The Point

MAY 9, 2017

Earlier this year, he launched The B2B Content Agency to provide clients with buyer research, message strategy and insight-lead sales narratives. I talked to Steve recently about the rise of Account-Based Marketing (ABM) , ABM content, and how and where branding and messaging play a role in ABM success.

Account Based Marketing 206

Account Based Marketing ABM Marketing Automation Services Lead Scoring 206

Martech

SEPTEMBER 24, 2021

Soccer leans on a CDP to make its marketing automation more personal. He added, “If you clean up your data first, your match rates will be much, much higher and you’ll come across fewer instances where you’ve got a lead in the door being unable to enrich it.” ” Snapshot: Marketing automation.

De-duplication 140

De-duplication Marketing Automation Services ROI Aggregators 140

Martech

OCTOBER 8, 2021

Building an always-on marketing machine. Making the case for marketing technology within your organization. More from the MarTech Conference >> Developing a marketing personality. This is especially important with automated messaging. This reassures them and highlights the value of what you’re selling.

Marketing Automation Services 140

Marketing Automation Services Ad Building Brand Identity Branding 140

Martech

NOVEMBER 2, 2021

Virtually all marketing activities have gone digital in recent years. Technological upgrades, such as marketing automation, have improved campaign efficiency and effectiveness. Yet many marketers find the increasing complexity offputting. Growth through marketing automation and integration.

Marketing Automation Services 127

Marketing Automation Services Marketing Management Automation Account Based Marketing 127

Martech

JANUARY 18, 2022

Lisa Loftis, Principal of Customer Intelligence Solutions at SAS, discussed some interesting CX findings from Futurum Research in her presentation at our MarTech conference. Marketers have a responsibility to add more data into their decision-making processes, especially given the technologies available. Source: Lisa Loftis.

Marketing Automation Services 127

Marketing Automation Services Lead Ranking Lead Scoring Marketing Automation 127

Martech

OCTOBER 7, 2021

In order to manage a successful digital transformation, marketing leaders have to assemble the team and technologies that will deliver the end goal, according to Michael McCune, Senior Director at Gartner, who spoke at our recent MarTech conference about the key components to the always-on marketing machine.

Marketing Automation Services 114

Marketing Automation Services Work Management CMS Development Marketing Management 114

LeanData

NOVEMBER 22, 2022

So when the average cost per lead at a trade show is $811 , every prospect counts. . Your hard-working sales reps hustle to chat with every conference attendee with a pulse. So you count yourself lucky if, at the end of the conference, you fly home with a handful of potential customers and 2,000+ badge scans.

Trade Show 98

Trade Show Cost per Lead Buy ROI 98

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. It suggests something of value (as package shipping isn’t cheap) and evokes curiosity. Banner ads?

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Customer Experience Matrix

MAY 24, 2016

I snuck down to Washington DC yesterday for a few hours at the CRM Evolution conference, where a critical mass of industry experts triggered a chain reaction of interesting thoughts. I heard at least one vendor say her system worked this way and it's just fine, although I suspect it may have a little more central storage than she described.

Mobile Marketing 136

Mobile Marketing Conference CRM Mobile Advertising 136

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

SpotMe Blog

JULY 28, 2023

But they’re still using an event platform to help with things like event marketing, registration, onsite check-in and badging, engagement, and post-event follow-up. They say it’s mainly because of the value they get from being able to send targeted communications to HCPs fast and collect big amounts of data in their CRM – usually Veeva.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Marketing Insider Group

DECEMBER 10, 2020

These challenges are not because the team lacks requisite skills and experience but because many planners still use traditional methods which can be quite out-of-date, which can lead to missing important details that might have significant implications for event success. Event Registration, Marketing, and Promotion. ActiveCampaign.

Marketing Automation Services 344

Marketing Automation Services Marketing Management Planning Process 344

Unbounce

JUNE 11, 2019

Artificial intelligence is about to change lead generation and conversion as you know it. You also don’t need to be an expert on AI to understand how it’s going to transform lead generation and conversion for marketers. These might include: Who in your database represents an ideal lead. Which leads are worth pursuing.

Marketing AI 111

Marketing AI Lead Generation Lead Scoring Lead Ranking 111

The Effective Marketer

DECEMBER 8, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Automation Monday is Here! It was really fun and if you are interested in learning how other marketers are tackling their marketing, CRM, and even sales challenges this is the place to go.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

Inbox Insight

NOVEMBER 1, 2021

This article aims to provide clarity on how these insights can be of significant value to B2B marketers in tech as they plan for 2022. How you can apply these leading insights to your content marketing strategy as you plan for 2022. Focus on your blog readability score to boost performance – aim for between 60-70.

