Zoominfo

JULY 13, 2023

By focusing on the right metrics — such as customer loyalty ranking — sales managers can identify areas for improvement and take appropriate action. Here are some specific plays to try out: Cross-sell targeting , web visit upsell , and product feature announcement. Measuring progress.

Marketing & Strategy 130

Marketing & Strategy Cross-Selling Marketing Analytics Tools Work Management 130

Marketing Insider Group

OCTOBER 20, 2020

Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. Webinars are a great way to inform, engage, and sell your brand to your audience. A successful webinar event needs to include a cross-promotional strategy so you can attract a wider audience. However, where do you start?

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

Zoominfo

AUGUST 31, 2020

ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Build Loyalty According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Offer expansion. Company transformation. Market expansion.

Marketing Management 130

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 130

NuSpark Consulting

MAY 4, 2023

Cross-device retargeting: Target users who have engaged with your brand on one device but didn’t convert, and show ads to them on a different device. Loyalty rewards: Offer points, credits, or other loyalty rewards for users who return to your website and make a purchase or take another desired action.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Heinz Marketing

MAY 20, 2022

By Lauren Bensussen , Senior Marketing Consultant at Heinz Marketing. I say this from my own experience over the past 4 years as a consultant for Heinz Marketing. By focusing on “CLV, upsell rate, and new revenue growth through cross-sell and advocacy influence” CS teams become more aligned with the entire revenue engine.

Cross-Selling 109

Cross-Selling Work Management Marketing Management Lead Ranking 109

Marketing Insider Group

JULY 1, 2020

of companies report a gap in penetrating new business units or cross-selling/upselling. Articles were created in real-time for selling conversations rather than to gain brand awareness. Sephora was treating its tech implementation consultants like the manufacturers’ line workers: reacting, not proactively strategizing.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Heinz Marketing

SEPTEMBER 29, 2022

A bow tie funnel extends your traditional funnel beyond the purchase stage with the loyalty and customer advocacy stages. Reach out to us for a free 30 min consultation! It is clear through numerous studies on this topic, that the longer our customers stick with our business, the higher the profit margins will be.

Top of Funnel 122

Top of Funnel Allocation Churn Rate Lead Scoring 122

Salesforce Marketing Cloud

JULY 28, 2022

Elyse Archer , founder and CEO of She Sells, said this should start with the customer need: “What can you change in your processes, systems, and delivery to serve them best now?” Upskill and cross-train your teams. Also be sure this training is cross-functional. Be seen as the company that’s still there and ready to assist.”.

Sales Management 98

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 98

Goodish Agency

AUGUST 5, 2021

Growth marketing strategy focuses on fostering brand loyalty and building long-lasting relationships with their customers. Instead of the company focusing on selling their product while monitoring their audience, in growth marketing, the emphasis is on delivering valuable customer experiences. Cross-channel marketing.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

Liveintent

DECEMBER 1, 2021

To better understand how publishers are preparing to tackle identity and monetization in a post-third-party cookie world, LiveIntent partnered with CoLab Media Consulting and Beeler.Tech in the production of the Rev Ops Barometer H2 2021. Cross-platform (web, app and email) ad exposure data. Audience data. Brand effectiveness data.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Rev

JANUARY 11, 2023

This not only brings in more potential sales but also shows your existing customers how much you value their loyalty. LinkedIn is a powerhouse for B2B lead generation and networking, especially in industries like tech, finance and consulting. This type of data can help inform how you target and market to customers in the future.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Televerde

SEPTEMBER 28, 2020

Companies have determined that to succeed in today’s markets, they need cross-team collaboration. Sales enablement is important because it: Helps salespeople focus on basic skills – onboarding processes allow team members to concentrate on the basics of selling, like call planning, consulting, and improvising.

