ClearVoice

DECEMBER 19, 2023

What is a content strategy? A content strategy is the holistic plan you use and consult when including content creation as part of your overall marketing strategy. And no, “going viral” is not a content strategy.) (And no, “going viral” is not a content strategy.) Why is it important to have a content strategy?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Content 52

The Point

APRIL 19, 2023

If you’re aiming at the wrong companies, not even the best content or creative will save you. Disclaimer: our agency partners with Rev to help inform audience, media, and content strategy for our clients.) What makes them different from demographics? Think of it as psychographics, but for B2B. They’re important.

Ideal Customer Profiles 130

Ideal Customer Profiles Marketing AI Marketing Analytics Tools B2B Marketing 130

Martech

JANUARY 26, 2024

Dig deeper: How to make your ‘ideal customer profile’ more ideal Advanced ways to build precise customer profiles While general demographic, firmographic, psychographic and behavioral data can be enough to create an ICP, not all companies are sure who exactly they want to target. A client wants to target a nationwide manufacturer.

Ideal Customer Profiles 117

Ideal Customer Profiles Profiling Enterprise Management Work Management 117

Litmus

SEPTEMBER 19, 2022

B2B and B2C customers don’t just think personalized content would be nice — they expect it. Over 75% of consumers indicated that personalized communications factored into their brand considerations — and a whopping 78% said personalized content would increase the likelihood they’d make another purchase. How it works. Challenges.

Automation 92

Automation Top of Funnel Psychographics Loyalty 92

Salesforce Marketing Cloud

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Table of contents What is drip marketing? Content is pre-written or dynamic, based on the maturity of the company using drip marketing. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Martech

NOVEMBER 1, 2023

Despite genAI’s proliferation, I find the answer easy: we don’t use it for content, aside from maybe using it to generate ideas or as a rudimentary starting point. For final content generation, your team’s creative minds are far more refined and empathetic to the audience’s needs. Refill reminders.

Marketing AI 126

Marketing AI Email Marketing Psychographics Advertising Agencies 126

Outgrow

DECEMBER 30, 2020

Improve Your Lead Segmentation Through Interactive Content. And this time it’s all about how to improve your lead segmentation through interactive content. . And interactive content, which ensures participants have a more engaging experience with your content, is undoubtedly the most efficient way to segment your users/leads.

Segmentation 52

Segmentation Lead Scoring Lead Ranking Outgrow 52

Martech

DECEMBER 20, 2022

These segments can be based on one or several characteristics that clients have in common, such as demographics, psychographics, preferences, or even behavior. Psychographic Psychographic segmentation considers an individual’s personality, attitudes, aspirations, interests, and values.

Lead Ranking 95

Lead Ranking Loyalty Segmentation Marketing AI 95

Hubspot

AUGUST 11, 2020

As we know, targeted ads are used to find the most qualified leads by showing audiences content that's relevant to them. Targeted advertising allows you to use demographic information, including location or age, to surface ads to relevant audiences. You can also choose psychographics, like interests and values.

Work Management 101

Work Management Marketing Management Budget Programs Sales Qualified Leads 101

Brandwatch Marketing

OCTOBER 31, 2023

Details like age, gender, location, demographics and psychographics are all important, but so are their interests, other brands they like, publications they read and so on. You can learn more about your customers in a variety of ways, and a mix of research methods will give you the most accurate results. What is their demeanor?

Segmentation 98

Segmentation Analysis Ideal Customer Profiles Effectiveness 98

Brandwatch Marketing

OCTOBER 31, 2023

Details like age, gender, location, demographics and psychographics are all important, but so are their interests, other brands they like, publications they read and so on. You can learn more about your customers in a variety of ways, and a mix of research methods will give you the most accurate results. What is their demeanor?

Segmentation 95

Segmentation Analysis Ideal Customer Profiles Effectiveness 95

Porch Group Media

NOVEMBER 17, 2021

You’ll be the first to know when we post more great marketing content! More traditional ways of analyzing customers by demographics and psychographics are important, but digital behaviors must also be analyzed for a better understanding of motivation and intention. Personalizing to this level takes data. Salesforce ).

Psychographics 143

Psychographics Touchpoints Demographics eCommerce 143

Stevens & Tate

AUGUST 24, 2023

It involves using subscriber data to create tailored email content that speaks directly to each recipient. The goal is to make the email more relevant and engaging for the recipient, increasing the likelihood that they will open it, read it, and take action. It also means being relevant. Why Personalize Your Emails?

Personalization 83

Personalization Trigger Marketing Psychographics Open Rate 83

Spiralytics

JANUARY 29, 2023

This information gives brands a better picture of who their audience is so that they can create engaging content that speaks directly to those people’s needs. But in the case of microtargeting, consumer data, individual interests, and demographics are analyzed further to help entities reach small groups and individuals.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Marketing Agencies 1 Psychographics 118

SendX

JULY 30, 2021

SEO or Search Engine Optimization is a set of strategies you can use to develop content that aligns with the criterion Google has developed to identify relevant and high-quality results. The goal is to make your content more noticeable in search results to get more traffic. What Is SEO? It brings qualified leads to your site.

Email Marketing 213

Email Marketing SEO Work Management Marketing Management 213

The Marketing Blender

MARCH 22, 2024

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. Go deeper than demographics and even firmographics. These could include LinkedIn, email marketing, content marketing, or SEO.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

FunnelEnvy

SEPTEMBER 18, 2023

From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. Psychographics: Interests, values, lifestyle, personality traits. Goals: What they want to achieve using your product or service.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

ClearVoice

MAY 3, 2021

What is dynamic content? Also called adaptive content , dynamic content represents personalized, changing copy or visuals that respond to users’ behaviors or needs. Successful integration of dynamic content into websites, emails, and social media platforms requires understanding users’ actions and pain points.