Work Management 98

Work Management Marketing Management Template Marketing Automation Services 98

Martech

SEPTEMBER 29, 2021

It’s interesting that Validity is saying that since many marketers are suggesting that their peers move away from open rates as a key performance indicator. “In essence, open rates are a vanity metric,” said Frank Brooks, Head of EMEA Marketing at Dotdigital, speaking at MarTech Conference (free registration required).

Open Rate 112

Open Rate Marketing Automation Services Peer-to-peer Privacy Protection 112

Capstone Insights

JANUARY 17, 2018

Marketing automation is just a glorified (and really expensive) email delivery tool without a power user. In trying to find a solid power user to join your marketing team, it can be hard to tell the difference and often the interviewer doesn’t know what to look for.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Engagio

FEBRUARY 21, 2020

Review the data provided by third party data vendors. Rank and score your data points. I find meeting individually always gives me the best feedback versus putting everyone in a conference room. One of my biggest indicators that an account is a good fit for Engagio is if they have a marketing automation platform.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Work Management 62

NuSpark Consulting

JULY 4, 2011

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. Marketing Automation doesn’t work unless there’s a realistic scoring model in place.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

NuSpark Consulting

JULY 4, 2011

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. Marketing Automation doesn’t work unless there’s a realistic scoring model in place.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Outreach

JUNE 2, 2020

The past few months were a whirlwind as we planned, prepared for, and executed the Unleash Virtual Summit, the largest virtual sales conference in the country. Until 2020, it was always a premier sales engagement conference that attracted thousands of sales leaders to meet in person, mingle, and learn together. Then we mobilized.

Conference 52

Conference Paid Search Agency Lead Ranking Paid Social Agency 52

Webbiquity

FEBRUARY 16, 2016

Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. Lead generation is still a challenge. B2B product marketing budgets are expected to increase on average 3.1%

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Customer Experience Matrix

AUGUST 21, 2009

Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. This broader scope should become standard as marketers try to truly integrate their programs. Of course, I’m generalizing about sets of vendors so there will be individual exceptions.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Lead Liaison

OCTOBER 11, 2018

Once your team has captured hot leads at an event, you should be prepared to follow up with those leads quickly and effectively. We are often asked for examples of how a business can (and should) nurture leads post-event. Below is an infographic that examines a tried-and-true post-event lead nurturing strategy. .

Lead Nurturing 48

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 48

KoMarketing Associates

JANUARY 2, 2018

In learning new skills, members of the KoMarketing team ultimately become better digital marketers, better support client programs, and the organization. Cross training provides value for broader B2B marketing professionals as well. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter. Final Thoughts.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Belkins

FEBRUARY 21, 2021

Eager to make your B2B sales lead generation more efficient and less time-consuming? Thus, don’t hesitate to discover how to generate B2B leads right now in order to enjoy great ROI in the future. How to Find a Perfect B2B Sales Lead? Resort to various automation tools mentioned below to streamline this process.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Adobe Experience Cloud Blog

JANUARY 12, 2015

Welcome to another blog about marketing automation. You probably had no problem finding this or endless other blogs about marketing automation (MA) and there’s a pretty good reason for that. Marketing automation has completely changed the way we approach sales and marketing. Things like: Lead volume.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Webinar Metrics 48

Webbiquity

SEPTEMBER 29, 2020

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. Not surprisingly, virtual event technology vendors have responded. 2) Business and lead generation.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. Market Segmentation And here is worth pausing for a moment.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

ViewPoint

JUNE 15, 2012

Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management. But many are going for cold, hard, qualified leads.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

SmartBrief - Marketing

AUGUST 14, 2023

A talented and seasoned in-house lead with a deep rolodex and a supporting junior team can better connect the company’s voice and generate coverage than many PR firms. The next step after direct response is sales and marketing automation, which is also ideally managed in-house.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Excel Template for vendor comparison: you can download and use my template as a starting point. You get the point.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Customer Experience Matrix

MARCH 6, 2016

I spent part of last week at ICON16, Infusionsoft ’s annual combination of customer conference, revival meeting, and group therapy session for small business owners. I still think Infusionsoft could be displaced by an aggressive, well-funded competitor, especially as marketing technologies and methods continue to change.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

ClickZ

FEBRUARY 21, 2020

With February widely regarded as awards season in the realm of pop culture, we thought we’d get on the act as well and recognize some of the leading personalities in the marketing technology sector. Stephanie Buscemi is Chief Marketing Officer and Executive Vice President at Salesforce. Stephanie Buscemi (Salesforce).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

BDB

MARCH 26, 2024

It’s no secret that artificial intelligence (AI) has taken the spotlight in the marketing and tech world, especially following its exponential growth since early 2023. Supporting the buyer journey The evolution of the B2B buyer journey and how marketing technology can support that journey also received no undue amount of focus.

Marketing AI 26

Marketing AI Top of Funnel B2B Marketing Marketing Automation Services 26

ViewPoint

JUNE 6, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. Christopher Ryan shares his observations during a recent technology conference. Via ClickZ.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120