KoMarketing Associates

DECEMBER 22, 2016

As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. Let’s have a look: What Is Content Marketing Development?

Content Marketing 205

Content Marketing Planning Marketing Analytics Tools Content 205

Hubspot

MAY 3, 2017

That's where self-paced online learning comes in. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. Below are 32 free online courses you can take to beef up your skill set. Email Marketing.

Class 101

Class Enterprise Management Online Marketing Work Management 101

Biznology

JUNE 11, 2015

If you’re marketing your business online, you must account for links. Not only are links enormously important, but link acquisition itself actually fits in quite naturally with other digital marketing strategies. Links of course have tremendous value in regards to search and SEO. Content Marketing.

Online Marketing 80

Online Marketing Public Relations PPC Advertising Agencies 80

KoMarketing Associates

JANUARY 8, 2019

Data and content: often these two seem to butt heads, mostly because at their core, they are very different. Data without content makes the data not actionable and storytelling in content marketing without data makes it directionless. What pieces of content do they read the longest or most of?

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

ClearVoice

DECEMBER 12, 2019

Content marketers look at marketing conferences the same way kids look at the toy aisle in the weeks before their birthdays. These cheap or free online #contentmarketing resources can make you forget about those big conferences your travel budget doesn't allow you to attend. Content marketing.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

KoMarketing Associates

DECEMBER 19, 2017

At KoMarketing, it’s been a successful year and I’ve once again seen the content marketing team grow in terms of size and ability. Working closely with our clients, we were able to overcome a number of common content marketing challenges on our way to improved website performance. Not Enough Time for Content Efforts.

B2B Marketing 177

B2B Marketing Content Marketing Lead Scoring Lead Ranking 177

Tomorrow People

NOVEMBER 9, 2018

Content marketing is a growing sector, but are increased budgets leading to better outcomes? This blog summarizes some recent research from the Content Marketing Institute. Rising stars, by contrast, are where the action is: high-growth marketspaces with market share there for the taking.

Paid Content 136

Paid Content Advertising Agencies Spending Paid Search Agency 136

Valasys

SEPTEMBER 20, 2023

When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal. Infact, according to Marketing Words, 68% of consumers say that brand stories influence their purchasing decisions. What Is Storytelling In Content Marketing?

Storytelling 59

Storytelling Content Marketing Brand Identity Branding 59

KoMarketing Associates

AUGUST 2, 2016

As I detailed in my most recent column on Search Engine Land, we committed to an aggressive production goal for content marketing: 250 assets per year or approximately one per day. The first step in establishing benchmarks is to review key competitors and their online productivity. Content Marketing Production.

SEO 120

SEO Content Marketing Planning Work Management 120

KoMarketing Associates

JANUARY 19, 2017

It’s also the mentality of many content marketers – in other words, if you put together a rockstar blog post, your audience will flock to your website to read it. Content marketing is about much more than creating content, although that’s certainly part of it. Focus on content measurement.

Planning 120

Planning Content Marketing Content Marketing & Strategy 120

KoMarketing Associates

DECEMBER 22, 2016

As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. Let’s have a look: What Is Content Marketing Development?

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Content 120

Hubspot

MAY 14, 2019

Implementing a successful content marketing strategy for your business is a critical component for sustained growth -- and yet, 32% of B2B businesses rate their content creation workflow as fair or poor. Nowadays, with marketing pertaining to everything from SEO to social media to PPC, you can't do it alone. Image Source.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

Marketing Insider Group

MAY 10, 2023

Discover what a digital marketing agency is and what it can do for you. Image Source: WordStream Key Takeaways: Good digital marketing agencies help you get a better ROI from online marketing than you can do alone. A reputable agency uses its own strategies to market itself. We can speak from experience at MIG.

Marketing Agencies 2 265

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 265

Outgrow

JANUARY 21, 2021

Top 15 Content Marketing Agencies in New Zealand. Hence, we bring to you the best content marketing agencies in New Zealand. Well, that explains why 70% of marketers in 2020 are actively investing in content marketing ! YoungShand is one of the best content marketing agencies in New Zealand.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 52

KoMarketing Associates

MARCH 28, 2017

“When can I expect to see content marketing results?” And it’s understandable – clients are investing their time (and dollars) in content marketing and they want to know when those efforts will pay off, especially if they have to justify the expense to company leadership. .”

Content Marketing 120

Content Marketing Paid Search Agency Content Advertising Agencies 120

KoMarketing Associates

AUGUST 18, 2016

And, of course, content marketing came to mind, since anyone who’s spent any time developing content programs knows that you win some – and you lose some. So let’s take a look at some proactive steps you can take when your content marketing initiatives don’t perform as well as expected: Get Analytical.

Content Marketing 120

Content Marketing Marketing Analytics Tools Planning Content 120

Writing on the Web

MARCH 20, 2014

This is a key element of a smart content marketing strategy. You must devote a few key content pages to answering readers’ questions about your business products and services. ” Of course, this applies to your business blog as well. Good content marketing includes calls to action and answers questions.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Content 100

KoMarketing Associates

DECEMBER 1, 2015

It has been a successful year within our organization and I’ve witnessed our content marketing team grow in both size and ability over the last twelve months. Coming up with Fresh Content Ideas. How to Create Irresistibly Shareable Content. 5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

KoMarketing Associates

MARCH 26, 2015

One such morning as I hummed along to “Make New Friends (But Keep the Old)” I got to thinking about all of the ways content marketing involves relying on friends new and old. Effective content marketing requires collaboration across all functions (search, social, content, PR, etc.). Bear with me here.).

