Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

Webinar Metrics 311

Webinar Metrics Demand Work Management Video Marketing 311

Webbiquity

NOVEMBER 28, 2023

Crafting an impeccable B2B sales journey isn’t straightforward. Many sales reps struggle with it, as if stumbling in the dark. Image credit: Mikael Blomkvist on Pexels On one hand, there’s a sales quota you need to fulfill within a short span of time. What is B2B Sales Experience? Guest post by Eduard Klein.

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

Vidyard

MARCH 4, 2020

That’s why your business needs demo videos. Contents 1. What is a Demo Video? Benefits of Demo Videos 3. Types of Demo Videos 3.1 3 Main Types of Demo Videos 3.2 Common Demo Video Styles 4. Demo Video Channels 5. Demo Video Strategy 6.

Top of Funnel 138

Top of Funnel Video Marketing Work Management Marketing Management 138

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 362

Video Marketing Top of Funnel Content Marketing Planning 362

Act-On

APRIL 10, 2024

But not entirely unlike when a colleague sends you a link to a gated ebook, you give your contact info to download it, and then get a phone call from a sales rep the same day. You don’t want a demo of their software — you haven’t even had time to read their content yet. Luckily for marketers, lead scoring exists.

Lead Ranking 186

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 186

Webbiquity

APRIL 5, 2023

From images and videos to marketing materials and social media content, these assets play a vital role in enhancing brand awareness and credibility. Image credit: George Milton on Pexels However, managing these assets can be daunting, especially for businesses with large content volumes. What is DAM Software?

Digital Asset Management 252

Digital Asset Management Work Management Marketing Management Software 252

Contently

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. How video content can help drive leads. Q&A videos.

Top of Funnel 167

Top of Funnel Video Marketing Generation Leads 167

Biznology

MARCH 31, 2022

B2B marketers would be looking for more money to create video content even if the pandemic had not given such a big boost to the kinds of online engagement where video content shines. Of course, creating video content was never the point; video can work its magic if and only if it’s shared.

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

Webbiquity

NOVEMBER 10, 2020

Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. The 63-page study provides a wealth of insights for B2B marketers and product managers. Mismatched Content Type Priorities. Both vendors and buyers use demos and vendor/product websites. as opposed to products.

Enterprise Management 302

Enterprise Management Sales Management Work Management Marketing Management 302

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. Investing in a random sales tool is a waste of time, money and effort. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step? Contents 1. What is Video for Sales? Benefits of Video for Sales Emails 2.1

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. It is a top tactic.

Top of Funnel 254

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 254

Hubspot

MAY 30, 2023

Like all disruption, generative AI in sales has the potential to completely change the way things are done. Generative AI is a category of algorithms that draws from large, unstructured data sets to create new content, including text and images. AI outputs can be text, images, or even multimedia, like videos.

Generation 74

Generation Lead Ranking Enterprise Management User-Generated Content 74

Trade Press Services

MAY 13, 2024

B2B video marketing is a staple for today’s businesses with more than 90 percent of companies leveraging the medium to reach target audiences. According to Wyzowl’s Video Marketing Report , individuals watch an average of 17 hours of video content each week.

Video Marketing 87

Video Marketing B2B Marketing B2B Thought Leadership Work Management 87

Heinz Marketing

MARCH 29, 2022

Why Incorporate Video? By putting the attention-grabbing word “Video” in the subject line, and then delivering on that promise with a short, punchy, attention-keeping video. Moreover, people retain up to 95% of information shared in video format vs. just 10% of information shared in written format. Video Selling.

Sales Cycle 110

Sales Cycle B2B Sales Video Marketing B2B 110

Martech

MAY 3, 2023

Make sure that all potential internal users are on the demo call and pay attention to the following: How easy is the platform to use? Knowing how the system treats information types will impact how you ascribe value to certain keyword terms, make decisions about keyword and content choices and affect the ROI of your search marketing efforts.

Enterprise Management 99

Enterprise Management Digital Asset Management Work Management Marketing Management 99

Vidyard

JUNE 15, 2020

The simple answer to the question of where should you use video in the sales process is: Where would you like higher conversions, more responses, and faster deals? Video helps you coach prospects to find value in your offering, so why wouldn’t you use it at the stages where the stakes are highest? Contents 1.

Process 65

Process Video Marketing Customer Satisfaction Marketing Proposals 65

Seismic

JUNE 7, 2024

If you’re a sales leader, one of your most important responsibilities is coaching and developing your team. With an ever-changing sales landscape, traditional coaching methods can often fall short. As markets evolve and customer behaviors shift, sales leaders are turning to new ways of coaching their teams.

Marketing AI 59

Marketing AI Lead Ranking Work Management Marketing Management 59

SmartBug Media

MAY 26, 2022

Incorporating video in your sales cycle can be daunting. And if we had to guess, the first time you turned on your camera during a video call it was unnerving, too. Whatever the reason, it’s time to step out of your comfort zone and press record because video in your sales strategy has many benefits. Build Trust.

