Scoop.it

APRIL 6, 2021

Content curation has the potential to turn your website or brand into an engaging and value-adding entity without the need for directly committing the time and resources towards producing your own texts or multimedia. As a content curator , your task is to pick only the best content to share with your audience.

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Curation SEO Lead Scoring Lead Ranking 97

Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry.

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Thought Leadership Curation Ad Building Lead Scoring 72

Scoop.it

OCTOBER 20, 2020

If you’ve spent any time on this blog, you know that content curation is the main focal point – and for good reason. But as with most content marketing strategies, there’s a fine line between what’s legal/ethical and what’s not. What is Content Curation? What Content Curation is Not.

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Curation Ethics Copyright Content 76

Animalz blog

JANUARY 23, 2023

Two years of experimenting with a host of generative writing tools — GPT-3, Copy.ai, Writer, Jasper, and ChatGPT. Here’s why and how you should integrate AI writing tools into your content marketing. The Content Cyborg There are two inputs you can have in your content — human and AI.

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Tools Content Marketing Content Work Management 125

Scoop.it

JULY 7, 2020

You already know the impact curated content can have on your business. From marketing efforts to employee advocacy and hiring, content curation is a company’s superpower across the board. But curated content is only useful if you can navigate your way through it. Think about how you consume content.

Curation 89

Curation Top of Funnel Organization Marketing Analytics Tools 89

Marketing Insider Group

APRIL 25, 2023

Since November of 2020, CNET , a tech news site owned by Red Ventures, has been quietly publishing low-quality articles written by AI tools. Not to mention, using AI to write content (instead of humans) would also cut CNET’s expenses significantly, really maximizing their ROI. Start Creating High Quality Content Today!

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Google Generation Guidelines High Quality Lead 229

Scoop.it

FEBRUARY 9, 2023

The possible applications of AI in content marketing are seemingly endless if you factor in the ever-advancing technology and the application of machine learning, but all of this does pose some serious questions and challenges as well. What is artificial intelligence in content marketing? The short answer is, yes.

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Marketing AI Work Management Marketing Management Content Marketing 102

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? Jasper Writing long-form content, like landing pages or blog posts. What are the risks and benefits?

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Marketing AI Generation Content Marketing SERP 127

KoMarketing Associates

OCTOBER 4, 2016

KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. B2B Content Marketing & SEO.

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B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Scoop.it

MARCH 14, 2024

And since your SEO score relies on how well you craft content, how relevant it is, how valuable your audiences find it, and how apt the topics and discussions are, leveraging your influencers for content creation is a must. At Scoop.it, we understand this very well — we’re a content curation solution, after all, so why couldn’t we?

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Marketing Insider Group

JANUARY 4, 2021

The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. Organic SEO rankings rise because of content marketing. Commit to Content Marketing. Content calendars should be at least 90 days out.

Growth Marketing 359

Growth Marketing Marketing & Strategy Marketing Strategy Marketing Automation Services 359

Webbiquity

APRIL 4, 2019

Content-based digital marketing is now mainstream, as more than 91% of B2B marketers have embraced content marketing. While old-school methods , such as print ads, still have their place in marketing strategy, they are less efficient and conversion-oriented. Publisher by Nick Youngson CC BY-SA 3.0

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Paid Content Advertising Agencies B2B Marketing Marketing AI 262

ClearVoice

JANUARY 14, 2020

And the nature of editorial outlets is that most published pieces will be out of date after a year. And then, assign next steps to someone so that all this inspiration actually turns into earned media for your content marketing plan. Write a rebuttal. Do you like the piece and think you have something additional to add?

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CMS Development Content Marketing Media Planning 119

Contently

MARCH 22, 2022

Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. As a result, “SEO content” has become a synonym with pumping out repetitive, curated articles that add nothing new to the conversation. Conduct a content gap analysis.

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Top of Funnel SEO Branding Brand Identity 188

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Step 1: Write It Down. There is no escaping it. But guess what?

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Content Marketing Institute

DECEMBER 7, 2018

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” Proofreading: Grammarly. Time to do more.

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Automation Marketing Automation Services Work Management Marketing Analytics Tools 100

Convince & Convert

JANUARY 11, 2015

Here’s what I wrote back to Mark: Every time I publish a blog post, dozens of people tweet it instantly using some sort of automation protocol. It is gratifying to be so trusted as an information provider that this group believes it is in their best interests to automatically redistribute what I write.

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Brand Identity Branding Ad Building Content Marketing 161

Strategic-IC

JUNE 25, 2019

For B2B tech companies, a content strategy is fundamental to marketing success - your content demonstrates your expertise within your industry, and by aligning with your buyer persona challenges, provides great nurture value while generating trust. However, content creation is only the tip of the iceberg. Related: 2.

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

Webbiquity

JUNE 1, 2021

But getting this right is far more challenging today than in the past, due to the vast quantities of new content being produced every day. In this time of content shock , when all of your competitors use content to reach their audiences, standing out is difficult. So, does that mean content marketing is dead?

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Tips Privacy Advertising Agencies Marketing & Strategy 362

Brandpoint

MARCH 26, 2020

1: Don’t be political if your product isn’t Some brands are known for taking a political stance, using curated strategies that thoughtfully connect their product to key messages that resonate with their audience. For copy creation strategies that work, read “ What is Content Optimization? 5 Tips on Writing for SEO.”

