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Top Content Marketing Questions Answered

Marketing Insider Group

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. They say ‘content is king’, but, if handled well, it is far more than this.

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10 Essential Elements of a Successful Corporate and Personal Branding Press Kit

Trade Press Services Newsletter

The press kit is distributed to members of the press and media outlets for promotional purposes, including newsworthy announcements. The content gives readers insight into your company and your products or services. Who are your customers? Published materials. Visual content is a game-changer in press kits.

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How to Answer 25 FAQs on Content Marketing

Content Marketing Institute

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. Among the benefits – shorter sales cycle (no.

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Your Complete Guide to Creating Top of the Funnel Content

Scoop.it

Do you know why they call customer acquisition a journey? Because it is an actual journey, traversing the lead stage to the paying customer stage. . You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. Focus on Informative Content.

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Brand awareness: A marketer’s guide

Liveintent

With brand awareness you can nurture audience relationships on a long-term basis and move customers down the funnel. Instead of just prioritizing price and quality, they’re also considering brand values and customer-centric services. B2C marketers also say brand awareness is the top goal that content marketing helps them achieve.

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Why Your Company Needs a Content Strategy

nDash

A common misconception is that a content strategy is only for large corporations or organizations. One of the primary reasons your company needs a content strategy is to reduce content marketing challenges. The main reason is the exponential growth of content and messaging customers receive daily.

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33 Common Sales Objections and How to Respond to Them

Vidyard

You’ve done your research, bravely picked up the phone to make the first sales call of the day, and on the other end of the line, you’re met with crushing sales objections that stop you dead in your tracks. Contents 1. Video Benchmarks for Creation and Publishing 1.1 Video Distribution Trends 2.2.1 Just “No” 2.2