Jifflenow

MARCH 9, 2020

The whole world is reeling from the impact of Covid-19 and among other activities, trade shows, conferences, roadshows, and summits are being canceled as a precaution. Conferences are critical to organizations because they engage a well-targeted audience focused by industry, technology or specific areas of high interest.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Trade Show 84

Oktopost

JULY 30, 2020

Remember conferences and meetups?! I can only vaguely recall my last conference. Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings. 4 Considerations for Choosing Webinar Software. So many B2B deals closed, and so many connections made.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Sword and the Script | B2B

JULY 30, 2019

Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service. Or consider these comparisons: Graphic design software is not creativity. Enterprise search is not knowledge management. A press release is not public relations. Martech is not marketing.

Enterprise Management 69

Enterprise Management Planning Marketing Management Paid Search Agency 69

Marketing Interactions

OCTOBER 5, 2022

When B2B marketers think “buyer,” they’re most often thinking about net-new buyers. But the biggest opportunity in an uncertain market is to focus on convincing customers to stay and customer expansion opportunities. And are your customers realizing all the types of value your solution provides? To what extent have they done so?

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

LeanData

JUNE 18, 2018

The two-day jam-packed event features a variety of general session keynotes, breakout sessions, and workshops on hot topics such as ABM, AI’s growing impact on integrated sales and marketing tech stacks, sales and marketing planning strategies, scaling operations to accelerate revenue growth, and more.

Conference 55

Conference Account Based Marketing Co-Registration B2B Thought Leadership 55

Hubspot

AUGUST 14, 2018

Knowing which companies already make headlines and which ones are due for some press would be useful -- if you know which blockchain companies are poised for success and which ones aren’t, you’ll be more likely to pick the right blockchain company for your business and the right crypto assets for your investment portfolio. Intellectsoft.

Digital Asset Management 75

Digital Asset Management Enterprise Management Marketing Management Peer-to-peer 75

Vidyard

MAY 9, 2017

Vidyard’s video platform for business was selected based on strategic value and innovation to the digital enterprise now and in the future. Vidyard helps marketing, sales, support and management teams create, share, monetize and measure video. If a picture is worth 1000 words, imagine the power of video. It’s truly innovative.”

Enterprise Management 65

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 65

Heinz Marketing

NOVEMBER 8, 2021

By Tom Swanson , Engagement Manager at Heinz Marketing. Coming from the education world into B2B marketing seems like quite a big shift. Eventually, I decided to return to the business world to sharpen my communications and marketing skills, expecting to feel lost while I entered this exciting new arena of B2B.

Education 110

Education B2B Thought Leadership B2B Thought Leadership 110

Biznology

APRIL 3, 2018

There’s a lot of business being done and a lot of money being made using ’50s-era technology: phone calls, meetings, conference calls, lunches, dinners and hours at the club or the golf course. Finally, you should start populating every social network service, social bookmarking site, and social news site.

Business 197

Business Enterprise Management Blogger Class 197

Marketing Craftmanship

JANUARY 10, 2015

This past September, the well-respected marketing firm, Peppercom, conducted in-depth research involving nearly 300 of the hedge fund industry’s largest firms, to measure how those funds are currently applying standard marketing tools & tactics including websites, social media, the financial press and advertising, one year after the JOBS Act.

Practices 100

Practices Planning Enterprise Management Transparency 100

Vidyard

MAY 9, 2017

Vidyard’s video platform for business was selected based on strategic value and innovation to the digital enterprise now and in the future. Vidyard helps marketing, sales, support and management teams create, share, monetize and measure video. If a picture is worth 1000 words, imagine the power of video. It’s truly innovative.”.

Enterprise Management 53

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 53

ClickZ

AUGUST 12, 2019

In 2018, poor customer service reportedly cost US companies $75 billion , up from $62 billion in 2016. Understandably, customer experience has been a top priority for many marketers — a huge shift in process that offers enormous business impact. Rebecca has spent her career in enterprise cloud software and tech marketing.

Enterprise Management 45

Enterprise Management CMO Contacts Marketing Automation Services 45

Customer Experience Matrix

MAY 20, 2013

At their annual Amplify conference last week, Silverpop unveiled the culmination of a two year project that conveniently matches the Customer Data Platform (CDP) concept I’ve been describing for the past month. Neither build a company''s primary marketing database or shares data with external systems.

