KoMarketing Associates

FEBRUARY 2, 2016

Last month, I presented our online marketing capabilities to a set of decision makers interested in working with us. They were skeptical of the impact SEO and content marketing could have on actual lead generation, and ultimately sales performance. 3 Steps For Enabling Marketing/Sales Communication. Absolutely.

ROI 120

ROI B2B Marketing Marketing Analytics Tools B2B 120

KoMarketing Associates

SEPTEMBER 11, 2018

While SEO isn’t alone in feeling the pain of proving ROI, it does face some unique challenges. OK, but here’s a question: What is the ROI of nothing? There are certainly ways we can prove ROI and, even better, there are ways we can improve ROI. Analyze Your Content Funnel. A Good SEO is a Good Marketer.

Top of Funnel 147

Top of Funnel Multi-Touch Attribution ROI SEO 147

Scoop.it

NOVEMBER 25, 2021

In the world of online marketing content is king. Any business that’s looking to attract a greater audience and grow its customer base needs to create a strong content marketing strategy first. . But before we begin listing the reasons, let’s first see what content marketing is. . But why is that? .

Small Business Marketing 103

Small Business Marketing Content Marketing Advertising Agencies Business 103

Tomorrow People

MARCH 13, 2018

Because it’s not something separate to other channels any more; it’s the core of any successful content marketing strategy. Share your content marketing findings early. Your content marketing agency can take these results and run with them. ROI and optimisation. The digital marketing dos and dont’s.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Hinge Marketing

NOVEMBER 18, 2014

As the end of the year approaches, many professional services firms will ask “what is the return on investment for my marketing expenditures?” ” However, the ROI for traditional marketing investments is notoriously difficult to measure. And how does online marketing help your firm in the first place?

Online Marketing 48

Online Marketing ROI B2B Marketing Marketing Analytics Tools 48

KoMarketing Associates

AUGUST 8, 2017

As marketers continue to invest in social media, research suggests that they are still challenged to prove the success of their initiatives. The “2017 State of Social Marketing” report from Simply Measured discovered that 61 percent of brand and agency marketers are finding it difficult to determine the ROI of their social media efforts.

Social Media 167

Social Media Paid Search Agency ROI Social Marketing 167

KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Marketing Insider Group

MAY 10, 2023

Discover what a digital marketing agency is and what it can do for you. Image Source: WordStream Key Takeaways: Good digital marketing agencies help you get a better ROI from online marketing than you can do alone. A reputable agency uses its own strategies to market itself. Image Source 4.

Marketing Agencies 2 254

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 254

KoMarketing Associates

JULY 30, 2019

Beginning a content marketing strategy is simple. However, driving real ROI (and proving it) can be tough. Bridging the gap between publishing content and creating a refined content marketing strategy takes a lot of time and effort, and requires a solid foundation. Final Thoughts.

Top of Funnel 120

Top of Funnel CMS Development Content Marketing Thought Leadership 120

Tomorrow People

NOVEMBER 9, 2018

Content marketing is a growing sector, but are increased budgets leading to better outcomes? This blog summarizes some recent research from the Content Marketing Institute. Rising stars, by contrast, are where the action is: high-growth marketspaces with market share there for the taking.

Paid Content 136

Paid Content Advertising Agencies Spending Paid Search Agency 136

Valasys

JUNE 20, 2023

Are you a content marketer like us? An average day in the life of a content marketing professional is packed full of responsibilities. Thus, it’s crucial to develop a content marketing strategy if you hope to reach larger and better clients. But what are the best apps in the market for this purpose?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Tools 52

KoMarketing Associates

APRIL 11, 2017

For more insight into the results and how marketers are personalizing their content, we spoke to Vidyard content marketing manager Kimbe MacMaster on the report. How can B2B marketers further optimize their video content? Kimbe is Leader of the Content Marketing team at Vidyard.

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

Atomic Reach

FEBRUARY 7, 2019

We surveyed 54 marketers from different businesses and industries, giving us a better understanding of just how important content marketing is. Content Marketing is vital, but it's difficult to generate results. So, why is content marketing important? So, why is content marketing important?

Paid Search Agency 102

Paid Search Agency Advertising Agencies Content Marketing Eloqua 102

KoMarketing Associates

JANUARY 4, 2018

To learn more about how marketers in the manufacturing industry are utilizing content marketing, the Content Marketing Institute recently teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report.

Content Marketing 120

Content Marketing Planning Lead Scoring Lead Ranking 120

Digital B2B Marketing

AUGUST 30, 2012

Marketing ROI measurements are woefully incomplete. Marketing mix models and attitudinal studies can capture major shifts but they cannot associate those shifts with the smaller tactical decisions made in marketing every day. The Solution Measured ROI is just one indicator. Quite simply: you don’t know.

ROI 100

ROI Autoresponders Advertising Agencies Correlation 100

Hubspot

MAY 3, 2017

That's where self-paced online learning comes in. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. Email Marketing. 32 Free Marketing Courses to Take in 2017. Content Marketing " by QuickSprout.

Class 101

Class Enterprise Management Online Marketing Work Management 101

KoMarketing Associates

NOVEMBER 1, 2018

Furthermore, what type of ROI are B2B marketers seeing from this tactic? To take a closer look at the report and its findings, we spoke to Lisa Murton Beets, Research Director at the Content Marketing Institute. I think a lot of marketers have gotten the message that it pays to be authentic.

B2B Marketing 123

B2B Marketing Top of Funnel Content Marketing B2B 123

Tomorrow People

AUGUST 30, 2012

Many of the conferences and events I attend seem to be dominated by the topic, with particular reference to the holy grail for marketers. marketing return on investment (ROI). Our partner Zoober Digital Training is leading a free 25 minute content marketing webinar for marketing professionals and business owners.

