The New Email Deliverability Rules: How to Make Sure You Reach Your Gmail and Yahoo Subscribers
Litmus
NOVEMBER 27, 2023
But worry not—as long as you follow these new rules, your email campaigns should stay out of spam. One-click unsubscribes allow users to opt out of an email list easily. Keeping a minimal spam complaint rate ensures the content people receive in their inboxes is relevant to them.
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