Convince & Convert

JANUARY 8, 2016

It’s our fourth annual copywriting contest, and the MarketingExperiments blog has partnered with Convince & Convert for this year’s copywriting challenge. But you can learn more about sample size sufficiency here.). “In Step #7: Learn from Previous Copywriting Contest Winners. Plus, you’re creative folks.

Copywriting 86

Copywriting Clickthrough Marketing Report Advertising Agencies 86

SendX

JANUARY 14, 2020

Clients are never going to open up the abandoned cart email and check out the content if the subject line is not enticing. The fact that 47% of people open an email based on the subject line makes the point only stronger. Here are some sample abandoned cart subject lines. Abandoned cart email copywriting matters.

Template 196

Template Sample eCommerce Cross-Selling 196

Martech

JULY 27, 2023

Other findings: 52% use the technology for content creation, despite 70% saying the AI-generated stuff isn’t as good as human-made. 55% think consumers will find a brand less authentic if it uses AI-generated content in marketing or advertising. 49% use generative AI tools at least once a week; 11% daily.

Marketing AI 92

Marketing AI Advertising Agencies Enterprise Management Paid Search Agency 92

Anyword

JUNE 13, 2022

Every marketer, publisher, and copywriter experiences hiccups and roadblocks from time to time in their campaigns. AI copywriting platforms use the power of expansive language models and thousands of data points to craft effective, high-quality content — all in just a few clicks (and just a few minutes). Higher sales?

Copywriting 87

Copywriting Planning Landing Pages Paid Search Agency 87

seo.co

JANUARY 5, 2021

Table of Contents. Content Writers: The Key to Successful Content Marketing. + Other Options for Hiring SEO Content Writers. + How to Find Freelance Content Writers. What to Look for in Freelance Content Writers. Tips for Managing Freelance Content Writers. + Tips for Managing Agency Content Writers.

SEO 64

SEO Work Management Advertising Agencies Copywriting 64

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing Budget 130

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 130

Contently

FEBRUARY 19, 2021

Plenty of financial services companies have been drawn to the appeal of content marketing in recent years. Now operating in 29 countries, it’s emerged as a financial information leader that can help anyone, at any stage of investing, with unique content. “In As Owens put it, “At Morningstar, content is our business.”

Work Management 100

Work Management Marketing Management Business Paid Search Agency 100

ClearVoice

AUGUST 1, 2023

Freelance writing is an umbrella term for a multitude of content types, including: Copywriting Blogging Whitepapers and eBooks Ghost Writing Social Media Copy Technical Writing The type of work you’re targeting, or your “niche,” will determine how you build and tailor your portfolio. The essentials lay the foundation.

Work Management 52

Work Management Sample Ad Building Tips 52

Martech Advisor

APRIL 6, 2020

Let’s look at the role of an e-commerce marketer, key skill sets, and a sample job description. In this article, we will look at the role of an e-commerce marketer, the skills required, and a sample job description. For example, if you are good at content marketing, gaining essential SEO knowledge should be a cakewalk for you.

Marketing Automation Services 103

Marketing Automation Services Work Management Advertising Agencies Marketing Management 103

Martech

MARCH 17, 2023

It’s suitable for straightforward content like “How to grow avocados at home” but is more limited for B2B pieces, where you must constantly tweak your content or ask AI to rewrite paragraphs on the fly. Step 1: Find your keywords WriteSonic puts content optimization front and center. Jasper can do way better.

Marketing AI 87

Marketing AI Copywriting Landing Pages FAQ 87

ClearVoice

JUNE 10, 2021

After spending six years as a full-time journalist and editor at many publications, networks, and digital destinations, I found myself drawn to the vast world of content marketing. While definitely different from reporting, I discovered much of my journalistic training and experience translated seamlessly to content marketing.

Content Marketing 108

Content Marketing Paid Search Agency Advertising Agencies Content 108

Contently

FEBRUARY 19, 2021

Plenty of financial services companies have been drawn to the appeal of content marketing in recent years. Now operating in 29 countries, it’s emerged as a financial information leader that can help anyone, at any stage of investing, with unique content. “In As Owens put it, “At Morningstar, content is our business.”

Work Management 79

Work Management Marketing Management Business Paid Search Agency 79

Anyword

OCTOBER 5, 2023

There are key moments in the content and campaign building process that are deeply enhanced by clear, performance based data. Planning & Research The process of idea generation plays a vital role in marketing planning and content creation. The data your long-form content is sharing with the internet is also something to consider.