Content Marketing 145

Content Marketing Planning Paid Search Agency Cross-Selling 145

Sprout Social

FEBRUARY 12, 2024

They collaborate with Productivity Consultant Paul Minors, whose expertise mirrors the needs and interests of Pipedrive’s core audience. This boosts a brand’s visibility and strengthens brand connection, leading to improved loyalty. They also provide unique upselling or cross-selling opportunities.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 108

SalesIntel

FEBRUARY 19, 2024

Selling tactics are very critical, as a lead database usually degrades by about 22.5 % each year. Cross-sells and upsells are all a part of this approach. For instance, If you sell software, you might even test its ratings on platforms like G2 Crowd. As a result, you might miss a good opportunity to close a deal.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Televerde

MARCH 16, 2022

Adding sales automation to your business creates a positive impact on every stage of the sales funnel, from lead generation and awareness to post-purchase customer loyalty. Decision: Share product demos, schedule free consultations, boost average order value, etc. Upselling and Cross-Selling.

Marketing AI 52

Marketing AI Top of Funnel Automation Work Management 52

Hubspot

NOVEMBER 22, 2023

It's really hard to standardize information in those types of properties and can lead to nightmares for reporting,” says HubSpot Senior Inbound Consultant Bradlee McKibben. Use AI analytics to predict customer behavior, identify cross-selling or upselling opportunities, and deliver personalized recommendations.

Hubspot 60

Hubspot CRM Tips Lead Ranking 60

Binary Demand

JUNE 12, 2023

The tasks in customer success include customer advocacy, proactive engagement, value delivery, onboarding, churn management, adoption, cross-selling, and upselling. This strategy includes proactive management and nurturing customer relationships to encourage satisfaction, foster loyalty, and improve customer retention.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Customer Satisfaction 52

Hubspot

AUGUST 22, 2022

Selling by offering a solution rather than pitching a product/service is key to sales pros. Of course, the strategies used will depend on whether they sell B2B or B2C, so let’s dive into how B2B sales professionals are getting ahead first, then take a look at the top B2C strategies. How Salespeople Build Rapport When Selling.

Marketing Budget 59

Marketing Budget Trends Cross-Selling Marketing & Strategy 59

Sprout Social

DECEMBER 6, 2023

That can look like reading reviews, speaking to customers and of course, consulting influencers. It enhances brand loyalty and trust When B2B brands partner with influencers, they tap into the power of their genuine audience connections. times more than those with digital suppliers. Spend some time brainstorming your strategy.

Work Management 120

Work Management B2B Marketing Marketing Management Paid Search Agency 120

Salesforce Marketing Cloud

NOVEMBER 2, 2023

That’s the beauty of effective cross-selling. What you’ll learn: What is cross-selling? See how it works What is cross-selling? Cross-selling is a sales strategy where a seller offers complementary products or services to existing customers, delivering more value while increasing revenue.

Cross-Selling 69

Cross-Selling Work Management Marketing Management Customer Satisfaction 69

Salesforce Marketing Cloud

JULY 28, 2022

Watch this video, featuring Salesforce’s Andy Peebler, to learn how manufacturers can benefit from creating a parts business: Why sell parts online? OEM and aftermarket parts typically require less consulting and are always in demand. The shift to self service is also making it easier to sell these parts. Get the guide.

Work Management 52

Work Management Cross-Selling eCommerce Lead Scoring 52

Sprout Social

SEPTEMBER 22, 2021

Meanwhile, brands like Clinique are leveling up their support with real-time, face-to-face live chats with their consultants. Ecommerce brands today are selling to customers across borders and time zones. Uncover upselling and cross-selling opportunities. Build brand loyalty. No surprises here. See how that works?

Conversion 88

Conversion Cross-Selling eCommerce Paid Search Agency 88

SmartBug Media

FEBRUARY 25, 2021

By doing this—along with personalizing the Buyer’s Journey and tailoring all communications, content, and campaigns to those specific accounts— you'll see greater ROI and a boost in customer loyalty. ”. Demos/consultations booked. Cross/up-sells. Trials started. Converting free trials to monthly recurring revenue (MRR).

Top of Funnel 111

Top of Funnel Account Based Marketing ABM Ideal Customer Profiles 111

DealSignal

APRIL 10, 2024

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Clicking on ads with keyword terms (intent topics) like “services,” “software,” “outsourcing,” “consulting,” “providers,” “companies,” and “reviews.”