Enterprise Management 120

Enterprise Management Advertising Channels Marketing Automation Services Work Management 120

Buzz Marketing for Technology

APRIL 25, 2013

Posted in Innovation Interactive Marketing Strategy. The role of the CDO in the enterprise has gotten a great deal of attention in recent months. Moreover, marketing has become so deeply entwined with technology. To fully reap the benefits marketing must officially take ownership of its technology platforms and strategies.

Social Marketing 100

Social Marketing Enterprise Management Paid Search Agency CMO 100

Vidyard

MAY 9, 2017

Vidyard’s video platform for business was selected based on strategic value and innovation to the digital enterprise now and in the future. ” Vidyard helps marketing, sales, support and management teams create, share, monetize and measure video. “If a picture is worth 1000 words, imagine the power of video.

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 50

Vidyard

NOVEMBER 11, 2020

Marketers have long known that video email marketing far outperforms other formats. Video is more immersive, engages more senses, and is a far more effective way to teach multiple types of learners about your products and services. How do you stay top of mind after a conference? Example 1: Music to Your Prospects’ Ears.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Buzz Marketing for Technology

JUNE 27, 2008

PERSONAL KNOWLEDGE MANAGEMENT: EDUCATIONAL FRAMEWORK FOR GLOBAL BUSINESS. This paper clarifies Personal Knowledge Management, and its seven information skills, as a framework for the education of those preparing for knowledge work roles in global business and management. Tabor School of Business. Millikin University.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Personalization 100

The ROI Guy

MARCH 6, 2017

A great group of product marketers, value consultants and ROI practitioners gathered in Santa Clara last week for the first ever Business Value Summit – West. Recently I had the chance to work with Microsoft on a business value campaign and ROI tool for Window 10 Software Assurance and Enterprise.

Enterprise Management 45

Enterprise Management Lead Scoring Lead Ranking Work Management 45

Marketing Craftmanship

FEBRUARY 13, 2015

Ideally, those plans will also avoid many of the non-productive tactics that marketers are known to promote. Here’s a marketing roadmap designed to achieve that objective: Build your brand strategy first. In an online world, websites are the mother ship of market transparency. Harness the market reach of LinkedIn.

Transparency 100

Transparency Thought Leadership Planning Enterprise Management 100

Nuvi

NOVEMBER 25, 2019

. — November 20, 2019 — Reputation.com , provider of the first and only complete cloud-based enterprise reputation and customer experience management platform, today announced it was selected as a winner in the 2019 eHealthcare Leadership Awards ’ “Best Overall Internet” category. This is where Reputation.com comes in.

Enterprise Management 40

Enterprise Management Correlation Internet Marketing Verticals 40

SWZD

SEPTEMBER 23, 2019

Our most recent guest was Matt Collins , Chief Marketing Officer at Calix. He gave us excellent insights into thinking about marketing strategy at a company that has enormous growth potential as a result of developing a cutting edge technology platform. We asked Matt what attracted him to a career in marketing.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 48

Adobe Experience Cloud Blog

DECEMBER 4, 2018

What does product marketing do? Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. Product marketing teams can report to product (as it does at Samsung) while others sit in marketing (like it does at Apple).

Product 133

Product Enterprise Management Work Management Planning 133

LeanData

JUNE 18, 2018

The two-day jam-packed event features a variety of general session keynotes, breakout sessions, and workshops on hot topics such as ABM, AI’s growing impact on integrated sales and marketing tech stacks, sales and marketing planning strategies, scaling operations to accelerate revenue growth, and more.

Conference 40

Conference Account Based Marketing Co-Registration B2B Thought Leadership 40

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. Try #artificialintelligence in your B2B marketing and don’t wait, says @PaulRoetzer. As a marketer, you’ll never have to understand artificial intelligence in depth.