Lead Scoring 52

Lead Scoring Lead Ranking Analytics Landing Pages 52

ClearVoice

FEBRUARY 13, 2023

Let’s explore this question in our comparison of the AI copywriting assistants, Jasper and Copy.ai Jasper Jasper (formerly Jarvis, formerly Conversion.ai) is an AI-powered content creation assistant that takes user input and churns out content in seconds. is an AI copywriting tool built on OpenAI’s GPT-3 platform.

Marketing AI 52

Marketing AI Copywriting AIDA Template 52

nDash

AUGUST 16, 2021

The world of content writing, copywriting, and digital marketing can be incredibly overwhelming. Let’s take a deep dive into how the expectations you or others may have for a content writing career are not always congruent with reality. Start writing samples. Disruptive thoughts like ‘well, what’s wrong with me?’

Content 52

Content Ideal Customer Profiles Opt-out Copywriting 52

Martech

MARCH 13, 2023

In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. We can leverage generative AI tools to level up the content creation process. It is great for generating short content, like creative ads, persuasive copy, scripts and more. “It cannot connect the dots like we can.

Marketing AI 80

Marketing AI AIDA Marketing Analytics Tools Template 80

Optinmonster

NOVEMBER 27, 2023

Do you need some stellar copywriting templates to push through writer’s block? As a marketing copywriter, there’s nothing worse than staring at a blank screen when a deadline’s looming. Our list of copywriting templates and copywriting formulas is subdivided for easy navigation.

Copywriting 108

Copywriting Template Work Management Marketing Management 108

ClearVoice

JUNE 3, 2022

Content marketing has quickly become one of the most important strategies for organic growth. Yet the challenge for many businesses remains growing an in-house content team. Hiring freelancers is a great way to meet your content goals and to be able to continue pumping out content on a consistent basis.

Sample 105

Sample Work Management Custom Publishing Lead Scoring 105

Sprout Social

OCTOBER 31, 2023

Prompts enhance the efficiency of an AI platform so it processes data more efficiently to derive valuable insights and generate engaging content. Also, ideate and draft compelling content such as product descriptions, web articles and social posts. Creative prompts can also be used to create content to mimic a certain writing style.

Budget Programs 99

Budget Programs Tools Best Practices Enterprise Management 99

Sprout Social

MARCH 30, 2020

Don’t consider yourself much of a copywriter? What’s the goal of content marketing, anyway? Here, almost 200 marketers agree on the 15 content marketing goals every program should set and achieve: [link]. Listen: from blog titles to social posts and beyond, knowing how to write a compelling headline is an invaluable skill.

Work Management 140

Work Management Content Marketing Management Case Studies 140

ClearVoice

JUNE 5, 2020

For even the most seasoned of content marketing professionals, letting go of the comforts and protections of an employer and setting out into what feels like a sea-of-unknowns is a terrifying jump. Becoming a full-time freelance content marketer. And it’s potentially creating a whole new league of freelancers. Sounds like a lot, right?

Work Management 120

Work Management Content Marketing Planning Marketing Management 120

ClearVoice

JULY 20, 2019

Freelance copywriter. Your content marketing does not have to be perfect. But with a strategy, you can keep up your own content, representing you and your brand well, while also keeping your clients’ projects as a high priority. Focus on three key areas in your content marketing strategy for your freelance business: 1.

Content Marketing 97

Content Marketing Business Marketing Budget Ideal Customer Profiles 97

nDash

JUNE 8, 2022

As a writer, I work with leaders in the healthcare, medical and wellness fields, to help them turn deep knowledge into accessible content with heart. I’m Sarah and I’m a copywriter for environmentally focused businesses. I found my way into copywriting by combining two of my passions: writing and wildlife. Lia Aprile.

SEO 52

SEO B2B Copywriting Ideal Customer Profiles 52

nDash

JUNE 8, 2022

As a writer, I work with leaders in the healthcare, medical and wellness fields, to help them turn deep knowledge into accessible content with heart. I’m Sarah and I’m a copywriter for environmentally focused businesses. I found my way into copywriting by combining two of my passions: writing and wildlife. Lia Aprile.

