Convince & Convert

AUGUST 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. The RSS feed is: [link].

Social Media 115

Social Media Media API Twitter 115

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses.

Facebook 96

Facebook Marketing & Strategy Social Networks Best Practices 96

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Smashmouth Marketing

FEBRUARY 22, 2009

conference. It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). What is a live twitter broadcast from a conference or event? conference, we'll be using the hashtag #sales20. Tweet some key ideas or stats.

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Smashmouth Marketing

FEBRUARY 17, 2009

conference. It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). What is a live twitter broadcast from a conference or event? conference, we'll be using the hashtag #sales20. Tweet some key ideas or stats.

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 7, 2010

I wrote a post a while ago called Social Media Excellence and a Side of Fries about the importance of people to McDonald’s) As you might expect, UnMarketing is not your typical marketing and business book. link] UNcanny Insights From UnMarketing | Book Reviews | Social Media … | eBook Reviews [.]

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

MARCH 23, 2010

link] [link] Beth_Carroll 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Beth_Carroll 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Beth_Carroll 5 Ways to Make Friends with Strangers on Your Blog [link] [link] davinabrewer Jay, the stats on first time visitors are interesting.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Hubspot

SEPTEMBER 12, 2013

I was at Content Marketing World, sitting in on a morning keynote, quietly sipping my coffee when I heard the keynote presenter , the "father of integrated marketing," say, "Social media is probably killing brands.". I was at a content marketing conference where an entire group of sessions was dedicated to social media.

Social Media 28

Social Media Media Brand Identity Branding 28

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

PR 161

PR Social Media Paid Content Media 161

Attendify

SEPTEMBER 28, 2019

Your beachfront conference venue might be exceptional. The band at your networking party could be on point. That’s because while destination choice and networking opportunities are two top factors impacting event attendance (no data yet on coffee toppings), educational content is the number one driver that brings people to events.

Marketing Management 49

Marketing Management Peer-to-peer Social Networks Correlation 49

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

KoMarketing Associates

AUGUST 18, 2015

In June, I had the opportunity to attend Skyword’s Content Rising Summit, where Ann Handley spoke as the keynote for day two of the conference. Based on stats , Illinois Avenue is the most important piece to own on the board (sorry, Boardwalk fans). If yes, there may be some reasoning behind it. Lesson for Content Marketers.

Content Marketing 120

Content Marketing Long Tail Marketing Content Marketing & Strategy 120

Hinge Marketing

AUGUST 14, 2015

What you tweeted a few hours ago will quickly get buried by new incoming tweets, so the lifespan of each post is much shorter than with other social networks. If you are attending a webinar, networking event, or conference that has a hashtag associated with it, make sure you engage on Twitter! And remember the 80/20 rule.

Twitter 48

Twitter CPA Cost per Acquisition Webinar Metrics 48

Hubspot

DECEMBER 11, 2013

One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere. billion active monthly users. There was a lot of chirping (get it?)

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Adobe Experience Cloud Blog

MARCH 15, 2010

Think “25 Must-Read Email Marketing Resources,” “15 Influential Leaders in Search Engine Optimization” or “30 Can’t Miss Social Media Conferences.” . Use stats, poll results or other research. Secondly, it’s easily sharable via social networks. List posts are effective because they are easily scanned.

B2B 48

B2B Deliverability CAN-SPAM Social Networks 48

Sword and the Script | B2B

DECEMBER 28, 2022

66% said conferences (including virtual). Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. Other findings include: 39% plan to spend more time on Twitter this year – the highest of any other social network.

PR 80

PR Trust Marketing Stats B2B Marketing 80

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

APRIL 20, 2010

The most popular search phrase – “ social media strategy &# brought 837 visits, and 2,654 search terms were used by just one visitor during the month. More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. At one point we discussed headline writing and what draws clicks within the social media content universe. co-authored with Clinton Bonner ) Is Your Company More Interesting Than My Wife?

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Online Marketing Institute

AUGUST 14, 2011

Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. The more you share it, the easier it is for us to produce more.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Vidyard

MARCH 23, 2021

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Stats Around Video Engagement 2.5 Virtual Conference and Webinar Statistics 3. Social Media Video Statistics 3.1 Video Marketing Statistics 2.1 Video Marketing Strategy 2.2

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Adobe Experience Cloud Blog

JANUARY 5, 2017

Author: Lisa Marcyes When you hear the term lead generation, social media probably isn’t the first thing that comes to mind…but maybe it should be. In this blog, I’ll outline seven ways that you can generate leads on social media: 1. It might be the nudge your customers need to recommend you to their network.

Social Media 134

Social Media Generation Webinar Metrics Lead Scoring 134

Adobe Experience Cloud Blog

AUGUST 15, 2012

So, without further ado, I’d like to share some of the silver bullets learned from the quartet of mobile marketing mavens who spoke at yesterday’s inspirational virtual conference. Jamie presented some interesting stats on where the most common places people scan QR codes are.

Mobile Marketing 48

Mobile Marketing Planning Marketo Marketing & Strategy 48

Buzz Marketing for Technology

JUNE 27, 2008

This is my presentation from the IIM National Conference on 15 Aug more. 150 favorites | 3621 downloads | 64 embeds ( Stats ). Social Media. Scott Gavin Slide 37: blogs wikis podcasts social networking online collaboration tagging social bookmarking from Meet Charlie: What is Enterprise 2.0?

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

Convince & Convert

MAY 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation?

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 You’re likely running educational webinars or speaking at industry conferences.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). McCann is CEO of Gist , a provider of real-time intelligence on your network of online contacts. If they are social media savvy, you can follow up via Twitter direct message.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

JANUARY 16, 2017

Social media allows us to identify interested prospects earlier in the buying cycle, long before they come to your website or open your emails. Almost every buyer starts his research in social channels, looking at brand pages, interacting with peers, and discussing hot topics. Dissecting Social Media Success.

Top of Funnel 156

Top of Funnel Sales Qualified Leads High Quality Lead Social Media 156

Webbiquity

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general.

Twitter 100

Twitter Stats Tools Tips 100

Convince & Convert

AUGUST 4, 2010

But it’s not like social media created negativity, it just puts a magnifying glass to it. The public and immediate nature of getting slammed via social is what stings. But, one of greatest benefits of social media is that it puts the shortcomings of your operations department in marketing’s lap, and vice-versa.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

KoMarketing Associates

SEPTEMBER 7, 2017

According to Hootsuite, social selling is the practice of “using social networks to find, connect with, understand, and nurture sales prospects. When done correctly, social selling is essentially making it a priority to connect with current and future customers in a meaningful way. Get Your Employees More Involved.

Social Marketing 151

Social Marketing B2B Marketing B2B Skype 151

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That’s why brands go to great lengths to humanize themselves on the social Web. The real shift is in how we define friendship.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

SEPTEMBER 13, 2013

Michael Stelzner , founder of Social Media Examiner and My Kids’ Adventures , join the Social Pros Podcast this week to discuss starting over (but not quite from scratch), paying careful attention to where your followers are sharing your content, and staying top of mind for people every single day. Listen Now .

SME 124

SME Social Media Skype Paid Search Agency 124

Convince & Convert

AUGUST 17, 2012

This is Episode 29 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Lauren plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 62% of adults use social media for fear of missing out.). Listen Now. The RSS feed is: [link].

Enterprise Management 113

Enterprise Management Work Management Marketing Management Communities 113