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Liveintent

APRIL 24, 2018

Its A9 group allows them to bridge the gap between marketing and advertising to sell its own products more efficiently. Selling history and buyer review information (used to rank products in its internal search). Selling history and buyer review information (used to rank products in its internal search). Give data a day job.

Amazon 79

Amazon Cross-Selling Eye-Tracking eCommerce 79

B2B Digital Marketer

OCTOBER 26, 2023

With expertise in the B2B space, he has worked with various organizations in both consulting and leadership roles. ” “A good organization should never sell itself, it should solve a need, a pain point.” Use cross-departmental workshops or regular meetings to maintain alignment.

Design 52

Design Customer Satisfaction Case Studies Amazon 52

BenchmarkONE

NOVEMBER 10, 2022

Examples of email funnels are: The free consultation funnel. This email funnel is a series of emails that nudge a prospect towards signing up for a free consultation. . The cross-sell funnel. Including offer-based promotions and conversion-focused CTAs in order to convert prospects into customers. . The upsell funnel.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

SalesIntel

FEBRUARY 19, 2024

Selling tactics are very critical, as a lead database usually degrades by about 22.5 % each year. Cross-sells and upsells are all a part of this approach. For instance, If you sell software, you might even test its ratings on platforms like G2 Crowd. As a result, you might miss a good opportunity to close a deal.

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

accelerate agency

SEPTEMBER 21, 2021

Book a Consultation The importance of customer lifetime value in SaaS Understanding your CLV is especially important to subscription businesses. It shows you have developed brand loyalty and confirms that your SaaS offering is resonating with your customers. The amount they pay during that time will determine their lifetime value.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

Book a Consultation The importance of customer lifetime value in SaaS Understanding your CLV is especially important to subscription businesses. It shows you have developed brand loyalty and confirms that your SaaS offering is resonating with your customers. The amount they pay during that time will determine their lifetime value.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

It shows you have developed brand loyalty and confirms that your SaaS offering is resonating with your customers. Build customer relationships and loyalty. Upselling and cross-selling are straightforward ways to increase your CLV. Upselling is the art of selling a more expensive product or service to customers.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

Buffer

JANUARY 18, 2023

You can ask either tool any question, for example, “Write an Instagram caption for an image depicting a toddler holding a teddy bear intending to sell the teddy bear” or whatever suits your tone. Stan Price : Free trial, then $29/month Description : Stan is a platform that allows you to sell digital products.

Budget Programs 122

Budget Programs Process Tools Pricing 122

Hubspot

MARCH 18, 2019

The difference between key account management and selling. Does your product have upsell and cross-sell potential? Key accounts require consultative selling techniques -- and it will be hard to teach your salespeople to adopt completely new processes for just a few clients. The benefits. Can you "land and expand"?

Work Management 86

Work Management Marketing Management Cross-Selling Customer Satisfaction 86

ClearVoice

JANUARY 26, 2024

Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. Integrating content cross-departmentally doesn’t just add value; it transforms operations, strategies, and even company culture.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sharpspring

SEPTEMBER 10, 2019

A strong customer retention strategy gives you more opportunities to cross-sell and upsell other products. B2B and service-based businesses can use friendly reminders to upsell and cross-sell as well. Increased customer lifetime value (CLV). 3 Hand Out Rewards and Exclusive Offers.

Marketing Automation Services 69

Marketing Automation Services Work Management Marketing Management Cross-Selling 69

Valasys

FEBRUARY 12, 2019

With the help of our experts and experienced consultants, we help build, maintain and strengthen customer relationships while guiding you through all the stages of CRM implementation. CRM Outsourcing. We, at Valasys Media, recommend our custom CRM solutions.

CRM 56

CRM Marketing Management Lead Nurturing Marketing Automation Services 56

The Customer

JUNE 29, 2021

A recent Morning Consult study shows 38% of adults who expect to travel this summer said they’ll use social media to help plan their trips, including 54% of millennials. Consumer loyalty is lowest in markets where demand is increasing; and women are less loyal than men. Bonvoy Makes TikTok Debut. Marketing Has a Capability Gap.

Ethics 52

Ethics Peer-to-peer Privacy Cross-Selling 52