates

As content marketers, we need to consistently produce new material to see results. How much content you need depends on your business needs, industry, and a host of other factors – but a recent study found 60 percent of marketers create at least one piece of content every day. .

The 26 Best All-in-One SEO Tool Suites

Webbiquity

SEO has a lot of moving parts. Best all-in-one SEO tool suites. Another approach is to implement an all-in-one SEO tools suite, which covers most if not all the bases in a single package. The top all-in-one reporting platform for local SEO. 5) Majestic SEO.

SEO 271

How B2B Marketing is Changing in 2018

But following closely behind is the desire to improve content marketing efforts. Because content. The biggest challenges that B2B marketers are facing this year are related to content: creating. Content-related challenges. content marketing efforts.

Infusing SEO Into Your Content Marketing Strategy

Marketing Insider Group

Most search marketers would agree that content marketing is an essential cog in the wheel of SEO. Exceptional content that delivers value and purpose can earn links naturally, fueling a website’s authority and overall ranking potential.

SEO 207

Why “White Hat SEO” is Just Another Name for “Beautiful Content Marketing”

Marketing Insider Group

Having been in the Internet marketing profession for eight years now (seven of which have been specific to SEO and search marketing,) I’ve worked for several companies that employed both “black hat SEO” and “white hat SEO” programs.

SEO 282

How to Create a Content Calendar for Better SEO

Marketing Insider Group

If you’re still producing content on a whim, then good for you! At least you’re producing content. But if you’re just banging-out the occasional blog post because you “had an idea” or just conjured-up the motivation, then now is a good time to create a content calendar.

SEO 269

The Interactive Guide to On-Page SEO

Webbiquity

The core element of SEO is content; no amount of technical excellence or high-quality backlinks will help thin, low-quality, or irrelevant content rank well. Relevance and “digestibility” are the basis of on-page SEO.

SEO and Content Marketing: A Love Story

Writing on the Web

Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. to share his insights on working with SEO and CM together instead of separately. SEO and CM are distinct yet inseparable. CM is content.

SEO 242

15 Questions to Ask When Hiring an SEO Professional (Seriously)

Webbiquity

Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes from inside your company, or from an expert SEO consultant or agency. 4) How do you approach on-page SEO? 6) How do you approach technical SEO?

SEO 254

Debunking 10 Common SEO Misconceptions

KoMarketing Associates

Working in a search marketing agency, I often forget that basic SEO techniques are not second nature to the general public. After that instance, I realized that there are multiple myths and generalizations made about SEO that are not 100% true. SEO Is Dead. No, SEO is not dead.

SEO 242

The Most Important Keyword for SEO in 2018

Webbiquity

But does SEO still matter? And actually, given all the changes Google and other search engines have made to combat manipulative black hat SEO practices, one “keyword” now matters possibly more than any other for SEO. Search rankings matter.

How Does Content Marketing Help with SEO?

Webbiquity

Content marketing and SEO are often written about and addressed separately. Here are a few distinctions between content marketing and SEO, as well as the effect they can have on your online visibility. Here are a few examples: SEO requires inbound links.

SEO 195

SEO for site acquisitions

Biznology

How are you going to handle the SEO problem? SEO is hard enough so don’t make it harder for yourself. Both domains (your primary domain and the acquired domain) will rank for important keywords and drive qualified referrals to your content. Considering an acquisition?

You’re doing SEO wrong: it’s all about authority

Biznology

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They built the content. What’s wrong with SEO?

SEO 222

Organizing Your Content To Drive SEO: Content Clusters and Content Pruning

Brightedge

Given that the top 3 positions on the SERP secure 52 percent of the clicks, the importance of ranking content as highly as possible cannot be underestimated. The post Organizing Your Content To Drive SEO: Content Clusters and Content Pruning appeared first on BrightEdge SEO Blog.

SERP 59

A 5-Point Checklist for Writing SEO Content

KoMarketing Associates

Effective content marketing in today’s digital space should appease your audience as well as search engines. However, creating content that’s well-optimized for SEO will keep it in front of more eyes for a longer period of time. In this post, we will cover the following the following five points for writing SEO content that sticks : Identify a Keyphrase Target or Theme. Outline the Content. Outline the Content.

The 15 Best Special-Purpose SEO Tools

Webbiquity

Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking. Sample review: “One of the most inexpensive, but powerful tools for SEO. The higher they are the easier it is to rank for content.”

Tools 228

Simple content optimization – SEO for when SEO doesn’t make sense

Biznology

It’s not often that you’ll hear a content marketing guy tell you that a big investment in SEO isn’t for everyone. With your new list of keywords in hand, you can plan the content you will publish or optimize the content you already have on your site.

SEO 149

The 20 Best SEO Rank Tracker Tools

Webbiquity

For the latter, SEO practitioners and digital marketers turn to rank tracker (a.k.a. There are SEO rank tracker tools to fit almost any budget or need. Sample review: “Utilize accurate tracking with automated and white label SEO reports, SERPBook says it offers.

