What is account-based marketing or ABM and why are B2B marketers so bullish on it?
Martech
SEPTEMBER 24, 2021
These data types include technographic and firmographic at the account level, and demographic and psychographic at the contact level. In addition, more vendors are providing reports at both the account and individual/contact level. As we said above, ABM data vendors source their data from publicly available information (i.e.,
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