SEO 52

SEO Copywriting Ideal Customer Profiles B2B 52

ClearVoice

NOVEMBER 7, 2019

But while freelance articles are consistently assigned to you, snagging a long-term content marketing contract feels like an ongoing uphill battle. content marketers and writers who have snagged stellar contracts. You can turn any SEO keyword into content gold. Below you’ll find a guide from talented — and successful!

Content Marketing 76

Content Marketing Marketing Proposals Work Management Lead Scoring 76

Convince & Convert

APRIL 8, 2014

As someone who makes part of his living from helping online brands create great content, it pains me to say this: The best way to create awesome content marketing pieces is not to outsource their creation. But before we get there, we’re first going to have to trust that the average employee is capable of creating good content.

Content Marketing 120

Content Marketing Copywriting Content Paper 120

Marketing Insider Group

MAY 28, 2015

If you have ever wanted to tap into the power of content marketing, but have felt held back because of a lack of creativity, then you are going to want to read this post today. In it, I will reveal the way that even the most uncreative person can come up with some great content marketing ideas. Do you understand what that means?

Creativity 100

Creativity Content Marketing Copywriting Content 100

Anyword

APRIL 28, 2022

As we mentioned before, listicle-style headlines and articles have been a tried and true practice for many writers, copywriters, and marketers. And for our next example, we move on over to lifestyle content. Listicles — Does The Type of Content Matter? The ads sampled had an average CTR of 2.4% average CTR, and an $1.15

Conversion Rate 52

Conversion Rate CTR Conversion CPC 52

ClearVoice

MARCH 22, 2023

But what are the benefits of hiring a freelancer over a full-time, in-house content creator? Table of Contents Why are companies choosing freelancers over full-time employees? Build your content team with proven industry experts Why are companies choosing freelancers over full-time employees?

Enterprise Management 72

Enterprise Management Work Management Marketing Management Resource Management 72

Unbounce

MARCH 2, 2020

Long gone are the days of blocky designs, cold informational copywriting, and generic stock photos that show suspiciously-attractive people shaking hands in what looks like a very important business meeting. Full disclaimer: I know this is a relatively small sample size. SaaS landing pages have changed a lot over the last 10 years.

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

Process 111

Process Lead Ranking Content Marketing Planning 111

Sprout Social

FEBRUARY 17, 2022

It’s easier to target several audience lists with customized content to match the interests and needs of each group. If you need a jumping off point to understand what content your customers like, dig into your social analytics to see what performs best. 6 sample email blast templates (and why they worked). Timeliness.

Template 131

Template Email Marketing Blast Campaigns Planning 131

BenchmarkONE

DECEMBER 9, 2021

Would you trust a copywriter who couldn’t put together their own “About” page? This includes showing off your creative and strategic abilities on your website with case studies, customer testimonials, and samples of work. Establish a process for creating content and marketing materials. It Expands Your Business.

Advertising Agencies 84

Advertising Agencies Paid Search Agency Ad Agencies Marketing Automation Services 84

Litmus

MARCH 14, 2023

And how do you manage email design, development, and content? Keep our Email Copywriting Kit handy as you write for: Ideal character counts to avoid awkard truncation A sample copy framework to make your own Writing tips for compelling copy and CTAs Build your email Once email copy is finalized, you can start building your email.

Email Marketing 80

Email Marketing Planning Template Design 80

Buffer

MARCH 29, 2023

When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. Until that point, her experience had been primarily in writing – for her blog, CamilleLove , and her copywriting clients. Your face may not even show in the content you create. What is UGC?

Ideal Customer Profiles 96

Ideal Customer Profiles User-Generated Content Deliverability Social Media 96

Pam Didner

AUGUST 12, 2019

Product-Specific Messaging Framework (Sample). Thought-Leadership Messaging Framework (Sample). Worse, crafting messaging is just not as much fun as creative development, story-telling, or content creation. . It’s an essential document to guide creation of creative briefs, content, and sales training. This is optional.

Template 72

Template B2B Thought Leadership Demand Generation Agencies B2B Marketing 72

Vision6

FEBRUARY 26, 2023

What email content should you AB test? The most common email elements you can AB test include: Email subject line Call-to-action Sender name Email content Timing By testing these elements, you can determine which versions lead to higher conversions, open rates and engagement.

A/B testing 98

A/B testing Open Rate Tools Click Rate 98