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2015 SEO Checklist [Infographic]

Webbiquity

As the search ranking algorithms used by Google and the other major search engines have become more sophisticated, the practice of SEO has gotten easier to explain (create great content, earn links) but much more challenging to execute. Don’t duplicate content.

SEO 233

Search is Evolving, So Should Your Approach to SEO Content

KoMarketing Associates

SEO and content work together – or, at least, they should. When SEO and content efforts operate in conjunction with one another, marketers are able to generate better results, ensure digital efforts are aligned, and even become more efficient.

Search 164

How Content & SEO Marketers Can Help Each Other Be Successful

ScribbleLive

Breaking down the silos that separate content marketers from other functions within an organization has been an ongoing theme on our blog recently. We’ve discussed content’s relationship with product marketing , demand generation , as well as sales and customer success. The dynamic between content marketing and SEO is interesting. But the rise of content marketing has not grim-reapered the role of the search engine optimization specialist.

SEO 194

How to Write SEO-Friendly Content for Inbound Success

Act-On

Whatever it is, it needs to be SEO-friendly content for Google and the other search engines. 72% of business owners with an SEO strategy report that it improved their bottom line. With such statistics, it’s clear that you should strive to optimize your content on every page of your website, from product pages to landing pages to your blog. And, yes, you should be regularly adding content to your blog.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. SEO practices which may be very effective one day are useless the next, and then actually invite penalties, before being once again ignored.

SEO 269

SEO Experts You Should Be Following in 2017

Act-On

Whether you have an in-house SEO team, you’re working on optimization yourself, or you have an outside agency, it’s always good to learn from pros. What this means for the B2B marketer is the SEO project you just completed in the last year or two years ago needs to be updated again.

SEO 197

Using Top-of-Funnel Content to Drive SEO Results

KoMarketing Associates

When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. Finding the right balance is a key component of content marketing success.

Funnel 303

The more the messier for content marketing SEO success

Biznology

You need to spend only 20% of the time you do on your content marketing and marketing SEO than you’re doing — at least for now. Churn out five-times the amount of content you’ve been writing then hit publish and walk away for a couple days.

SEO 212

How Handcrafted SEO Can Generate More Sales

Biznology

Therefore, many companies have a SEO strategy. But, is it the right SEO strategy? Standard SEO tactics will not make your business stand out, or increase sales. The logic for standard versus handcrafted SEO is the same.

SEO 131

Involving SEOs in the content creation process

Biznology

If you plan on creating content for digital marketing purposes, it is imperative you include an SEO in the creation process. Content comes in many forms. It is important to also involve an SEO in the content creation process and have them work closely with your content team.

5 Overlooked Content Marketing Assets That Can Influence SEO

KoMarketing Associates

Ratings and reviews can be important for SEO and PPC. This experience got me thinking about where B2B marketers may miss out on SEO opportunities because there isn’t a direct connection to SEO performance.

SEO 332

Link Building and Mobile SEO in 2017

Webbiquity

Link building is one of the best ways to both increase your website’s authority (which helps with SEO) and get your brand more widely recognized within your niche. Links from spun content. Guest post by Molly Jones.

8 B2B SEO Tools to Improve Rankings & Dominate Search Results

KoMarketing Associates

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Here we’ve outlined some of our favorite B2B SEO tools for everything from keyword research to link building, content development, technical auditing, performance analysis, and more. This will help determine relevant link building opportunities, and generate new content ideas.

Tools 197

Law Firm SEO – The Basics

Go Beyond SEO

It’s obvious every law firm needs a website, but let’s be honest, a website without search engine optimization (SEO) would be like building a gas station in the middle of the desert – no one is going to find it or at minimum, without a lot of struggle. Law Firm SEO Basic #3: Content.

SEO 85

15 SEO Tips And Tricks To Improve Your Content Marketing

Marketing Insider Group

On his Quicksprout blog, Neil Patel once compared content marketing and SEO to “peanut butter and jelly,” saying, “you can eat them on their own, and they are delicious… but what happens when you combine them? Content Marketing

SEO 285

17 Helpful SEO Tools and Tool Reviews

Webbiquity

For nearly as long as there have been people working on search engine optimization, there have been SEO tools. As search engine algorithms, and SEO professionals, have become more sophisticated over time, so have the tools. Which SEO tools are most helpful in conducting a site audit?

Review 279

Content marketing and SEO, a relationship of evolution

Biznology

Does your current content marketing strategy stand alone? Have you wondered why your best content isn’t bringing the organic traffic you expected? Content marketing has an innate relationship with SEO. How to avoid content burnout by reviving what you already have.

3 Tips for Better Aligning B2B Content Marketing & SEO in 2017

KoMarketing Associates

As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there.

Tips 340

Six SEO Tips for UX Designers

Webbiquity

Understanding the aspects of design, technology, and content that affect search engine optimization (SEO) is an essential skill for any web team, but they are particularly important when undertaking a major website redesign effort. Webbiquity – Search Engine Optimization (SEO).

Design 229