RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. PAPER Magazine leveraged this feature last year and snagged impressive engagement.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. PAPER Magazine leveraged this feature last year and snagged impressive engagement.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

The Point

APRIL 18, 2011

Good video content engages customers and prospects like no white paper or webinar can. And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. So why don’t more B2B companies use video? Yes, we are our own worst client.)

Cost 100

Cost Video Marketing Effectiveness Microsite 100

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? You can read all the interviews on Lee’s post, Content Marketing: Definitions of Curation & Context.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

BenchmarkONE

NOVEMBER 21, 2019

And as the digital marketing landscape expands, so too does the range of services and specialties that an agency has to provide. 72% are offering content marketing services. 70% are offering email marketing services. 69% are offering creative services. 68% are offering display marketing services. Job Boards.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

SnapApp

NOVEMBER 14, 2011

Content Marketing. Content marketing is a technique for building relationships with prospective customers. As opposed to a direct sales approach , content marketing opens doors for conversation in order to build a substantive two-way relationship between businesses and prospects. Microsite.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

NuSpark Consulting

DECEMBER 5, 2011

Commonly known as landing pages or microsites, jump pages are unique web pages designed to complement an advertising or paid search campaign to promote an offer, survey, or promotion for lead capture. When it comes to content marketing and website copy, don’t get too complicated with technical jargon and long content.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Contently

MARCH 5, 2020

In the past, brands created content two ways: in house or through an agency. These content marketing methods were usually used in tandem. Then as digital came along, they took on website design, banners, and the occasional god awful microsite. Content used to be considered primarily a top-of-funnel tool.

Advertising Agencies 217

Advertising Agencies Paid Search Agency Top of Funnel Work Management 217

Zoominfo

SEPTEMBER 23, 2018

For example, a podcast about content marketing can include individual episodes about blog writing, visual content, creativity and innovation, content marketing trends, and much more. Podcasts may take time and manpower to produce—but luckily you can repurpose each episode into several other content types.

B2B 176

B2B RSS Microsite Skype 176

Content4Demand

MARCH 25, 2019

Content marketing is a fluid concept. A mere five years ago, it was all about email nurture campaigns, gated content, lead generation and triggered programming — lots of e-books, white papers and lists. The post Why Hiring a Marketing Agency Is the Write Choice appeared first on Content4Demand. We can help.

Advertising Agencies 68

Advertising Agencies Paid Search Agency Ad Agencies Microsite 68

SnapApp

AUGUST 9, 2017

A simple quiz at the top of your funnel can help customers self-segment, giving you the opportunity to send only the most appropriate content to them. . Here’s an example from super-marketer Ramit Sethi. . . Show, don’t tell,” isn’t just great advice for creative writers, it’s also great marketing advice. .

Tactics 48

Tactics B2B Marketing Microsite B2B 48

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

Valasys

DECEMBER 20, 2019

The only constants about the personality of the marketing & advertising campaigns for B2B businesses are that they are ever-evolving & dynamic, yet innovative. After having registered, the partners gained access to case studies, white papers as well as an array of sales tools.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

SnapApp

OCTOBER 8, 2015

Some marketers may have it harder than others — instead of marketing retail products or snazzy B2B software, they sell paper, brake pads, or maybe even flood insurance. But the more challenging the vertical, the higher the bar for creative inspiration. The right approach can turn any topic into content gold.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

Webbiquity

APRIL 23, 2013

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Content Marketing Institute

OCTOBER 8, 2018

HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. Old model of video marketing. A brand wants to produce a piece of video content. I’ve seen creative briefs that give little detail on audience or, worse, state the video is for multiple audiences.

Rules 110

Rules Video Marketing Lead Ranking Paid Search Agency 110

Convince & Convert

OCTOBER 22, 2013

How can you manage risk in your content marketing? How can you manage risk in your content marketing? Instead, they see content as integral to their overall marketing efforts, and the lifeblood that energizes each communication channel with their current customers and potential customers.

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

Convince & Convert

JUNE 12, 2013

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”. While this is true, marketers often forget the importance of promoting their content – people don’t find content by mistake, or by accident. A more static website or series of microsites.

Paid Content 152

Paid Content Promotion Media Paid Search Agency 152

ClearVoice

JULY 12, 2022

Keeping up with the latest 2022 content marketing trends is an ongoing process because the tools and technologies available change rapidly. This guide will help you stay current and act as a reference for your content marketing efforts. What is Digital Marketing? What is Content Marketing? Podcasting.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

Webbiquity

SEPTEMBER 19, 2012

Christine Erickson puts a positive spin on the March Timeline change and provides an extensive list of Timeline-related resources from Mashable, including Timeline for Brands: How to Prepare for Your Company’s New Facebook Page and Facebook Timeline: 10 Fresh Designs for Creative Inspiration [PICS].

Paid Content 100

Paid Content Facebook Tools Best Practices 100

SnapApp

OCTOBER 6, 2015

Over the next few weeks, we’ll roll out the stories behind these awards and give you the step-by-step process for how these customers built award-winning interactive content marketing programs. This award recognizes the SnapApp customer with the best overall integrated marketing campaign. Winner: Blackbaud. Runner-Up: Element.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

SnapApp

JULY 7, 2017

As you know, we are a B2B content marketing agency and we produce a lot of technical white papers for our clients. By definition, a white paper is an in-depth report on a specific topic that examines a problem and then offers a solution. Interactive white papers combine all these tools into a cohesive experience.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Madison Logic

MARCH 25, 2022

Using different channels increases the chances that your content marketing will be noticed, especially those where your prospect is active. In addition, certain content is better suited to different channels. The exact level of personalization you’d use to create your content will largely depend on the account tier.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

Contently

MARCH 22, 2017

Welcome to the March edition of Ask a Content Guy, which we’re now renaming Ask a Content Strategist! It’s the same old column in which I answer your most pressing content marketing questions, except now with a name that makes a little more sense considering I’m not Bill Simmons. Jamie, London.

Newsletter 162

Newsletter Content Microsite Rules 162

Hubspot

JULY 21, 2015

I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? I mean, where do I start? where do I stop?

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28