Webinar Metrics 120

Webinar Metrics Content Marketing Advertising Agencies Content 120

Tomorrow People

AUGUST 15, 2012

Many of the conferences and events I attend seem to be dominated by the topic, with particular reference to the holy grail for marketers. marketing return on investment (ROI). Our partner Zoober Digital Training is leading a free 25 minute content marketing webinar for marketing professionals and business owners.

Webinar Metrics 120

Webinar Metrics Content Marketing Advertising Agencies Content 120

Tomorrow People

AUGUST 8, 2012

Many of the conferences and events I attend seem to be dominated by the topic, with particular reference to the holy grail for marketers. marketing return on investment (ROI). Our partner Zoober Digital Training is leading a free 25 minute content marketing webinar for marketing professionals and business owners.

Webinar Metrics 120

Webinar Metrics Content Marketing Advertising Agencies Content 120

Tomorrow People

JULY 25, 2012

2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. Many of the conferences and events I attend seem to be dominated by the topic, with particular reference to the holy grail for marketers. marketing return on investment (ROI).

Webinar Metrics 120

Webinar Metrics Content Marketing Advertising Agencies Content 120

Tomorrow People

JULY 30, 2012

Many of the conferences and events I attend seem to be dominated by the topic, with particular reference to the holy grail for marketers. marketing return on investment (ROI). The importance of content and its role in lead generation. The most common reasons online marketers fail and how to avoid them.

Content Marketing 120

Content Marketing Advertising Agencies Content Case Study 120

Tomorrow People

JUNE 18, 2012

Many of the conferences and events I attend seem to be dominated by the topic, with particular reference paid to the holy grail for marketers. marketing return on investment (ROI). The importance of content and its role in lead generation. The most common reasons online marketers fail and how to avoid them.

Content Marketing 120

Content Marketing Content Case Study Case Studies 120

ClearVoice

OCTOBER 12, 2018

As content marketing continues to grow in importance in today’s digital marketing landscape, more and more accredited institutions are offering in-depth courses and material that can make you a better content marketer. Courses and training to up your content strategy, marketing and media skills.

Course 86

Course Training Content Marketing Budget Programs 86

Hinge Marketing

NOVEMBER 26, 2015

In case you haven’t noticed, online marketing for professional services is here to stay! And according to our research , 47% of firms plan to develop a content marketing program in the near future. Here are a few common ones you may hear and some ammunition to strengthen your case in favor of online marketing.

Work Management 48

Work Management Marketing Management Online Marketing Service 48

KoMarketing Associates

MARCH 22, 2016

During a recent client meeting, we spent some time talking about the idea of content marketing as a solution to a problem. It got me to thinking: Shouldn’t the goal of any content initiative be to address specific problems customers are facing and provide solutions? Source: Content Marketing Institute ).

Work Management 120

Work Management Content Marketing Marketing Management Planning 120

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

KoMarketing Associates

APRIL 7, 2021

Or, as the Content Marketing Institute recommends , “Be customer-centric.”. Then make the content relevant to the people you want to attract. And if you want to attract different types of people, be sure to create content to suit them. And unfortunately, only about half of demand generation marketers are using personas.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Webbiquity

JANUARY 2, 2013

companies now use social media in their marketing efforts. Blogging is generally seen as most valuable for SEO, YouTube for content marketing, and social networks like Twitter, Facebook and LinkedIn most helpful for branding and engagement. 12 WPO, Inbound and Content Marketing Stats. More content = more leads.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

SEPTEMBER 5, 2017

According to the 2017 Marketing Leadership Survey from TrackMaven, most marketers (71.1 percent) claim that their top challenge for proving ROI is attributing social and content to revenue. Social media cannot be effective without a foundation built from B2B content marketing initiatives.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

Vidyard

AUGUST 3, 2017

My name is Tyler Lessard, and in this Chalk Talk, we’ll explore how you can use video in creative ways to hit your registration targets and deliver a positive value and greater ROI all year round from your next event. The post Hit Your Registration Targets and Drive Greater Event ROI with Video appeared first on Vidyard.

ROI 56

ROI Video Marketing Customer Satisfaction Buzz 56

Ambal's Amusings

NOVEMBER 12, 2010

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content?

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

seo.co

OCTOBER 18, 2021

SEO is one of the most important aspects of online marketing. It can also be difficult to determine the ROI (return on investment) you will get from spending money on SEO , but there are some things that we can tell you about how much to spend. This will include on-page optimization, content marketing, and link building.

Budget Programs 105

Budget Programs SEO Advertising Agencies Enterprise Management 105

Webbiquity

FEBRUARY 2, 2011

Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Content Marketing Strategy and Tactics. 10 Tips For Content Marketing Success by TopRank Online Marketing Blog. 11 steps toward a content strategy by Econsultancy. .

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

KoMarketing Associates

JANUARY 16, 2013

This year, as I got to thinking about the ways in which we’ll make our B2B content marketing collateral stand apart from the crowd and ultimately drive results for our clients, I turned to the 2013 Academy Award nominations. B2B content generation can sometimes feel like a test of endurance as well.

Content Marketing 120

Content Marketing Planning Best Practices Content 120

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Because it is an easy metric to obtain.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Content Standard

OCTOBER 15, 2015

To a lesser (yet still significant) degree, however, ad blockers are impacting marketing ROI as we know it. Skyrocketing in popularity across the globe, they are spreading in use across all forms of media, from display to the burgeoning video market. Ad blockers prevent ad content, trackers, and sharing widgets from loading.

ROI 40

ROI Ads Enterprise Management Mobile Advertising 40