Sales Cycle 97

Sales Cycle Top of Funnel Video Marketing Advertising Funnels 97

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 110

B2B Marketing Video Marketing B2B Thought Leadership B2B 110

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. Help Your Remote Sales Team Shine. An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 141

Training Top of Funnel Resources Work Management 141

Vidyard

APRIL 19, 2021

In the B2B world, managers and team leaders have developed tried and tested programs for onboarding new hires in the office, but the shift to a remote workforce has shaken up the sales onboarding process as a whole. Contents 1. Is the Virtual Sales World Here to Stay? Is the Virtual Sales World Here to Stay?

Top of Funnel 143

Top of Funnel Tips Work Management Cold Calling 143

Martech

MARCH 3, 2022

Sales enablement platforms provide sellers with the content resources they need to engage buyers in a way that adds value, while also educating salespeople on the marketplace through training and coaching. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo.

Work Management 82

Work Management Marketing Management Vendors Paid Search Agency 82

Heinz Marketing

MAY 20, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Do you ever feel like your sales, marketing, and customer success teams work from different playbooks? Imagine how your customer feels if they encounter inconsistent messaging, a clunky onboarding process, or a lack of post-purchase support.

Ideal Customer Profiles 123

Ideal Customer Profiles Lead Ranking Cross-Selling Top of Funnel 123

Contently

OCTOBER 19, 2018

” That question was lobbed at me—politely—by Contently’s senior sales director when I sat in on his departmental training. In his defense, I had been tucked in the corner of the conference room while he doled out advice to our newest sales development representatives (SDRs), scribbling ominously in my notepad.

Top of Funnel 167

Top of Funnel Work Management Marketing Management B2B Thought Leadership 167

BenchmarkONE

FEBRUARY 11, 2021

The pandemic brought a lot of business sales strategies – and outcomes – to a screeching halt. This year, it’s all about finding ways to get back in motion again — which includes seeking out new tactics that will help boost sales and make up for lost revenue. Make a Bigger Investment in Video.

Sales Management 60

Sales Management Tactics Top of Funnel Digital Marketing Funnels 60

Vidyard

MARCH 4, 2020

That’s why your business needs demo videos. Contents 1. What is a Demo Video? Benefits of Demo Videos 3. Types of Demo Videos 3.1 3 Main Types of Demo Videos 3.2 Common Demo Video Styles 4. Demo Video Channels 5. Demo Video Strategy 6.

Top of Funnel 65

Top of Funnel Video Marketing Work Management Marketing Management 65

BenchmarkONE

JANUARY 12, 2022

And one of the most effective ways to make those connections at scale is through content. . But there’s more to it than just creating content and hoping your prospects see it and identify with it in some way. You have to tap into the customer journey and how content plays a part within it. . What Is a Sales Funnel?

Top of Funnel 65

Top of Funnel High Quality Lead Funnel Advertising Work Management 65

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Yet while generative AI is transforming B2B SaaS marketing, the other big news is not about tech disruption but about people – specifically about the sales experience buyers want now.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Directive Agency

JULY 17, 2019

This was a struggle for one of our clients that creates construction project management software. Traffic was improving, but no one was signing up for their demos. We decided to prioritize content marketing funnel tactics. We ran tests on the homepage and demo sign pages. Determining actionable goals.

Top of Funnel 61

Top of Funnel Marketing Funnels Tactics Conversion 61

accelerate agency

SEPTEMBER 10, 2021

Like everything else, sales have gone online, and that’s especially true for the SaaS industry. In the following article, we’re going to give you all the details and tricks you need to finetune your SaaS sales game so you can make sure you’re selling your SaaS product in the best way possible. What Is the SaaS Sales Process?

Enterprise Management 78

Enterprise Management Process Lead Ranking Work Management 78

Vidyard

APRIL 30, 2021

To be successful at sales prospecting, you need to be able to reach out and connect with customers in a meaningful way. Now that we’re living in a virtual selling world and we have video to work with, you can cold “call” a potential customer through a video and show them all those things at first click. Contents 1.

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137

Salesforce Marketing Cloud

OCTOBER 10, 2023

It’s no different in sales — only instead of game rules, you use a sales cycle to make sure you’re following the right steps at the right time. Let’s take a look at the stages of a sales cycle, and how you can use it to secure regular deal wins. What you’ll learn: What is a sales cycle?

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. Companies reported creating more than 51 videos each year increased by 254% in 2020. You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. Contents 1.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Vidyard

JUNE 15, 2020

Once your sales organization is sold on the idea of using video , it’s up to you to get everyone using—and succeeding with—it. Create a detailed sales rollout plan, launch it, measure it, and incorporate feedback. Contents 1. Create Your Sales Rollout Plan for Video 1.1 Create evergreen content.

Planning 91

Planning Video Marketing Effectiveness Case Studies 91

Seismic

SEPTEMBER 7, 2023

Marketers, you know the feeling: Sellers don’t share the latest content with their prospective clients. Enablement practitioners, you are the solution to this content chaos. With an excellent sales enablement content strategy, your sellers shouldn’t waste time searching for content. Now let’s dig deeper.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 59

Contently

APRIL 25, 2023

Some questions to ask: Are you trying to build awareness, encourage engagement, or drive leads and sales? Boosted Posts and Stories Put your organic content to work with boosted posts and stories, a type of Facebook ad that amplifies the reach of existing content through paid campaigns. What metrics do you plan to measure?

Top of Funnel 208

Top of Funnel Cost per Acquisition Cost per Lead Distribution 208