Content Marketing 120

Content Marketing B2B Thought Leadership Content Curation 120

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Plus, women who head up content marketing and creation efforts are in a great position to create messaging for, and engagement with, other women.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Biznology

MARCH 31, 2022

B2B marketers would be looking for more money to create video content even if the pandemic had not given such a big boost to the kinds of online engagement where video content shines. Of course, creating video content was never the point; video can work its magic if and only if it’s shared.

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

Content Marketing Institute

JANUARY 22, 2019

So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants , so to speak. How to be Purposeful With Your Purpose-Driven Content [Examples].

Examples 107

Examples Top of Funnel Content Marketing Paid Search Agency 107

KoMarketing Associates

MAY 12, 2016

However, I’d argue that content marketing can work for any business; you just have to go through a process to figure out what angle you can use to leverage your most interesting characteristics. Here some areas where content marketing can be used in a very detailed or technical business. Do You Need Explainer Videos?

B2B Marketing 120

B2B Marketing Content Marketing B2B Thought Leadership B2B 120

KoMarketing Associates

MAY 5, 2015

But, of course, this holiday celebrated in the U.S. Now comes the part where I’ll draw a parallel between Cinco de Mayo and content marketing…. Content Marketing Institute defines content marketing as “non-interruption” marketing. And isn’t that the business every content marketer is in?

Education 120

Education Tactics B2B Marketing Practices 120

KoMarketing Associates

DECEMBER 11, 2014

I’ve pretty much done your holiday shopping for you, assuming of course that one of those special people to receive a gift happens to be a devoted content marketer. From gag gifts to pricey purchases, I’ve assembled a holiday gift guide for that special content marketer in your life. But, have no fear!

Content Marketing 120

Content Marketing Content Marketing & Strategy Paper 120

KoMarketing Associates

OCTOBER 29, 2015

It was, in fact, while watching doctors charge the defibrillation paddles and bring patients spluttering and coughing back to life that I came up with the idea for this blog post: breathing new life into an existing content marketing strategy. But “gaining free eyeballs” on content doesn’t begin and end with peer reviews.

Peer-to-peer 120

Peer-to-peer Content Marketing Content Marketing & Strategy 120

KoMarketing Associates

NOVEMBER 17, 2016

As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there. As noted by Neil Patel , content marketing and SEO are like peanut butter and jelly. You know what?

SEO 120

SEO B2B Marketing Content Marketing Tips 120

Writing on the Web

FEBRUARY 4, 2016

A Note from Patsi: This week’s guest post is about SEO and content marketing and it’s really important. Because if you write your own blog, you may think that quality content is all you need to get found online and attract clients. Content marketing fulfills SEO’s demands. It’s not.

SEO 100

SEO Content Marketing Paid Search Agency Advertising Agencies 100

Everything Technology Marketing

JULY 17, 2013

The key to marketing success online is educating prospects. If a technology firm is going to have a successful online marketing campaign, it needs to revolve around the educational content being produced. Content is king. It is through content that many other online marketing channels flow best.

Webinar Metrics 100

Webinar Metrics Marketing Strategy Marketing & Strategy Content Marketing 100

Marketing Insider Group

SEPTEMBER 1, 2021

Online marketing has changed significantly in the last few years—we’ve already discussed these developments in previous articles. But in this post, I’d like to focus on employee advocacy in B2B marketing specifically, because it comes with its own unique challenges. And of course, its own unique solutions.

B2B Marketing 290

B2B Marketing B2B Thought Leadership B2B Thought Leadership 290

Webbiquity

JANUARY 2, 2013

companies now use social media in their marketing efforts. Blogging is generally seen as most valuable for SEO, YouTube for content marketing, and social networks like Twitter, Facebook and LinkedIn most helpful for branding and engagement. 12 WPO, Inbound and Content Marketing Stats. More content = more leads.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Biznology

SEPTEMBER 27, 2012

Of course, if the shows those broadcast networks sell fail to hit, the advertiser is out a healthy chunk of change. Fortunately, digital marketing allows for a more nimble model, one that depends less on predicting the future and much more on how quickly you react to a changing marketplace. This is no trivial exercise.

Allocation 80

Allocation Online Marketing Planning Paid Search Agency 80

Writing on the Web

FEBRUARY 27, 2013

Words and Numbers Matter" src="[link] width="202" height="184" title="Better Content Marketing: Words and Numbers Matter" /> As a psychologist, I’m fascinated by how our brains work. When writing online content , I try to apply neuroscience to understanding why some copy outperforms others. what do you think? .”

Content Marketing 100

Content Marketing Content Click Rate Act-On 100

Spiralytics

NOVEMBER 20, 2022

Since most activities are conducted online, digital marketing has become a space for businesses to expand and maximize their reach to target audiences. With tested and proven strategies, such as email and social media marketing, digital marketing is a vital asset that can enhance your online marketing efforts.

Course 118

Course Training Paid Content Paid Search Agency 118

Writing on the Web

OCTOBER 13, 2010

Of course you can’t get either of these unless your marketing messages gain readers’ attention first. These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action.

Content Marketing 100

Content Marketing Content Digg Buzz 100

KoMarketing Associates

JANUARY 16, 2013

This year, as I got to thinking about the ways in which we’ll make our B2B content marketing collateral stand apart from the crowd and ultimately drive results for our clients, I turned to the 2013 Academy Award nominations. B2B content generation can sometimes feel like a test of endurance as well.

Content Marketing 120

Content Marketing Planning Best Practices Content 120

Writing on the Web

AUGUST 29, 2012

alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />. width="210" height="139" /> Content marketing is all about quality content that grabs the attention of your ideal prospects and clients. What makes for effective content marketing? Of course, this varies.

Ning 100

Ning Content Marketing Wikipedia Work Management 100