Marketing AI 107

Marketing AI Tools Enterprise Management Work Management 107

Onalytica B2B

FEBRUARY 24, 2016

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. Kevin Thomas Tully – Vice President of Marketing Enablement at Markistry. That’s it.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

Jifflenow

DECEMBER 19, 2019

Enterprises spend millions of dollars on events and the buzz word on everyone’s mind – right from the CMO to VP of Events to Sales and Marketing teams is event Return on Investment (ROI). As elusive as a sighting a unicorn, event ROI can strike fear in the most fearless of event managers as well.

ROI 52

ROI Enterprise Management Marketing Analytics Tools Trade Show 52

Biznology

APRIL 11, 2013

Some of that content is advertising, some of it is marketing materials, and some of it could be classified as “brand journalism.”. The challenge for everyone involved in the creation of brand journalism is managing that thin line between altruism and self-promotion.

Disintermediation 80

Disintermediation Content Marketing Brand Identity Branding 80

DivvyHQ

SEPTEMBER 14, 2017

Content marketing software solution wins Audience Choice Award for second consecutive year, and named No. 1 overall content marketing software platform at Content Marketing World, the world’s largest industry convention. ” Joe Pulizzi, The Godfather of Content Marketing. Kansas City, MO – Sept.

Enterprise Management 42

Enterprise Management Marketing Management Peer-to-peer Planning 42

Nuvi

MAY 12, 2020

Free Online Event to Feature Expert Perspectives and Replicable Best Practices; Speakers Span Automotive, Healthcare and Property Management Industries. WHO: Reputation.com executives and other leaders across the auto, healthcare and property management industries (full list of speakers below). REDWOOD CITY, Calif. —

Enterprise Management 52

Enterprise Management Marketing Management Lead Scoring Lead Ranking 52

Hubspot

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. In today's world, PR and marketing overlap and intertwine, making it necessary to work together.

PR 98

PR Paid Search Agency Advertising Agencies Ad Agencies 98

Aberdeen

OCTOBER 10, 2019

The event offered insights regarding company updates, product and market messaging roadmap, customer wins, and even a strategic announcement impacting the broader communications and collaboration industry. As part of this partnership, RingCentral will be the exclusive provider of UCaaS (unified communications as a service) solutions to Avaya.

Enterprise Management 40

Enterprise Management Work Management Marketing Management SME 40

Litmus

MARCH 31, 2020

Lauren Kremer , Events Manager. Olga Scott , Senior Software Engineer. Also, the email community in general is so friendly and accepting, everyone is always happy to help each other, share their tips, and suggest a solution. Jess Materna , Product Marketing Manager. This makes me happy.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Budget Programs 83

Vidyard

NOVEMBER 11, 2016

KITCHENER, Ontario – November 11, 2016 – Vidyard , the video platform for business, today announced the winners of the 2016 Video Marketing Awards (VMAs), recognizing innovative marketing and sales leaders at Viewtopia, the company’s annual video marketing summit. Finalists: Act-On, P2 Energy Solutions. Winner: MongoDB.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

chiefmartech

MARCH 6, 2017

It was entered into The Hackies essay contest for the upcoming MarTech conference. It’s becoming a more pressing issue as organizations collect information. .” Marketing technology security isn’t just consumer facing; it’s also internal. 5 Tips and Tricks for Securing Your Marketing Technology.

Enterprise Management 45

Enterprise Management Work Management Marketing Management Planning 45

Vidyard

MAY 11, 2016

Beating out tough competition, Vidyard joins an elite group of marketers that have partnered with Marketo to positively impact their joint customers’ businesses and bottom lines, build engaging relationships with customers and inspire others in the marketing industry. About Vidyard.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Vidyard

MAY 11, 2016

Beating out tough competition, Vidyard joins an elite group of marketers that have partnered with Marketo to positively impact their joint customers’ businesses and bottom lines, build engaging relationships with customers and inspire others in the marketing industry.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

DivvyHQ

SEPTEMBER 14, 2016

Fans and users vote DivvyHQ as the best content creation, workflow, and experience platform at international meeting of 4,000 content marketers. Fans and customers of DivvyHQ supported and voted in the first-ever audience choice contest ahead of CMI’s Content Marketing World convention held on Sept. Kansas City, MO – Sept.

Enterprise Management 44

Enterprise Management Work Management Marketing Management Content Marketing 44