Banners 98

Banners Content User-Generated Content Paid Search Agency 98

ClearVoice

JUNE 15, 2021

Marketing writing is designed to create content with a purpose. The body of your content is where you elaborate on the argument introduced at the beginning. The conclusion reiterates the introduction and also explains how the piece of content has provided a benefit to the reader as a customer. Write to your audience.

Rules 116

Rules Work Management Content Marketing Marketing Management 116

SendX

JULY 29, 2021

Table of Contents. Use Content That Is Mobile Friendly. Create Accessible Content. SEO or Search Engine Optimization is a set of strategies you can use to develop content that aligns with the criterion Google has developed to identify relevant and high-quality results. What Is SEO? Why Should You Invest Into SEO?

Email Marketing 198

Email Marketing SEO Work Management Marketing Management 198

Valasys

JUNE 24, 2019

The data gathered from social chatter is analyzed & merged with data from the demographic, technographic, firmographic, psychographic & “fit-data” of the potential customers as well as their past browsing details & purchase histories. Let’s dissect each of the three pillars of a SoLoMo content strategy: 1.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Navigate the Channel

JANUARY 2, 2024

However, a growing concern among consumers and businesses alike is the relevance and accuracy of reviews that are older than a few months. Consumers are generally skeptical of older reviews, as they may question the relevance and accuracy. Consumers may place greater importance on the content and context of older reviews.

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

Anteriad

MARCH 29, 2023

Look for common threads throughout their demographics such as job titles. Even better, examine any psychographic data you have too. By using intent marketing, you can look for individuals who are actively searching for solutions like yours or looking up relevant information related to your organization.

Allocation 83

Allocation B2B Psychographics Segmentation 83

Anteriad

MAY 31, 2023

Within these ABM teams, some roles will co-create and publish content for targets within accounts. Your ICP should outline characteristics including demographics, behavioral data, intent, psychographics, and buying groups of your best customers. ABM works well when you can personalize content and experiences.

Account Based Marketing 88

Account Based Marketing Ideal Customer Profiles Tactics Planning 88

Launch Marketing

MAY 12, 2021

For organizations looking for ways to elevate their content marketing, videos can be a great addition. The demographic, behavioral and psychographic characteristics, along with insights about the pain points and goals of your buyer personas are particularly instructive as to what types of videos and topical focuses make the most sense.

Planning 122

Planning Webinar Metrics Video Marketing Marketing & Strategy 122

Onalytica B2B

SEPTEMBER 12, 2017

A useful way to break down your target audience in influencer marketing is to highlight both which demographics (categorical attributes) and which psychographics (behavioural attributes) they fall in to. High relevance is important because these individuals are likely to have more expertise in their topic.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Valasys

JUNE 4, 2019

B2B marketing practices, nowadays, are driven by the intent of serving hyper-personalized content to users by tracking their online activities which help marketers achieve their bottom-line of optimizing the sales’ conversions. This is where the concept of “dynamic content” strategy is pragmatic & comes handy.

Marketing AI 56

Marketing AI B2B Marketing Marketing Management Psychographics 56

ClearVoice

JANUARY 20, 2019

You keep tossing content at them, wondering when something will really speak to your audience. When a piece of content is successful, you’re excited — but you’re not really sure why it worked or how to replicate the effect with future content. You won’t be wasting time and effort on generalized content.

Segmentation 86

Segmentation Top of Funnel Content Marketing Planning 86

Navigate the Channel

JANUARY 3, 2024

Use opt-in forms on your website, social media and other channels to collect email addresses from individuals genuinely interested in your content or products. Group your subscribers based on demographics, psychographics/behavior and preferences. And, of course, make your emails relevant. Trust us on this one.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Strategic-IC

DECEMBER 16, 2020

Branded web traffic and engagement interactions (such as email open rates, percentage of content consumed, engagement, etc.) Time spent reading your content, browsing your site, opening your emails, or speaking with representatives or chatbots are all actions to monitor to determine account engagement - and MQA readiness.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Strategic-IC

DECEMBER 16, 2020

Branded web traffic and engagement interactions (such as email open rates, percentage of content consumed, engagement, etc.) Time spent reading your content, browsing your site, opening your emails, or speaking with representatives or chatbots are all actions to monitor to determine account engagement - and MQA readiness.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Valasys

JUNE 8, 2020

Strategic content mapping is an orchestrated plan to deliver the right content to the right people at the right time to help customers sail through the specific stages of their buying cycles and to figure-out the opportunities to better address the pain-points of your customers. Helps Identify the Loopholes in Your Content Strategy.

Buyer Personas 76

Buyer Personas Buying Cycle Content Template 76

Sprout Social

FEBRUARY 1, 2024

Sentiment analysis and trend forecasting from social listening unlocks the potential to not only meet these needs but to anticipate them by helping you: Understand consumer preferences : Granular insights into customer behavior patterns and psychographics reveal customer preferences.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Valasys

JUNE 26, 2019

On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. The Mechanics of Audience Explorer.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. An engaged audience takes action, which can include clicking on a link or sharing content with a friend. If your audience doesn’t engage with your brand, it may be a sign that your content does not resonate with them.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

The Lead Agency

APRIL 14, 2024

You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. After all, we all love content. Your content helps them to qualify your business as a viable option for whatever their needs. Finding the right information is tricky.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Valasys

FEBRUARY 24, 2020

Content marketing is the strategy to make your content shine. Businesses need to create content with high-quality that resonates with the area of interest of the users. According to a study by Content Marketing Institute , 92% of the marketers reported that their company views content as a business asset.

Enterprise Management 52

Enterprise Management Content Marketing Ideal Customer Profiles Marketing Management 52