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Paid Content Paid Search Agency Planning Content Marketing 136

Scoop.it

DECEMBER 22, 2020

Content marketing is one of the most popular online marketing strategies due to its accessibility, flexibility, and synergy with other marketing approaches. The basic idea is to create valuable content that people want to read, and use that content to generate brand visibility, traffic, and conversions.

Paid Content 80

Paid Content Curation Content Lead Scoring 80

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. His top advice : Be insanely honest in your content marketing.

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B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Scoop.it

JANUARY 11, 2024

One way you can achieve this is through blogging – a crucial pillar of any effective content marketing strategy. High-quality content creation is a great way to establish brand authority. A company might be selling accounting software, but they won’t just write blogs talking about the features of these solutions.

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

Marketing Insider Group

AUGUST 26, 2014

In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. I think there are many different ideas about what a content marketing strategist or content marketing team lead is or does in a corporate brand role.

Content Marketing 100

Content Marketing Enterprise Management Planning Paid Search Agency 100

Outgrow

MARCH 17, 2022

How Content Marketing and Public Relations Go Hand-in-Hand? Nothing in marketing can work in silos. You have to constantly use that creative head to figure out how to cross-connect different marketing areas. Why Content Marketing and Public Relations Go Together? Creating high-quality content.

Public Relations 52

Public Relations Content Marketing PR Paid Search Agency 52

Brandpoint

APRIL 8, 2019

These leads are ready for you to curate content for them on a regular basis. As you can see in this example from HubSpot, Clifford doesn’t write a long novel, but you can still pick up on the brand’s voice with just a few sentences. They took the extra step because they trust you and want to hear more from you.

Newsletter 96

Newsletter Email Marketing Marketing & Strategy Marketing Strategy 96

Exo B2B

MARCH 17, 2021

They must also proceed as quickly as possible with their own marketing transformation to ensure their dominance and leadership. As experts in marketing strategies, ExoB2B recommends in some cases to assert themselves as such through an agressive content marketing strategy. I ’s too much bad content.

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B2B Thought Leadership Thought Leadership Curation B2B 59

Binary Demand

MARCH 1, 2024

Here is where leveraging AI tools for B2B marketing like ChatGPT can be a game-changer for your productivity and creativity. By harnessing generative AI tools, you can personalize your content at scale, derive ad copy ideas from curated cohorts, and even automate blog writing processes (remember to infuse it with that human touch).

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Martech

JULY 14, 2023

Artificial intelligence continues to take the marketing world by storm. For example, Verified Market Research estimates the AI content writing market will grow eightfold over the decade and be worth nearly $6.5 For example, different apps do better with data analysis, content generation, or content curation.

Marketing AI 97

Marketing AI Practices Tools Copyright 97

ClearVoice

AUGUST 1, 2023

And a well-crafted freelance writing portfolio is the defining factor that sets you apart. Understanding the Freelance Writing Portfolio Simply put, your freelance writing portfolio is a curated collection of your writing pieces. The Essentials For any quality freelance writing portfolio, you need a solid baseline.

Work Management 52

Work Management Sample Ad Building Tips 52

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? And, when we had a few unanswered questions, we curated responses from expert sources.

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FAQ Paid Search Agency Content Marketing Work Management 96

Launch Marketing

AUGUST 7, 2019

As you know, managing a B2B blog on your organization’s website can be an effective content marketing tactic for your business to use to demonstrate your expertise in the industry as well as drive traffic back to your website. Find what keywords or topics are of interest to your audience to direct your writing.

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B2B Aggregators Keywords Curation 132

ClickZ

JUNE 25, 2020

That said, having the ability to consistently create content that rises to the top of SERPs is worth its weight in gold—so it’s well worth the investment if you’ve got the resources at your disposal. makes the process of building and curating prospect lists… well, seamless. Seamless.ai. Description: Seamless.ai However, Clutch.co—a

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Marketing AI Pricing Price Budget Programs 137

DivvyHQ

NOVEMBER 26, 2018

Are you a financial content marketer frustrated by the process of creating exceptional content? It’s hard to create converting content that speaks to them, unless you dig deep. Start writing! : 2: You Don’t Know What To Write About. – Content Marketing Institute. #3: THE MASTER SOLUTION.

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Planning Content Marketing Budget Programs Content 56

nDash

DECEMBER 14, 2020

Technology can be tricky to write about, that’s why we’ve pulled together a list of experts who can do it right. If you need someone who can speak to the CISO, chat with developers, or write intelligently about technological trends, then keep on scrolling. I’m well versed in creating content that converts. Brenda Percy .

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Content Standard

APRIL 12, 2019

No one understands the value of data-driven content marketing quite like Netflix. The company has been collecting data for decades, using increasingly intelligent algorithms to tailor recommendations and personalize content homepages for individuals. Decisions, Decisions, and Data-Driven Content Marketing.

Enterprise Management 84

Enterprise Management Content Marketing Branding Brand Identity 84

Brandpoint

SEPTEMBER 11, 2019

What a whirlwind Content Marketing World 2019 was! This was my first official marketing conference that I’ve gone to solely as an attendee, and I’m glad my inaugural convention was the mother of all content marketing events. The topic of sales and marketing alignment can be exciting.

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Conference Sales Management Top of Funnel Content Marketing 79